News From October 26 Through October 30

6 Questions | Total Attempts: 1301

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News From October 26 Through October 30

Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!


Questions and Answers
  • 1. 
    What's the name of the new social listening metric Twitter announced this week? 
    • A. 

      TrueView

    • B. 

      SocialShare

    • C. 

      TrueVoice

    • D. 

      VoiceShare

  • 2. 
    What's the new artificial intelligence that's now processing a "very large fraction" of queries on Google?
    • A. 

      PageRank

    • B. 

      RankBrain

    • C. 

      BrainWave

    • D. 

      MindRank

  • 3. 
    Amazon's voice-activated home assistant, the Echo, began providing a new type of search this week. What is the source of the data and what will it include? 
    • A. 

      Yelp, Local Search

    • B. 

      Google, Shopping Search

    • C. 

      Bing, Image Search

    • D. 

      All Recipes, Recipe Search

  • 4. 
    Twitter last weekend launched a campaign for the Rocky-reboot film "Creed" that utilized its recently-unveiled ad unit. What's unique about the unit and what is it called? 
    • A. 

      Promoted Moments, which feature multiple multi-media and live elements.

    • B. 

      Promoted Live Videos, which feature live-streamed sponsored content.

    • C. 

      Promoted Places, which deliver push messages when users are in a certain geographical location like a retail outlet.

    • D. 

      Promoted News, which features a feed of brand content.

  • 5. 
    Facebook announced three new or updated products this week. Of the following features, which three saw changes this week? (Select 3 of 6)
    • A. 

      Photo editing options

    • B. 

      Mobile notifications

    • C. 

      Message requests

    • D. 

      Insights API

    • E. 

      New ad unit for emerging markets

    • F. 

      Newsfeed algorithm

  • 6. 
    This week prominent ad networks and agencies -- including AppNexus, AOL, Dentsu Aegis Network, Index Exchange, Interpublic, Google, Omnicom, Publicis, Rubicon Project and WPP -- pledged support for a Trustworthy Accountability Group (TAG) industry effort to do what?    
    • A. 

      Register and certify legitimate ad buyers and sellers

    • B. 

      Create a blacklist of fraudulent networks and publishers

    • C. 

      Develop technology to disable ad blocking

    • D. 

      Certify the accuracy and timeliness of real-time audience data