Trivia Quiz On Business And Marketing Concepts!

42 Questions | Total Attempts: 230

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Trivia Quiz On Business And Marketing Concepts!

Marketing is a crucial part of any business. A business or firm totally depends upon marketing. It allows them to sell products or render services to other companies or final consumer. This quiz has been developed to test your knowledge about business marketing concepts. So, let's try out the quiz. All the best!


Questions and Answers
  • 1. 
    Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is ______.
    • A. 

      Marketing

    • B. 

      Place utility

    • C. 

      Exchange

    • D. 

      Time utility

  • 2. 
    The location of a coffee shop franchise in a mall creates _____ utility.
    • A. 

      Place

    • B. 

      Ownership

    • C. 

      Form

    • D. 

      Time

  • 3. 
    As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a _____ _.
    • A. 

      Mixed economy

    • B. 

      Seller’s market

    • C. 

      Buyer’s market

    • D. 

      Regulated market

  • 4. 
    Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ________ marketing.
    • A. 

      Person

    • B. 

      Place

    • C. 

      Cause

    • D. 

      Idea

  • 5. 
    The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials. Dasani bottled water is one of the sponsors, which enables the company to utilize ______ marketing.
    • A. 

      Organization

    • B. 

      Event

    • C. 

      Place

    • D. 

      Cause

  • 6. 
    • A. 

      Identify a target market

    • B. 

      Develop the right product

    • C. 

      Decide how to promote the product

    • D. 

      Implement the appropriate distribution system

  • 7. 
    An organization’s ___________ is the group of potential customers toward whom is directs its marketing efforts.
    • A. 

      Marketing demographic

    • B. 

      Target market

    • C. 

      Market segment

    • D. 

      Product market

  • 8. 
    Data collected for the first time through observation or surveys is ________.
    • A. 

      Secondary data

    • B. 

      External data

    • C. 

      Primary data

    • D. 

      A marketing information system

  • 9. 
    A company’s financial records are a source of _______and _______ data for marketing researchers.
    • A. 

      External; primary

    • B. 

      Internal; primary

    • C. 

      External; secondary

    • D. 

      Internal; secondary

  • 10. 
    All of the following are internal sources of data EXCEPT ___________.
    • A. 

      Company product sales

    • B. 

      Company product inventory

    • C. 

      Competitor’s sales

    • D. 

      Unpaid bills

  • 11. 
    Which of the following is a drawback to using Census and other government data sources?
    • A. 

      Accessing government data is expensive

    • B. 

      Government data can become obsolete quickly

    • C. 

      Accessing government data is difficult

    • D. 

      Government data sources are unreliable

  • 12. 
    Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?
    • A. 

      Internal data

    • B. 

      Secondary data

    • C. 

      Peripheral data

    • D. 

      Primary data

  • 13. 
    Allen and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns. Allan and Erica collected data from a(n) _________.
    • A. 

      Focus group

    • B. 

      Survey

    • C. 

      Observational source

    • D. 

      Secondary source

  • 14. 
    The common basics for segmenting consumer markets include all the following EXCEPT ________ factors.
    • A. 

      Psychographic

    • B. 

      Geographic

    • C. 

      Demographics

    • D. 

      End-use

  • 15. 
    The most common form of consumer market segmentation is based on __________.
    • A. 

      End-use

    • B. 

      Geography

    • C. 

      Product-related

    • D. 

      Demographics

  • 16. 
    Which of the following is an interpersonal determinant of consumer behaviour?
    • A. 

      Perceptions

    • B. 

      Attitudes

    • C. 

      Family influences

    • D. 

      Learned experiences

  • 17. 
    Charlotte wants to purchase a new printer for her computer. She decides to stick with the brand she knows because of her experience with its efficiency and reliability. This is an example of a(n) ____________.
    • A. 

      Interpersonal determinant

    • B. 

      Personal determinant

    • C. 

      Buying behaviour

    • D. 

      Recognition of a problem or opportunity

  • 18. 
    Approximately how much more does it cost to attract one new customer than to keep an existing one?
    • A. 

      Twice as much

    • B. 

      Three times as much

    • C. 

      Five times as much

    • D. 

      About the same

  • 19. 
    A university offers alumni a special Visa card with the university’s logo printed on the front. Each time the cardholder uses the card, the university receives a small percentage of the amount charged. This is an example of _________.
    • A. 

      Cobranding

    • B. 

      Comarketing

    • C. 

      A frequency marketing program

    • D. 

      An affinity program

  • 20. 
    A bundle of physical, service and symbolic attributes designed to satisfy customer wants is called ________.
    • A. 

      The marketing mix

    • B. 

      Packaging

    • C. 

      A product

    • D. 

      A brand name

  • 21. 
    A marketer focuses on a product’s ________.
    • A. 

      Physical characteristics

    • B. 

      Service attributes

    • C. 

      Symbolic attributes

    • D. 

      Benefits

  • 22. 
    All of the following statements are correct EXCEPT _______.
    • A. 

      Services are products too

    • B. 

      Customer service is important, but it isn’t part of a product

    • C. 

      Most products combine goods with services

    • D. 

      Marketers should focus on buyer solutions and product benefits

  • 23. 
    Consumer products are usually classified as ________.
    • A. 

      Expense items and capital items

    • B. 

      Convenience products and expense items

    • C. 

      Convenience products, shopping products, and specialty products

    • D. 

      Capital items, convenience items, and specialty products

  • 24. 
    Products that consumers purchase frequently, immediately, and with little effort are ______.
    • A. 

      Convenience goods

    • B. 

      Shopping goods

    • C. 

      Specialty goods

    • D. 

      Capital goods

  • 25. 
    A complete new carpet program for a home falls into which of the following classifications of goods?
    • A. 

      Specialty products

    • B. 

      Accessory equipment

    • C. 

      Shopping products

    • D. 

      Convenience products