Direct Email And Custom Email Quiz 2016

1. What is the passcode to the Propel Training site?

Propel

PropelU

The passcode to the Propel Training site is "propelU".

Explanation

The passcode to the Propel Training site is "propelU".

2. Business owners are GUARANTEED a minimum open rate of 8% and 1% click thru rate for both Direct Email product and Custom Email campaigns.

True

False

The statement is true because business owners are promised a minimum open rate of 8% and a minimum click-through rate of 1% for both Direct Email product and Custom Email campaigns. This guarantee ensures that the business owners will receive a certain level of engagement and interaction from their email marketing efforts.

Explanation

The statement is true because business owners are promised a minimum open rate of 8% and a minimum click-through rate of 1% for both Direct Email product and Custom Email campaigns. This guarantee ensures that the business owners will receive a certain level of engagement and interaction from their email marketing efforts.

3. Direct Email Marketing lists are CAN-SPAM compliant which means we have permission to send these emails to consumers who have opted into the database.

True

False

The statement explains that Direct Email Marketing lists are CAN-SPAM compliant, indicating that they adhere to the rules and regulations set by the CAN-SPAM Act. This means that the emails sent to consumers on these lists are only sent to individuals who have given their permission or opted into the database, ensuring that the emails are being sent to willing recipients. Therefore, the statement is true.

Explanation

The statement explains that Direct Email Marketing lists are CAN-SPAM compliant, indicating that they adhere to the rules and regulations set by the CAN-SPAM Act. This means that the emails sent to consumers on these lists are only sent to individuals who have given their permission or opted into the database, ensuring that the emails are being sent to willing recipients. Therefore, the statement is true.

4. What is the email address to use to submit a count request?

[email protected]

The correct email address to use for submitting a count request is [email protected].

Explanation

The correct email address to use for submitting a count request is [email protected].

5. The minimum of number of emails sent per campaign is:

10K

20K

25K

5K

The minimum number of emails sent per campaign is 25K. This means that for each campaign, at least 25,000 emails are sent.

Explanation

The minimum number of emails sent per campaign is 25K. This means that for each campaign, at least 25,000 emails are sent.

6. True or false? If minimum open and click through guarantees aren't met, additional small batches of emails will be sent until they are.

False

True

If the minimum open and click-through guarantees are not met, additional small batches of emails will be sent until they are. This means that if the desired number of recipients opening and clicking through the emails is not achieved, the system will continue sending small batches of emails until the guarantees are met.

Explanation

If the minimum open and click-through guarantees are not met, additional small batches of emails will be sent until they are. This means that if the desired number of recipients opening and clicking through the emails is not achieved, the system will continue sending small batches of emails until the guarantees are met.

7. What is the Turnaround time for count requests?

2 business days

3 business days

The turnaround time for count requests is 3 business days. This means that it will take 3 business days for the count requests to be processed and completed.

Explanation

The turnaround time for count requests is 3 business days. This means that it will take 3 business days for the count requests to be processed and completed.

8. What steps should you take after selling a Direct Email campaign or Custom Email program? Check all that apply.

Enter the order by calling 1-800-549-3670 Option #2 to order the product sale

Log into training.propelmarketing.com user: propel passcode: propelU

Plan to attend the first 10 to 15 minutes of the Kick Off Call to ensure a smooth transition.

Provide the Client Services Specialist as much information as possible, such as special offers with expiration dates.

Please remember to prepare Custom Email clients to prepare for the Intake Call, the client needs to be prepared with:
3 offers with expiration dates – one for each month, theme choice and color scheme, all materials (logo, images, content, etc.); a firm decion on the time of month to send offers, completed Direct Email Count Request (by sales rep).
Expectations set during the sales process should carry over smoothly for success.

Explanation

Please remember to prepare Custom Email clients to prepare for the Intake Call, the client needs to be prepared with:
3 offers with expiration dates – one for each month, theme choice and color scheme, all materials (logo, images, content, etc.); a firm decion on the time of month to send offers, completed Direct Email Count Request (by sales rep).
Expectations set during the sales process should carry over smoothly for success.

Submit

9. Business owners can supply us with their own customer list for us to distribute through our Direct Email Marketing product.

True

False

We cannot include a client's existing database in our blast. We CAN "scrub" a client's database from our universe of emails so that existing customers/patients/clients don't receive the email offer. The client must provide the database in CSV (comma separated value) format to Propel during the Kick Off Call or Intake Call.

Explanation

We cannot include a client's existing database in our blast. We CAN "scrub" a client's database from our universe of emails so that existing customers/patients/clients don't receive the email offer. The client must provide the database in CSV (comma separated value) format to Propel during the Kick Off Call or Intake Call.

10. Once a client is locked into a 3, 6, or 12 month Custom Email campaign, what can be changed?

Reach a different audience every month

Date of the monthly send

Audience every 3 months

The email creative theme

All of the above can change

The rules of Custom Email Program cannot be changed.
If a client wants to make their own "custom" program with greater frequency, different audience, etc, use the Direct Email pricing and ala cart additional tracking solutions.

Explanation

The rules of Custom Email Program cannot be changed.
If a client wants to make their own "custom" program with greater frequency, different audience, etc, use the Direct Email pricing and ala cart additional tracking solutions.

11. Who completes email count request to determine how many emails are available to target?

Client Services Specialist

Salesperson

This must be completed before even talking pricing because the product is a CPM model.
Orders cannot be entered without this step completed.

Explanation

This must be completed before even talking pricing because the product is a CPM model.
Orders cannot be entered without this step completed.

12. Check each of the elements included in Custom Email campaigns at no additional cost

Campaign Landing Page

Two color, web-friendly logo

Call Tracking phone number

Content creation

Responsive email theme

Custom Email campaigns include a CLP, Call Tracking number and Content Creation within a Responsive email theme. A two color logo would incur an additional fee.

Explanation

Custom Email campaigns include a CLP, Call Tracking number and Content Creation within a Responsive email theme. A two color logo would incur an additional fee.

Submit