Marketing Bank Po Quiz Questions!

15 Questions | Total Attempts: 1429

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Bank Quizzes & Trivia

Questions and Answers
  • 1. 
    Marketing is not required for one of the following products ________?
    • A. 

      Export Business

    • B. 

      Corporate Loans

    • C. 

      Import Business

    • D. 

      Credit Card Business

    • E. 

      None

  • 2. 
    Market share analysis helps the track _________?
    • A. 

      Share price movement

    • B. 

      Percentage share of business

    • C. 

      Pricing strategy for share values

    • D. 

      All of these

    • E. 

      None

  • 3. 
    Diversification means __________?
    • A. 

      Marketing in different countries

    • B. 

      Marketing diverse companies

    • C. 

      Making new, diverse products

    • D. 

      Marketing by diverse sales team

    • E. 

      None

  • 4. 
    Study of marketing environment means ______________? 
    • A. 

      Study of Market

    • B. 

      Study of consumer and competitors

    • C. 

      Study of current trends

    • D. 

      All of above

    • E. 

      None

  • 5. 
    A market plans includes_________?
    • A. 

      Market objectives

    • B. 

      Market research

    • C. 

      Pricing strategy

    • D. 

      Situation analysis

    • E. 

      All of these

  • 6. 
    Customization is useful for ______?
    • A. 

      Motivating the sales force

    • B. 

      To add variety in marketing

    • C. 

      Value added service

    • D. 

      Pleasing target customers

    • E. 

      None

  • 7. 
    Telemarketing campaigns are resorted to ________?
    • A. 

      Avoid cold calls

    • B. 

      Avoid buyer resistance

    • C. 

      Avoid seller inhibitions

    • D. 

      Reaching a wider audience

    • E. 

      All the above

  • 8. 
    Customer Retention means ___________?
    • A. 

      Retaining the customers at the Bank for the full day

    • B. 

      Quick disposal

    • C. 

      Customers dealing with the same bank for long time

    • D. 

      Better

    • E. 

      All the above

  • 9. 
    Which is the technique used for effective marketing planning?
    • A. 

      Psychological tools for marketing

    • B. 

      Goal oriented

    • C. 

      Marketing research

    • D. 

      Physical distribution

    • E. 

      All of above

  • 10. 
    Internal Marketing means _________?
    • A. 

      Selling to oneself

    • B. 

      Selling to the employees

    • C. 

      Selling of samples

    • D. 

      Selling to foreign markets

    • E. 

      None

  • 11. 
    Marketing in Banks is required for _________?
    • A. 

      Getting new customers

    • B. 

      Retaining existing customers

    • C. 

      Lending

    • D. 

      Accepting of deposits

    • E. 

      All of these

  • 12. 
    Advertisements are required for __________?
    • A. 

      Boosting the production levels

    • B. 

      Motivating the employees

    • C. 

      Boosting the sales

    • D. 

      All of these

    • E. 

      None

  • 13. 
    For effective selling, salesman should be which of the following ______?
    • A. 

      Pushy

    • B. 

      Aggressive

    • C. 

      Timid

    • D. 

      Talkative

    • E. 

      Calm

  • 14. 
    Customer Loyalty means _________?
    • A. 

      Shifting of customers from one bank to another

    • B. 

      Customers banking with one bank exclusively

    • C. 

      Customers returning lost items

    • D. 

      Customers giving gifts to banks

    • E. 

      None

  • 15. 
    Which is the Four C’s of marketing?
    • A. 

      Customer, cost, communication, convenience

    • B. 

      Corporate, cost, communication, convenience

    • C. 

      Consumer, cost, communication, convenience

    • D. 

      Competition, cost, communication, convenience

    • E. 

      None