Marketing Quiz For The Interview! Trivia Questions!
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- 1.The major stages of advertising development include
- A.
Domestic
- B.
Export
- C.
International
- D.
Multinational and global
- E.
All of these
- 2.online advertising uses
- A.
Internet
- B.
World wide web
- C.
Both '1' and '2'
- D.
Radio
- E.
TV
- 3.When a product or brand is embedded in entertainment and media then it is known as
- A.
Covert advertising
- B.
Guerrilla advertising
- C.
Both '1' and '2'
- D.
Overt advertising
- E.
None of the above
- 4.Which of the following may have favourable or unfavourable impression on the public about the company and its products?
- A.
Publicity
- B.
Advertising
- C.
Promotion
- D.
Forcasting
- E.
None of these
- 5.When developing an advertising campaign benchmarks should be included in the
- A.
Campaign platform
- B.
Statement of advertising objectives
- C.
Evaluation of the advertising effectiveness
- D.
Media plan
- E.
Budget
- 6.Advertising is a major promotion mix ingredient that is a
- A.
Non-paid form of non-personal communication
- B.
Non-paid form of personal communication
- C.
Paid form of personal communication
- D.
Paid form of non-personal communication
- E.
Non of the above
- 7.Advertising that promotes organizational images, ideas and political issues is ........ advertising.
- A.
Product
- B.
Defensive
- C.
Competitive
- D.
Comparative
- E.
Institutional
- 8.A paid form of non-personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
- A.
Advertising
- B.
Publicity
- C.
Personal selling
- D.
Sales promotion
- E.
All of these
- 9.Which is the type of advertising?
- A.
Direct advertising
- B.
Indirect action advertising
- C.
Primary demand advertising
- D.
All of the above
- E.
None of the above
- 10.The term advertising has been derived from
- A.
Credere
- B.
Adre
- C.
Advertere
- D.
Ad-hoc-not-with-joy
- E.
Net
- 11.Mural advertising includes
- A.
Bus tram and train advertising
- B.
Sticker advertising
- C.
Sky advertising
- D.
All of the above
- E.
None of the above
- 12.Which of the following is the means of bank advertising?
- A.
Newspapers of magazine
- B.
Poster
- C.
Internet
- D.
Television
- E.
All of these
- 13.Which of the following is/are the feature of personal selling?
- A.
Use fewer resources
- B.
Products tend to be fairly complex
- C.
Contact between buyer and seller after the sale
- D.
Purchase tend to involve large sums of money
- E.
All of the above
- 14.Which of the following includes the stage of personal selling?
- A.
Prospecting
- B.
Making first contact
- C.
Sales call
- D.
Objection handling
- E.
All of these
- 15.The last stage of personal selling is
- A.
Making the first contact
- B.
Closing the sale
- C.
Prospecting
- D.
Sales call
- E.
None of these
Questions: 100 | Attempts: 14516 | Last updated: Oct 7, 2020
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