LinkedIn Marketing: Strategies For Business Quiz

1. Linkedin Endorsements feature has a search optimization component to it.

True

False

The statement is true because the Linkedin Endorsements feature does have a search optimization component. When users endorse others for their skills on Linkedin, it helps to increase the visibility of those skills in search results. This means that if someone is endorsed for a particular skill, they are more likely to appear higher in search results when recruiters or potential employers are looking for professionals with that skill. Therefore, the Linkedin Endorsements feature does play a role in optimizing search results on the platform.

Explanation

The statement is true because the Linkedin Endorsements feature does have a search optimization component. When users endorse others for their skills on Linkedin, it helps to increase the visibility of those skills in search results. This means that if someone is endorsed for a particular skill, they are more likely to appear higher in search results when recruiters or potential employers are looking for professionals with that skill. Therefore, the Linkedin Endorsements feature does play a role in optimizing search results on the platform.

2. What is the maximum number of groups you can join on LinkedIn?

40

45

50

55

You can join a maximum of 50 groups on LinkedIn.

Explanation

You can join a maximum of 50 groups on LinkedIn.

3. A typical LinkedIn user could be someone

Who is a high school graduate with an estimated Net worth of $1 million or more

With a postgraduate degree and a net worth of $1 million or more

Who loves reading Wall Street Journal but is not a business decision maker

This was a LinkedIn survey conducted with Nielsen that illustrates the quality of audience that marketers can target on LinkedIn. This data chart was presented on Slide 9 under Why LinkedIn?

Explanation

This was a LinkedIn survey conducted with Nielsen that illustrates the quality of audience that marketers can target on LinkedIn. This data chart was presented on Slide 9 under Why LinkedIn?

4. With a LinkedIn Signal feature you can...

Search for tweets and status updates

Search for new trending links on LinkedIn

Search updates by company or industry

All of the above

LinkedIn Signal is a great feature where you can search for new status updates, or filter info by industry or company.

Explanation

LinkedIn Signal is a great feature where you can search for new status updates, or filter info by industry or company.

5. A good social etiquette on LinkedIn is

Connect with your second degree and third degree contacts

Make use of LinkedIn's InMail option

Personalizing your message for new invites

Asking for recommendations on LinkedIn

If you're sending a LinkedIn invite to get connected with someone then always write a small, personalized note.

Explanation

If you're sending a LinkedIn invite to get connected with someone then always write a small, personalized note.

6. One way to brand yourself professionally on LinkedIn is through...

Completing your profile 100%

Join multiple groups and be a thought leader

Using lot of keywords in your description

Professional Headline

Always use your LinkedIn profile professional headline to brand yourself. Like Interactive Marketer, Philanthropist, Educator, whatever that is. Neal also recommended to stay away from including words like "Social Media Guru" "Social Media Expert" type words in your headline.

Explanation

Always use your LinkedIn profile professional headline to brand yourself. Like Interactive Marketer, Philanthropist, Educator, whatever that is. Neal also recommended to stay away from including words like "Social Media Guru" "Social Media Expert" type words in your headline.

7. As a company if your message is relevant, your LinkedIn status updates can be ______times more effective than Facebook

6

5

4

3

As a company, a LinkedIn update can be more effective than Facebook fan page update based on engagement metrics.

Explanation

As a company, a LinkedIn update can be more effective than Facebook fan page update based on engagement metrics.

8. Neil Schaffer recommended the following...

To integrate your Twitter updates with LinkedIn updates

To not integrate your Twitter updates with LinkedIn updates

To have one message across all your social media platforms for uniformity

None of the above

Neil recommended to create unique status for each social platform including LinkedIn. Your connections on LinkedIn are more professional as such you don't want to tailor your message to that target audience.

Explanation

Neil recommended to create unique status for each social platform including LinkedIn. Your connections on LinkedIn are more professional as such you don't want to tailor your message to that target audience.

9. One good strategy to increase your visibility on LinkedIn is to

Connect with 10 people in your industry

Connecting with 5 people every day

Utilizing SEO Keywords in your profile

Joining many industry groups on LinkedIn

Neal suggested to connect with 10 new people in your industry as a great way to increase your visibility on LinkedIn. Neal suggested to find new connections through your second degree and third degree connections.

Explanation

Neal suggested to connect with 10 new people in your industry as a great way to increase your visibility on LinkedIn. Neal suggested to find new connections through your second degree and third degree connections.