Quiz: Take The Email Marketing Trivia Questions!
- 1._______________ is the term for unwanted or unsolicited email.
- A.
Junk
- B.
Spam
- C.
Trash
- D.
Meat
- 2.You’re sending a transactional email, an email that confirms a purchase, a signup, or some such transaction. True or False? It’s perfectly legal to include marketing messaging in that email.
- A.
True
- B.
False
- 3.The aspect of email marketing that concerns whether an email sent reaches its intended inbox is called ___________.
- A.
Send Rate
- B.
Tins
- C.
Deliverability
- D.
None of the Above
- 4.________________ occurs when an emailer impersonates a legitimate company or brand in the emails “from” line, to trick people into opening email and providing personal information.
- A.
Phishing
- B.
Spoofing
- C.
Masking
- D.
Spamming
- 5.When you send an email message, and get a reply from the ISP that the email address is no longer valid, it’s called ______________.
- A.
A 404 Error
- B.
A Hard Bounce
- C.
Deliverability
- D.
A Bounceback
- 6.The portion of the email message that is visible without scrolling is said to be “above the ______________”.
- A.
Preview pane
- B.
Fold
- C.
Template
- D.
Sweet Spot
- 7.Any email you send should have some sort of exclusive offer, discount, or path to purchase. An email without an offer is a waste of your resources.
- A.
True
- B.
False
- 8.What is the best way to go about compiling your email list?
- A.
Buy a list
- B.
Rent a list
- C.
Grow your own list
- 9.Some emails can be categorized as “broadcast” emails, to be sent to your entire audience. Other emails can be categorized as _____________ emails, to be sent only when something specific occurs, such as the watching of a video or a click-through of a previous email sent.
- A.
Stimulus
- B.
Targeted
- C.
Trigger
- D.
Responsive
- 10.The difference between “single opt-in” permission to send email and “double opt-in” permission to do so is ______________.
- A.
"Double” opt-in means that a recipient has to agree to receive email on two distinct occasions, at least 3 days apart.
- B.
"Double” opt-in means that a recipient must expressly agree to receive email on two different devices (i.e. Laptop and Phone).
- C.
"Double” opt-in means that a second action, usually a confirmation, is required after initial permission is given.
- D.
All of the Above qualify as “Double” opt-in
- 11.In order to meet legal compliance, any email must contain an “unsubscribe” option.
- A.
True
- B.
False
- 12.It is illegal, as per the CAN-SPAM act, to assume permission to send email. In other words, you can’t legally send email unless the recipient has expressly opted in to receiving it.
- A.
True
- B.
False
- 13.What simple, inexpensive method of testing can significantly increase the response to your email campaigns?
- A.
A/B split testing
- B.
Focus Groups
- C.
Multivariate testing
- D.
None of the Above
- 14.The number one measure that ISP’s use to determine whether to deliver your email or block it is __________________.
- A.
Content
- B.
Filters
- C.
Reputation
- 15.It’s common knowledge that when you ask for an email address, the less other information you ask for at the same time, the easier it is to collect that email address and fill in other data later. Thus, some businesses ask for email address only, and many others keep it simple, asking only for first name, last name, and company name, along with the email address. However, when you do ask for more information, which type of information should you ask for?
- A.
Preference Data (shopping habits, email format preferences, etc…)
- B.
Demographic Data (Job title, Age, company size, industry, etc…)
- C.
Monetary data (Salary range, budget for this particular purchase, etc...)
- D.
All of the Above
- 16.The subject line of the email is a prime influencer on whether the email is opened. The top two most successful items in the subject line, discount offers and free product offers, are no surprise, but #3 is a bit of a surprise. What is it?
- A.
"Free Shipping"
- B.
"Limited Time"
- C.
Company Brand Name
- D.
Email Recipient Name
- 17.There are three distinct types of email: Plain Text, HTML (text with images), and Rich Media (text with audio or video). True or False: Plain text email should be reserved almost exclusively for functional emails, such as confirmations and shipping/payment notifications.
- A.
True
- B.
False
- 18.Your emails have an average response (open, click or purchase) rate of 50%. What measurement would you use to answer the question, “Is it always the same 50% of people who open, or a variable 50% with some people opening some emails but not others?”
- A.
Open Rate, adjusted by segment
- B.
Segment suppression, temporarily withholding email from a certain percentage of your list
- C.
A longitudinal measurement, cumulative responses by individual over a long period of time
- D.
None of the Above
- 19.ISP’s typically set spam traps in order to catch people sending spam. Which of the following is a typical spam trap?
- A.
A Blacklist
- B.
A Honeypot
- C.
A Troll
- D.
A Spambot