Export Business
Corporate Loans
Import Business
Credit Card Business
None
Share price movement
Percentage share of business
Pricing strategy for share values
All of these
None
Marketing in different countries
Marketing diverse companies
Making new, diverse products
Marketing by diverse sales team
None
Study of Market
Study of consumer and competitors
Study of current trends
All of above
None
Market objectives
Market research
Pricing strategy
Situation analysis
All of these
Motivating the sales force
To add variety in marketing
Value added service
Pleasing target customers
None
Avoid cold calls
Avoid buyer resistance
Avoid seller inhibitions
Reaching a wider audience
All the above
Retaining the customers at the Bank for the full day
Quick disposal
Customers dealing with the same bank for long time
Better
All the above
Psychological tools for marketing
Goal oriented
Marketing research
Physical distribution
All of above
Selling to oneself
Selling to the employees
Selling of samples
Selling to foreign markets
None
Getting new customers
Retaining existing customers
Lending
Accepting of deposits
All of these
Boosting the production levels
Motivating the employees
Boosting the sales
All of these
None
Pushy
Aggressive
Timid
Talkative
Calm
Shifting of customers from one bank to another
Customers banking with one bank exclusively
Customers returning lost items
Customers giving gifts to banks
None
Customer, cost, communication, convenience
Corporate, cost, communication, convenience
Consumer, cost, communication, convenience
Competition, cost, communication, convenience
None
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