Media Influence And Communication Theory

2.

Media products such as a newspaper artical or tweet can contain a Point Of View is a term to describe when a Media product has an option embedded in the media product. It intended the audience get the messages which the producers intended.

True
False

Correct Answer

A. True

Explanation

Media products such as newspaper articles or tweets can indeed contain a Point of View (POV). This means that the media product presents a particular perspective or opinion on a given topic. The purpose of embedding this POV in the media product is to convey the intended messages to the audience. Therefore, the statement "Media products such as a newspaper article or tweet can contain a Point of View" is true.

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3.

Media influence research has often and traditionally concentrated on young and impressionable audiences as well as others.

True
False

Correct Answer

A. True

Explanation

Yes, the word socialisation refers to how people intergrate into society both on a mental and development level. Because YOUNG AND IMPRESSIONABLE audiences haven't fully formed mentally its claimed they can be influence and are at particular risk.

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4.

A model which seems to explain the relationship of a media product like Bowling for Columbine is that of the AGENDA SETTING FUNCTION THEROY. This Theory suggests that the media can influence audiences by

Informing them about issues in society yet the audience is active and make-up their own minds
Informing them about issues in society yet the audience is passive and can't make-up their own minds
Has no effect and influence at all.
That audience have passive tendences.

Correct Answer

A. Informing them about issues in society yet the audience is active and make-up their own minds

5.

The term used to describe the relationship between the audience and the possible influence of media products and an audience over the last century is called?

Media link
Causal relationship (causal link/s)
Reception link
Cause and effect

Correct Answer

A. Causal relationship (causal link/s)

Explanation

Yes, casual links between media products and its audience is what has been tried to be established. These characteristics such such as copy cat in relation ship to violent games or fashion magazines creating eating disorders are the links evidence has been used to prove and disprove possible links.

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6.

The BoBo Doll lab experiment it claimed to establish a "Causal Link" possibly proving the link between the viewer and media violence. The name of this effect is called a ?

Bandura
The Punch Doll
Monkey see monkey do effect
Copy cat effect.

Correct Answer

A. Copy cat effect.

Explanation

Yes, it established the causal link of the audience absorbing the violent material and copying violent acts. This very old and traditional view point established it was claimed that the young and impressionable audiences (male) can infact be influenced. Unfortunately there's weaknesses with this lab experiment. There were few other options and tools/items in the room and the doll obviously may have been treated differently if they were a human. He may in fact have seen it as harmless game. Or maybe he was desensitized to "screen" violence.

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7.

The media text “Bowling for Columbine” is a text which contains a point of view that violence in society occurs because of the availability of weapons and guns in American society which has deep seated issues when it comes to violence. It is a “Closed Text “ which meansThe audience will read the intended message/s of that of the producer of the text. This will in turn bring about change in them and the society in which they live.

True
False

Correct Answer

A. True

Explanation

Yes, Michael more hopes the documentary will "set the agenda". The model applies well to this text as Moore can act as a "gate keeper" by show us the content and possibly shape our opinion. The film essentially suggests the problem is cultural, mental and economic. That is anecdotal evidence is the availability, poor (via crime) and big business create the issue of violence along with human nature. That the media may have a role but in fact culture, economics and mental illness play a large part.

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8.

Receiption Context can be best explained by the environment in which a media texts are consumed which may in turn influence how effective a media text is upon a view/consumer.

Receiving media texts with your eyes and ears results in a very influencial and effective message.
Receiption is the way the audience perceives the message of the producer.
Yes, its suggested that viewing a text with others or in a purpose built venue like a cinema could make the text more influencial.
That films are the context by which most audiences take notice.

Correct Answer

A. Yes, its suggested that viewing a text with others or in a purpose built venue like a cinema could make the text more influencial.

Explanation

In your three areas of case studies you should be able to discuss its consumption and how this might effect the audience. For example if a video game or unregulated violent acts such as a inappropriate you tube clip is played online then the audience and codes of practices that apply to media organisations more than likely don't apply. That self regulation relies on a system of trust and measured judgement of the audience. That these immersive experiences have become powerful and realistic and representations contain powerful and strong codes that are readily acceptable by an audience.

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9.

Codes of practice are rules which govern media organisations so they maintain acceptable standards within the context of society. http://www.acma.gov.au/Industry/Broadcast/Community-radio-and-TV/Codes-of-practice-and-compliance

True
False

Correct Answer

A. True

Explanation

These codes are self governing rules through which media organisation agree to abide by and self regulate their acceptable community standards. If breached they could have there licences revoked if the organisation is a TV or Radio station for example. The code ensure standards and audiences can't be manipulated through deceitful practices. The ACMA - Australian Communications and Media Authority is responsible of complaints and enforcing the code is audiences complain (eg free TV).

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10.

Some of the claimed effects of media and the violence debate in particular are

Desensitisation, Copy Cat, Carthasis, Saturation, Satisfaction, Non Satisfaction
Desensitisation, Copy Cat, Carthasis and information
Desensitization, Copy Cat, Catharsis (escapism/entertainment), modify behavior
Desensitisation, Copy Cat, Carthasis, Annoyance

Correct Answer

A. Desensitization, Copy Cat, Catharsis (escapism/entertainment), modify behavior

Explanation

Media research into the effects has concentrated in two important areas, the way audience "RECEIVES" media texts, hence the name RECEPTION contexts OR the EFFECTS TRADITIONS where research has concentrated on the effects. Therefore some suggest the media can desensitised because of a saturation of media messages OR they could be totally influence and copy actions they see or are sent by the media OR that the media doesn't influence them as they are an informed audience and old enough to know that playing violent games or slasher videos are make believe and entertainment. A positive claimed effect is that audience might change behavior and reduce speeding or smoking.

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11.

Over regulation of the media shouldn't occur otherwise the notion of a free and democratic society can be sacrificed.

True
False

Correct Answer

A. True

Explanation

The media is regulated but is generally free in terms of what is published. Its acknowledged that Social Media is virtually self-regulating this is where it is both democratic and problematic. Peter Grester is a recent example of Government trying to silence and censor the press and stifle people "right to know" and ability to publish editorial commentary. News and news reporting can shape possibly audiences opinions or lead to anxiety if its to negative. ie Agenda setting, moral panic or Postmodern/open text models apply really well in explaining the relationship of news and a current affairs case studies.

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Media INFLuence And Communication Theory

The Bandura lab experiment of the 1960s tried establish a causal link between the audience, a small child and violent acts after the child witnessed the hitting of a BoBo Doll by other adults.

Quiz Preview

Media products such as a newspaper artical or tweet can contain a Point Of View is a term to describe when a Media product has an option embedded in the media product. It intended the audience get the messages which the producers intended.

Media influence research has often and traditionally concentrated on young and impressionable audiences as well as others.

A model which seems to explain the relationship of a media product like Bowling for Columbine is that of the AGENDA SETTING FUNCTION THEROY. This Theory suggests that the media can influence audiences by

The term used to describe the relationship between the audience and the possible influence of media products and an audience over the last century is called?

The BoBo Doll lab experiment it claimed to establish a "Causal Link" possibly proving the link between the viewer and media violence. The name of this effect is called a ?

Receiption Context can be best explained by the environment in which a media texts are consumed which may in turn influence how effective a media text is upon a view/consumer.

Codes of practice are rules which govern media organisations so they maintain acceptable standards within the context of society. http://www.acma.gov.au/Industry/Broadcast/Community-radio-and-TV/Codes-of-practice-and-compliance

Some of the claimed effects of media and the violence debate in particular are

Over regulation of the media shouldn't occur otherwise the notion of a free and democratic society can be sacrificed.