Social Media Marketing Practice Quiz Questions!

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1. Email recipients expect marketing messages to be personalized.

Explanation

Subscribers know that companies can leverage their personal data to provide them with more relevant content--because they see other marketers already doing it.

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About This Quiz
Email Marketing Quizzes & Trivia

This Social Media Marketing Practice Quiz assesses knowledge on email marketing strategies, debunking common myths about email use in marketing, and understanding subscriber behavior. It's essential for learners aiming to enhance their marketing skills.

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2. Social media is email's "secret weapon."

Explanation

Actually, email is social media’s "secret weapon" because it's the foundation layer for building audience and response.

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3. The main reason Twitter users follow companies is to:

Explanation

Twitter followers seek high regard from their own Twitter followers as great sources of relevant information, so they commonly follow companies as a means of being first to get “the scoop” so that they can quickly share it with their networks before anyone else.

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4. Email drives purchases in all channels.

Explanation

Now that more email is being consumed via mobile devices such as smartphones, we're realizing email’s broad influence on both online and offline purchasing activity.

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5. Incentivized subscribers are less responsive over time than non-incentivized subscribers.

Explanation

Incentives may get you more subscribers, but those short-term results won’t do you much good down the road when those same subscribers stop paying attention to your messaging. If you’re going to offer incentives, also determine ways to clearly and repeatedly prove your email program’s value to these subscribers beyond the incentive, so they have a reason to continue engaging and responding.

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6. People do not join Facebook to:

Explanation

No one joins Facebook for the marketing; they join for the sake of personal relationships.

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7. Email subscribers have been conditioned through the years to only want discounts and freebies.

Explanation

Many subscribers do opt in to receive discounts and freebies, but that isn't the only reason. For example, some still like email for receiving information and entertainment--so long as that’s what they think they signed up for. The key lies in setting the right expectations from the start.

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8. Facebook is a mass medium.

Explanation

Facebook boasts a huge user base, but you can't reach everyone. Instead, consider Facebook the place to aggregate your most passionate fans.

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9. A fan is someone who "Likes" your Facebook Page.

Explanation

A fan is someone who has established an emotional connection to your brand, typically offline.

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10. The free whitepaper a company offers on its homepage is also a good incentive to use for motivating new subscribers to opt in to the company's email program.

Explanation

Subscribers expect something of value in return for giving you their email addresses, but that value needs to be exclusive to your subscriber base. There’s little incentive to subscribe if it’s something anyone can get on your homepage (or elsewhere).

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Email recipients expect marketing messages to be personalized.
Social media is email's "secret weapon."
The main reason Twitter users follow companies is to:
Email drives purchases in all channels.
Incentivized subscribers are less responsive over time than...
People do not join Facebook to:
Email subscribers have been conditioned through the years to only want...
Facebook is a mass medium.
A fan is someone who "Likes" your Facebook Page.
The free whitepaper a company offers on its homepage is also a good...
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