One way to describe the definition of marketing would be the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
A. 
True
B. 
False
2.
Is it worth spending time assessing your direct competition in an increasingly competitive market?
A. 
No.
B. 
Yes.
C. 
Only if your boss asks you to.
3.
A key reason to segment your market and customer base is to effectively market to meet their needs better than competition.
A. 
True
B. 
False
4.
The product-led approach is a powerful, competitive approach for the salon business, which is often very close to its customers.
A. 
True
B. 
False
5.
identified three overall competitive strategies for growth: low cost, differentiation and focus.
A. 
Michael Porter
B. 
Jeffery Steinman
C. 
Justin Palmer
D. 
Philip Kotler
6.
Market information is available from a variety of paid and non-paid sources, such as local census information and market reports from .
A. 
HMSO and Census
B. 
Mintel
C. 
Trade associations
7.
A hypothetical segmentation of the salon market could be based on why people visit the salon.