Operations Management - Qp2

12 Questions | Total Attempts: 127

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Management Quizzes & Trivia

Questions and Answers
  • 1. 
    When a new product or service is recommended as a result of R&D, a great deal of groundwork will have been done already.
    • A. 

      True

    • B. 

      False

  • 2. 
    A product strategy contains three elements which includes:
    • A. 

      Identification of the potential market segment and price range

    • B. 

      Deciding whether few or many types of products or services are offered or carried

    • C. 

      Deciding on the extent of product availability or service immediacy

    • D. 

      Decide the methodology of value analysis

  • 3. 
    The final stages of product development may require the use of project network techniques.
    • A. 

      True

    • B. 

      False

  • 4. 
    Many organisations use checklists to enable managers to make informed and consistent decisions during the initial screening process and the ongoing development of a project.
    • A. 

      True

    • B. 

      False

  • 5. 
    Good conceptual environmental thinking makes a by-product of one process into a key component of another, perhaps entirely different, product.
    • A. 

      True

    • B. 

      False

  • 6. 
    General marketing intelligence items which will be required are:  (Select five)
    • A. 

      State of the economy

    • B. 

      Levels of business activity

    • C. 

      Restrictive practices and trade quotas

    • D. 

      Time size of the market `window of opportunity'

    • E. 

      Future changes in business practices

    • F. 

      Possible changes in price levels

  • 7. 
    The presence of operations managers greatly facilitates realistic determination of the likely product marketing.
    • A. 

      True

    • B. 

      False

  • 8. 
    The stages of ______ then portray a well-established product or service with its market share, but facing a growing number of competitors.
    • A. 

      Growth

    • B. 

      Maturity and saturation

    • C. 

      Decline

  • 9. 
    Failure of an R&D programme can be because of one or more of the following reasons: (Select four)
    • A. 

      Lack of continuing financial support

    • B. 

      R&D staff are unable to handle the programme

    • C. 

      Junior management require significant outcomes too quickly

    • D. 

      Actual research facilities are inadequate

    • E. 

      Friction between R&D and other functional areas

    • F. 

      Adequate quality management skills shown by the head of R&D

  • 10. 
    Value analysis follows a basic five phase approach which links in with the product life cycle.
    • A. 

      True

    • B. 

      False

  • 11. 
    Forecasts provided for operations managers will range from basic data of a qualitative nature to a range of techniques which grow increasingly sophisticated in quantitative terms.
    • A. 

      True

    • B. 

      False

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