Product Training Quiz September 2014

Toshiba being an exclusive YuMe CTV partner in the US and Canada means that Toshiba has a special partnership with YuMe, a company that provides advertising solutions for Connected TV (CTV). This partnership is limited to the US and Canada, indicating that Toshiba is the only CTV partner for YuMe in these regions. Therefore, the statement "True" implies that Toshiba has an exclusive partnership with YuMe for CTV in the US and Canada.

False! Audience Segments can only be packaged together with ORs

YuMe's key competitive advantage for Household Targeting is its ability to offer 100% Video. This means that YuMe specializes in delivering video advertising content to households, which can be a highly effective way to engage and capture the attention of consumers. By focusing solely on video, YuMe can provide advertisers with a unique and targeted approach to reach their desired audience, making it a strong competitor in the market.

The key differentiator of NCS data is the combination of Catalina Shopper Loyalty Card data and Nielsen Homescan Data. This unique combination allows NCS to provide comprehensive insights into consumer behavior and shopping patterns. By leveraging both datasets, NCS can offer a more holistic view of consumer preferences and trends, making it a valuable resource for businesses in the retail and grocery industries.

The correct answer is $70,000; $16 CPM. This means that in order to run a campaign using dynamic creative ad units, the minimum spend required is $70,000 and the cost per thousand impressions (CPM) floor is $16. This indicates that the campaign must have a budget of at least $70,000 and each thousand impressions will cost a minimum of $16.

NCS Purchase Behavior Targeting refers to targeting based on offline purchase data. This means that the targeting is done by analyzing the purchasing behavior of consumers in physical stores rather than online shopping behaviors or engagement on shopping sites. This type of targeting allows advertisers to reach specific audiences based on their past purchasing habits and preferences.

The existing YuMe product used to run multi-screen NCS campaigns is Household Targeting, also known as HHT or HH targeting. This product allows advertisers to target specific households across multiple screens, enabling them to reach their desired audience effectively. It provides a solution for advertisers looking to run campaigns that span across multiple devices and screens, maximizing their reach and engagement with consumers.

The floor CPM refers to the minimum cost per thousand impressions for the campaign implementation. In this case, the floor CPM is $25, meaning that the cost per thousand impressions cannot be lower than this amount. The lead time refers to the amount of time required for the campaign implementation, which in this case is 2 weeks. Therefore, the correct answer is $25 CPM; 2 weeks.

Expedia is the correct answer because it is mentioned as the primary affiliate partner for the Travel Connect Unit. This indicates that the company has a strong partnership and collaboration with Expedia in the travel industry.

The statement "We can support other affiliate partners with Travel Connect" is true. This implies that Travel Connect has the capability to provide support and assistance to other affiliate partners, indicating that it is a versatile and flexible platform for collaborating with various affiliates.

The available YAS segments for multi-screen campaigns today include Cutting Edge Drama Fans, Family Friendly Unscripted, Light TV Viewers, and Popular TV Comedy. These segments are suitable for targeting different audience preferences and interests, allowing advertisers to reach a diverse range of viewers and maximize the effectiveness of their campaigns.

The question asks for the 3rd party targeting vendors that can be used for Household Targeting. The correct answer is Blue Kai, Lotame, and Nielsen Catalina.

The minimum investment for YAS business segments is $150k. This means that in order to start or invest in a YAS business segment, a minimum amount of $150k is required.

The minimum IO spend for YuMe to run an Ngage+ campaign on CTV is $150k. This means that YuMe would need to spend at least $150,000 to run the campaign. Additionally, the minimum spend against the Ngage+ unit specifically is $50k. This means that out of the $150k spend, at least $50,000 would need to be allocated specifically for the Ngage+ unit.

Ngage+ on CTV provides a more flexible template, allowing for customization and adaptability. It also offers enhanced reporting capabilities, providing more detailed and comprehensive data analysis. Additionally, it is supported on multiple CTV platforms, making it accessible and compatible across various devices.

The given correct answer states that an online flip can support long form content and can customize the call-to-action (CTA) between slates. This means that the online flip feature allows for displaying and interacting with longer content, such as articles or videos, and also provides the flexibility to customize the CTA that appears between different sections or screens of the flip.