1. Logo's And Brand Merchandising Symbols

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| By Mr Aubergine
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Mr Aubergine
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Quizzes Created: 2 | Total Attempts: 2,028
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1. Logos And Brand Merchandising Symbols - Quiz

Signs, symbols, shapes, colours and objects all create an emotive connection for us to a brand, let's test your knowledge of some of them. . . ….


Questions and Answers
  • 1. 

    You know doubt recognise the famous coffee brand here, but who features in their logo?

    • A.

      Melusine a twin tailed siren

    • B.

      Aerial, a mermaid

    • C.

      Amphitrite Goddess of the sea, wife of Poseidon

    • D.

      Fishy Sue

    Correct Answer
    A. Melusine a twin tailed siren
    Explanation
    The correct answer is Melusine, a twin-tailed siren. Melusine is a mythical creature often depicted as a mermaid or a siren with two tails. She is a symbol of beauty and enchantment, which aligns with the image that the famous coffee brand wants to portray. The use of Melusine in their logo helps to create an association with the brand and its qualities, making it easily recognizable to consumers.

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  • 2. 

    The epitome of class and perfection, a firm favourite of Nazi leaders during the 1930's and arguably the most recognisable car symbol worldwide, but who created the logo design?

    • A.

      Ferdinand Porsche

    • B.

      Karl Benz

    • C.

      Gottlieb Daimler

    • D.

      Michael Barrymore

    Correct Answer
    C. Gottlieb Daimler
    Explanation
    Gottlieb Daimler is the correct answer because he was one of the founders of the Mercedes-Benz brand and is credited with creating the logo design. The logo, which features a three-pointed star inside a circle, represents Daimler's ambition to produce engines for use on land, sea, and air. The logo has become synonymous with luxury and quality, making it one of the most recognizable car symbols worldwide.

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  • 3. 

    This 3 stripe logo and clothing branding is synonymous with which brand?  ________

    Correct Answer
    Adidas, adidas
    Explanation
    The correct answer is Adidas. The 3 stripe logo and clothing branding are instantly recognizable as belonging to Adidas. The brand has become synonymous with sports apparel and footwear, known for its quality and style. The lowercase "adidas" is also a variation of the brand's logo and is commonly used in their marketing and branding materials.

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  • 4. 

    Apple seem to have always had this brand image, but it has evolved over many years, which famous scientist featured on their original logo?

    • A.

      Stephen Hawking

    • B.

      Albert Einstein

    • C.

      Emmet Brown

    • D.

      Sir Isaac Newton

    Correct Answer
    D. Sir Isaac Newton
    Explanation
    The correct answer is Sir Isaac Newton. Apple's original logo featured a drawing of Sir Isaac Newton sitting under an apple tree, which symbolized the discovery of gravity. This logo was designed to represent the company's focus on innovation and scientific discovery. However, the logo was later replaced with the iconic bitten apple logo, which is now synonymous with the Apple brand.

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  • 5. 

    Graphic design student Carolyn Davidson created the famous 'swoosh' image and sold it to Nike in 1971, for how much? 

    • A.

      $10,000

    • B.

      A cheesburger and milkshake

    • C.

      $35

    • D.

      $500

    Correct Answer
    C. $35
    Explanation
    Carolyn Davidson, a graphic design student, created the iconic 'swoosh' image for Nike in 1971 and sold it for $35. This low price may seem surprising considering the immense popularity and recognition the logo has gained over the years. However, at the time, Nike was just a startup company and Davidson was a student looking for freelance work. The $35 payment was mutually agreed upon and Davidson also received stock options, which turned out to be very valuable in the future.

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  • 6. 

    Which company had this as their original logo?________

    Correct Answer
    Kodak, Kodak ektochrome company, Eastman Kodak
    Explanation
    The original logo belonged to Kodak, which was also known as Kodak ektochrome company and Eastman Kodak.

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  • 7. 

    Name the brand? ________

    Correct Answer
    Gucci, gucci
    Explanation
    The given answer "Gucci, gucci" correctly identifies the brand as Gucci. The repetition of the brand name emphasizes its significance and helps to reinforce the correct answer.

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  • 8. 

    Name the brand? ________

    Correct Answer
    Chanel, chanel
    Explanation
    The brand being referred to in this question is Chanel. The repetition of the word "Chanel" suggests that the brand name is being emphasized.

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  • 9. 

    Whose brand features this image? ________

    Correct Answer
    Versace, versace
    Explanation
    The given answer, "Versace, versace," suggests that the brand featuring the image is Versace. The repetition of the brand name emphasizes its association with the image, indicating that the image is closely tied to the Versace brand.

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  • 10. 

    Whose brand?________

    Correct Answer
    Givenchy, givenchy
    Explanation
    The question is asking about the brand that is associated with the name "Givenchy". The correct answer is "Givenchy" because it is the name of the brand. The repetition of "givenchy" in lowercase letters is likely included to emphasize the correct answer.

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