Featured Snippets: How Much Do You Really Know About Them?

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| By Pamela Parker
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Pamela Parker
Community Contributor
Quizzes Created: 8 | Total Attempts: 34,212
| Attempts: 1,210
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  • 1/20 Questions

    True or false: Most featured snippets are pulled from the #1 organic listing.

    • True
    • False
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About This Quiz

There’s been a buzz around featured snippets for at least the last three years, but in 2017 the hype has reached fever pitch. And for good reason. Featured snippets make it easier to rank, putting that coveted #1 spot within the grasp of many who were previously relegated to the SERP backwaters. If you’re like most of us, you probably recognized the opportunity early on and spent the last few years researching and running tests to prove your theories. But how much do you really know? As the evidence mounts, speculation gives way to facts, and myths are busted. Still, some untruths are likely to persist. As more people jump on the bandwagon, knowing your stuff is going to give you the advantage when it comes to getting results. Start getting the jump on the competition by reading my last column, "How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer." Then take this test to see if you can qualify as a featured snippets expert!
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Featured Snippets: How Much Do You Really Know About Them? - Quiz

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  • 2. 
    There are three known formats for featured snippets. Which of the following is NOT one of them? - ProProfs

    There are three known formats for featured snippets. Which of the following is NOT one of them?

    • Paragraph

    • Carousel

    • Table

    • List

    Correct Answer
    A. Carousel
    Explanation
    Currently, there are three types of featured snippets that appear in Google search results: paragraphs, lists and tables. Carousel results are entirely separate from featured snippets.

    Paragraph featured snippet:


    List featured snippet:


    Table featured snippet:


     

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  • 3. 
    Which site currently owns 15% of all featured snippets with images? - ProProfs

    Which site currently owns 15% of all featured snippets with images?

    • YouTube

    • Pinterest

    • Wikipedia

    • Google Images

    Correct Answer
    A. Wikipedia
    Explanation
    In their July 2016 follow-up study on featured snippets, STAT found that Wikipedia owns 15% of all snippets with images (slide 17). Images are present in over a third of Wikipedia's featured snippets.

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  • 4. 
    True or False: Structured data markup (also known as "schema.org markup") is required for featured snippets to display.  - ProProfs

    True or False: Structured data markup (also known as "schema.org markup") is required for featured snippets to display. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Structured data markup is not required to obtain a featured snippet -- in fact, the website with the most featured snippets (Wikipedia) doesn't use this kind of markup at all! However, many SEOs believe that markup from schema.org, when applied correctly, can increase your chances of getting a featured snippet.

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  • 5. 
    True or False: Featured snippets are part of the Knowledge Graph. - ProProfs

    True or False: Featured snippets are part of the Knowledge Graph.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    According to Google, featured snippets are not part of the Knowledge Graph. A featured snippet is considered "a normal search result, emphasized with special layout."

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  • 6. 
    When might it be useful to opt out of displaying a featured snippet? - ProProfs

    When might it be useful to opt out of displaying a featured snippet?

    • If your syndication partners request it

    • If the featured snippet lowers your click-through rate (CTR)

    • Both

    • Neither

    Correct Answer
    A. Both
    Explanation
    It should be common sense to that anything that lowers your CTR is bad for your website traffic!

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  • 7. 
    True or False: Subjective queries that include keywords like "best" can trigger featured snippets. - ProProfs

    True or False: Subjective queries that include keywords like "best" can trigger featured snippets.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    This is true now, but it didn’t used to be the case. In STAT’s first study (January 2016), there were no occurrences of featured snippets surfacing for subjective queries. Six months later, in their July 2016 study refresh, subjective queries were the biggest gainer, triggering a featured snippet 18% of the time.

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  • 8. 
    Do featured snippets use “keywords in context”(i.e. bolded keywords)? - ProProfs

    Do featured snippets use “keywords in context”(i.e. bolded keywords)?

    • No

    • Yes

    • Yes, but only for lists and tables

    Correct Answer
    A. Yes
    Explanation
    The STAT Featured Snippets Whitepaper (registration required) notes, "We did ... spot bolded answers and bolded titles alongside paragraphs, tables, and lists, and occasionally these posts would include additional titles or text. This occurred in 2.1 percent of the snippets that we observed."You can also see bolded answers in the search result for "how does SEO work" below:

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  • 9. 
    True or False: Featured snippets are more likely to appear for high-volume search queries. - ProProfs

    True or False: Featured snippets are more likely to appear for high-volume search queries.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    According to Ahref's 2017 featured snippets study, long-tail keywords (which naturally have lower search volume) were far more likely to trigger a featured snippet result than more popular, highly searched keywords.

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  • 10. 
    How do you opt out of featured snippets for a page? - ProProfs

    How do you opt out of featured snippets for a page?

    • Meta Googlebot nosnippet tag

    • Meta robots noindex tag

    • Nosnippet directive in robots.txt

    • Disallow directive in robots.txt

    Correct Answer
    A. Meta Googlebot nosnippet tag
    Explanation
    To prevent your page content from being displayed as a featured snippet in search results, Google recommends using the <meta name="googlebot" content="nosnippet" /> tag on the page.

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  • 11. 
    True or False: Webmasters can get analytics about their site's featured snippets in Google Search Console. - ProProfs

    True or False: Webmasters can get analytics about their site's featured snippets in Google Search Console.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Unfortunately, as Google's Gary Illyes confirmed recently at SMX Advanced 2017, Google is not actively working to bring data about featured snippets into Google Search Console. Perhaps one day!

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  • 12. 
    True or False: Featured snippets always display above the top organic listing. - ProProfs

    True or False: Featured snippets always display above the top organic listing.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    According to Ahrefs' featured snippets study, "only 30.9% of featured snippets rank at the very top."

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  • 13. 
    True or false: A featured snippet can contain content sourced from two completely different websites. - ProProfs

    True or false: A featured snippet can contain content sourced from two completely different websites.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    As Barry Schwartz reported earlier this year, featured snippets often contain images sourced from a different website than the text -- much to the chagrin of webmasters.

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  • 14. 
    True or False: In order to have your page content display a list-style featured snippet, you need to use HTML lists (<ol> or <ul>). - ProProfs

    True or False: In order to have your page content display a list-style featured snippet, you need to use HTML lists (<ol> or <ul>).

    • True

    • False

    Correct Answer
    A. False
    Explanation
    In some cases, Google can look at your page content and create a list featured snippet when appropriate. For example, this featured snippet, which appears for the query, "top sneakers 2017," is pulled from the page's h3 tags.

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  • 15. 
    True or False: A "local pack" can be displayed on the same page as a featured snippet. - ProProfs

    True or False: A "local pack" can be displayed on the same page as a featured snippet.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    According to STAT's research (registration required), "Local pack results and featured snippets never appear on the same SERP in our data set."

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  • 16. 
    Is the image that appears within a featured snippet clickable? - ProProfs

    Is the image that appears within a featured snippet clickable?

    • Yes

    • No

    • Sometimes

    Correct Answer
    A. Yes
    Explanation
    You can always click images shown in featured snippets. However, doing so will take you to a larger version of the image -- not to the webpage containing the snippet text!

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  • 17. 
    Approximately what percent of search queries produce a featured snippet? - ProProfs

    Approximately what percent of search queries produce a featured snippet?

    • 25%

    • 7%

    • 36%

    • 12%

    Correct Answer
    A. 12%
    Explanation
    According to Ahrefs data for ~112 million keywords, around 14 million -- or 12.29% -- returned featured snippet results.

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  • 18. 
    How do search results pages (SERPs) that contain a featured snippet compare to those without a featured snippet in terms of overall clicks? - ProProfs

    How do search results pages (SERPs) that contain a featured snippet compare to those without a featured snippet in terms of overall clicks?

    • SERPs with featured snippets get more clicks overall.

    • SERPs without featured snippets get more clicks overall.

    • Both SERPs perform roughly the same in terms of clicks.

    Correct Answer
    A. SERPs without featured snippets get more clicks overall.
    Explanation
    According to Ahrefs' 2017 study, featured snippets do appear to reduce the overall number of clicks on search results -- which isn't too surprising, since many users are getting the answers they need without having to click.

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  • 19. 
    True or False: On average, a link in a featured snippet gets more clicks than the #1 organic result. - ProProfs

    True or False: On average, a link in a featured snippet gets more clicks than the #1 organic result.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    According to a "Ahrefs’ Study Of 2 Million Featured Snippets," released in May 2017, a featured snippet in "position zero" (the top of the page, above the first organic listing) only receives ~8.6% of clicks on average; meanwhile, the top organic listing receives ~19.6% of clicks on average.

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  • 20. 
    What percentage of featured snippets are tables? - ProProfs

    What percentage of featured snippets are tables?

    • 4%

    • 17%

    • 29%

    • 42%

    Correct Answer
    A. 29%
    Explanation
    Research from STAT presented at SearchLove London 2016 (slide 52), showed that as of July 2016, 29% of all featured snippets are tables. If you have page content that would work well as a table, consider this format!

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Quiz Review Timeline (Updated): Mar 21, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 25, 2017
    Quiz Created by
    Pamela Parker
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