There’s been a buzz around featured snippets for at least the last three years, but in 2017 the hype has reached fever pitch. And for good reason. Featured snippets make it easier to rank, putting that coveted #1 spot within the grasp of many who were previously relegated to the SERP backwaters. If you’re like most of us, you probably recognized the opportunity early on and spent the last few years researching and running tests to prove your theories. But how much do you really know? As the evidence mounts, speculation gives way to facts, and myths are busted. Still, some untruths are likely to persist. As more people jump on the bandwagon, knowing your stuff is going to give you the advantage when it comes to getting results. Start getting the jump on the competition by reading my last column, "How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer." Then take this test to see if you can qualify as a featured snippets expert!
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Paragraph
Carousel
Table
List
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YouTube
Wikipedia
Google Images
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True
False
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True
False
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If your syndication partners request it
If the featured snippet lowers your click-through rate (CTR)
Both
Neither
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True
False
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No
Yes
Yes, but only for lists and tables
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True
False
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Meta Googlebot nosnippet tag
Meta robots noindex tag
Nosnippet directive in robots.txt
Disallow directive in robots.txt
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True
False
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True
False
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True
False
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True
False
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True
False
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Yes
No
Sometimes
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25%
7%
36%
12%
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SERPs with featured snippets get more clicks overall.
SERPs without featured snippets get more clicks overall.
Both SERPs perform roughly the same in terms of clicks.
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True
False
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4%
17%
29%
42%
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