News From October 26 Through October 30

1. What's the name of the new social listening metric Twitter announced this week?

TrueView

SocialShare

TrueVoice

VoiceShare

The metric, known as TrueVoice, shows advertisers their share of conversations happening on the social network. It measures impressions from organic Tweets to show how ad campaigns on the social network and other channels help influence organic brand mentions on Twitter. See Marketing Land's coverage.

Explanation

The metric, known as TrueVoice, shows advertisers their share of conversations happening on the social network. It measures impressions from organic Tweets to show how ad campaigns on the social network and other channels help influence organic brand mentions on Twitter. See Marketing Land's coverage.

2. What's the new artificial intelligence that's now processing a "very large fraction" of queries on Google?

PageRank

RankBrain

BrainWave

MindRank

RankBrain is a machine-learning artificial intelligence that Google’s been using to process a “very large fraction” of search results per day. It’s not really a complete replacement of the Google search algorithm, also known as Hummingbird, however. The algorithm is the system that processes what people search for and combs through billions of pages to rank the ones believed to be best first. Check out our coverage of the news and our FAQ.

Explanation

RankBrain is a machine-learning artificial intelligence that Google’s been using to process a “very large fraction” of search results per day. It’s not really a complete replacement of the Google search algorithm, also known as Hummingbird, however. The algorithm is the system that processes what people search for and combs through billions of pages to rank the ones believed to be best first. Check out our coverage of the news and our FAQ.

3. Twitter last weekend launched a campaign for the Rocky-reboot film "Creed" that utilized its recently-unveiled ad unit. What's unique about the unit and what is it called?

Promoted Moments, which feature multiple multi-media and live elements.

Promoted Live Videos, which feature live-streamed sponsored content.

Promoted Places, which deliver push messages when users are in a certain geographical location like a retail outlet.

Promoted News, which features a feed of brand content.

Launched two weeks ago after months of anticipation, Moments is Twitter’s effort to build more engagement — especially from more casual users — with multimedia content about events, curated and packaged in a narrative format. The paid version of Moments is called Promoted Moments and it appears in the Moments tab on the Twitter mobile app.

Learn more about Moments and Promoted Moments.

Explanation

Launched two weeks ago after months of anticipation, Moments is Twitter’s effort to build more engagement — especially from more casual users — with multimedia content about events, curated and packaged in a narrative format. The paid version of Moments is called Promoted Moments and it appears in the Moments tab on the Twitter mobile app.

Learn more about Moments and Promoted Moments.

4. Amazon's voice-activated home assistant, the Echo, began providing a new type of search this week. What is the source of the data and what will it include?

Yelp, Local Search

Google, Shopping Search

Bing, Image Search

All Recipes, Recipe Search

Amazon Echo owners can now get information about local businesses with data coming from Yelp. See Marketing Land coverage and editor Matt McGee's video demonstration below.

Explanation

Amazon Echo owners can now get information about local businesses with data coming from Yelp. See Marketing Land coverage and editor Matt McGee's video demonstration below.

5. This week prominent ad networks and agencies -- including AppNexus, AOL, Dentsu Aegis Network, Index Exchange, Interpublic, Google, Omnicom, Publicis, Rubicon Project and WPP -- pledged support for a Trustworthy Accountability Group (TAG) industry effort to do what?

Register and certify legitimate ad buyers and sellers

Create a blacklist of fraudulent networks and publishers

Develop technology to disable ad blocking

Certify the accuracy and timeliness of real-time audience data

"Verified by TAG" will set up a registry of advertisers and publishers that are certified as legitimate. Acceptance into the TAG Registry will require a background check and review process and the expectation is that participants in the ad ecosystem will require potential partners be verified. Additionally, an upcoming Payment ID system will connect ad inventory to the parties that receive ad payments. Read more about TAG and the new program.

Explanation

"Verified by TAG" will set up a registry of advertisers and publishers that are certified as legitimate. Acceptance into the TAG Registry will require a background check and review process and the expectation is that participants in the ad ecosystem will require potential partners be verified. Additionally, an upcoming Payment ID system will connect ad inventory to the parties that receive ad payments. Read more about TAG and the new program.

6. Facebook announced three new or updated products this week. Of the following features, which three saw changes this week? (Select 3 of 6)

Photo editing options

Mobile notifications

Message requests

Insights API

New ad unit for emerging markets

Newsfeed algorithm

This week, Facebook announced users could start receiving mobile notifications for events, milestones and other activities. Following its update to mobile notifications, Facebook updated its Messenger app, making it possible for anyone to send messages to any other Facebook users, regardless of connections. Facebook says any messages from unfamiliar connections will be routed to a “Message Request” area. Finally, the company rolled out a new "slideshow" ad unit meant to substitute for video in places where connections are slower.

Learn more about Facebook's updates to mobile notifications, its Messenger app and its new Slideshow ad unit.

Explanation

This week, Facebook announced users could start receiving mobile notifications for events, milestones and other activities. Following its update to mobile notifications, Facebook updated its Messenger app, making it possible for anyone to send messages to any other Facebook users, regardless of connections. Facebook says any messages from unfamiliar connections will be routed to a “Message Request” area. Finally, the company rolled out a new "slideshow" ad unit meant to substitute for video in places where connections are slower.

Learn more about Facebook's updates to mobile notifications, its Messenger app and its new Slideshow ad unit.

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