Social Media Marketing Practice Quiz Questions!
Questions and Answers
- 1.
Social media is email’s "secret weapon."
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Actually, email is social media’s "secret weapon" because it's the foundation layer for building audience and response.Rate this question:
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- 2.
Email subscribers have been conditioned through the years to only want discounts and freebies.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Many subscribers do opt in to receive discounts and freebies, but that isn't the only reason. For example, some still like email for receiving information and entertainment--so long as that’s what they think they signed up for. The key lies in setting the right expectations from the start.Rate this question:
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- 3.
Incentivized subscribers are less responsive over time than non-incentivized subscribers.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Incentives may get you more subscribers, but those short-term results won’t do you much good down the road when those same subscribers stop paying attention to your messaging. If you’re going to offer incentives, also determine ways to clearly and repeatedly prove your email program’s value to these subscribers beyond the incentive, so they have a reason to continue engaging and responding.Rate this question:
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- 4.
Email drives purchases in all channels.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Now that more email is being consumed via mobile devices such as smartphones, we're realizing email’s broad influence on both online and offline purchasing activity.Rate this question:
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- 5.
The free whitepaper a company offers on its homepage is also a good incentive to use for motivating new subscribers to opt in to the company’s email program.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Subscribers expect something of value in return for giving you their email addresses, but that value needs to be exclusive to your subscriber base. There’s little incentive to subscribe if it’s something anyone can get on your homepage (or elsewhere).Rate this question:
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- 6.
Email recipients expect marketing messages to be personalized.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Subscribers know that companies can leverage their personal data to provide them with more relevant content--because they see other marketers already doing it.Rate this question:
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- 7.
People do not join Facebook to:
- A.
Keep up with family and friends
- B.
Connect with companies
- C.
Share their experiences
- D.
None of the above
Correct Answer
B. Connect with companiesExplanation
No one joins Facebook for the marketing; they join for the sake of personal relationships.Rate this question:
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- 8.
Facebook is a mass medium.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Facebook boasts a huge user base, but you can't reach everyone. Instead, consider Facebook the place to aggregate your most passionate fans.Rate this question:
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- 9.
A fan is someone who “Likes” your Facebook Page.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
A fan is someone who has established an emotional connection to your brand, typically offline.Rate this question:
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- 10.
The main reason Twitter users follow companies is to:
- A.
Be entertained
- B.
Receive customer service
- C.
Be first to know about company news and events
- D.
None of the above
Correct Answer
C. Be first to know about company news and eventsExplanation
Twitter followers seek high regard from their own Twitter followers as great sources of relevant information, so they commonly follow companies as a means of being first to get “the scoop” so that they can quickly share it with their networks before anyone else.Rate this question:
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Current Version
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Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Feb 07, 2012Quiz Created by
Marketingprofs
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