Social Media Marketing Practice Quiz Questions!

Subscribers know that companies can leverage their personal data to provide them with more relevant content--because they see other marketers already doing it.

Actually, email is social media’s "secret weapon" because it's the foundation layer for building audience and response.

Twitter followers seek high regard from their own Twitter followers as great sources of relevant information, so they commonly follow companies as a means of being first to get “the scoop” so that they can quickly share it with their networks before anyone else.

Now that more email is being consumed via mobile devices such as smartphones, we're realizing email’s broad influence on both online and offline purchasing activity.

Incentives may get you more subscribers, but those short-term results won’t do you much good down the road when those same subscribers stop paying attention to your messaging. If you’re going to offer incentives, also determine ways to clearly and repeatedly prove your email program’s value to these subscribers beyond the incentive, so they have a reason to continue engaging and responding.

No one joins Facebook for the marketing; they join for the sake of personal relationships.

Many subscribers do opt in to receive discounts and freebies, but that isn't the only reason. For example, some still like email for receiving information and entertainment--so long as that’s what they think they signed up for. The key lies in setting the right expectations from the start.

Facebook boasts a huge user base, but you can't reach everyone. Instead, consider Facebook the place to aggregate your most passionate fans.

A fan is someone who has established an emotional connection to your brand, typically offline.

Subscribers expect something of value in return for giving you their email addresses, but that value needs to be exclusive to your subscriber base. There’s little incentive to subscribe if it’s something anyone can get on your homepage (or elsewhere).