Trivia Quiz On Business And Marketing Concepts!
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Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is ______.
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Marketing
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Place utility
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Exchange
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Time utility
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About This Quiz
Marketing is a crucial part of any business. A business or firm totally depends upon marketing. It allows them to sell products or render services to other companies or final consumer. This quiz has been developed to test your knowledge about business marketing concepts. So, let's try out the quiz. All the best!
Quiz Preview
- 2.
The location of a coffee shop franchise in a mall creates _____ utility.
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Place
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Ownership
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Form
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Time
Correct Answer
A. PlaceExplanation
The location of a coffee shop franchise in a mall creates place utility. This means that the coffee shop's presence in the mall adds value to the product or service by making it more convenient and accessible for customers. The location in a mall allows customers to easily find and visit the coffee shop while they are shopping or spending time in the mall, increasing the convenience factor and attracting more customers.Rate this question:
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- 3.
As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a _____ _.
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Mixed economy
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Seller’s market
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Buyer’s market
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Regulated market
Correct Answer
A. Seller’s marketExplanation
The correct answer is seller's market. A seller's market occurs when there is high demand for a product or service and a limited supply of it. In this case, the hurricane heading towards the coastal area of North Carolina created a sense of urgency among residents to purchase plywood to cover their windows, leading to a high demand for plywood. As a result, the retailers who carried plywood had the advantage of being able to set higher prices and dictate the terms of the sale, making it a seller's market.Rate this question:
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- 4.
Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ________ marketing.
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Person
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Place
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Cause
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Idea
Correct Answer
A. PersonExplanation
Maria is engaged in person marketing because she is directly interacting with prospective voters in her ward, understanding their concerns, and trying to convince them to support her campaign. She is focusing on building personal relationships and connecting with individuals on a one-on-one basis, which is characteristic of person marketing.Rate this question:
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- 5.
The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials. Dasani bottled water is one of the sponsors, which enables the company to utilize ______ marketing.
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Organization
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Event
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Place
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Cause
Correct Answer
A. EventExplanation
Dasani bottled water is one of the sponsors of the Tour of Hope, a cross-country bike tour designed to raise awareness about cancer clinical trials. By sponsoring this event, Dasani is able to utilize event marketing. Event marketing refers to the promotion and advertising of a brand or product through events or experiences. In this case, Dasani is using the Tour of Hope as a platform to promote its brand and products, while also supporting a worthy cause.Rate this question:
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- 6.
Which of the following is the first step in developing a marketing strategy?
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Identify a target market
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Develop the right product
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Decide how to promote the product
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Implement the appropriate distribution system
Correct Answer
A. Identify a target marketExplanation
The first step in developing a marketing strategy is to identify a target market. This involves researching and analyzing the potential customers for a product or service, understanding their needs, preferences, and behaviors. By identifying a target market, a company can tailor its marketing efforts to effectively reach and engage with the specific group of customers who are most likely to be interested in and purchase the product. This helps in creating a focused and targeted marketing campaign, leading to higher chances of success in the market.Rate this question:
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- 7.
An organization’s ___________ is the group of potential customers toward whom is directs its marketing efforts.
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Marketing demographic
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Target market
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Market segment
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Product market
Correct Answer
A. Target marketExplanation
The target market refers to the specific group of potential customers that an organization focuses its marketing efforts on. This group is identified based on common characteristics, such as demographics, psychographics, and consumer behavior. By understanding the target market, an organization can tailor its marketing strategies and messages to effectively reach and engage this specific group of customers. The target market is crucial for businesses to ensure that their marketing efforts are directed towards the right audience and maximize their chances of success.Rate this question:
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- 8.
Data collected for the first time through observation or surveys is ________.
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Secondary data
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External data
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Primary data
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A marketing information system
Correct Answer
A. Primary dataExplanation
Primary data refers to the data that is collected for the first time directly from the original source. It is obtained through observation, surveys, interviews, experiments, etc. Primary data is considered to be more accurate and reliable as it is collected firsthand and specifically for the purpose of the research or study. It is different from secondary data, which is already available and collected by someone else for their own purposes.Rate this question:
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- 9.
A company’s financial records are a source of _______and _______ data for marketing researchers.
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External; primary
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Internal; primary
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External; secondary
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Internal; secondary
Correct Answer
A. Internal; primaryExplanation
A company's financial records are considered internal data because they are generated and maintained within the organization. These records provide primary data because they are original and collected directly from the company's own financial transactions and activities. This data is valuable for marketing researchers as it allows them to analyze the company's financial performance, identify trends, and make informed decisions regarding marketing strategies and campaigns.Rate this question:
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- 10.
All of the following are internal sources of data EXCEPT ___________.
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Company product sales
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Company product inventory
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Competitor’s sales
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Unpaid bills
Correct Answer
A. Competitor’s salesExplanation
Internal sources of data refer to the information that is generated within the organization. This includes data such as company product sales, company product inventory, and unpaid bills, as they are all directly related to the operations and activities of the company. However, competitor's sales are not an internal source of data, as they pertain to the sales performance of other companies in the market. Therefore, competitor's sales is the correct answer as it does not fall under the category of internal sources of data.Rate this question:
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- 11.
Which of the following is a drawback to using Census and other government data sources?
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Accessing government data is expensive
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Government data can become obsolete quickly
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Accessing government data is difficult
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Government data sources are unreliable
Correct Answer
A. Government data can become obsolete quicklyExplanation
Government data can become obsolete quickly because it is often collected and published at regular intervals, which may not capture real-time changes. This can be a drawback when using census and other government data sources, as it may not provide the most up-to-date information.Rate this question:
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- 12.
Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?
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Internal data
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Secondary data
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Peripheral data
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Primary data
Correct Answer
A. Secondary dataExplanation
Luke is researching secondary data. Secondary data refers to data that has been collected and published by someone else, such as government publications. Luke is using this existing data to gather information on census data and demographics for his marketing research.Rate this question:
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- 13.
Allen and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns. Allan and Erica collected data from a(n) _________.
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Focus group
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Survey
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Observational source
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Secondary source
Correct Answer
A. Focus groupExplanation
In this scenario, Allen and Erica gathered a group of 12 people to evaluate promotional campaigns. This suggests that they directly interacted with the group and collected data from them. Therefore, the correct answer is "focus group" as it accurately describes the method used to collect the data.Rate this question:
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- 14.
The common basics for segmenting consumer markets include all the following EXCEPT ________ factors.
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Psychographic
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Geographic
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Demographics
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End-use
Correct Answer
A. End-useExplanation
The common basics for segmenting consumer markets include psychographic, geographic, and demographic factors. End-use is not considered a common basic for segmenting consumer markets. End-use refers to the purpose for which a product or service is used, rather than the characteristics or traits of the consumers themselves. Therefore, end-use is not included in the list of factors used for segmenting consumer markets.Rate this question:
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- 15.
The most common form of consumer market segmentation is based on __________.
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End-use
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Geography
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Product-related
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Demographics
Correct Answer
A. DemographicsExplanation
Consumer market segmentation is the process of dividing a larger market into smaller groups or segments based on certain characteristics or factors. Demographics refer to the statistical data of a population, such as age, gender, income, education, and occupation. Demographic segmentation is the most common form of consumer market segmentation because it allows marketers to understand and target specific groups of consumers based on their shared characteristics. By analyzing demographic data, marketers can tailor their products, messaging, and marketing strategies to effectively reach and appeal to their target audience.Rate this question:
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- 16.
Which of the following is an interpersonal determinant of consumer behaviour?
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Perceptions
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Attitudes
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Family influences
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Learned experiences
Correct Answer
A. Family influencesExplanation
Family influences are considered interpersonal determinants of consumer behavior because they refer to the impact of family members on an individual's purchasing decisions. Family plays a crucial role in shaping an individual's attitudes, values, and beliefs, which in turn influence their consumer behavior. Family members can directly or indirectly influence an individual's choices through their opinions, recommendations, and shared experiences. Therefore, family influences are an important factor to consider when studying consumer behavior.Rate this question:
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- 17.
Charlotte wants to purchase a new printer for her computer. She decides to stick with the brand she knows because of her experience with its efficiency and reliability. This is an example of a(n) ____________.
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Interpersonal determinant
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Personal determinant
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Buying behaviour
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Recognition of a problem or opportunity
Correct Answer
A. Buying behaviourExplanation
This scenario exemplifies buying behavior. Charlotte's decision to stick with a brand she knows is a reflection of her buying behavior, as it is based on her past experience with the brand's efficiency and reliability.Rate this question:
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- 18.
Approximately how much more does it cost to attract one new customer than to keep an existing one?
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Twice as much
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Three times as much
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Five times as much
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About the same
Correct Answer
A. Five times as muchExplanation
The correct answer is "Five times as much." This means that it costs approximately five times more to attract a new customer compared to retaining an existing one. This suggests that the resources, efforts, and expenses involved in acquiring new customers are significantly higher than those required to maintain the loyalty of existing customers.Rate this question:
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- 19.
A university offers alumni a special Visa card with the university’s logo printed on the front. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This is an example of _________.
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Cobranding
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Comarketing
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A frequency marketing program
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An affinity program
Correct Answer
A. An affinity programExplanation
An affinity program is a type of marketing strategy where a company partners with another organization, such as a university, to offer special benefits or discounts to members of that organization. In this case, the university is offering its alumni a special Visa card with the university's logo printed on it. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This program is designed to create a sense of loyalty and connection between the alumni and the university, while also providing a financial benefit to the university through the partnership with the credit card company.Rate this question:
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- 20.
A bundle of physical, service and symbolic attributes designed to satisfy customer wants is called ________.
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The marketing mix
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Packaging
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A product
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A brand name
Correct Answer
A. A productExplanation
A product refers to a bundle of physical, service, and symbolic attributes that are designed to meet the needs and desires of customers. It encompasses both tangible elements, such as the physical item itself, as well as intangible aspects like customer support and branding. The term "a product" is used to describe the overall offering that a company provides to its customers, encompassing all the features and benefits that are designed to satisfy customer wants.Rate this question:
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- 21.
A marketer focuses on a product’s ________.
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Physical characteristics
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Service attributes
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Symbolic attributes
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Benefits
Correct Answer
A. BenefitsExplanation
A marketer focuses on a product's benefits because they are the key selling points that highlight how the product can meet the needs and desires of the target customers. By emphasizing the benefits, the marketer can effectively communicate the value proposition of the product and persuade potential customers to make a purchase. This approach helps create a strong emotional connection between the product and the customers, leading to increased sales and customer satisfaction.Rate this question:
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- 22.
All of the following statements are correct EXCEPT _______.
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Services are products too
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Customer service is important, but it isn’t part of a product
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Most products combine goods with services
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Marketers should focus on buyer solutions and product benefits
Correct Answer
A. Customer service is important, but it isn’t part of a productExplanation
The statement "customer service is important, but it isn't part of a product" is incorrect because customer service is indeed a part of a product. Customer service is the support and assistance provided to customers before, during, and after their purchase of a product. It plays a crucial role in enhancing customer satisfaction and building customer loyalty. Therefore, this statement contradicts the fact that customer service is an integral part of a product.Rate this question:
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- 23.
Consumer products are usually classified as ________.
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Expense items and capital items
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Convenience products and expense items
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Convenience products, shopping products, and specialty products
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Capital items, convenience items, and specialty products
Correct Answer
A. Convenience products, shopping products, and specialty productsExplanation
Consumer products are typically classified into three categories: convenience products, shopping products, and specialty products. Convenience products are those that consumers purchase frequently and with minimal effort, such as everyday household items. Shopping products are goods that consumers compare and evaluate before making a purchase, like clothing or electronics. Specialty products are unique or high-end items that consumers are willing to make a special effort to acquire, such as luxury cars or designer clothing. Therefore, the correct answer is convenience products, shopping products, and specialty products.Rate this question:
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- 24.
Products that consumers purchase frequently, immediately, and with little effort are ______.
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Convenience goods
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Shopping goods
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Specialty goods
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Capital goods
Correct Answer
A. Convenience goodsExplanation
Convenience goods are products that consumers purchase frequently, immediately, and with little effort. These are everyday items that are easily accessible and do not require much consideration or research before buying. Examples of convenience goods include food items, toiletries, and household supplies. Unlike shopping goods or specialty goods, convenience goods are typically low-cost and widely available in multiple locations, making them convenient for consumers to purchase on a regular basis. Capital goods, on the other hand, are not consumer goods but rather refer to long-lasting assets used in the production of goods and services.Rate this question:
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- 25.
A complete new carpet program for a home falls into which of the following classifications of goods?
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Specialty products
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Accessory equipment
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Shopping products
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Convenience products
Correct Answer
A. Shopping productsExplanation
Shopping products are goods that consumers actively seek out and compare before making a purchase decision. In the given scenario, a complete new carpet program for a home would require consumers to research different options, compare prices, and evaluate the quality and features of the carpets available in the market. Therefore, it falls under the classification of shopping products.Rate this question:
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- 26.
A warranty on a consumer product is important because of __________.
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Production and quality control methods
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Management information systems
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The need to guarantee performance
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Promotion, pricing, and distribution needs
Correct Answer
A. The need to guarantee performanceExplanation
A warranty on a consumer product is important because it ensures that the product will perform as expected. It provides a guarantee to the consumer that if the product does not meet their expectations or fails to function properly, they will be able to get it repaired or replaced. This helps build trust and confidence in the product and the brand. Additionally, warranties also serve as a way for companies to stand behind the quality and reliability of their products, which can attract more customers and drive sales.Rate this question:
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- 27.
A combination of product lines represents a company’s _________.
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Product mix
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Product cluster
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Product lifecycle
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Distribution strategy
Correct Answer
A. Product mixExplanation
A combination of product lines represents a company's product mix. This refers to the complete range of products that a company offers to its customers. The product mix includes all the different product lines that the company produces and sells. It is an important aspect of a company's overall marketing strategy as it determines the variety and depth of products available to customers, and helps the company cater to different customer needs and preferences.Rate this question:
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- 28.
Ford owns several brands including Ford, Mercury, Volvo, Aston Martin, Jaguar, Land Rover, and Mazda. This constitutes Ford’s _________.
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Product line
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Product cluster
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Product mix
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Distribution strategy
Correct Answer
A. Product lineExplanation
The given correct answer is "product line". This is because a product line refers to a group of related products offered by a company. In this case, Ford owns several brands, which can be considered as different products within their product line. Each brand represents a distinct product within Ford's overall product line.Rate this question:
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- 29.
Greta has been analyzing the competitive standings of one of her products. Since Greta began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Greta has also needed to change pricing strategies in order to remain competitive. Sales volume has diped, and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is this item?
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Introductory stage
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Maturity stage
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Decline stage
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Growth stage
Correct Answer
A. Maturity stageExplanation
The item is in the maturity stage of the product life cycle. This is indicated by the fact that there are now 20 similar products in the market, suggesting that the market is saturated with competition. Greta has had to change her distribution and pricing strategies to remain competitive, which is a common characteristic of the maturity stage. Additionally, the dip in sales volume further supports the idea that the product has reached a saturation level and is no longer experiencing significant growth.Rate this question:
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- 30.
Wal-Mart expanding internationally is an example of a _________.
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Product development strategy
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Market penetration strategy
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Market development strategy
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Product diversification strategy
Correct Answer
A. Market development strategyExplanation
Wal-Mart expanding internationally is an example of a market development strategy. This strategy involves entering new markets with existing products or services. By expanding internationally, Wal-Mart is seeking to tap into new customer segments and geographic regions, thereby increasing its market share and revenue. This strategy allows the company to leverage its existing products and brand reputation to penetrate new markets and reach a larger customer base.Rate this question:
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- 31.
Which of the following strategies concentrates on finding new markets for a firm’s existing products?
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A market development strategy
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A product development strategy
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A market penetration strategy
Correct Answer
A. A market development strategyExplanation
A market development strategy focuses on finding new markets for a firm's existing products. This strategy involves expanding into new geographic regions or targeting new customer segments to increase sales. By identifying untapped markets, the firm can grow its customer base and increase revenue without having to create or modify its products. This strategy often involves conducting market research, developing marketing campaigns tailored to the new market, and establishing distribution channels in the new regions. Overall, the goal is to leverage existing products and capabilities to reach new customers and generate additional sales.Rate this question:
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- 32.
A brand that has been given legal protection is known as a _________.
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Patent
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Copyright
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Trademark
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Royalty
Correct Answer
A. TrademarkExplanation
A brand that has been given legal protection is known as a trademark. Trademarks are symbols, names, or logos that distinguish and identify a particular brand or product. They provide exclusive rights to the owner to use and protect their brand identity from being copied or used by others without permission. Trademarks help consumers recognize and differentiate between different brands in the market, ensuring that they are purchasing products or services from a trusted source.Rate this question:
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- 33.
Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Proctor & Gamble is utilizing __________.
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Private branding
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Family branding
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Generic branding
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Individual branding
Correct Answer
A. Individual brandingExplanation
Procter & Gamble is utilizing individual branding. This is evident from the fact that they market laundry soap with different brand names such as Tide, Cheer, and Dash, each targeting a specific market segment. Individual branding allows the company to create distinct brand identities and cater to the specific needs and preferences of different consumer groups.Rate this question:
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- 34.
The IBM logo is good because it ________.
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Is easy to pronounce, recognize, and remember
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Is a family surname
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Accurately describes the products it names
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Accurately describes the products it names
Correct Answer
A. Is easy to pronounce, recognize, and rememberExplanation
The IBM logo is good because it is easy to pronounce, recognize, and remember. A logo that is easy to pronounce allows for effortless communication and brand recognition. By being easily recognizable, the logo helps to create a strong brand identity and fosters customer loyalty. Additionally, a logo that is easy to remember ensures that the brand stays at the forefront of consumers' minds, increasing the likelihood of repeat business and word-of-mouth referrals.Rate this question:
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- 35.
The words aspirin and nylon could not become part of a new brand name because of the brand name ________.
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Would be too long
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Would be difficult to spell
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Would be too difficult to pronounce
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Would contain generic words
Correct Answer
A. Would contain generic wordsExplanation
Aspirin and nylon could not become part of a new brand name because the brand name would contain generic words. Generic words are common, everyday words that lack distinctiveness and uniqueness. Using generic words in a brand name can make it difficult for consumers to differentiate the brand from its competitors, potentially leading to confusion and a lack of brand recognition. Therefore, it is important to avoid using generic words in a brand name to create a strong and memorable brand identity.Rate this question:
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- 36.
Luis wants a particular brand of golf ball. His local pro shop is out. Instead of buying a substitute, Luis goes home and orders his preferred brand online. Luis is at which stage of brand loyalty?
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Brand awareness
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Brand insistence
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Brand preference
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Brand recognition
Correct Answer
A. Brand insistenceExplanation
Luis is at the stage of brand insistence. This means that he has a strong preference for a particular brand and is unwilling to consider substitutes. Despite the unavailability of his preferred brand at the local pro shop, Luis chooses to order it online instead of settling for a substitute. This behavior demonstrates his loyalty and insistence on purchasing only his preferred brand.Rate this question:
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- 37.
Volume objectives in pricing include ________.
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Image goals and status quo pricing
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Supply and demand
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Profit maximization and market share
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Sales maximization and market share
Correct Answer
A. Sales maximization and market shareExplanation
Volume objectives in pricing refer to the goals and targets related to sales and market share. The objective of sales maximization is to achieve the highest possible sales volume for a product or service. This can be done by setting competitive prices, offering discounts or promotions, and focusing on increasing customer demand. Market share objective, on the other hand, aims at capturing a larger portion of the market compared to competitors. By focusing on sales maximization and market share, companies can increase their revenue and market presence, ultimately leading to business growth and success.Rate this question:
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- 38.
Which of the following statements about prices is true?
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Prices have little effect on consumer preferences
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Prices help consumers make allocation decisions
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Prices have little effect on the overall economic system
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There is little relationship between price and quality
Correct Answer
A. There is little relationship between price and qualityExplanation
The statement "there is little relationship between price and quality" suggests that the price of a product does not necessarily determine its quality. This means that a higher price does not always guarantee better quality, and conversely, a lower price does not always indicate poor quality. This statement implies that consumers should not solely rely on the price of a product when making judgments about its quality.Rate this question:
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- 39.
In breakeven analysis, total cost is composed of ________.
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Price divided by number of units sold
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Variables costs minus fixed costs
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Total variable costs and total fixed costs
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Total sales minus expenses
Correct Answer
A. Total variable costs and total fixed costsExplanation
In breakeven analysis, the total cost is composed of both total variable costs and total fixed costs. Total variable costs are costs that vary with the level of production or sales, such as raw materials or direct labor. Total fixed costs, on the other hand, are costs that remain constant regardless of the level of production or sales, such as rent or salaries. By considering both these components, a business can determine the level of sales or production needed to cover all costs and reach the breakeven point.Rate this question:
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- 40.
In break-even analysis, the costs that change with the level of production are considered ______.
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Variable costs
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Recoverable costs
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Labor costs
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Overhead costs
Correct Answer
A. Variable costsExplanation
Variable costs are the costs that change in direct proportion to the level of production. These costs include expenses such as raw materials, direct labor, and utilities, which increase or decrease as the production volume increases or decreases. By identifying and analyzing variable costs, businesses can determine the level of production at which they will break even, or the point at which their revenue equals their total variable costs. Therefore, in break-even analysis, variable costs are considered as they directly impact the profitability and financial performance of a company.Rate this question:
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- 41.
Assume widgets cost $5.00 each. The variable cost per unit is currently $4.00 and fixed costs are $25,000. If the company can alter its production method such that variable costs fall to $3.50 and fixed costs rise to $30.000, what will happen to the breakeven point?
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It will fall
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It will rise
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It will remain the same
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Insufficient information given to answer the question
Correct Answer
A. It will fallExplanation
When variable costs decrease, the breakeven point decreases because the company needs to sell fewer units to cover its costs. In this case, the variable costs per unit decrease from $4.00 to $3.50, meaning the company needs to sell fewer units to cover its fixed costs. Therefore, the breakeven point will fall.Rate this question:
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- 42.
Compact disc players, introduced in the early 1980s, were frequently over $2,000. Today disc players can be purchased for less than $200. The early compact disk marketers were using which of the following pricing strategies?
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Skimming pricing
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Psychological pricing
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Product line pricing
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Penetration pricing
Correct Answer
A. Skimming pricingExplanation
The correct answer is skimming pricing. Skimming pricing is a strategy where a high price is initially set for a new product, targeting early adopters and those willing to pay a premium. This approach allows companies to maximize profits before gradually lowering the price to attract a broader market. In this case, the early compact disc players were priced over $2,000, indicating that the marketers were using skimming pricing to target a niche market of early adopters who were willing to pay a higher price for the new technology.Rate this question:
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Quiz Review Timeline (Updated): Mar 20, 2022 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 20, 2022Quiz Edited by
ProProfs Editorial Team -
Nov 16, 2007Quiz Created by
MSalmons
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