Mkt380q - New Product Development - Final Exam

Business partners play a crucial role in identifying opportunities for a business. They bring in their expertise, network, and resources to help identify potential areas for growth, expansion, and innovation. By collaborating with business partners, companies can tap into new markets, access new customer segments, develop new products or services, and explore new business models. Business partners often have a deep understanding of the industry and market trends, which allows them to identify opportunities that may not be apparent to the company alone. Therefore, it is true that business partners assist in identifying opportunities.

Barriers to competition, such as patents, trade secrets, and governmental regulations, can limit the entry of new competitors into a market and protect the interests of existing businesses. Patents grant exclusive rights to inventors, preventing others from using or selling their inventions without permission. Trade secrets are confidential information that gives a competitive advantage and is protected from disclosure. Governmental regulations, such as licensing requirements or high entry costs, can create barriers that make it difficult for new businesses to enter the market. Therefore, the statement that barriers to competition include patents, trade secrets, and governmental regulations is true.

Joint ventures and partnerships can be suggested as a creative way of leveraging when one is unsure about the product success outcome. This is because by collaborating with another company or individual, the risks and costs associated with developing and launching a new product can be shared. Additionally, the combined expertise, resources, and networks of both parties can increase the chances of success and help mitigate uncertainties. Therefore, it is true that joint ventures and partnerships can be a valuable strategy when there is uncertainty about the outcome of a product.

Competitive design encourages individuals to come up with their own ideas and solutions, which can lead to a diverse range of options. When these ideas are shared and discussed within a group, it allows for a collaborative decision-making process. By considering different perspectives and evaluating the merits of each design, the group can arrive at a more informed and well-rounded decision. This fosters a positive environment where everyone's input is valued and contributes to the overall outcome. Therefore, the statement that competitive design allows for positive group decision making is true.

The given statement is true because the three guidelines mentioned, namely facilitating parts handling, using self-fastening parts, and stacking assemblies, are commonly followed in manufacturing parts. These guidelines help to improve efficiency in the manufacturing process by making it easier to handle the parts, reducing the need for additional fasteners, and allowing for space-saving stacking of assemblies. Therefore, it can be concluded that the statement is true.

The statement is true because when developing a product plan, it is important to consider three markets: primary, secondary, and tertiary. The primary market consists of the target customers who are most likely to purchase the product. The secondary market includes customers who may have a need for the product but are not the primary target. The tertiary market comprises customers who may have a minimal need or desire for the product. Considering these three markets helps in understanding the potential demand and developing a comprehensive product plan.

The statement suggests that the quality of a product is directly proportional to the price customers are willing to pay for it. This implies that customers are willing to pay more for a product that is of higher quality, indicating that the product's price is an indicator of its quality. Therefore, the answer is true.

Stakeholders are indeed factors in developing a project plan. They play a crucial role in providing input, feedback, and requirements for the project. Their involvement helps ensure that the plan aligns with their needs and expectations. By engaging stakeholders, project managers can gather valuable insights and make informed decisions, leading to a more successful project outcome. Therefore, the statement "Stakeholders are NOT factors in developing your project plan" is false.

An injection mold is an example of a direct cost because it is a cost that can be directly attributed to the production of a specific product or service. In this case, the injection mold is specifically used to create a particular product, making it a direct cost.

Production efficiency refers to the ability of a firm to produce goods or services at the lowest possible cost. Economies of scale occur when a firm experiences cost advantages as it increases its level of production. This can be achieved through factors such as increased specialization, bulk purchasing, and spreading fixed costs over a larger output. However, it is possible for economies of scale to fail, leading to a decrease in production efficiency. This could happen if the firm faces diseconomies of scale, which occur when the cost per unit increases as production levels increase. Therefore, the statement that production efficiency can fail due to economies of scale is true.

Entering a new market can help a company rejuvenate its portfolio by expanding its customer base and diversifying its product offerings. By entering a new market, a company can tap into new revenue streams and reduce its dependence on a single market or product. This can help the company stay competitive, adapt to changing market trends, and potentially increase its profitability. Therefore, the statement "Entering a new market is often to rejuvenate a portfolio" is true.

The concept development process starts with identifying customer needs and establishing target specifications. This is followed by generating product concepts and selecting the most suitable ones. These selected concepts are then tested to ensure they meet the desired requirements. Once the concepts are validated, final specifications are set, and a plan for downstream development is created. This process ensures that customer needs are addressed and that the final product meets the desired specifications.

Surveying reflects the target market and intended audience. This means that conducting surveys helps to gather information about the preferences, needs, and characteristics of the specific group of people that a product or service is intended for. By surveying the target market and intended audience, businesses can gain valuable insights that can inform their marketing strategies, product development, and overall decision-making process.

The goal of identifying customer needs is to uncover hidden or latent needs that may not be immediately obvious. This involves going beyond surface-level feedback and understanding the deeper desires and preferences of customers. By doing so, businesses can gain a competitive advantage by developing products or services that meet these unmet needs. This process also helps in developing a comprehensive understanding of customer needs among team members, enabling them to make informed decisions and prioritize customer satisfaction.

This statement is false because it suggests that sacrificing quality for speed is acceptable, with the belief that it can be improved later. However, this approach can lead to negative consequences such as customer dissatisfaction, damage to the brand reputation, and potential financial losses. It is important to prioritize quality in order to meet customer expectations and ensure long-term success in the market.

When a team lists the strengths and weaknesses of each concept, it is known as "pros and cons." This term refers to the process of evaluating the positive and negative aspects of different ideas or options. By identifying the pros and cons, the team can make informed decisions and prioritize the concepts based on their advantages and disadvantages. This approach helps in weighing the potential benefits and drawbacks of each concept, enabling the team to make a well-rounded and informed choice.

three - five years

Carefully designed products are actually more likely to facilitate the rapid development of derivative products with various features and functions. When a product is carefully designed, it often means that it has a well-thought-out architecture and modular components, making it easier to add or modify features. This allows for faster development of derivative products, as the existing design can be leveraged and built upon. Therefore, the statement is false.

New product development involves efforts to develop unique and novel products based on common platforms. This means that companies strive to create innovative and original products that are built upon existing foundations or technologies. By leveraging common platforms, companies can save time and resources while still offering something new and different to the market. This approach allows for faster development and reduces the risk associated with completely starting from scratch. By focusing on developing unique and novel products, companies can stay competitive and meet the ever-changing demands of consumers.

The product planning process involves looking at a mix of new products, platforms, and derivative products that should be pursued. This means that when planning for new products, companies should consider a combination of completely new ideas, existing platforms that can be modified or improved, and derivative products that are based on existing products but offer some unique features or variations. This approach helps in diversifying the product portfolio and maximizing the potential for success by exploring different avenues for innovation and market opportunities. Additionally, it allows for leveraging existing resources and knowledge while also exploring new and exciting possibilities.

When you decide to communicate your concept, one tends to utilize sketches and drawings of the product. These visual representations can effectively convey the idea and features of the product to others. They provide a clear and concise way to communicate and visualize the concept, making it easier for others to understand and engage with. Sketches and drawings can be used in presentations, pitches, or even in marketing materials to showcase the product's design and functionality.

Interactive multimedia combines the richness of video and still images of a product simultaneously. This means that it allows users to interact with the product while viewing both video and still images, providing a more immersive and engaging experience. This can be useful for showcasing products in a dynamic and visually appealing way, allowing potential customers to have a better understanding of the product's features and benefits.

In order to interpret the results and reflection process, it is important to seek to determine the availability and awareness of the product. This means understanding if the product is easily accessible to the target market and if potential customers are aware of its existence. This information is crucial for evaluating the success and potential of the product. By considering alternative strategies for cost refinement, getting feedback from other entrepreneurs, and reflecting on the demographics and culture of the market, one can further enhance their understanding and make informed decisions regarding the product.

The correct sequence of events in developing a new product starts with planning and concept development, followed by system-level design, detail design, testing and refinement, production ramp-up, and finally reflection and results. This sequence ensures that the product goes through a systematic process of planning, designing, testing, and refining before it is ready for production. The reflection and results stage allows for evaluation and analysis of the product's performance and any necessary adjustments or improvements to be made.

The correct order of performing these tasks is to first perform economic analysis, then benchmark competitive products, and finally build and test prototypes. This order ensures that the economic viability of the project is assessed before investing time and resources into building prototypes. Benchmarking competitive products allows for a comparison and identification of areas that need improvement. Finally, building and testing prototypes can be done with the knowledge gained from the economic analysis and benchmarking to optimize the design and functionality of the product.

Patent applications must be submitted within one year of the invention's public disclosure or sale. This is known as the "one-year grace period." After this period, the invention becomes part of the public domain and is no longer eligible for patent protection. Therefore, it is crucial to file the patent application within this timeframe to secure the exclusive rights to the invention.

Aggregate planning is the process of determining the overall production, inventory, and workforce levels required to meet demand over a specified time horizon. It involves making decisions regarding the use of resources such as labor, materials, and equipment to effectively meet customer demand while minimizing costs. Projects that can be done in a reasonable time with budgeted resources are indeed considered in aggregate planning, as they contribute to the overall capacity and resource requirements of the organization. Therefore, the statement that aggregate planning is not inclusive of such projects is false.

DFM stands for Design for Methodologies. This term refers to the practice of designing products or processes that are compatible with specific methodologies or approaches. It involves considering the requirements, constraints, and objectives of the chosen methodology during the design phase. Designing for methodologies ensures that the final product or process aligns with the desired approach and can be effectively implemented within the chosen framework.

Custom component parts are specifically made by the manufacturer or supplier. This means that either the manufacturer or the supplier can produce custom component parts according to the specific requirements or specifications of the customer. They have the necessary expertise, resources, and capabilities to design and manufacture custom parts that meet the customer's needs. This allows for greater flexibility and customization in the production process, ensuring that the final product is tailored to the customer's requirements.

twenty years

The team developing the product should ask questions that foster experimental activity. This means that they should be curious and open-minded, constantly seeking new ideas and approaches. By asking questions and experimenting, they can explore different possibilities and find innovative solutions. This approach encourages a culture of learning and growth within the team, leading to continuous improvement and development of the product.

The statement is false because raw material costs should be added to the processing costs for the operator and machinery. Raw materials are an essential component of the production process and should be accounted for when calculating the total costs associated with operating the machinery and paying the operator. Neglecting to include raw material costs would result in an inaccurate assessment of the overall expenses involved in the production process.

The given answer suggests that two ineffective interaction techniques with customers are not having the customer demonstrate the product and not suppressing preconceived notions about the product technology. This means that it is ineffective to not allow the customer to try out or experience the product themselves and to not address any preconceived ideas or biases they may have about the product's technology. These techniques can hinder effective communication and understanding between the company and the customer.

Opportunities come from marketing and sales personnel because they are responsible for identifying and creating demand for a product or service. They are constantly interacting with customers, understanding their needs and preferences, and finding ways to promote and sell the product. Through their efforts, new markets can be discovered, customer feedback can lead to product improvements, and innovative marketing strategies can be implemented. Therefore, marketing and sales personnel play a crucial role in generating opportunities for a business.

The correct answer is preparing a matrix, ranking and rating it, improving concepts, selecting one, and reflecting on the process. This answer accurately describes the steps involved in concept screening and scoring. First, a matrix is prepared to evaluate and compare different concepts. Then, the concepts are ranked and rated based on certain criteria. After that, the concepts are improved and refined based on the feedback and evaluation. Next, one concept is selected as the final choice. Finally, there is a reflection on the entire process to learn from it and make improvements for future projects.

3 seconds

The preferred methods of surveying include face to face contact, email surveying, postal mail, and telephone surveying. These methods allow for direct interaction with participants and can provide more in-depth responses. Simulation studies and focus groups can also be used, but they are not mentioned as preferred methods in the question. Therefore, the correct answer is A, B, C, & D.

The statement "When adopter buy low end products and trade up it is known as: Segment readiness" is false. The correct term for this behavior is "Product ladder" or "Product upgrading." Segment readiness refers to the stage in the product life cycle when a particular market segment is ready for a new product or innovation. In this case, the statement is incorrect as it misrepresents the concept of segment readiness.

Likert scale is a type of quantitative statistical scale that is generally used to initiate responses in an order/ranking. It is a commonly used rating scale that allows individuals to express their level of agreement or disagreement with a statement. The scale typically consists of a series of statements or questions, and respondents are asked to indicate their level of agreement or disagreement on a numerical scale (e.g., strongly agree, agree, neutral, disagree, strongly disagree). The Likert scale provides a way to measure attitudes, opinions, or perceptions in a quantitative manner.

Raw data allows us to draw inferences and observe product usage. By analyzing raw data, patterns and trends can be identified, which can help in making informed decisions and understanding user behavior. This information can be valuable for various purposes such as improving product design, identifying customer needs, and making data-driven decisions.

ATM's, Battery pace-makers, VCR's, and once-a-day medications are all examples of success stories because they are all successful and widely used inventions or innovations. These examples have been able to meet the needs and demands of the users effectively, making them successful in their respective fields. They have proven to be reliable and efficient solutions, contributing to the convenience and well-being of individuals.

The product and concept development process in general includes various steps and activities aimed at creating and refining a product or concept. One of these steps is matching the survey format. This involves designing and conducting surveys to gather feedback and data from potential customers or target audience. By matching the survey format, the development team ensures that the questions and format of the survey are appropriate and aligned with the goals of the development process. This helps in collecting accurate and relevant information, which can then be used to make informed decisions and refine the product or concept further.

The correct answer is audio recording, video recording, notes, and photography. These four methods are commonly used to document interactions. Audio recording allows for capturing conversations and verbal interactions, while video recording can capture both verbal and non-verbal interactions. Notes are written records of the interaction, which can include important details and observations. Photography can capture visual elements and provide visual evidence of the interaction. Together, these methods provide a comprehensive documentation of the interaction.

Xerox's primary strategy is to exploit technology in a rapidly changing market. This means that Xerox aims to take advantage of advancements in technology to stay competitive and meet the evolving needs of customers in a fast-paced market. By leveraging technology, Xerox can develop innovative products and solutions that cater to the changing demands of the industry. This strategy allows Xerox to stay ahead of the competition and adapt to the dynamic nature of the market, ensuring its continued success.

When constructing a product development plan, it is important to consider manufacturing and service constraints. This means taking into account any limitations or restrictions in terms of production capabilities, resources, and service requirements. By understanding these constraints, one can develop a plan that is feasible and realistic, ensuring that the product can be manufactured and delivered efficiently and effectively. This step is crucial in ensuring the success of the product development process.

The correct answer is "Each criteria against prespecified selected criteria." In decision matrices, each criteria is evaluated against preselected criteria that have been determined as important or relevant to the decision-making process. This helps to assess how well each criteria aligns with the predetermined criteria and allows for a systematic comparison of different alternatives based on these criteria. The evaluation is done to determine the best option or solution based on the selected criteria.

Labor, equipment, and tolling are all expenses that are directly associated with the process of assembling a product. These costs are incurred during the assembly stage and are necessary for the production of the final product. Therefore, it can be concluded that the correct answer is "Assembly costs."

The product planning process involves allocating resources and project timing. This means that during the planning phase, companies need to determine how to allocate their resources, such as budget, manpower, and materials, to ensure that the project is executed efficiently. Additionally, project timing is crucial in order to set realistic deadlines and milestones for the development and launch of the product. By properly allocating resources and establishing a timeline, companies can effectively plan and execute their product development process.

Teams should judge the go-ahead on a project based on hypothetical possibilities. This means considering the potential outcomes and scenarios that could arise from moving forward with the project. By exploring different possibilities and considering their potential impact, teams can make informed decisions about whether to proceed with the project or not. This approach allows for a more comprehensive evaluation of the project's feasibility and potential success, taking into account various factors and potential risks.

Watching for nonverbal information can tell us about the customer's comfort, style, and image. Nonverbal expressions such as body language, facial expressions, and gestures can provide insights into a person's preferences, personality, and how they perceive themselves. By observing these nonverbal cues, we can gain a deeper understanding of the customer's needs, desires, and potential interest in a product. Verbal expressions alone may not always accurately convey these aspects, making nonverbal information crucial in understanding the customer's perspective.