Media Influence And Communication Theory

13 Questions | Total Attempts: 267

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Media Influence And Communication Theory

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Questions and Answers
  • 1. 
    The term used to describe the relationship  between the audience and the possible influence of  media products  and an  audience over the last century is called? 
    • A. 

      Media link

    • B. 

      Causal relationship (causal link/s)

    • C. 

      Reception link

    • D. 

      Cause and effect

  • 2. 
    The Bandura lab experiment of the 1960s tried establish a causal link between the audience, a small child and violent acts after the child witnessed the hitting of a BoBo Doll by other adults.
    • A. 

      True

    • B. 

      False

  • 3. 
    Media products such as a newspaper artical or tweet can contain a Point Of View is a term to describe when a Media product has an option embedded in the media product. It intended the audience get the messages which the producers intended. 
    • A. 

      True

    • B. 

      False

  • 4. 
    The BoBo Doll lab experiment it claimed to establish a "Causal Link" possibly proving the link between the viewer and media violence. The name of this effect is called a  ?
    • A. 

      Bandura

    • B. 

      The Punch Doll

    • C. 

      Monkey see monkey do effect

    • D. 

      Copy cat effect.

  • 5. 
    The media text “Bowling for Columbine” is a text which contains a point of view that violence in society occurs because of the availability of weapons and guns in American society which has deep seated issues when it comes to violence.  It is a “Closed Text “ which meansThe audience will read the intended message/s of that of the producer of the text. This will in turn bring about change in them and the society in which they live.  
    • A. 

      True

    • B. 

      False

  • 6. 
    Receiption Context can be best explained by the environment in which a media texts are consumed which may in turn influence how effective a media text is upon a view/consumer. 
    • A. 

      Receiving media texts with your eyes and ears results in a very influencial and effective message.

    • B. 

      Receiption is the way the audience perceives the message of the producer.

    • C. 

      Yes, its suggested that viewing a text with others or in a purpose built venue like a cinema could make the text more influencial.

    • D. 

      That films are the context by which most audiences take notice.

  • 7. 
    Codes of practice are rules which govern media organisations so they maintain acceptable standards within the context of society. http://www.acma.gov.au/Industry/Broadcast/Community-radio-and-TV/Codes-of-practice-and-compliance 
    • A. 

      True

    • B. 

      False

  • 8. 
    Some of the claimed effects of media and the violence debate in particular are
    • A. 

      Desensitisation, Copy Cat, Carthasis, Saturation, Satisfaction, Non Satisfaction

    • B. 

      Desensitisation, Copy Cat, Carthasis and information

    • C. 

      Desensitization, Copy Cat, Catharsis (escapism/entertainment), modify behavior

    • D. 

      Desensitisation, Copy Cat, Carthasis, Annoyance

  • 9. 
    Over regulation of the media shouldn't occur otherwise the notion of a free and democratic society can be sacrificed.
    • A. 

      True

    • B. 

      False

  • 10. 
    Media influence research has often and traditionally concentrated on young and impressionable audiences as well as others. 
    • A. 

      True

    • B. 

      False

  • 11. 
    A model which seems to explain the relationship of a media product like Bowling for Columbine is that of the AGENDA SETTING FUNCTION THEROY. This Theory suggests that the media can influence audiences by 
    • A. 

      Informing them about issues in society yet the audience is active and make-up their own minds

    • B. 

      Informing them about issues in society yet the audience is passive and can't make-up their own minds

    • C. 

      Has no effect and influence at all.

    • D. 

      That audience have passive tendences.

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