This exam is your FINAL exam of the semester. It is worth 40% of your grade as indicated in the syllabus provided for you at the beginning of the term. Make sure to answer all questions accurately and follow any indicated directions.
Product ramp up, Reflection and results, testing and refinement, system level design, detail design, concept generation, planning
Detail design, system level design, product ramp up, concept generation, product planning
Concept generation, product planning, detail design, testing, reflection and results
Planning, concept development, system-level design, detail design, testing and refinement, production ramp-up, reflection and results
Establish targets, product ramp up, selecting products, set final specifications
Identify customer needs, establish target specifications, generate product concepts, select product concepts, test product concepts, set final specifications, plan downstream development
Identify customer needs, establish targets, select product concepts, test concepts, plan downstream development
Generate product concepts, select product concepts, identify customer needs, set final specifications
Benchmark, perform economic analysis, buld and test prototypes/models
Build prototypes, perform economic analysis, benchmark
Perform economic analysis, benchmark competitive products, build and test prototypes
They should ask questions that foster experimental activity
They should modify the existing product without prototyping
They should reflect on the process and then benchmark it
Communicating benefits and sale strategy
Testing legacy strategies
Packaging and advertising
A&B only
B&C only
A&C only
Based on intuition
Hypothetical possibilities
Accurate measurement and assessment
Taking risks
Impatient
Harried
Excited
Curious
Failures
Modifications
Success stories
Time impaired projects
Misleading customers, and poor consumer feedback results
Defenseless concepts, and wrong positionings
Poor strategy, and economic failure
Targeting the wrong market, and improper roll out distribution
Social media marketing
Print advertising
Sketeches and drawings of the product
Face to face interaction
The target market and intended audience
The demographics of the population
Whether or not to storyboard the product before putting it out to market
The decline in pricing strategies
Face to face contact
Email surveying
Postal Mail
Telephone surveying
Simulation studies
Focus groups
A,B,C,&D
B,C,D,& E
C,D,E,&A
None of the above
All of the above
Simulation
Physical appearance models
Interactive Multimedia
An unfinished prototype
Testing prototype
Working prototype
Pierson coefficient
Likert
Factor analysis
Discriminant analysis
Customer oriented products
Product oriented products
Both
None of the above
Seek to determine the availability and awareness of the product
Consider alternative strategies for cost refinement
Get feedback from other entrepreneurs
Reflect on the demographics and culture of the market
Testing and refinement
Interactive marketing
The product and concept development process in general
Branding awareness
Identify hidden or latent needs
Develop an uncommon understanding of customer needs among members of the team
Justify intuitive changes
Ensure that every customer provides feedback
Competitve benchmarking and cost reduction
Competitve benchmarking and concept selection
Work breakdown structure and project development time
Project development time and product specifications
Draw inferences and observe product usage
Discuss observations with development team members
Establish the relative importance of the needs
None of the above