Marketing Quiz For The Interview! Trivia Questions!

15 Questions | By Educare123 | Last updated: Mar 21, 2022 | Total Attempts: 123

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1.

The major stages of advertising development include
- A.
  
  Domestic
- B.
  
  Export
- C.
  
  International
- D.
  
  Multinational and global
- E.
  
  All of these
2.

online advertising uses
- A.
  
  Internet
- B.
  
  World wide web
- C.
  
  Both '1' and '2'
- D.
  
  Radio
- E.
  
  TV
3.

When a product or brand is embedded in entertainment and media then it is known as
- A.
  
  Covert advertising
- B.
  
  Guerrilla advertising
- C.
  
  Both '1' and '2'
- D.
  
  Overt advertising
- E.
  
  None of the above
4.

Which of the following may have favourable or unfavourable impression on the public about the company and its products?
- A.
  
  Publicity
- B.
  
  Advertising
- C.
  
  Promotion
- D.
  
  Forcasting
- E.
  
  None of these
5.

When developing an advertising campaign benchmarks should be included in the
- A.
  
  Campaign platform
- B.
  
  Statement of advertising objectives
- C.
  
  Evaluation of the advertising effectiveness
- D.
  
  Media plan
- E.
  
  Budget
6.

Advertising is a major promotion mix ingredient that is a
- A.
  
  Non-paid form of non-personal communication
- B.
  
  Non-paid form of personal communication
- C.
  
  Paid form of personal communication
- D.
  
  Paid form of non-personal communication
- E.
  
  Non of the above
7.

Advertising that promotes organizational images, ideas and political issues is ........ advertising.
- A.
  
  Product
- B.
  
  Defensive
- C.
  
  Competitive
- D.
  
  Comparative
- E.
  
  Institutional
8.

A paid form of non-personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
- A.
  
  Advertising
- B.
  
  Publicity
- C.
  
  Personal selling
- D.
  
  Sales promotion
- E.
  
  All of these
9.

Which is the type of advertising?
- A.
  
  Direct advertising
- B.
  
  Indirect action advertising
- C.
  
  Primary demand advertising
- D.
  
  All of the above
- E.
  
  None of the above
10.

The term advertising has been derived from
- A.
  
  Credere
- B.
  
  Adre
- C.
  
  Advertere
- D.
  
  Ad-hoc-not-with-joy
- E.
  
  Net
11.

Mural advertising includes
- A.
  
  Bus tram and train advertising
- B.
  
  Sticker advertising
- C.
  
  Sky advertising
- D.
  
  All of the above
- E.
  
  None of the above
12.

Which of the following is the means of bank advertising?
- A.
  
  Newspapers of magazine
- B.
  
  Poster
- C.
  
  Internet
- D.
  
  Television
- E.
  
  All of these
13.

Which of the following is/are the feature of personal selling?
- A.
  
  Use fewer resources
- B.
  
  Products tend to be fairly complex
- C.
  
  Contact between buyer and seller after the sale
- D.
  
  Purchase tend to involve large sums of money
- E.
  
  All of the above
14.

Which of the following includes the stage of personal selling?
- A.
  
  Prospecting
- B.
  
  Making first contact
- C.
  
  Sales call
- D.
  
  Objection handling
- E.
  
  All of these
15.

The last stage of personal selling is
- A.
  
  Making the first contact
- B.
  
  Closing the sale
- C.
  
  Prospecting
- D.
  
  Sales call
- E.
  
  None of these