Engage with key marketing concepts through MGT 301 Marketing Trivia Quiz, covering MIS, marketing intelligence, research processes, and data types.
An open-ended
A dichotomous
A multiple choice
A scale
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Test
Arrange
Analyze
Control
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Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
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Promotion
Self-study
Marketing research
Cost-benefit analysis
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Straight rebuy purchase
Delayed purchase
Modified rebuy purchase
New-task purchase
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Personality
Perception
Selective group
Habitual behavior
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Personality
A role
Perception
An attitude
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Cognitive dissonances
Subcultures
Motives
Attitudes
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Personality
Culture
Lifestyle
Motive
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Learning
Role selection
Perception
Motivation
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Physiological needs
Safety needs
Need recognition
Self-actualization
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Developing the research budget
Choosing the research agency
Choosing the research method
Developing the research plan
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Awareness
Interest
Evaluation
Culture
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Hypothesis development
Symptom identification
Problem identification
Data interpretation
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Marketing data
Marketing intelligence
Web Master
Secondary data
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Primary
Census
Secondary
Tertiary
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Group
Sample
Target group
Audience
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Research is a continuous process, providing a constant flow of information
Research is conducted on a special-project basis
Research is performed when routine information is required
Research is the basis for making recurring marketing decisions
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