Email Marketing Master Course: Class 1 Quiz
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Universal best practices have been established to assist marketers with developing foolproof email strategies.
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True
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False
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Developing an Email Strategy That Keeps People Connected with Morgan Stewart
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- 2.
Messages from our direct competitors are our only competition in the inbox.
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True
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False
Correct Answer
A. FalseExplanation
Every email in the inbox should be considered competition because we’re all vying for subscribers’ limited time and attention.Rate this question:
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- 3.
The best way to make your message stand out in the inbox is to:
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Use all CAPS in the subject line
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Show your subscribers you care
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Send between 6am and noon
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Use the word "Urgent" in the subject line
Correct Answer
A. Show your subscribers you careExplanation
We need to show our consumers that we care about them in ways our competitors don’t.Rate this question:
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- 4.
The first step in creating a successful email marketing program is building an opt-in list.
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True
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False
Correct Answer
A. FalseExplanation
Don’t invite people into a burning building. Build out a program that is worthy of inviting people into first.Rate this question:
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- 5.
Unengaged users should be automatically purged from your list.
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True
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False
Correct Answer
A. FalseExplanation
Don’t automatically discard unengaged users. Strive to reengage through win-back offers, new feature announcements, and feedback requests.Rate this question:
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- 6.
Customer engagement decreases faster and stabilizes later when messaging is not relevant, of low value and sent too frequently.
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True
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False
Correct Answer
A. TrueExplanation
Keep engagement high by assuring relevancy and value and balancing message frequency.Rate this question:
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- 7.
The decision to reengage passive subscribers should be based on which of the following:
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Time since point of opt-in
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Time since last active engagement
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Potential lifetime value
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All of the above
Correct Answer
A. Potential lifetime valueExplanation
Focus your efforts on those passive subscribers that have the potential to deliver the greatest returns. Stop sending to low-to-medium lifetime value opt-ins.Rate this question:
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- 8.
Delivery rate is a measure of:
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% of messages that made it into the inbox
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% of messages that were accepted by the ISPs
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Both (a) and (b)
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Neither (a) nor (b)
Correct Answer
A. % of messages that were accepted by the ISPsExplanation
Delivery rate only tells us whether our messages were accepted by the ISPs, not whether those messages hit the inbox or spam folder.Rate this question:
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- 9.
Open rate metrics are used to diagnose which of the following:
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Brand strength
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Subject line effectiveness
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Subscribers’ attitudes on the quality of the sender’s content
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All of the above
Correct Answer
A. All of the aboveExplanation
Subscribers are most likely to open our emails when they like our brand, like our subject lines, and/or feel we consistently deliver information of value.Rate this question:
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- 10.
Subscriber inactivity is always attributable to the brand’s approach.
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True
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False
Correct Answer
A. FalseExplanation
Life happens; people die.Rate this question:
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Quiz Review Timeline (Updated): Mar 13, 2024 +
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Current Version
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Mar 13, 2024Quiz Edited by
ProProfs Editorial Team -
Mar 13, 2012Quiz Created by
Marketingprofs
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