Inbound Marketing: Email Marketing Quiz Questions!
10 Questions
| Attempts: 215
Questions and Answers
- 1.Email list growth, despite being one of the top 5 goals of companies, is one of the hardest to achieve because of:
- A.
Poor acquisition tactics
- B.
Lack of focus on quality
- C.
Lack of value offering
- D.
All of the above
- 2.Opt-In lists are lists of recipient email addresses that have not authorized to get email from you.
- A.
True
- B.
False
- 3.According to studies and recent statistics, opt-ins provide better results for marketing campaigns compared to opt-out lists.
- A.
True
- B.
False
- 4.What are the factors to be considered when evaluating what acquisition tactic to use in your email campaign?
- A.
Conversion
- B.
Relevance
- C.
Practicality
- D.
All of the above
- 5.It is important to keep email lists clean by using services like Webbula, FreshAddress or Briteverify to ensure __________.
- A.
Relevance
- B.
Deliverability
- C.
Practicality
- D.
All of the above
- 6.Email acquisition via __________ is great for acquiring an established and engaged audience.
- A.
Websites
- B.
Forums
- C.
Social media
- D.
All of the above
- 7.Pop-ups and pop-overs contrary to popular belief can be more effective and less annoying.
- A.
True
- B.
False
- 8.Organically acquired email lists yield:
- A.
More subscribers who are genuinely interested in your brand or service
- B.
More subscribers who are willing to share your brand or service to their peers
- C.
More subscribers who are active and engaged in conversations about your brand or service
- D.
All of the above
- 9.Make your email acquisition tactic simple and easy to minimize __________.
- A.
Abandonment
- B.
Costs
- C.
Risks
- 10.__________ matches advertisers and list owners with proprietary behavioral targeting technology.
- A.
Paid search
- B.
Digital ad signups
- C.
Banner ads
- D.
All of the above
Related Topics
Recent Quizzes
Back to top