MKT380Q - New Product Development - FINAL EXAM
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This exam is your FINAL exam of the semester. It is worth 40% of your grade as indicated in the syllabus provided for you at the beginning of the term. Make sure to answer all questions accurately and follow any indicated directions.
- 1.Please explain in one - two paragraphs the overview of the DFM process (Makes ure to include specific information from your powerpoints):
- 2.Please create a flow chart that accurately describes the manufacturing costs structure:
- 3.What is the formula and/or how do we charge for the assembly process? Give an example using the formula
- 4.What are the three divisions that are primaril;y responsible for designing and developing products? (Please state the department and teh role in the development process)
- 5.Which if these product development processes accurately describes the sequence of events in developing a new product?
- A.
Product ramp up, Reflection and results, testing and refinement, system level design, detail design, concept generation, planning
- B.
Detail design, system level design, product ramp up, concept generation, product planning
- C.
Concept generation, product planning, detail design, testing, reflection and results
- D.
Planning, concept development, system-level design, detail design, testing and refinement, production ramp-up, reflection and results
- 6.Which of these accurately reflects the concept development process?
- A.
Establish targets, product ramp up, selecting products, set final specifications
- B.
Identify customer needs, establish target specifications, generate product concepts, select product concepts, test product concepts, set final specifications, plan downstream development
- C.
Identify customer needs, establish targets, select product concepts, test concepts, plan downstream development
- D.
Generate product concepts, select product concepts, identify customer needs, set final specifications
- 7.In which order do we perform these tasks:
- A.
Benchmark, perform economic analysis, buld and test prototypes/models
- B.
Build prototypes, perform economic analysis, benchmark
- C.
Perform economic analysis, benchmark competitive products, build and test prototypes
- 8.Which is true of the team developing the product?
- A.
They should ask questions that foster experimental activity
- B.
They should modify the existing product without prototyping
- C.
They should reflect on the process and then benchmark it
- 9.What sort of guidelines do are created for developing the concept of a new product?
- A.
Communicating benefits and sale strategy
- B.
Testing legacy strategies
- C.
Packaging and advertising
- D.
A&B only
- E.
B&C only
- F.
A&C only
- 10.Teams should judge the go-ahead on a project:
- A.
Based on intuition
- B.
Hypothetical possibilities
- C.
Accurate measurement and assessment
- D.
Taking risks
- 11.When people have to learn new skills, they are often:
- A.
Impatient
- B.
Harried
- C.
Excited
- D.
Curious
- 12.ATM's, Battery pace-makers, VCR's, and once-a-day medications are all examples of:
- A.
Failures
- B.
Modifications
- C.
Success stories
- D.
Time impaired projects
- 13.Proper development and testing can prevent:
- A.
Misleading customers, and poor consumer feedback results
- B.
Defenseless concepts, and wrong positionings
- C.
Poor strategy, and economic failure
- D.
Targeting the wrong market, and improper roll out distribution
- 14.When you decide to communicate your concept, one tends to utilize:
- A.
Social media marketing
- B.
Print advertising
- C.
Sketeches and drawings of the product
- D.
Face to face interaction
- 15.What does surveying reflect?
- A.
The target market and intended audience
- B.
The demographics of the population
- C.
Whether or not to storyboard the product before putting it out to market
- D.
The decline in pricing strategies
- 16.What are the prefered methods of surveying?
- A.
Face to face contact
- B.
Email surveying
- C.
Postal Mail
- D.
Telephone surveying
- E.
Simulation studies
- F.
Focus groups
- G.
A,B,C,&D
- H.
B,C,D,& E
- I.
C,D,E,&A
- J.
None of the above
- K.
All of the above
- 17.Which of these combines the richness of video and still images of a product simultaneously?
- A.
Simulation
- B.
Physical appearance models
- C.
Interactive Multimedia
- 18.If a prototype os not fully developed, it is called:
- A.
An unfinished prototype
- B.
Testing prototype
- C.
Working prototype
- 19.What types of quantitative statistical scale is generally used to intiiate responses in an order/ranking?
- A.
Pierson coefficient
- B.
Likert
- C.
Factor analysis
- D.
Discriminant analysis
- 20.Test-prep kitchen meals were an example of:
- A.
Customer oriented products
- B.
Product oriented products
- C.
Both
- D.
None of the above
- 21.When you interpret the results and reflection process, you should:
- A.
Seek to determine the availability and awareness of the product
- B.
Consider alternative strategies for cost refinement
- C.
Get feedback from other entrepreneurs
- D.
Reflect on the demographics and culture of the market
- 22.Matching the survey format is a part of which process?
- A.
Testing and refinement
- B.
Interactive marketing
- C.
The product and concept development process in general
- D.
Branding awareness
- 23.The goal of identifying customer needs is to:
- A.
Identify hidden or latent needs
- B.
Develop an uncommon understanding of customer needs among members of the team
- C.
Justify intuitive changes
- D.
Ensure that every customer provides feedback
- 24.Idntifying customer needs is an integral part of:
- A.
Competitve benchmarking and cost reduction
- B.
Competitve benchmarking and concept selection
- C.
Work breakdown structure and project development time
- D.
Project development time and product specifications
- 25.Raw data allows us to:
- A.
Draw inferences and observe product usage
- B.
Discuss observations with development team members
- C.
Establish the relative importance of the needs
- D.
None of the above
- 26.What are two ineffective interaction techniques with customers you can utilize?
- A.
Not have the customer demonstrate the product and not surpress preconceived notions about the product technology
- B.
Use a loudspeaker to present the product to other consumers and use visual stimuli and props
- C.
Be alert for suprises and latent needs and Not go with the flow
- D.
All of the Above
- E.
None of the above
- 27.What does watching for nonverbal information tell us?
- A.
The customer does not know how to express how they feel about the product
- B.
The customer has no interest in the product
- C.
Verbal expressions are the only methodology to tell how a customer feels
- D.
Comfort, style, and image can all be told from non verbal expression
- 28.Four methods of documenting interactions include:
- A.
Photography, surveying, notes, Physical interaction
- B.
Notes, photography, video recording, purchases
- C.
Post purchase behavior, video, Pre purchase behavior, surveying
- D.
Audio recording, video recording, notes, photography
- 29.Xerox's primary strategy is to:
- A.
Exploit the telecommunications industry in a rapidly changing market
- B.
Make innovative copiers
- C.
Exploit technology in a rapidly changing market
- D.
Use cost, sharing, and knowledge to accelerate workflow
- 30.The produc planning process involves:
- A.
Looking at fundamentally new products and then modifying them
- B.
Looking at a mix of new products, platforms, and derivative products that should be pursued
- C.
Looking at the timing and logistical issues in the project
- D.
Looking at competitive benchmarks
- 31.When constructing a product development plan, one should:
- A.
Look at previous patent applications
- B.
Look at manufacturing and service constraints
- C.
Call a team meeting to go over any strategies
- D.
Call the marketing team to determine what strategies would be more favorable, traditional or contemporary
- 32.New product development involves:
- A.
Efforts to create family legacy values
- B.
Efforts to develop unique and novile products based on common platforms
- C.
Efforts to address changes to minor flaws in existing products
- D.
Efforts to create a new twist on an existing product design
- 33.The product planning process involves:
- A.
Allocating resources and project timing
- B.
Mission statements and brand development
- C.
Evaluating projects and DFM strategies
- D.
Concept generation and concept selection
- 34.Where do opportunities come from?
- A.
Manufacturing and operations
- B.
The design team and employees
- C.
Marketing and sales personnel
- D.
Suppliers and media
- 35.Business partners assist in identifying opportunities
- A.
True
- B.
False
- 36.Production efficience can fail due to economies of scale
- A.
True
- B.
False
- 37.Carefully designed products do NOT facilitate the rapid development of derivative products with various features and functions
- A.
True
- B.
False
- 38.One of the criteria for evaluating fundamentally new product include; The fit with a competitor's capabilities
- A.
True
- B.
False
- 39.Entering a new market is often to rejuvinate a portfolio:
- A.
True
- B.
False
- 40.Barriers to competiton include; patents, trade secrets, governmental regulations
- A.
True
- B.
False
- 41.Aggregate planning is NOT inclusive of projects that can be done in a reasonable time with budgeted resources:
- A.
True
- B.
False
- 42.The sooner the product is brought to the market the better, even if quality is sacrificed. We can always improve it.
- A.
True
- B.
False
- 43.When adopter buy low end products and trade up it is known as: Segment readiness
- A.
True
- B.
False
- 44.Three markets you can consider when developing your product plan are the: primary, secondary, and tertiary
- A.
True
- B.
False
- 45.Stakeholders are NOT factors in developing your project plan:
- A.
True
- B.
False
- 46.Joint ventures and partnerships can often be suggested as a creative way of leveraging when one is unsure about the product success outcome:
- A.
True
- B.
False
- 47.Concept selection is the process of:
- 48.A product champion is when:
- 49.When a team lists the strengths and weaknesses of each concept it is known as:
- 50.Decision matrices rate:
- A.
Each criteria against prespecified selected criteria
- B.
Each preselected crtieria against alternative solutions
- C.
Each criteria against customer responses
- D.
None of the above
- 51.A customer focused product is effective for group decision making:
- A.
True
- B.
False
- 52.Better product process coordinations comes from a good customer focused product:
- A.
True
- B.
False
- 53.Competitive design allows for positive group decision making.
- A.
True
- B.
False
- 54.Concept screening and scoring involve:
- A.
Preparing the matrix, rating and ranking concepts, improving concepts, and testing teh product
- B.
Selecting a concept, ranking it, and simulating a prototype
- C.
Preparing a matrix, ranking and rating it, improving concepts, selecting one, and reflecting on the process
- D.
Five completely different steps
- 55.This format is best in facilitating ranking and sensitivity analysis:
- A.
Statistical evaluation techniques
- B.
Spreadsheets
- C.
Project software
- D.
Storyboarding
- 56.The goal of concept selection is:
- A.
To select the best concept and reflect on it
- B.
Not to select the best concept, but to develop the best concept
- C.
Develop the best concept, and then modify it based on consumer feedback
- D.
To combine and refine testing criteria for your scoring matrix
- 57.DFM is also knowns as:
- A.
Design for the Environment
- B.
Design for Multiple Platforms
- C.
Design for Mixologies
- D.
Design for Methodologies
- 58.Estimations of manufacturing, costs, production, volumes, and so forth are all a part of:
- A.
The DFM manufacturing and assembly process
- B.
Project planning and controlling
- C.
Cross functional team work
- D.
Quality enhancement of a project
- 59.Raw materials, labor, and purchased components can all be contributed to:
- A.
Indirect labor costs
- B.
The total finished goods costs
- C.
Direct labor costs
- D.
They ar enot figured in as costs
- 60.Labor, equipment, and tolling are all a part of:
- A.
Custom part costs
- B.
Assembly costs
- C.
Indirect costs not linked to a particular product
- D.
Component costs
- 61.Custom component parts are specifically made by:
- A.
The manufacturer or supplier
- B.
The shipping warehouse
- C.
The manufacturer
- D.
The supplier
- 62.Raw material costs are not added to the processing costs for the operator and machinery:
- A.
True
- B.
False
- 63.When custom parts are singular, we:
- A.
Add the cost of raw materials, processing, and tooling
- B.
Carry the labor rate costs and equipment
- C.
Add the standard part and the custom to get a total cost
- D.
Add the costs of the subcomponents, assembly, and overhead costs
- 64.An injection mold is an example of an direct cost:
- A.
True
- B.
False
- 65.Three guidelines for manufacturing parts include; facilitate parts handling, use self fastening parts, and stack assemblies
- A.
True
- B.
False
- 66.It should not take more than five seconds to handle and insert a part that is perfectly suited for assembly:
- A.
True
- B.
False
- 67.Product quality is reflected in the product price customers are willing to pay:
- A.
True
- B.
False
- 68.Four types of patents include:
- 69.A typical utility patents is issued for fifteen years:
- A.
True
- B.
False
- 70.The timing of patent applications must be within:
- A.
Two years of submission
- B.
Five years of submission
- C.
One year of submission
- D.
Only Provisional patents can be issued
- 71.Most products take two years to develop:
- A.
True
- B.
False
- 72.The summary of the invention points out:
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