Marketing Core (Competition) Practice Exam
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- 1.Merchandising is classified as
- A.
Production
- B.
Operations
- C.
Accounting and finance
- D.
Management and distribution
- 2.The accounting and finance function includes
- A.
Transporting products
- B.
Answering customer products
- C.
Implementing business plans
- D.
Developing budgets
- 3.Businesses began to compete with each other to get customers to but their products because
- A.
Consumer had more choices
- B.
Prices were higher
- C.
Advertising became more common
- D.
Businesses could afford to compete
- 4.Marketing helps countries use their natural resources better by
- A.
Preventing the waste of materials used to make products consumers won't buy
- B.
Monitoring the use of the resources
- C.
Informing citizens of available resources
- D.
Advertising new products
- 5.Marketing assists in international trade by
- A.
Lowering the cost of trade
- B.
Increasing the price of the products
- C.
Determining where products can be sold
- D.
All of the above
- 6.Business people must take criticiusms of marketing seriously because
- A.
It affects the product's functionality
- B.
It identifies the consumers buying the product
- C.
Many consumers have the same attitude
- D.
Businesses need the demographic data
- 7.Adveritising is used extensively to encourage people to consider
- A.
A general type of product
- B.
Specific brands of product
- C.
Lower prices
- D.
Shopping
- 8.The decision to use resources in a way that results in the greatest satisfaction of wants and needs is
- A.
Private enterprise
- B.
Competition
- C.
The profit motive
- D.
Value
- 9.The demand curve for a business in a monopoly.
- A.
Curves down
- B.
Appears straight
- C.
Curves up
- D.
Varies with the supply available
- 10.The earlist use of marketing was
- A.
To move products from the producer to the consumer
- B.
To sell more products
- C.
To manufacture more products
- D.
To interest consumers in purchasing products
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