Marketing Core (competition) Practice Exam

10 Questions

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Questions and Answers
  • 1. 
    Merchandising is classified as
    • A. 

      Production

    • B. 

      Operations

    • C. 

      Accounting and finance

    • D. 

      Management and distribution

  • 2. 
    The accounting and finance function includes
    • A. 

      Transporting products

    • B. 

      Answering customer products

    • C. 

      Implementing business plans

    • D. 

      Developing budgets

  • 3. 
    Businesses began to compete with each other to get customers to but their products because
    • A. 

      Consumer had more choices

    • B. 

      Prices were higher

    • C. 

      Advertising became more common

    • D. 

      Businesses could afford to compete

  • 4. 
    Marketing helps countries use their natural resources better by
    • A. 

      Preventing the waste of materials used to make products consumers won't buy

    • B. 

      Monitoring the use of the resources

    • C. 

      Informing citizens of available resources

    • D. 

      Advertising new products

  • 5. 
    Marketing assists in international trade by
    • A. 

      Lowering the cost of trade

    • B. 

      Increasing the price of the products

    • C. 

      Determining where products can be sold

    • D. 

      All of the above

  • 6. 
    Business people must take criticiusms of marketing seriously because
    • A. 

      It affects the product's functionality

    • B. 

      It identifies the consumers buying the product

    • C. 

      Many consumers have the same attitude

    • D. 

      Businesses need the demographic data

  • 7. 
    Adveritising is used extensively to encourage people to consider
    • A. 

      A general type of product

    • B. 

      Specific brands of product

    • C. 

      Lower prices

    • D. 

      Shopping

  • 8. 
    The decision to use resources in a way that results in the greatest satisfaction of wants and needs is
    • A. 

      Private enterprise

    • B. 

      Competition

    • C. 

      The profit motive

    • D. 

      Value

  • 9. 
    The demand curve for a business in a monopoly.
    • A. 

      Curves down

    • B. 

      Appears straight

    • C. 

      Curves up

    • D. 

      Varies with the supply available

  • 10. 
    The earlist use of marketing was
    • A. 

      To move products from the producer to the consumer

    • B. 

      To sell more products

    • C. 

      To manufacture more products

    • D. 

      To interest consumers in purchasing products