Marketing Quiz For The Interview! Trivia Questions!

Bank advertising can be done through various means to reach a wider audience. Newspapers or magazines are a traditional form of advertising that allows banks to target a specific demographic. Posters can be displayed in various locations to grab the attention of potential customers. The internet provides a platform for online advertising through websites, social media, and search engines. Television commercials can be used to reach a large audience and create brand awareness. Therefore, all of these options can be utilized as means of bank advertising.

The term advertising has been derived from "Advertere". This Latin word means "to turn towards" or "to pay attention to". This is a fitting origin for the term as advertising is a form of communication that aims to capture and hold the attention of the audience, directing their focus towards a particular product, service, or message.

Online advertising uses both the Internet and the World Wide Web. The Internet is a global network of computers that allows for the transfer of data, while the World Wide Web is a system of interlinked hypertext documents accessed through the Internet. Online advertising takes advantage of both of these technologies to reach a wide audience and promote products or services. This can include display ads, search engine marketing, social media advertising, and more. Additionally, radio and TV are not typically considered part of online advertising, as they are separate mediums that require different strategies for advertising.

The correct answer is "All of the above". This means that all three types of advertising mentioned - direct advertising, indirect action advertising, and primary demand advertising - are considered as types of advertising.

Advertising is considered a paid form of non-personal communication. This means that companies or individuals pay for advertising space or time to promote their products or services. Unlike personal communication, which involves direct interaction between individuals, advertising is directed towards a mass audience and does not involve personal interactions. The fact that it is a paid form of communication implies that companies invest money to create and disseminate advertising messages through various media channels.

The correct answer is "All of the above" because mural advertising encompasses various forms of advertising, including bus, tram, and train advertising, sticker advertising, and sky advertising. This means that mural advertising can be seen on buses, trams, and trains, as well as through stickers and sky-based advertisements. Therefore, all the options listed in the question are included in mural advertising.

The correct answer is "All of these" because the major stages of advertising development include domestic, export, international, multinational, and global. Domestic advertising refers to advertising within a single country, while export advertising focuses on advertising products or services to other countries. International advertising involves advertising in multiple countries, while multinational advertising refers to advertising across different countries where a company operates. Lastly, global advertising encompasses advertising on a global scale, targeting worldwide markets. Therefore, all of these stages are part of the advertising development process.

Advertising is the correct answer because it refers to a paid form of non-personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium. This distinguishes it from publicity, which is non-paid, personal selling, which involves direct interaction with customers, and sales promotion, which includes activities like discounts and giveaways. Therefore, advertising encompasses all of these forms of communication.

The correct answer is "All of these" because personal selling involves multiple stages. Prospecting is the initial stage where the salesperson identifies potential customers. Making first contact is the next step, where the salesperson reaches out to the potential customer to establish a connection. Sales call refers to the actual meeting or presentation where the salesperson tries to convince the customer to make a purchase. Objection handling is an essential stage where the salesperson addresses any concerns or objections raised by the customer. Therefore, all of these stages are part of the personal selling process.

The last stage of personal selling is closing the sale. This refers to the final step in the sales process where the salesperson successfully convinces the customer to make a purchase. It involves overcoming objections, addressing any concerns, and finalizing the transaction. Closing the sale is crucial as it leads to the desired outcome of generating revenue and achieving sales targets.

Institutional advertising refers to advertising that aims to promote the overall image, ideas, and political issues of an organization. This type of advertising is not focused on promoting specific products or competing with other companies, but rather on building a positive perception of the organization as a whole. Therefore, the correct answer is institutional advertising.

Publicity refers to the information or news about a company or its products that is disseminated through various media channels. It can have both favourable and unfavourable impressions on the public. Positive publicity can enhance the company's reputation, increase brand awareness, and attract more customers. On the other hand, negative publicity can damage the company's image, erode customer trust, and lead to a decline in sales. Therefore, publicity has the potential to create both positive and negative perceptions among the public about the company and its products.

Personal selling is a marketing strategy that involves direct interaction between a salesperson and a potential customer. It is characterized by several features. Firstly, personal selling tends to use fewer resources compared to other marketing methods like advertising or mass media campaigns. Secondly, the products being sold through personal selling are often fairly complex, requiring detailed explanations and demonstrations. Additionally, personal selling involves contact between the buyer and the seller even after the sale has been made, allowing for continued customer support and relationship building. Lastly, personal selling is often used for high-value purchases that involve large sums of money. Therefore, all of the given options accurately describe the features of personal selling.

When a product or brand is embedded in entertainment and media, it is known as covert advertising. Covert advertising refers to the practice of subtly promoting a product or brand within the content of a movie, TV show, or other forms of media. This can be done by featuring the product or brand in a natural and integrated way, without explicitly stating that it is an advertisement. Guerrilla advertising, on the other hand, refers to unconventional and often unexpected marketing tactics that aim to grab attention and create a buzz. While both covert advertising and guerrilla advertising involve unconventional marketing strategies, they are not the same thing. Therefore, the correct answer is Both '1' and '2'.

When developing an advertising campaign, it is important to include benchmarks in the statement of advertising objectives. This is because benchmarks provide a standard or reference point against which the campaign's performance can be measured and evaluated. By including benchmarks in the statement of advertising objectives, it becomes easier to assess the effectiveness of the advertising campaign and make any necessary adjustments or improvements. Additionally, benchmarks help to set clear and specific goals for the campaign, ensuring that it is aligned with the overall marketing objectives.