Mkt380q - New Product Development - Final Exam

72 Questions | By Sjl7399 | Last updated: Mar 21, 2022 | Total Attempts: 686

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This exam is your FINAL exam of the semester. It is worth 40% of your grade as indicated in the syllabus provided for you at the beginning of the term. Make sure to answer all questions accurately and follow any indicated directions.

Questions and Answers

1.

Please explain in one - two paragraphs the overview of the DFM process (Makes ure to include specific information from your powerpoints):
2.

Please create a flow chart that accurately describes the manufacturing costs structure:
3.

What is the formula and/or how do we charge for the assembly process? Give an example using the formula
4.

What are the three divisions that are primaril;y responsible for designing and developing products? (Please state the department and teh role in the development process)
5.

Which if these product development processes accurately describes the sequence of events in developing a new product?
- A.
  
  Product ramp up, Reflection and results, testing and refinement, system level design, detail design, concept generation, planning
- B.
  
  Detail design, system level design, product ramp up, concept generation, product planning
- C.
  
  Concept generation, product planning, detail design, testing, reflection and results
- D.
  
  Planning, concept development, system-level design, detail design, testing and refinement, production ramp-up, reflection and results
6.

Which of these accurately reflects the concept development process?
- A.
  
  Establish targets, product ramp up, selecting products, set final specifications
- B.
  
  Identify customer needs, establish target specifications, generate product concepts, select product concepts, test product concepts, set final specifications, plan downstream development
- C.
  
  Identify customer needs, establish targets, select product concepts, test concepts, plan downstream development
- D.
  
  Generate product concepts, select product concepts, identify customer needs, set final specifications
7.

In which order do we perform these tasks:
- A.
  
  Benchmark, perform economic analysis, buld and test prototypes/models
- B.
  
  Build prototypes, perform economic analysis, benchmark
- C.
  
  Perform economic analysis, benchmark competitive products, build and test prototypes
8.

Which is true of the team developing the product?
- A.
  
  They should ask questions that foster experimental activity
- B.
  
  They should modify the existing product without prototyping
- C.
  
  They should reflect on the process and then benchmark it
9.

What sort of guidelines do are created for developing the concept of a new product?
- A.
  
  Communicating benefits and sale strategy
- B.
  
  Testing legacy strategies
- C.
  
  Packaging and advertising
- D.
  
  A&B only
- E.
  
  B&C only
- F.
  
  A&C only
10.

Teams should judge the go-ahead on a project:
- A.
  
  Based on intuition
- B.
  
  Hypothetical possibilities
- C.
  
  Accurate measurement and assessment
- D.
  
  Taking risks
11.

When people have to learn new skills, they are often:
- A.
  
  Impatient
- B.
  
  Harried
- C.
  
  Excited
- D.
  
  Curious
12.

ATM's, Battery pace-makers, VCR's, and once-a-day medications are all examples of:
- A.
  
  Failures
- B.
  
  Modifications
- C.
  
  Success stories
- D.
  
  Time impaired projects
13.

Proper development and testing can prevent:
- A.
  
  Misleading customers, and poor consumer feedback results
- B.
  
  Defenseless concepts, and wrong positionings
- C.
  
  Poor strategy, and economic failure
- D.
  
  Targeting the wrong market, and improper roll out distribution
14.

When you decide to communicate your concept, one tends to utilize:
- A.
  
  Social media marketing
- B.
  
  Print advertising
- C.
  
  Sketeches and drawings of the product
- D.
  
  Face to face interaction
15.

What does surveying reflect?
- A.
  
  The target market and intended audience
- B.
  
  The demographics of the population
- C.
  
  Whether or not to storyboard the product before putting it out to market
- D.
  
  The decline in pricing strategies
16.

What are the prefered methods of surveying?
- A.
  
  Face to face contact
- B.
  
  Email surveying
- C.
  
  Postal Mail
- D.
  
  Telephone surveying
- E.
  
  Simulation studies
- F.
  
  Focus groups
- G.
  
  A,B,C,&D
- H.
  
  B,C,D,& E
- I.
  
  C,D,E,&A
- J.
  
  None of the above
- K.
  
  All of the above
17.

Which of these combines the richness of video and still images of a product simultaneously?
- A.
  
  Simulation
- B.
  
  Physical appearance models
- C.
  
  Interactive Multimedia
18.

If a prototype os not fully developed, it is called:
- A.
  
  An unfinished prototype
- B.
  
  Testing prototype
- C.
  
  Working prototype
19.

What types of quantitative statistical scale is generally used to intiiate responses in an order/ranking?
- A.
  
  Pierson coefficient
- B.
  
  Likert
- C.
  
  Factor analysis
- D.
  
  Discriminant analysis
20.

Test-prep kitchen meals were an example of:
- A.
  
  Customer oriented products
- B.
  
  Product oriented products
- C.
  
  Both
- D.
  
  None of the above
21.

When you interpret the results and reflection process, you should:
- A.
  
  Seek to determine the availability and awareness of the product
- B.
  
  Consider alternative strategies for cost refinement
- C.
  
  Get feedback from other entrepreneurs
- D.
  
  Reflect on the demographics and culture of the market
22.

Matching the survey format is a part of which process?
- A.
  
  Testing and refinement
- B.
  
  Interactive marketing
- C.
  
  The product and concept development process in general
- D.
  
  Branding awareness
23.

The goal of identifying customer needs is to:
- A.
  
  Identify hidden or latent needs
- B.
  
  Develop an uncommon understanding of customer needs among members of the team
- C.
  
  Justify intuitive changes
- D.
  
  Ensure that every customer provides feedback
24.

Idntifying customer needs is an integral part of:
- A.
  
  Competitve benchmarking and cost reduction
- B.
  
  Competitve benchmarking and concept selection
- C.
  
  Work breakdown structure and project development time
- D.
  
  Project development time and product specifications
25.

Raw data allows us to:
- A.
  
  Draw inferences and observe product usage
- B.
  
  Discuss observations with development team members
- C.
  
  Establish the relative importance of the needs
- D.
  
  None of the above