Direct Email And Custom Email Quiz 2016

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| By Karen Nelson
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Karen Nelson
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Quizzes Created: 16 | Total Attempts: 45,387
| Attempts: 779
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  • 1/12 Questions

    What is the passcode to the Propel Training site?

    • Propel
    • PropelU
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About This Quiz

The 'Direct Email and Custom Email Quiz 2016' assesses knowledge on email campaign regulations and strategies. It covers topics such as minimum campaign sizes, audience adjustments, compliance with CAN-SPAM laws, and performance guarantees in email marketing.

Direct Email And Custom Email Quiz 2016 - Quiz

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  • 2. 

    Business owners are GUARANTEED a minimum open rate of 8% and 1% click thru rate for both Direct Email product and Custom Email campaigns.  

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement is true because business owners are promised a minimum open rate of 8% and a minimum click-through rate of 1% for both Direct Email product and Custom Email campaigns. This guarantee ensures that the business owners will receive a certain level of engagement and interaction from their email marketing efforts.

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  • 3. 

    Direct Email Marketing lists are CAN-SPAM compliant which means we have permission to send these emails to consumers who have opted into the database. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement explains that Direct Email Marketing lists are CAN-SPAM compliant, indicating that they adhere to the rules and regulations set by the CAN-SPAM Act. This means that the emails sent to consumers on these lists are only sent to individuals who have given their permission or opted into the database, ensuring that the emails are being sent to willing recipients. Therefore, the statement is true.

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  • 4. 

    What is the email address to use to submit a count request?

    Correct Answer
    Explanation
    The correct email address to use for submitting a count request is [email protected].

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  • 5. 

    The minimum of number of emails sent per campaign is: 

    • 10K

    • 20K

    • 25K

    • 5K

    Correct Answer
    A. 25K
    Explanation
    The minimum number of emails sent per campaign is 25K. This means that for each campaign, at least 25,000 emails are sent.

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  • 6. 

    True or false? If minimum open and click through guarantees aren’t met, additional small batches of emails will be sent until they are.

    • False

    • True

    Correct Answer
    A. True
    Explanation
    If the minimum open and click-through guarantees are not met, additional small batches of emails will be sent until they are. This means that if the desired number of recipients opening and clicking through the emails is not achieved, the system will continue sending small batches of emails until the guarantees are met.

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  • 7. 

    What is the Turnaround time for count requests?

    • 2 business days

    • 3 business days

    Correct Answer
    A. 3 business days
    Explanation
    The turnaround time for count requests is 3 business days. This means that it will take 3 business days for the count requests to be processed and completed.

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  • 8. 

    What steps should you take after selling a Direct Email campaign or Custom Email program?  Check all that apply.

    • Enter the order by calling 1-800-549-3670 Option #2 to order the product sale

    • Send the returned quote provided by the Direct Email Team to the Client Services Specialist right after you've ordered the product sale.

    • Log into training.propelmarketing.com user: propel passcode: propelU

    • Plan to attend the first 10 to 15 minutes of the Kick Off Call to ensure a smooth transition.

    • Provide the Client Services Specialist as much information as possible, such as special offers with expiration dates.

    Correct Answer(s)
    A. Enter the order by calling 1-800-549-3670 Option #2 to order the product sale
    A. Send the returned quote provided by the Direct Email Team to the Client Services Specialist right after you've ordered the product sale.
    A. Plan to attend the first 10 to 15 minutes of the Kick Off Call to ensure a smooth transition.
    A. Provide the Client Services Specialist as much information as possible, such as special offers with expiration dates.
    Explanation
    Please remember to prepare Custom Email clients to prepare for the Intake Call, the client needs to be prepared with:
    3 offers with expiration dates – one for each month, theme choice and color scheme, all materials (logo, images, content, etc.); a firm decion on the time of month to send offers, completed Direct Email Count Request (by sales rep).
    Expectations set during the sales process should carry over smoothly for success.

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  • 9. 

    Business owners can supply us with their own customer list for us to distribute through our Direct Email Marketing product.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    We cannot include a client's existing database in our blast. We CAN "scrub" a client's database from our universe of emails so that existing customers/patients/clients don't receive the email offer. The client must provide the database in CSV (comma separated value) format to Propel during the Kick Off Call or Intake Call.

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  • 10. 

    Once a client is locked into a 3, 6, or 12 month Custom Email campaign, what can be changed?

    • Reach a different audience every month

    • Date of the monthly send

    • Audience every 3 months

    • The email creative theme

    • All of the above can change

    Correct Answer
    A. Audience every 3 months
    Explanation
    The rules of Custom Email Program cannot be changed.
    If a client wants to make their own "custom" program with greater frequency, different audience, etc, use the Direct Email pricing and ala cart additional tracking solutions.

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  • 11. 

    Who completes email count request to determine how many emails are available to target?

    • Client Services Specialist

    • Salesperson

    Correct Answer
    A. Salesperson
    Explanation
    This must be completed before even talking pricing because the product is a CPM model.
    Orders cannot be entered without this step completed.

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  • 12. 

    Check each of the elements included in Custom Email campaigns at no additional cost

    • Campaign Landing Page

    • Two color, web-friendly logo

    • Call Tracking phone number

    • Content creation

    • Responsive email theme

    Correct Answer(s)
    A. Campaign Landing Page
    A. Call Tracking phone number
    A. Content creation
    A. Responsive email theme
    Explanation
    Custom Email campaigns include a CLP, Call Tracking number and Content Creation within a Responsive email theme. A two color logo would incur an additional fee.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 22, 2016
    Quiz Created by
    Karen Nelson
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