Marketing Bank Po Quiz Questions!
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- 1.Marketing is not required for one of the following products ________?
- A.
Export Business
- B.
Corporate Loans
- C.
Import Business
- D.
Credit Card Business
- E.
None
- 2.Market share analysis helps the track _________?
- A.
Share price movement
- B.
Percentage share of business
- C.
Pricing strategy for share values
- D.
All of these
- E.
None
- 3.Diversification means __________?
- A.
Marketing in different countries
- B.
Marketing diverse companies
- C.
Making new, diverse products
- D.
Marketing by diverse sales team
- E.
None
- 4.Study of marketing environment means ______________?
- A.
Study of Market
- B.
Study of consumer and competitors
- C.
Study of current trends
- D.
All of above
- E.
None
- 5.A market plans includes_________?
- A.
Market objectives
- B.
Market research
- C.
Pricing strategy
- D.
Situation analysis
- E.
All of these
- 6.Customization is useful for ______?
- A.
Motivating the sales force
- B.
To add variety in marketing
- C.
Value added service
- D.
Pleasing target customers
- E.
None
- 7.Telemarketing campaigns are resorted to ________?
- A.
Avoid cold calls
- B.
Avoid buyer resistance
- C.
Avoid seller inhibitions
- D.
Reaching a wider audience
- E.
All the above
- 8.Customer Retention means ___________?
- A.
Retaining the customers at the Bank for the full day
- B.
Quick disposal
- C.
Customers dealing with the same bank for long time
- D.
Better
- E.
All the above
- 9.Which is the technique used for effective marketing planning?
- A.
Psychological tools for marketing
- B.
Goal oriented
- C.
Marketing research
- D.
Physical distribution
- E.
All of above
- 10.Internal Marketing means _________?
- A.
Selling to oneself
- B.
Selling to the employees
- C.
Selling of samples
- D.
Selling to foreign markets
- E.
None
- 11.Marketing in Banks is required for _________?
- A.
Getting new customers
- B.
Retaining existing customers
- C.
Lending
- D.
Accepting of deposits
- E.
All of these
- 12.Advertisements are required for __________?
- A.
Boosting the production levels
- B.
Motivating the employees
- C.
Boosting the sales
- D.
All of these
- E.
None
- 13.For effective selling, salesman should be which of the following ______?
- A.
Pushy
- B.
Aggressive
- C.
Timid
- D.
Talkative
- E.
Calm
- 14.Customer Loyalty means _________?
- A.
Shifting of customers from one bank to another
- B.
Customers banking with one bank exclusively
- C.
Customers returning lost items
- D.
Customers giving gifts to banks
- E.
None
- 15.Which is the Four C’s of marketing?
- A.
Customer, cost, communication, convenience
- B.
Corporate, cost, communication, convenience
- C.
Consumer, cost, communication, convenience
- D.
Competition, cost, communication, convenience
- E.
None
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