Grades
Standards
Warranties
Testimonials
Grades
Guarantees
Standards
Warranties
To establish uniform consistent products
To indicate where the product will be sold
To indicate how much the product will cost
To provide consumers with product information
To develop product brands
To identify employee benefits
To determine how products can be used
To indicate which media will be used for promotion
It enables businesses to set high prices
It provides product information on unsafe products
It enables customers to buy without having to inspect each product
It enables salespeople to suggest products without having to determining customer needs
To set prices
To advertise products
To meet customer needs
To develop the product mix
Decreases
Increases
Fluctuates
Remains unchanged
Individual businesses
Government agencies
Professional organizations
Trade associations
Government agencies
Research organizations
Consumer groups
Sales representatives
To create influence
To promote product safety
To promote group activities
To establish control
Lawyers
Suppliers
Accountants
Advertisers
Time
Cost
Quality
Quantity
To reduce costs
To determine how much work must be done
To decrease profit
To examine how long it takes to get a job done
Reduce costs
Increased promotion
Reduced number of products available
Increased quality of products provided
Work
Time
Cost
Sales
Time
Quantity
Quality
Cost
Occasional
Mandatory
Periodic
Voluntary
Grades
Traits
Labels
Brands
U.S Department of Commerce
U.S Department of Agriculture
Society of Automotive Engineers
Food and Drug Administration
Cheese
Butter
Milk
Cream
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