Email Marketing Master Course: Class 2 Quiz

10 Questions | Total Attempts: 48

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Email Marketing Master Course: Class 2 Quiz - Quiz

Why Segmentation is Critical to Growing Your Business with Stephanie Miller Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.


Questions and Answers
  • 1. 
    From a marketer’s perspective, all leads are equal.
    • A. 

      True

    • B. 

      False

  • 2. 
    Groups of subscribers that interact with your brand and marketing differently from each other are called:
    • A. 

      Targets

    • B. 

      Segments

    • C. 

      Members

    • D. 

      All of the above

  • 3. 
    Segmentation is a methodology designed to:
    • A. 

      Make data accessible

    • B. 

      Increase message frequency

    • C. 

      Engage subscribers

    • D. 

      None of the above

  • 4. 
    Excellent data management supports which of the following:
    • A. 

      Improved customer experiences

    • B. 

      More efficient marketing programs

    • C. 

      Improved marketing performance and accountability

    • D. 

      All of the above

  • 5. 
    Lead scoring helps you get closer to the target.
    • A. 

      True

    • B. 

      False

  • 6. 
    Engagement is something that happens between the subscriber and your email message.
    • A. 

      True

    • B. 

      False

  • 7. 
    When an individual opts in, they are granting the brand permission to send them a stream of email marketing offers.
    • A. 

      True

    • B. 

      False

  • 8. 
    A ground-up messaging strategy includes which of the following program types:
    • A. 

      Base programs such as promotions and newsletters

    • B. 

      Triggered programs based on subscriber activity

    • C. 

      One-off programs

    • D. 

      All of the above

  • 9. 
    Preference centers are accurate predictors of relevancy over time.
    • A. 

      True

    • B. 

      False

  • 10. 
    Email doesn’t work without a good content strategy.
    • A. 

      True

    • B. 

      False

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