Fundamentals Of Business Communication Quiz Part- VI

10 Questions | Total Attempts: 154

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Questions and Answers
  • 1. 
    Which of the following is the proper sequence for a persuasive message using the indirect plan?
    • A. 

      A. Action, Interest, Attention, Desire

    • B. 

      Attention, Desire, Interest, Action

    • C. 

      Attention, Interest, Desire, Action

    • D. 

      Interest, Attention, Desire, Action

  • 2. 
    Which of the following methods should NOT be used to capture attention in the opening paragraph of a persuasive message?
    • A. 

      Use of a hyperlink

    • B. 

      Use of a rhetorical question

    • C. 

      Use of an interjection

    • D. 

      Use of color

  • 3. 
    3.     Which of the following comments best describes a collection message in the appeal stage?
    • A. 

      A. It is a reminder for a customer who forgot to pay.

    • B. 

      B. It is not concerned with customer goodwill.

    • C. 

      C. It is written from the writer’s point of view.

    • D. 

      D. It uses the indirect persuasive outline.

  • 4. 
    What is one way that a sales message differs from other business letters?
    • A. 

      A sales message may contain inaccurate information.

    • B. 

      A sales message may emphasize your competitors’ strengths.

    • C. 

      Sentence fragments may be used in a sales message.

    • D. 

      The you-viewpoint is not important in a sales message.

  • 5. 
    Which of the following is NOT a persuasive message?​
    • A. 

      Collection

    • B. 

      Employment

    • C. 

      Invitation

    • D. 

      Recommendation

  • 6. 
    Which of the following statements about collection messages is INCORRECT?
    • A. 

      Messages in the reminder stage are not considered persuasive.

    • B. 

      Messages in the warning stage are not concerned with maintaining a customer’s goodwill.

    • C. 

      The number of steps in each stage may vary.

    • D. 

      The writer of a collection message in the appeal stage should not mention a customer’s reputation or credit rating.

  • 7. 
    The correct order of the three stages of collection messages is:
    • A. 

      Appeal, warning, reminder.

    • B. 

      Reminder, appeal, warning.

    • C. 

      Reminder, warning, appeal.

    • D. 

        warning, reminder, appeal.

  • 8. 
    What are the motivational factors that should be considered when planning a persuasive message?​
    • A. 

      Goals, needs, and opinions

    • B. 

      Goals, values, and needs

    • C. 

        Goals, values, and opinions

    • D. 

      Interests, needs, and opinions

  • 9. 
    Which of the following is NOT a good opening for a persuasive request?
    • A. 

      Are you interested in hiring competent, motivated individuals?

    • B. 

      I would like you to apply for the financial analyst position that is open in our department.

    • C. 

      Meeting you at the grand opening of the Ronald McDonald House last week was a pleasure.

    • D. 

      Your work on the Thompson project was excellent.

  • 10. 
    Which of the following situations requires a special claims message?
    • A. 

      A. A shipment of 20 glass vases to be used at the company holiday party arrived two weeks prior to the party. Upon unpacking the shipment, you found that six of the vases were broken.

    • B. 

      A two-year subscription was ordered in April for both Inc. and Money magazine. It is August and your office has not received a copy of either magazine.

    • C. 

      Your company paid $3,000 to send three employees to a training session on the new version of PeachPit accounting software. The vendor cancelled the training session and rescheduled it at a time and date when your employees cannot attend.

    • D. 

      Your company recently purchased 15 laptop computers for executives who travel frequently. After two weeks of use, four of the executives indicated that the batteries do not hold a charge for more than an hour.

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