Inbound Marketing: Email Marketing Quiz Questions!

10 Questions | Total Attempts: 101

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Email Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Email list growth, despite being one of the top 5 goals of companies, is one of the hardest to achieve because of:
    • A. 

      Poor acquisition tactics

    • B. 

      Lack of focus on quality

    • C. 

      Lack of value offering

    • D. 

      All of the above

  • 2. 
    Opt-In lists are lists of recipient email addresses that have not authorized to get email from you.
    • A. 

      True

    • B. 

      False

  • 3. 
    According to studies and recent statistics, opt-ins provide better results for marketing campaigns compared to opt-out lists.
    • A. 

      True

    • B. 

      False

  • 4. 
    What are the factors to be considered when evaluating what acquisition tactic to use in your email campaign?
    • A. 

      Conversion

    • B. 

      Relevance

    • C. 

      Practicality

    • D. 

      All of the above

  • 5. 
    It is important to keep email lists clean by using services like Webbula, FreshAddress or Briteverify to ensure __________.
    • A. 

      Relevance

    • B. 

      Deliverability

    • C. 

      Practicality

    • D. 

      All of the above

  • 6. 
    Email acquisition via __________ is great for acquiring an established and engaged audience.
    • A. 

      Websites

    • B. 

      Forums

    • C. 

      Social media

    • D. 

      All of the above

  • 7. 
    Pop-ups and pop-overs contrary to popular belief can be more effective and less annoying.
    • A. 

      True

    • B. 

      False

  • 8. 
    Organically acquired email lists yield:
    • A. 

      More subscribers who are genuinely interested in your brand or service

    • B. 

      More subscribers who are willing to share your brand or service to their peers

    • C. 

      More subscribers who are active and engaged in conversations about your brand or service

    • D. 

      All of the above

  • 9. 
    Make your email acquisition tactic simple and easy to minimize __________.
    • A. 

      Abandonment

    • B. 

      Costs

    • C. 

      Risks

  • 10. 
    __________ matches advertisers and list owners with proprietary behavioral targeting technology.
    • A. 

      Paid search

    • B. 

      Digital ad signups

    • C. 

      Banner ads

    • D. 

      All of the above

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