Featured Snippets: How Much Do You Really Know About Them?
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There’s been a buzz around featured snippets for at least the last three years, but in 2017 the hype has reached fever pitch. And for good reason. Featured snippets make it easier to rank, putting that coveted #1 spot within the grasp of many who were previously relegated to the SERP backwaters. If you’re like most of us, you probably recognized the opportunity early on and spent the last few years researching and running tests to prove your theories. But how much do you really know? As the evidence mounts, speculation gives way to facts, and myths are busted. Still, some untruths are likely to persist. As more people jump on the bandwagon, knowing your stuff is going to give you the advantage when it comes to getting results. Star
- 1.True or False: Featured snippets are part of the Knowledge Graph.
- A.
True
- B.
False
- 2.Approximately what percent of search queries produce a featured snippet?
- A.
25%
- B.
7%
- C.
36%
- D.
12%
- 3.True or false: Most featured snippets are pulled from the #1 organic listing.
- A.
True
- B.
False
- 4.What percentage of featured snippets are tables?
- A.
4%
- B.
17%
- C.
29%
- D.
42%
- 5.How do you opt out of featured snippets for a page?
- A.
Meta Googlebot nosnippet tag
- B.
Meta robots noindex tag
- C.
Nosnippet directive in robots.txt
- D.
Disallow directive in robots.txt
- 6.There are three known formats for featured snippets. Which of the following is NOT one of them?
- A.
Paragraph
- B.
Carousel
- C.
Table
- D.
List
- 7.When might it be useful to opt out of displaying a featured snippet?
- A.
If your syndication partners request it
- B.
If the featured snippet lowers your click-through rate (CTR)
- C.
Both
- D.
Neither
- 8.True or False: A "local pack" can be displayed on the same page as a featured snippet.
- A.
True
- B.
False
- 9.Is the image that appears within a featured snippet clickable?
- A.
Yes
- B.
No
- C.
Sometimes
- 10.True or false: A featured snippet can contain content sourced from two completely different websites.
- A.
True
- B.
False
- 11.Which site currently owns 15% of all featured snippets with images?
- A.
YouTube
- B.
Pinterest
- C.
Wikipedia
- D.
Google Images
- 12.True or False: Subjective queries that include keywords like "best" can trigger featured snippets.
- A.
True
- B.
False
- 13.True or False: On average, a link in a featured snippet gets more clicks than the #1 organic result.
- A.
True
- B.
False
- 14.Do featured snippets use “keywords in context”(i.e. bolded keywords)?
- A.
No
- B.
Yes
- C.
Yes, but only for lists and tables
- 15.True or False: Structured data markup (also known as "schema.org markup") is required for featured snippets to display.
- A.
True
- B.
False
- 16.How do search results pages (SERPs) that contain a featured snippet compare to those without a featured snippet in terms of overall clicks?
- A.
SERPs with featured snippets get more clicks overall.
- B.
SERPs without featured snippets get more clicks overall.
- C.
Both SERPs perform roughly the same in terms of clicks.
- 17.True or False: In order to have your page content display a list-style featured snippet, you need to use HTML lists (<ol> or <ul>).
- A.
True
- B.
False
- 18.True or False: Featured snippets always display above the top organic listing.
- A.
True
- B.
False
- 19.True or False: Featured snippets are more likely to appear for high-volume search queries.
- A.
True
- B.
False
- 20.True or False: Webmasters can get analytics about their site's featured snippets in Google Search Console.
- A.
True
- B.
False
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