Operations Management - Qp2
- 1.When a new product or service is recommended as a result of R&D, a great deal of groundwork will have been done already.
- A.
True
- B.
False
- 2.A product strategy contains three elements which includes:
- A.
Identification of the potential market segment and price range
- B.
Deciding whether few or many types of products or services are offered or carried
- C.
Deciding on the extent of product availability or service immediacy
- D.
Decide the methodology of value analysis
- 3.The final stages of product development may require the use of project network techniques.
- A.
True
- B.
False
- 4.Many organisations use checklists to enable managers to make informed and consistent decisions during the initial screening process and the ongoing development of a project.
- A.
True
- B.
False
- 5.Good conceptual environmental thinking makes a by-product of one process into a key component of another, perhaps entirely different, product.
- A.
True
- B.
False
- 6.General marketing intelligence items which will be required are: (Select five)
- A.
State of the economy
- B.
Levels of business activity
- C.
Restrictive practices and trade quotas
- D.
Time size of the market `window of opportunity'
- E.
Future changes in business practices
- F.
Possible changes in price levels
- 7.The presence of operations managers greatly facilitates realistic determination of the likely product marketing.
- A.
True
- B.
False
- 8.The stages of ______ then portray a well-established product or service with its market share, but facing a growing number of competitors.
- A.
Growth
- B.
Maturity and saturation
- C.
Decline
- 9.Failure of an R&D programme can be because of one or more of the following reasons: (Select four)
- A.
Lack of continuing financial support
- B.
R&D staff are unable to handle the programme
- C.
Junior management require significant outcomes too quickly
- D.
Actual research facilities are inadequate
- E.
Friction between R&D and other functional areas
- F.
Adequate quality management skills shown by the head of R&D
- 10.Value analysis follows a basic five phase approach which links in with the product life cycle.
- A.
True
- B.
False
- 11.Forecasts provided for operations managers will range from basic data of a qualitative nature to a range of techniques which grow increasingly sophisticated in quantitative terms.
- A.
True
- B.
False
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