Difficulty getting started.
To record financial data
To control expenditures
To monitor accounting
To regulate inflation
True, products must be at the right place at the right time.
True, effective distribution decreases capital investment.
False, distribution is only one small part of marketing.
False, quality products will succeed regardless of distribution.
Hire temporary employees.
Increase its inputs.
Reduce its outputs.
Purchase new equipment.
Put them in writing.
Tell their associates.
Send them to managers.
Ask for assistance.
There are strict brand regulations on the Internet.
There are fewer brand cues, and customers are less loyal.
Most people do not visit sites other than their favorites
Internet customers generally don't have much disposable income.
Create new advertising materials.
Create interactive, online services and promotions.
Catalog the specifications of products
Maintain employee records.
Makes inputs from outputs.
Creates product utility.
Changes failure to success.
Turns resources into products.
True, research is too costly to conduct on products that have already been introduced.
False, marketing-information management is only used for advertising purposes.
True, additional research is not needed when a product or company is successful.
False, it also helps companies keep track of current products and markets.
Giving the business a customer-oriented focus.
Increasing profits for the business
Reducing consumers' anxiety about purchases.
Providing feedback from customers.
To eliminate the risk of unexpected travel delays and expenses
To call on the maximum number of customers with the least amount of travel time
To increase travel time when calling on established customers and prospects
To reduce the need for telephone follow-up with customers
Involves entertaining customers.
Misuses company goods
To offer products at extremely low prices
To spend money on warehousing surplus products
To make sure that products are available on time
To select the most efficient transportation form
Setting the standard of performance
Backing up the standard with time and money
Taking charge of quality assurance
Delegating quality assurance
Refuse to deal
Gathering demographic information