Marketing Quiz For The Interview! Trivia Questions!

15 Questions | Total Attempts: 90

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    The major stages of advertising development include
    • A. 

      Domestic

    • B. 

      Export

    • C. 

      International

    • D. 

      Multinational and global

    • E. 

      All of these

  • 2. 
    online advertising uses
    • A. 

      Internet

    • B. 

      World wide web

    • C. 

      Both '1' and '2'

    • D. 

      Radio

    • E. 

      TV

  • 3. 
    When a product or brand is embedded in entertainment and media then it is known as
    • A. 

      Covert advertising

    • B. 

      Guerrilla advertising

    • C. 

      Both '1' and '2'

    • D. 

      Overt advertising

    • E. 

      None of the above

  • 4. 
    Which of the following may have favourable or unfavourable impression on the public about the company and its products?
    • A. 

      Publicity

    • B. 

      Advertising

    • C. 

      Promotion

    • D. 

      Forcasting

    • E. 

      None of these

  • 5. 
    When developing an advertising campaign benchmarks should be included in the
    • A. 

      Campaign platform

    • B. 

      Statement of advertising objectives

    • C. 

      Evaluation of the advertising effectiveness

    • D. 

      Media plan

    • E. 

      Budget

  • 6. 
    Advertising is a major promotion mix ingredient that is a
    • A. 

      Non-paid form of non-personal communication

    • B. 

      Non-paid form of personal communication

    • C. 

      Paid form of personal communication

    • D. 

      Paid form of non-personal communication

    • E. 

      Non of the above

  • 7. 
    Advertising that promotes organizational images, ideas and political issues is ........ advertising.
    • A. 

      Product

    • B. 

      Defensive

    • C. 

      Competitive

    • D. 

      Comparative

    • E. 

      Institutional

  • 8. 
    A paid form of non-personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
    • A. 

      Advertising

    • B. 

      Publicity

    • C. 

      Personal selling

    • D. 

      Sales promotion

    • E. 

      All of these

  • 9. 
    Which is the type of advertising?
    • A. 

      Direct advertising

    • B. 

      Indirect action advertising

    • C. 

      Primary demand advertising

    • D. 

      All of the above

    • E. 

      None of the above

  • 10. 
    The term advertising has been derived from
    • A. 

      Credere

    • B. 

      Adre

    • C. 

      Advertere

    • D. 

      Ad-hoc-not-with-joy

    • E. 

      Net

  • 11. 
    Mural advertising includes
    • A. 

      Bus tram and train advertising

    • B. 

      Sticker advertising

    • C. 

      Sky advertising

    • D. 

      All of the above

    • E. 

      None of the above

  • 12. 
    Which of the following is the means of bank advertising?
    • A. 

      Newspapers of magazine

    • B. 

      Poster

    • C. 

      Internet

    • D. 

      Television

    • E. 

      All of these

  • 13. 
    Which of the following is/are the feature of personal selling?
    • A. 

      Use fewer resources

    • B. 

      Products tend to be fairly complex

    • C. 

      Contact between buyer and seller after the sale

    • D. 

      Purchase tend to involve large sums of money

    • E. 

      All of the above

  • 14. 
    Which of the following includes the stage of personal selling?
    • A. 

      Prospecting

    • B. 

      Making first contact

    • C. 

      Sales call

    • D. 

      Objection handling

    • E. 

      All of these

  • 15. 
    The last stage of personal selling is
    • A. 

      Making the first contact

    • B. 

      Closing the sale

    • C. 

      Prospecting

    • D. 

      Sales call

    • E. 

      None of these

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