Beauty Salon Management Professional - Qp2
8 Questions
| Attempts: 280
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Questions and Answers
- 1.One way to describe the definition of marketing would be the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
- A.
True
- B.
False
- 2.Is it worth spending time assessing your direct competition in an increasingly competitive market?
- A.
No.
- B.
Yes.
- C.
Only if your boss asks you to.
- 3.A key reason to segment your market and customer base is to effectively market to meet their needs better than competition.
- A.
True
- B.
False
- 4.The product-led approach is a powerful, competitive approach for the salon business, which is often very close to its customers.
- A.
True
- B.
False
- 5.identified three overall competitive strategies for growth: low cost, differentiation and focus.
- A.
Michael Porter
- B.
Jeffery Steinman
- C.
Justin Palmer
- D.
Philip Kotler
- 6.Market information is available from a variety of paid and non-paid sources, such as local census information and market reports from .
- A.
HMSO and Census
- B.
Mintel
- C.
Trade associations
- 7.A hypothetical segmentation of the salon market could be based on why people visit the salon.
- A.
True
- B.
False