Beauty Salon Management Professional - Qp2

8 Questions | Total Attempts: 109

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Beauty Salon Management Professional - Qp2

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Questions and Answers
  • 1. 
    One way to describe the definition of marketing would be the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
    • A. 

      True

    • B. 

      False

  • 2. 
    Is it worth spending time assessing your direct competition in an increasingly competitive market?
    • A. 

      No.

    • B. 

      Yes.

    • C. 

      Only if your boss asks you to.

  • 3. 
    A key reason to segment your market and customer base is to effectively market to meet their needs better than competition.
    • A. 

      True

    • B. 

      False

  • 4. 
    The product-led approach is a powerful, competitive approach for the salon business, which is often very close to its customers. 
    • A. 

      True

    • B. 

      False

  • 5. 
                               identified three overall competitive strategies for growth: low cost, differentiation and focus.
    • A. 

      Michael Porter

    • B. 

      Jeffery Steinman

    • C. 

      Justin Palmer

    • D. 

      Philip Kotler

  • 6. 
    Market information is available from a variety of paid and non-paid sources, such as local census information and market reports from                        .
    • A. 

      HMSO and Census

    • B. 

      Mintel

    • C. 

      Trade associations

  • 7. 
    A hypothetical segmentation of the salon market could be based on why people visit the salon.
    • A. 

      True

    • B. 

      False

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