Product Training Quiz September 2014

16 Questions | By Estirothman | Updated: Mar 20, 2022 | Attempts: 126

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Product Training Quiz September 2014 - Quiz

Questions and Answers

1.

Which 3^rd party targeting vendors can we leverage for Household Targeting? (Choose all that apply)
- A.
  
  Blue Kai
- B.
  
  Kantar
- C.
  
  Lotame
- D.
  
  HealthyOffers
- E.
  
  Nielsen Catalina
- F.
  
  EXelate
2.

What is the campaign minimum spend for our dynamic creative ad units and the respective CPM floor?
- A.
  
  $70,000; $16 CPM
- B.
  
  $50,000; $16 CPM
- C.
  
  No minimum spend; $7 CPM
- D.
  
  $25,000; $12.75 CPM
3.

Regarding the new HHT enhancement, what is the floor CPM and lead time for campaign implementation (outside of building the segment) ?
- A.
  
  $25 CPM; 2 weeks
- B.
  
  $16 CPM; 2 weeks
- C.
  
  $22 CPM; 3-4 weeks
- D.
  
  $22 CPM; 1 week
- E.
  
  $16 CPM; 3-4 week
4.

Which primary affiliate partner do we work with for our Travel Connect Unit?
- A.
  
  Travelocity
- B.
  
  Expedia
- C.
  
  Hotels.com
- D.
  
  Priceline
- E.
  
  Kayak
5.

True or False: We can support other affiliate partners with Travel Connect.
- A.
  
  True
- B.
  
  False
6.

Online Flip (Choose all that apply)
- A.
  
  Can support long form
- B.
  
  Can only be packaged together with other screens, not sold separately
- C.
  
  Is available on CTV
- D.
  
  Can customize the CTA between slates
- E.
  
  Requires an SDK upgrade
7.

What is the minimum IO spend to YuMe to run an Ngage⁺campaign on CTV and the minimum spend against the Ngage⁺ unit specifically?
- A.
  
  $50k; $25k
- B.
  
  $150k; $50k
- C.
  
  $250k; 100k
- D.
  
  $100k; $50k
- E.
  
  $125k; $75k
8.

Which of the following statements are true about Ngage⁺on CTV? (Choose all that apply)
- A.
  
  Provides a more flexible template
- B.
  
  Same rate as standard Click to Ngage
- C.
  
  Offers enhanced reporting
- D.
  
  Available across 4 screens
- E.
  
  Supported on multiple CTV platforms
9.

True or False: Toshiba is an exclusive YuMe CTV partner in the US & Canada.
- A.
  
  True
- B.
  
  False
10.

Which YAS segments are available for multi-screen campaigns today? (Choose all that apply)
- A.
  
  Cutting Edge Drama Fans
- B.
  
  Family Friendly Unscripted
- C.
  
  Light TV Viewers
- D.
  
  Business Thought Leaders
- E.
  
  Popular TV Comedy
- F.
  
  HHI $100k+
11.

True or False: Multiple lifestage segments can be packaged together with an AND qualifier (ex. Newlywed AND New Parents AND New Homeowner)
- A.
  
  True
- B.
  
  False
12.

What is the minimum investment for YAS business segments?
- A.
  
  $50k
- B.
  
  $125k
- C.
  
  $150k
- D.
  
  $100k
- E.
  
  $75k
13.

What is the key differentiator of NCS data?
- A.
  
  Catalina Shopper Loyalty Card data + OCR
- B.
  
  Direct deals with exclusive retailers and grocery stores
- C.
  
  Catalina Shopper Loyalty Card data + Nielsen Homescan Data
- D.
  
  Nielsen Homescan Data + OCR
- E.
  
  All of the above
14.

What is NCS Purchase Behavior Targeting?
- A.
  
  BlueKai data modeled with Nielsen Homescan data
- B.
  
  Targeting based on Online shopping behaviors (engagement on shopping sites)
- C.
  
  Targeting based on Offline purchase data
- D.
  
  None of the above
15.

What existing YuMe product is used to run multi-screen NCS campaigns?
16.

What is YuMe's key competitive advantage for Household Targeting?
- A.
  
  Multi-Screen
- B.
  
  Total Household Reach and Scale
- C.
  
  100% Video
- D.
  
  Ability to apply 3rd party targeting