Business Marketing Quiz Questions And Answers

50 Questions | Total Attempts: 149

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Business Marketing Quiz Questions And Answers - Quiz

How good is your business and marketing knowledge? Here, we have simple business marketing quiz questions and answers to check your marketing skills. Business marketing is the marketing practice of products or services of any company. It makes people interested in those products they offer to the particular group. What else do you know about it? What is the main purpose of business marketing? You will get all these answers once you play this quiz. Start taking the quiz, then!


Questions and Answers
  • 1. 
    What information should a technical equipment manufacturer's employees avoid sharing with their coworkers?
    • A. 

      Inventory policy

    • B. 

      Promotional ideas

    • C. 

      Current salary

    • D. 

      Operating hours

  • 2. 
     A disadvantage of a general partnership as a form of business ownership is that its owners have
    • A. 

      Unlimited liability.

    • B. 

      Lower profits

    • C. 

      Less productivity.

    • D. 

      Difficulty getting started.

  • 3. 
    Which of the following is a function of an operating budget:
    • A. 

      To record financial data

    • B. 

      To control expenditures

    • C. 

      To monitor accounting

    • D. 

      To regulate inflation

  • 4. 
    One of the main reasons salespeople try to provide quality customer service is to develop __________ with customers.
    • A. 

      Substitute-selling strategies

    • B. 

      Long-term relationships

    • C. 

      Follow-up techniques

    • D. 

      Problem-solving methods

  • 5. 
    Determine whether the following statement is true or false: Distribution can affect the success of a technical company's products.
    • A. 

      True, products must be at the right place at the right time.

    • B. 

      True, effective distribution decreases capital investment.

    • C. 

      False, distribution is only one small part of marketing.

    • D. 

      False, quality products will succeed regardless of distribution.

  • 6. 
    One way that employees can provide efficient, quick service to customers is by being
    • A. 

      Organized.

    • B. 

      Forceful.

    • C. 

      Detached.

    • D. 

      Aggressive.

  • 7. 
    Because the economy was experiencing a rapid inflation rate and consumer spending fell, the NOP Appliance Manufacturing Company had to
    • A. 

      Hire temporary employees.

    • B. 

      Increase its inputs.

    • C. 

      Reduce its outputs.

    • D. 

      Purchase new equipment.

  • 8. 
    The clientele of a business refers to its
    • A. 

      Preferred vendors.

    • B. 

      Creditors.

    • C. 

      Repeat customers.

    • D. 

      Distribution channels.

  • 9. 
    A high-definition television manufacturer that says it tries harder because its products are not number one is using product positioning to
    • A. 

      Compete

    • B. 

      Organize

    • C. 

      Upgrade

    • D. 

      Motivate

  • 10. 
    A frequently prepared and used statistical report that shows earnings, expenses, and profit or loss is the
    • A. 

      Inventory report.

    • B. 

      Balance sheet.

    • C. 

      Income statement.

    • D. 

      Six-month plan

  • 11. 
    In order to focus on important activities, what should employees do once they have identified their job-related objectives?
    • A. 

      Put them in writing.

    • B. 

      Tell their associates.

    • C. 

      Send them to managers.

    • D. 

      Ask for assistance.

  • 12. 
    Introducing a brand on the Internet can be difficult because
    • A. 

      There are strict brand regulations on the Internet.

    • B. 

      There are fewer brand cues, and customers are less loyal.

    • C. 

      Most people do not visit sites other than their favorites

    • D. 

      Internet customers generally don't have much disposable income.

  • 13. 
    A business might use an advertising database to
    • A. 

      Create new advertising materials.

    • B. 

      Create interactive, online services and promotions.

    • C. 

      Catalog the specifications of products

    • D. 

      Maintain employee records.

  • 14. 
    Production is often called a conversion process because it
    • A. 

      Makes inputs from outputs.

    • B. 

      Creates product utility.

    • C. 

      Changes failure to success.

    • D. 

      Turns resources into products.

  • 15. 
    Determine whether the following statement is true or false: Businesses engage in marketing-information management only to assist in the development of new products and the identification of new customers.
    • A. 

      True, research is too costly to conduct on products that have already been introduced.

    • B. 

      False, marketing-information management is only used for advertising purposes.

    • C. 

      True, additional research is not needed when a product or company is successful.

    • D. 

      False, it also helps companies keep track of current products and markets.

  • 16. 
    A company has promised that it will meet any competitor's advertised price. This kind of guarantee will benefit the business by
    • A. 

      Giving the business a customer-oriented focus.

    • B. 

      Increasing profits for the business

    • C. 

      Reducing consumers' anxiety about purchases.

    • D. 

      Providing feedback from customers.

  • 17. 
    Why do technical salespeople follow a route plan when calling on customers?
    • A. 

      To eliminate the risk of unexpected travel delays and expenses

    • B. 

      To call on the maximum number of customers with the least amount of travel time

    • C. 

      To increase travel time when calling on established customers and prospects

    • D. 

      To reduce the need for telephone follow-up with customers

  • 18. 
    The sales practice of reciprocity usually is considered illegal when it
    • A. 

      Eliminates competition.

    • B. 

      Involves entertaining customers.

    • C. 

      Rewards salespeople

    • D. 

      Misuses company goods

  • 19. 
    Why is it important for an electronics store chain to coordinate distribution with its promotional activities?
    • A. 

      To offer products at extremely low prices

    • B. 

      To spend money on warehousing surplus products

    • C. 

      To make sure that products are available on time

    • D. 

      To select the most efficient transportation form

  • 20. 
    To train a customer service representative for the XYZ Telecommunications Company's telemarketing department, the best method would be __________training.
    • A. 

      Apprenticeship

    • B. 

      laboratory

    • C. 

      Supervisory

    • D. 

      On-the-job

  • 21. 
    Which of the following is not a priority for a manager who wants to achieve quality:
    • A. 

      Setting the standard of performance

    • B. 

      Backing up the standard with time and money

    • C. 

      Taking charge of quality assurance

    • D. 

      Delegating quality assurance

  • 22. 
    Jim Nasium, marketing director, is designing the marketing strategy for a new line of laptop computers. Jim believes that providing a five-year warranty will increase sales. Jim is making a __________ decision in the marketing mix.
    • A. 

      Price

    • B. 

      Product

    • C. 

      Place

    • D. 

      Promotion

  • 23. 
    When developing persuasive business letters, it is most important for the writers to think about the readers'
    • A. 

      Decision-making styles.

    • B. 

      Personal images.

    • C. 

      Possible objections.

    • D. 

      Nonverbal cues.

  • 24. 
    If a wholesaler objects to a supplier's policies restricting trade or competition, it is illegal for the supplier to __________ with the wholesaler.
    • A. 

      Comply

    • B. 

      Refuse to deal

    • C. 

      Communicate

    • D. 

      Do business

  • 25. 
    Finding out why people in a community spend money on a given product is an example of
    • A. 

      Interviewing.

    • B. 

      Quantitative research

    • C. 

      Qualitative research.

    • D. 

      Gathering demographic information

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