Product Training Quiz September 2014

16 Questions | Total Attempts: 88

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Product Training Quiz September 2014


Questions and Answers
  • 1. 
    Which 3rd party targeting vendors can we leverage for Household Targeting? (Choose all that apply)
    • A. 

      Blue Kai

    • B. 

      Kantar

    • C. 

      Lotame

    • D. 

      HealthyOffers

    • E. 

      Nielsen Catalina

    • F. 

      EXelate

  • 2. 
     What is the campaign minimum spend for our dynamic creative ad units and the respective CPM floor? 
    • A. 

      $70,000; $16 CPM

    • B. 

      $50,000; $16 CPM

    • C. 

      No minimum spend; $7 CPM

    • D. 

      $25,000; $12.75 CPM

  • 3. 
    Regarding the new HHT enhancement, what is the floor CPM and lead time for campaign implementation (outside of building the segment) ?
    • A. 

      $25 CPM; 2 weeks

    • B. 

      $16 CPM; 2 weeks

    • C. 

      $22 CPM; 3-4 weeks

    • D. 

      $22 CPM; 1 week

    • E. 

      $16 CPM; 3-4 week

  • 4. 
    Which primary affiliate partner do we work with for our Travel Connect Unit? 
    • A. 

      Travelocity

    • B. 

      Expedia

    • C. 

      Hotels.com

    • D. 

      Priceline

    • E. 

      Kayak

  • 5. 
    True or False: We can support other affiliate partners with Travel Connect.
    • A. 

      True

    • B. 

      False

  • 6. 
    Online Flip (Choose all that apply)
    • A. 

      Can support long form

    • B. 

      Can only be packaged together with other screens, not sold separately

    • C. 

      Is available on CTV

    • D. 

      Can customize the CTA between slates

    • E. 

      Requires an SDK upgrade

  • 7. 
    What is the minimum IO spend to YuMe to run an Ngage+ campaign on CTV and the minimum spend against the Ngage+ unit specifically? 
    • A. 

      $50k; $25k

    • B. 

      $150k; $50k

    • C. 

      $250k; 100k

    • D. 

      $100k; $50k

    • E. 

      $125k; $75k

  • 8. 
    Which of the following statements are true about Ngage+ on CTV? (Choose all that apply)
    • A. 

      Provides a more flexible template

    • B. 

      Same rate as standard Click to Ngage

    • C. 

      Offers enhanced reporting

    • D. 

      Available across 4 screens

    • E. 

      Supported on multiple CTV platforms

  • 9. 
    True or False: Toshiba is an exclusive YuMe CTV partner in the US & Canada.
    • A. 

      True

    • B. 

      False

  • 10. 
    Which YAS segments are available for multi-screen campaigns today? (Choose all that apply)
    • A. 

      Cutting Edge Drama Fans

    • B. 

      Family Friendly Unscripted

    • C. 

      Light TV Viewers

    • D. 

      Business Thought Leaders

    • E. 

      Popular TV Comedy

    • F. 

      HHI $100k+

  • 11. 
    True or False: Multiple lifestage segments can be packaged together with an AND qualifier (ex. Newlywed AND New Parents AND New Homeowner) 
    • A. 

      True

    • B. 

      False

  • 12. 
    What is the minimum investment for YAS business segments? 
    • A. 

      $50k

    • B. 

      $125k

    • C. 

      $150k

    • D. 

      $100k

    • E. 

      $75k

  • 13. 
    What is the key differentiator of NCS data?
    • A. 

      Catalina Shopper Loyalty Card data + OCR

    • B. 

      Direct deals with exclusive retailers and grocery stores

    • C. 

      Catalina Shopper Loyalty Card data + Nielsen Homescan Data

    • D. 

      Nielsen Homescan Data + OCR

    • E. 

      All of the above

  • 14. 
    What is NCS Purchase Behavior Targeting? 
    • A. 

      BlueKai data modeled with Nielsen Homescan data

    • B. 

      Targeting based on Online shopping behaviors (engagement on shopping sites)

    • C. 

      Targeting based on Offline purchase data

    • D. 

      None of the above

  • 15. 
    What existing YuMe product is used to run multi-screen NCS campaigns?
  • 16. 
    What is YuMe's key competitive advantage for Household Targeting?
    • A. 

      Multi-Screen

    • B. 

      Total Household Reach and Scale

    • C. 

      100% Video

    • D. 

      Ability to apply 3rd party targeting

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