Modules Of Marketing! Trivia Questions Quiz

41 Questions | Total Attempts: 44

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Modules Of Marketing! Trivia Questions Quiz

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Questions and Answers
  • 1. 
    ________ is the buyer's expression of opinions in order to achieve an equal balance of power with sellers.
    • A. 

      Consumerism

    • B. 

      Consumer Education

    • C. 

      Consumer Rights

    • D. 

      Consumer Opinion

  • 2. 
    Because of consumerism, many companies now acknowledge the consumer's "right to be heard" regarding their product, services, company or personnel.  What positive response did consumerism affect the company?
    • A. 

      Better communication

    • B. 

      More information

    • C. 

      Product improvements

    • D. 

      More carefully prepared advertisin

  • 3. 
    • A. 

      It gives rights to buyers to express their opinion of a certain product.

    • B. 

      It allows sellers to express their opinion about consumers.

    • C. 

      It gives buyers democracy when a feeling of dissatisfaction with a certain product.

    • D. 

      It gives right to consumer education.

  • 4. 
    • A. 

      To help consumer manage his money, time and energy to achieve maximum satisfaction.

    • B. 

      To help consumers become wiser in buying goods and services.

    • C. 

      To allow sellers choose the right buyer to sell.

    • D. 

      To help consumer improve his economic status.

  • 5. 
    Companies are required to print their contact number or email in their products for comments or suggestions from consumers. What consumerism principle is applied here?
    • A. 

      Buyers right to be heard

    • B. 

      Sellers right to advertise

    • C. 

      Buyers right for product improvements

  • 6. 
    Many manufacturers publish institutional materials, booklets or brochures on the use and care of their products. What response to consumerism is shown here by the company?
    • A. 

      More and better information to consumers.

    • B. 

      Better communication with consumers.

    • C. 

      Product improvements.

    • D. 

      More carefully prepared to advertise.

  • 7. 
    Because of consumerism, the manufacturer have made more features of products that have not been seen before.  They adapt to many consumer needs such as product warranties and other services that would satisfy the buyer.  What response did the company show?
    • A. 

      Product improvements.

    • B. 

      Better communication with consumers.

    • C. 

      More and better information to consumers.

  • 8. 
    Because of consumerism, promotions nowadays are becoming honest.  They usually show testimonials, and images of real-life experiences that make the advertisement truthful.
    • A. 

      More carefully prepared to advertise.

    • B. 

      Product improvements.

    • C. 

      Better communication with consumers.

    • D. 

      Better information for consumers.

  • 9. 
    • A. 

      Adulteration

    • B. 

      Misbranding

    • C. 

      Deceptive labeling

    • D. 

      Untruthful advertising

  • 10. 
    Most of the companies ignore ___________.  This is why there is a growing need for consumer education.
    • A. 

      Consumer interest

    • B. 

      Product quality

    • C. 

      Consumer rights

  • 11. 
    • A. 

      Many sellers commit fraud.

    • B. 

      The majority of business owners ignore consumer interest.

    • C. 

      The buying process becomes a very complex process because of many brands.

    • D. 

      Many consumers are satisfied.

  • 12. 
    • A. 

      Literature in the form of catalogs, pamphlets, leaflets, and posters.

    • B. 

      Public service releases consists of news and articles.

    • C. 

      Adult education programs in a form of demonstration, symposiums or seminars.

    • D. 

      Taken as a subject in schools, which is part of the curriculum.

  • 13. 
    This form of consumer education takes place in schools and is part of the curriculum.
    • A. 

      Formal consumer education.

    • B. 

      Non formal consumer education.

    • C. 

      Seminars and lectures.

  • 14. 
    • A. 

      Create a separate consumer affairs division to tackle consumer related issues

    • B. 

      Create a human resources division to serve consumers

    • C. 

      Create a research group to do research on consumer needs

  • 15. 
    • A. 

      To respond to consumer inquires, complains and suggestions.

    • B. 

      To create a better product

    • C. 

      To think of better promotional strategies

  • 16. 
    • A. 

      Canvas prices before buying

    • B. 

      Buy from outlets which integrity is beyond reproach.

    • C. 

      Buy only quality goods if you can afford them.

    • D. 

      Buy cheaper but promising products

  • 17. 
    In an event of violation appears to have been committed, the consumer may submit any of the following?
    • A. 

      Written report

    • B. 

      Verbal report

    • C. 

      Sign report

    • D. 

      News report

  • 18. 
    • A. 

      Department of Interior and Local Government

    • B. 

      Department of Environment and Natural Resources

    • C. 

      Department of Trade and Industry

  • 19. 
    • A. 

      Name, address and contact number of the consumer reporting

    • B. 

      Name, address and contact number of the firm concerned in the violations

    • C. 

      The acts or omissions constituting the offense

    • D. 

      Other relevant information concerning the violations

  • 20. 
    In reporting any act of violations to consumerism, which of the following are offices where the report may be filed?
    • A. 

      Local Provincial Governor

    • B. 

      Local City or Municipal Mayor

    • C. 

      Provincial or Regional DTI offices

    • D. 

      Bureau of Food and Drugs

  • 21. 
    It is an act of debasing a pure or genuine product by imitating or counterfeiting it.
    • A. 

      Adulteration

    • B. 

      Misbranding

    • C. 

      Fraud

  • 22. 
    • A. 

      Putting fresh blood to gills of fish to appear fresh.

    • B. 

      Adding water to vinegar to increase its volume.

    • C. 

      Perfumes of inferior class are placed in branded bottles.

    • D. 

      Heating old "balut" anew to appear fresh.

  • 23. 
    A product is ___________ if statement on its label is false or misleading.
    • A. 

      Adulteration

    • B. 

      Misbranding

    • C. 

      Fraudulent

  • 24. 
    This involves manipulation of scales for weighing.
    • A. 

      Short weighting

    • B. 

      Short numbering

    • C. 

      Short changing

  • 25. 
    Sellers cheat consumers by giving him less than the number asked and paid for.
    • A. 

      Short weighting

    • B. 

      Short numbering

    • C. 

      Short changing

    • D. 

      None of the above

  • 26. 
    This refers to the practice of merchants of giving goods as change for an amount paid than other than legal tender.
    • A. 

      Short weighting

    • B. 

      Short numbering

    • C. 

      Short changing

  • 27. 
    This is a misrepresentation of the character, value, properties or conditions of the product.
    • A. 

      Short weighting

    • B. 

      Short numbering

    • C. 

      Short changing

    • D. 

      Fraudulent advertising

  • 28. 
    ______________ is a law that protect consumers from unscrupulous importers, manufacturers, repackagers or dealers and advertisers who deliberately misrepresent their products through mislabeling or misbranding
    • A. 

      Republic Act 3740

    • B. 

      Republic Act 9520

    • C. 

      Republic Act 9020

  • 29. 
    Deceptive information is displayed or written on the products container or package.
    • A. 

      Mislabeling

    • B. 

      Fraudulent advertising

    • C. 

      Measurement problems

  • 30. 
    • A. 

      Fraudulent advertising misrepresents the value and character of a product.

    • B. 

      Misbranding misrepresents the value and character of a product.

    • C. 

      Misbranding is deceptive information displayed or written on the product container.

    • D. 

      Fraudulent advertising is deceptive information displayed or written on the product container.

  • 31. 
    Presidential decree no. 231 as amended dictates that _____________.
    • A. 

      All balances or scales, weights and measures should be properly calibrated and sealed.

    • B. 

      All weights and measure should be check and tested by the company who runs it.

    • C. 

      All balances or scales, weights and measures should be branded.

  • 32. 
    • A. 

      Brand name

    • B. 

      Trade mark

    • C. 

      Country of origin

    • D. 

      Name and address of manufacturer

    • E. 

      Sexy pictures that attracts buyers

    • F. 

      Physical or chemical composition

    • G. 

      Metric net contents or weight of the product

    • H. 

      Pictures of endorsers of the product

  • 33. 
    • A. 

      Department of Local Government

    • B. 

      DOST

    • C. 

      DTI

    • D. 

      DENR

  • 34. 
    • A. 

      Use of improperly calibrated scales.

    • B. 

      Use of tempered/defective scales.

    • C. 

      Short weighting.

    • D. 

      Short changing.

    • E. 

      Short numbering.

  • 35. 
    The responsibility to be more alert and aware of the uses, prices and quality of goods and services used.
    • A. 

      Critical awareness

    • B. 

      Action

    • C. 

      Environmental awareness

    • D. 

      Solidarity

  • 36. 
    The responsibility to be assertive.
    • A. 

      Critical awareness

    • B. 

      Action

    • C. 

      Environmental Awareness

    • D. 

      Solidarity

  • 37. 
    The responsibility to understand the consequences of consumption, its effect on the physical environment and the natural resources.
    • A. 

      Critical awareness

    • B. 

      Action

    • C. 

      Environmental Awareness

    • D. 

      Solidarity

  • 38. 
    The responsibility to organize consumers, to develop strength and influence.
    • A. 

      Critical awareness

    • B. 

      Action

    • C. 

      Environmental Awareness

    • D. 

      Solidarity

  • 39. 
    • A. 

      Toilet soap

    • B. 

      Detergent bars

    • C. 

      Toothpaste

    • D. 

      Appliances

    • E. 

      Papers

    • F. 

      Bananas

    • G. 

      Shoes

  • 40. 
    • A. 

      Right to basic needs

    • B. 

      Right to safety

    • C. 

      Right to choose

    • D. 

      Right to be informed

    • E. 

      Right to be heard

    • F. 

      Right to sell things

    • G. 

      Right to vote

  • 41. 
    • A. 

      Heating balut anew to appear fresh

    • B. 

      Putting fake perfumes to original and branded containers

    • C. 

      Weight specified in the container is more than the actual weight

    • D. 

      Adding water to vinegar to add its volume