Email Marketing Master Course: Class 1 Quiz

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  • 1/10 Questions

    Unengaged users should be automatically purged from your list.

    • True
    • False
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About This Quiz


Developing an Email Strategy That Keeps People Connected with Morgan Stewart
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Email Marketing Master Course: Class 1 Quiz - Quiz

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  • 2. 

    The best way to make your message stand out in the inbox is to:

    • Use all CAPS in the subject line

    • Show your subscribers you care

    • Send between 6am and noon

    • Use the word "Urgent" in the subject line

    Correct Answer
    A. Show your subscribers you care
    Explanation
    We need to show our consumers that we care about them in ways our competitors don’t.

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  • 3. 

    Messages from our direct competitors are our only competition in the inbox.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Every email in the inbox should be considered competition because we’re all vying for subscribers’ limited time and attention.

    Rate this question:

  • 4. 

    Subscriber inactivity is always attributable to the brand’s approach.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Life happens; people die.

    Rate this question:

  • 5. 

    Customer engagement decreases faster and stabilizes later when messaging is not relevant, of low value and sent too frequently.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Keep engagement high by assuring relevancy and value and balancing message frequency.

    Rate this question:

  • 6. 

    Open rate metrics are used to diagnose which of the following:

    • Brand strength

    • Subject line effectiveness

    • Subscribers’ attitudes on the quality of the sender’s content

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Subscribers are most likely to open our emails when they like our brand, like our subject lines, and/or feel we consistently deliver information of value.

    Rate this question:

  • 7. 

    Universal best practices have been established to assist marketers with developing foolproof email strategies.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    There is no single set of best practices that work universally. In email marketing, the subscriber is in control, and we need to figure out how to tailor our programs to their interests in order to drive engagement over time.

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  • 8. 

    The first step in creating a successful email marketing program is building an opt-in list.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Don’t invite people into a burning building. Build out a program that is worthy of inviting people into first.

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  • 9. 

    Delivery rate is a measure of:

    • % of messages that made it into the inbox

    • % of messages that were accepted by the ISPs

    • Both (a) and (b)

    • Neither (a) nor (b)

    Correct Answer
    A. % of messages that were accepted by the ISPs
    Explanation
    Delivery rate only tells us whether our messages were accepted by the ISPs, not whether those messages hit the inbox or spam folder.

    Rate this question:

  • 10. 

    The decision to reengage passive subscribers should be based on which of the following:

    • Time since point of opt-in

    • Time since last active engagement

    • Potential lifetime value

    • All of the above

    Correct Answer
    A. Potential lifetime value
    Explanation
    Focus your efforts on those passive subscribers that have the potential to deliver the greatest returns. Stop sending to low-to-medium lifetime value opt-ins.

    Rate this question:

Quiz Review Timeline (Updated): Mar 13, 2024 +

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  • Current Version
  • Mar 13, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 13, 2012
    Quiz Created by
    Marketingprofs
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