This Marketing Quiz for Interviews covers key aspects of advertising development, online advertising, product embedding in media, and the impact of publicity. It tests understanding of campaign objectives and the nature of advertising, preparing candidates for marketing roles.
Credere
Adre
Advertere
Ad-hoc-not-with-joy
Net
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Direct advertising
Indirect action advertising
Primary demand advertising
All of the above
None of the above
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Internet
World wide web
Both '1' and '2'
Radio
TV
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Non-paid form of non-personal communication
Non-paid form of personal communication
Paid form of personal communication
Paid form of non-personal communication
Non of the above
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Bus tram and train advertising
Sticker advertising
Sky advertising
All of the above
None of the above
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Domestic
Export
International
Multinational and global
All of these
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Advertising
Publicity
Personal selling
Sales promotion
All of these
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Prospecting
Making first contact
Sales call
Objection handling
All of these
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Making the first contact
Closing the sale
Prospecting
Sales call
None of these
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Product
Defensive
Competitive
Comparative
Institutional
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Publicity
Advertising
Promotion
Forcasting
None of these
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Use fewer resources
Products tend to be fairly complex
Contact between buyer and seller after the sale
Purchase tend to involve large sums of money
All of the above
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Covert advertising
Guerrilla advertising
Both '1' and '2'
Overt advertising
None of the above
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Campaign platform
Statement of advertising objectives
Evaluation of the advertising effectiveness
Media plan
Budget
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