Fundamentals Of Business Communication Quiz Part- VI

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Fundamentals Of Business Communication Quiz Part- VI - Quiz


Questions and Answers
  • 1. 

    Which of the following is the proper sequence for a persuasive message using the indirect plan?

    • A.

      A. Action, Interest, Attention, Desire

    • B.

      Attention, Desire, Interest, Action

    • C.

      Attention, Interest, Desire, Action

    • D.

      Interest, Attention, Desire, Action

    Correct Answer
    C. Attention, Interest, Desire, Action
    Explanation
    The proper sequence for a persuasive message using the indirect plan is Attention, Interest, Desire, Action. This sequence is commonly known as the AIDA model, which stands for Attention, Interest, Desire, and Action. The first step is to grab the reader's attention, then generate interest in the message, create a desire for the product or service being promoted, and finally, prompt the reader to take action. This sequence is effective in guiding the reader through the persuasive message and increasing the likelihood of a desired response.

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  • 2. 

    Which of the following methods should NOT be used to capture attention in the opening paragraph of a persuasive message?

    • A.

      Use of a hyperlink

    • B.

      Use of a rhetorical question

    • C.

      Use of an interjection

    • D.

      Use of color

    Correct Answer
    A. Use of a hyperlink
    Explanation
    The use of a hyperlink should not be used to capture attention in the opening paragraph of a persuasive message. While hyperlinks can be effective in directing readers to additional information, they can be distracting and may divert the reader's attention away from the main message of the persuasive text. It is important to focus on compelling content, rhetorical questions, interjections, or the use of color to capture attention and engage the reader in the opening paragraph.

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  • 3. 

    3.     Which of the following comments best describes a collection message in the appeal stage?

    • A.

      A. It is a reminder for a customer who forgot to pay.

    • B.

      B. It is not concerned with customer goodwill.

    • C.

      C. It is written from the writer’s point of view.

    • D.

      D. It uses the indirect persuasive outline.

    Correct Answer
    D. D. It uses the indirect persuasive outline.
    Explanation
    A collection message in the appeal stage uses the indirect persuasive outline. This means that the message is structured in a way that first presents the problem or issue, then provides evidence or reasons to support the desired action, and finally concludes with a call to action. This approach is effective in appealing to the customer's emotions and convincing them to take the desired action of paying their debt.

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  • 4. 

    What is one way that a sales message differs from other business letters?

    • A.

      A sales message may contain inaccurate information.

    • B.

      A sales message may emphasize your competitors’ strengths.

    • C.

      Sentence fragments may be used in a sales message.

    • D.

      The you-viewpoint is not important in a sales message.

    Correct Answer
    C. Sentence fragments may be used in a sales message.
    Explanation
    A sales message differs from other business letters in that it may use sentence fragments. While other business letters typically follow standard grammatical rules and use complete sentences, a sales message may use sentence fragments to create a more conversational and persuasive tone. This can help to grab the reader's attention and make the message more engaging.

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  • 5. 

    Which of the following is NOT a persuasive message?​

    • A.

      Collection

    • B.

      Employment

    • C.

      Invitation

    • D.

      Recommendation

    Correct Answer
    C. Invitation
    Explanation
    An invitation is not considered a persuasive message because its primary purpose is to inform or request someone's presence at an event or gathering, rather than trying to convince or influence them to take a specific action or change their beliefs. While invitations may contain persuasive elements, such as highlighting the benefits or reasons to attend, the overall intention is not to persuade but to extend an offer.

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  • 6. 

    Which of the following statements about collection messages is INCORRECT?

    • A.

      Messages in the reminder stage are not considered persuasive.

    • B.

      Messages in the warning stage are not concerned with maintaining a customer’s goodwill.

    • C.

      The number of steps in each stage may vary.

    • D.

      The writer of a collection message in the appeal stage should not mention a customer’s reputation or credit rating.

    Correct Answer
    D. The writer of a collection message in the appeal stage should not mention a customer’s reputation or credit rating.
    Explanation
    In a collection message in the appeal stage, it is important for the writer to mention a customer's reputation or credit rating. This helps to emphasize the seriousness of the situation and may motivate the customer to take action. Therefore, the statement that the writer of a collection message in the appeal stage should not mention a customer's reputation or credit rating is incorrect.

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  • 7. 

    The correct order of the three stages of collection messages is:

    • A.

      Appeal, warning, reminder.

    • B.

      Reminder, appeal, warning.

    • C.

      Reminder, warning, appeal.

    • D.

        warning, reminder, appeal.

    Correct Answer
    B. Reminder, appeal, warning.
    Explanation
    The correct order of the three stages of collection messages is reminder, appeal, warning. This order makes sense because a reminder is typically sent first to gently remind the recipient about the outstanding payment. If the payment is still not made, an appeal is sent as a more urgent request for payment. Finally, if the payment is still not received, a warning is sent to inform the recipient about the potential consequences of not paying.

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  • 8. 

    What are the motivational factors that should be considered when planning a persuasive message?​

    • A.

      Goals, needs, and opinions

    • B.

      Goals, values, and needs

    • C.

        Goals, values, and opinions

    • D.

      Interests, needs, and opinions

    Correct Answer
    B. Goals, values, and needs
    Explanation
    When planning a persuasive message, it is important to consider the motivational factors of the audience. Goals, values, and needs are three key factors that can influence the audience's response to the message. Goals refer to what the audience wants to achieve or accomplish, values are the beliefs and principles that guide their decision-making, and needs are the requirements or desires that they have. By addressing these motivational factors in the persuasive message, the communicator can appeal to the audience's interests and increase the likelihood of them being persuaded.

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  • 9. 

    Which of the following is NOT a good opening for a persuasive request?

    • A.

      Are you interested in hiring competent, motivated individuals?

    • B.

      I would like you to apply for the financial analyst position that is open in our department.

    • C.

      Meeting you at the grand opening of the Ronald McDonald House last week was a pleasure.

    • D.

      Your work on the Thompson project was excellent.

    Correct Answer
    B. I would like you to apply for the financial analyst position that is open in our department.
    Explanation
    The given statement, "I would like you to apply for the financial analyst position that is open in our department," is not a good opening for a persuasive request because it is focused on the speaker's needs and desires rather than addressing the recipient's interests or motivations. A persuasive request should be framed in a way that highlights the benefits or advantages for the recipient, making it more compelling and likely to elicit a positive response.

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  • 10. 

    Which of the following situations requires a special claims message?

    • A.

      A. A shipment of 20 glass vases to be used at the company holiday party arrived two weeks prior to the party. Upon unpacking the shipment, you found that six of the vases were broken.

    • B.

      A two-year subscription was ordered in April for both Inc. and Money magazine. It is August and your office has not received a copy of either magazine.

    • C.

      Your company paid $3,000 to send three employees to a training session on the new version of PeachPit accounting software. The vendor cancelled the training session and rescheduled it at a time and date when your employees cannot attend.

    • D.

      Your company recently purchased 15 laptop computers for executives who travel frequently. After two weeks of use, four of the executives indicated that the batteries do not hold a charge for more than an hour.

    Correct Answer
    D. Your company recently purchased 15 laptop computers for executives who travel frequently. After two weeks of use, four of the executives indicated that the batteries do not hold a charge for more than an hour.
    Explanation
    The situation that requires a special claims message is when four of the executives indicated that the batteries of the recently purchased laptop computers do not hold a charge for more than an hour. This is a specific issue with the product that needs to be addressed and resolved by the company.

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