Marketing Bank Po Quiz Questions!

15 Questions | By Jagranjosh | Updated: Mar 16, 2022 | Attempts: 1453

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Questions and Answers

1.

Marketing is not required for one of the following products ________?
- A.
  
  Export Business
- B.
  
  Corporate Loans
- C.
  
  Import Business
- D.
  
  Credit Card Business
- E.
  
  None
2.

Market share analysis helps the track _________?
- A.
  
  Share price movement
- B.
  
  Percentage share of business
- C.
  
  Pricing strategy for share values
- D.
  
  All of these
- E.
  
  None
3.

Diversification means __________?
- A.
  
  Marketing in different countries
- B.
  
  Marketing diverse companies
- C.
  
  Making new, diverse products
- D.
  
  Marketing by diverse sales team
- E.
  
  None
4.

Study of marketing environment means ______________?
- A.
  
  Study of Market
- B.
  
  Study of consumer and competitors
- C.
  
  Study of current trends
- D.
  
  All of above
- E.
  
  None
5.

A market plans includes_________?
- A.
  
  Market objectives
- B.
  
  Market research
- C.
  
  Pricing strategy
- D.
  
  Situation analysis
- E.
  
  All of these
6.

Customization is useful for ______?
- A.
  
  Motivating the sales force
- B.
  
  To add variety in marketing
- C.
  
  Value added service
- D.
  
  Pleasing target customers
- E.
  
  None
7.

Telemarketing campaigns are resorted to ________?
- A.
  
  Avoid cold calls
- B.
  
  Avoid buyer resistance
- C.
  
  Avoid seller inhibitions
- D.
  
  Reaching a wider audience
- E.
  
  All the above
8.

Customer Retention means ___________?
- A.
  
  Retaining the customers at the Bank for the full day
- B.
  
  Quick disposal
- C.
  
  Customers dealing with the same bank for long time
- D.
  
  Better
- E.
  
  All the above
9.

Which is the technique used for effective marketing planning?
- A.
  
  Psychological tools for marketing
- B.
  
  Goal oriented
- C.
  
  Marketing research
- D.
  
  Physical distribution
- E.
  
  All of above
10.

Internal Marketing means _________?
- A.
  
  Selling to oneself
- B.
  
  Selling to the employees
- C.
  
  Selling of samples
- D.
  
  Selling to foreign markets
- E.
  
  None
11.

Marketing in Banks is required for _________?
- A.
  
  Getting new customers
- B.
  
  Retaining existing customers
- C.
  
  Lending
- D.
  
  Accepting of deposits
- E.
  
  All of these
12.

Advertisements are required for __________?
- A.
  
  Boosting the production levels
- B.
  
  Motivating the employees
- C.
  
  Boosting the sales
- D.
  
  All of these
- E.
  
  None
13.

For effective selling, salesman should be which of the following ______?
- A.
  
  Pushy
- B.
  
  Aggressive
- C.
  
  Timid
- D.
  
  Talkative
- E.
  
  Calm
14.

Customer Loyalty means _________?
- A.
  
  Shifting of customers from one bank to another
- B.
  
  Customers banking with one bank exclusively
- C.
  
  Customers returning lost items
- D.
  
  Customers giving gifts to banks
- E.
  
  None
15.

Which is the Four C’s of marketing?
- A.
  
  Customer, cost, communication, convenience
- B.
  
  Corporate, cost, communication, convenience
- C.
  
  Consumer, cost, communication, convenience
- D.
  
  Competition, cost, communication, convenience
- E.
  
  None