Email Marketing Master Course: Class 1 Quiz

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Quizzes Created: 9 | Total Attempts: 6,558
| Attempts: 116 | Questions: 10
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Question 1 / 10
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1. Unengaged users should be automatically purged from your list.

Explanation

Don’t automatically discard unengaged users. Strive to reengage through win-back offers, new feature announcements, and feedback requests.

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About This Quiz
Email Marketing Master Course: Class 1 Quiz - Quiz

Developing an Email Strategy That Keeps People Connected with Morgan Stewart
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print... see morethe report at the end, it you would like to hold onto it. see less

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2. The best way to make your message stand out in the inbox is to:

Explanation

We need to show our consumers that we care about them in ways our competitors don’t.

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3. Messages from our direct competitors are our only competition in the inbox.

Explanation

Every email in the inbox should be considered competition because we’re all vying for subscribers’ limited time and attention.

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4. Subscriber inactivity is always attributable to the brand's approach.

Explanation

Life happens; people die.

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5. Customer engagement decreases faster and stabilizes later when messaging is not relevant, of low value and sent too frequently.

Explanation

Keep engagement high by assuring relevancy and value and balancing message frequency.

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6. Open rate metrics are used to diagnose which of the following:

Explanation

Subscribers are most likely to open our emails when they like our brand, like our subject lines, and/or feel we consistently deliver information of value.

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7. Universal best practices have been established to assist marketers with developing foolproof email strategies.

Explanation

There is no single set of best practices that work universally. In email marketing, the subscriber is in control, and we need to figure out how to tailor our programs to their interests in order to drive engagement over time.

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8. The first step in creating a successful email marketing program is building an opt-in list.

Explanation

Don’t invite people into a burning building. Build out a program that is worthy of inviting people into first.

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9. Delivery rate is a measure of:

Explanation

Delivery rate only tells us whether our messages were accepted by the ISPs, not whether those messages hit the inbox or spam folder.

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10. The decision to reengage passive subscribers should be based on which of the following:

Explanation

Focus your efforts on those passive subscribers that have the potential to deliver the greatest returns. Stop sending to low-to-medium lifetime value opt-ins.

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Unengaged users should be automatically purged from your list.
The best way to make your message stand out in the inbox is to:
Messages from our direct competitors are our only competition in the...
Subscriber inactivity is always attributable to the brand's approach.
Customer engagement decreases faster and stabilizes later when...
Open rate metrics are used to diagnose which of the following:
Universal best practices have been established to assist marketers...
The first step in creating a successful email marketing program is...
Delivery rate is a measure of:
The decision to reengage passive subscribers should be based on which...
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