SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This framework is commonly used in business and strategic planning to analyze and assess the internal and external factors that can impact an organization. Strengths and weaknesses refer to the internal factors, such as the organization's resources, capabilities, and limitations. Opportunities and threats, on the other hand, relate to the external factors, such as market trends, competition, and potential risks. By conducting a SWOT analysis, organizations can identify their strengths to leverage, weaknesses to improve, opportunities to pursue, and threats to mitigate.