Using New Media & Social Networks During An Event

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| By Loeffelholzclark

Loeffelholzclark

Community Contributor

Quizzes Created: 1 | Total Attempts: 259

Questions: 10 | Attempts: 259 | Updated: Mar 21, 2023

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Take the following quiz just for fun to see how you can use new media & social networks to engage attendees DURING events.

Questions and Answers

1.

Discuss in 1-2 sentences how your case study suggests using social networks or mobile media during an event. If your case study does not discuss promotion during an event, how does it suggest the use of new media before or after events?
2.

What tools can you use during an event to engage attendees?
- A.
  
  Video interviews with speakers & attendees posted to social networks
- B.
  
  TV Monitors with live Twitter feed from attendees & speakers
- C.
  
  Mobile apps to "check-in" at various event locations
- D.
  
  Instagram photos of event speakers or happenings
- E.
  
  All of the above
Correct Answer
E. All of the above

Explanation
All of the options mentioned can be used as tools to engage attendees during an event. Video interviews with speakers and attendees posted to social networks can create excitement and generate interest among attendees. TV monitors with live Twitter feed from attendees and speakers can encourage real-time interaction and engagement. Mobile apps that allow attendees to "check-in" at various event locations can enhance networking opportunities and create a sense of community. Instagram photos of event speakers or happenings can provide visual content and promote the event. Therefore, all of the mentioned options can be used to engage attendees during an event.

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3.

Tweets containing a # (hashtag) receive twice as much engagement as those that don't contain a #.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
This is where your original hashtag for the event can be used again. Remember, in promoting the event you want to use a hashtag, like #ClarkeHomecoming14. At the event you will want to include this same hashtag in all event info. posted to social networks. This organizes the info. and lets people easily follow the conversation.

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4.

Which of the following would be useful to include on a social network to help customers/attendees during an event?
- A.
  
  Times/dates for event specifics
- B.
  
  The Wifi network code
- C.
  
  Map of the event area (if applicable)
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Offering basic answers to common questions on a social network can save event planners time and energy. Attendees can easily find the answers they need without bothering the event planner. Simple things like a map of the convention center are always useful for first-time attendees. As an event planner you have to think like a guest - what do they need to know, even if it's very basic?

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5.

Event planners do not need to engage with attendees during the event (meaning they do not have to be on social networks or mobile apps).
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Of course you need to engage with attendees and be part of the conversation during the event. This will help keep the communication open and put out any fires!

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6.

Which is more likely to be shared by attendees via their social networks?
- A.
  
  Text-only messages
- B.
  
  Photos/images
Correct Answer
B. Photos/images

Explanation
Events are easy places to find photo opps. If you can tweet a photo at one area of part of the event, it will get attendees interested in that particular topic or part of the event. Everyone wants to see fun pictures of themselves as well. This doesn't mean you can't include text-only messages in your communications with attendees, it just means that if you're trying to build engagement photos and images are easily noticed and shared.

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7.

One way to engage participation via social networks and mobile apps is to offer prizes or incentives for the most engaged attendees.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
You can have contests for the most tweets, most retweets, best instagram photo, etc.

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8.

__________codes and mobile apps can help event planners track activities of attendees and connect them to one another. These tools can also be used for short surveys on speakers or parts of the event, giving attendees a quick and easy way to offer feedback; this can help event planners avoid dissatisfied attendees and help create an even better event in the future.

Correct Answer
QR

Explanation
QR codes and mobile apps can help event planners track activities of attendees and connect them to one another. These tools can also be used for short surveys on speakers or parts of the event, giving attendees a quick and easy way to offer feedback. This can help event planners avoid dissatisfied attendees and improve future events. QR codes are a specific type of code that can be scanned by smartphones to quickly access information or perform actions, making them a convenient tool for event organizers.

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4
9.

What's a quick, easy way to alert attendees to any changes in the event schedule, rooms, time, etc.?
- A.
  
  Webinar
- B.
  
  Facebook evite
- C.
  
  Text message
- D.
  
  Foursquare check-in
Correct Answer
C. Text message

Explanation
You can include the information on a Facebook post, but it would not be part of the e-invitation. Webinars are actual videos of the event or portions of the event, so this isn't necessary. And Foursquare is a mobile app used to check-in and alert others of your location, so not appropriate for changes in the event. You need numbers of your attendees as a way to make quick and last-minute changes, which can and do happen during events!

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10.

Webinars can be used to post all or part of the event speakers or relevant information at a later date - giving access to those participants who were unable to attend the event and offering another source of revenue. This also helps the event "live on" even after it's over.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Webinars can indeed be used to post all or part of the event speakers or relevant information at a later date. This allows participants who were unable to attend the event to still have access to the content. Additionally, by offering this option, organizers can generate another source of revenue. Furthermore, this helps the event to have a lasting impact even after it has concluded.

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Using New Media & Social Networks During An Event

Discuss in 1-2 sentences how your case study suggests using social networks or mobile media during an event. If your case study does not discuss promotion during an event, how does it suggest the use of new media before or after events?

What tools can you use during an event to engage attendees?

Tweets containing a # (hashtag) receive twice as much engagement as those that don't contain a #.

Which of the following would be useful to include on a social network to help customers/attendees during an event?

Event planners do not need to engage with attendees during the event (meaning they do not have to be on social networks or mobile apps).

Which is more likely to be shared by attendees via their social networks?

One way to engage participation via social networks and mobile apps is to offer prizes or incentives for the most engaged attendees.

What's a quick, easy way to alert attendees to any changes in the event schedule, rooms, time, etc.?

Webinars can be used to post all or part of the event speakers or relevant information at a later date - giving access to those participants who were unable to attend the event and offering another source of revenue. This also helps the event "live on" even after it's over.