1.
Increasing the size and viability of the
business over time
2.
How the firm intends to position itself to
create value for its customers that are different from its competitors
3.
Strategies involving the organization in new
industries and new businesses.
4.
Business builds stores in a new location (market
penetration).
A. 
B. 
External Growth Strategies
C. 
5.
Increase the quantity of products or services
sold, thereby increasing revenue and share of the market
A. 
Product/Service Development
B. 
Market Development Strategy
C. 
Market Penetration Strategy
6.
This strategy will likely increase the size of
the business but not scope of the business
A. 
B. 
Market Penetration Strategy
C. 
Product/Service Development
7.
Successful in the early stage of the
organization's life when many customers are untapped
A. 
Market Penetration Strategy
B. 
Product/Service Development
C. 
8.
Seeking new customer groups or segments that
differ in some way from existing customers
A. 
Product/Service Development
B. 
Market Penetration Strategy
C. 
Market Development Strategy
9.
Finding new uses for existing products so that
new market segments can be tapped.
A. 
Market Penetration Strategy
B. 
Product/Service Development
C. 
10.
Modify existing products or develop new
products/services for the purpose of selling more to existing customers or
creating new market segments
A. 
Product/Service Development
B. 
Market Penetration Strategy
C. 
Market Development Strategy
11.
Investing organizational resources in another
company or business to achieve growth targets
A. 
B. 
External Growth Strategies
C. 
12.
The acquisition of an organization in the same
line of business. Accomplished for the
purpose of gaining market share in a particular segment, expanding a market
geographically, or augmenting product or service lines
A. 
Product/Service Development
B. 
C. 
13.
Involves acquisition of capabilities, market
segments, or product lines.
14.
Formed with other organizations to penetrate new
domestic or foreign markets, develop new and services, or improve existing
processes for producing products or services
A. 
B. 
C. 
Market Penetration Strategy
15.
Generally the first within their industry in
introducing new products and pursuing new market opportunities
16.
Turf protectors that engage in little or new
product/market development
17.
Attempt to maintain positions in existing markets
while waiting to see what happens when a competitor introduces a new product or
enters a new market
18.
React to environmental situations
19.
Benefit when the move can be secured through
patents, exclusive distribution channels, unique brand names or reputation, or
licenses
20.
Offering products or services valued by the
customers, offering standard products or services produced at a lower cost and
usually offered at a lower price, or using a strategy called best cost