Lead Ranges / Touch Plan 1.5

10 Questions | Total Attempts: 105

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Lead Ranges / Touch Plan 1.5

Questions and Answers
  • 1. 
    During the sales pitch for MAX clients:
    • A. 

      Sales guarantees placement and offers an estimate on leads, but never guarantees leads.

    • B. 

      Sales will only quote the low end of the range, but never quotes the range of leads a client should expect to see.

    • C. 

      Sales never commits to a time frame other than a 90 day period.

    • D. 

      A and c are both accurate.

  • 2. 
    The lowest price point of a Yodle Max package that could have lead ranges associated with it is $299.
    • A. 

      True

    • B. 

      False

  • 3. 
    Sales quotes lead ranges for our ads and organic product.
    • A. 

      True

    • B. 

      False

  • 4. 
    During the first 90 days we will see:
    • A. 

      Only the past 30 days listed in Yodle Live.

    • B. 

      Days 1-30, days 1-60 and days 1-90 listed in Yodle Live.

    • C. 

      Days 1-90 and the last 30 days listed in Yodle Live.

    • D. 

      None of the above.

  • 5. 
    The three buckets of pacing a client can fall into at the 40 day MAX touch point are:
    • A. 

      Pacing Forward, Minimum Pacing, 3-4 Leads.

    • B. 

      Pacing on Target, Exceeding Expectations, 0 leads.

    • C. 

      On Pace, Minimal Performance, 1 or Less Leads.

    • D. 

      Minimal Performance, Pacing Below Expectations, 1 or Less Leads.

  • 6. 
    As a company we first discuss Lead Ranges and ROI (Return on Investment):
    • A. 

      At the Point of Sale.

    • B. 

      On the CSC.

    • C. 

      During the 40 Day Touch.

    • D. 

      During the 70 Day Touch.

  • 7. 
    As a Client Services department we first discuss Lead Ranges and ROI:
    • A. 

      On the CSC.

    • B. 

      On the 20 Day Call.

    • C. 

      On the 40 Day Call.

    • D. 

      On the 70 Day Call.

  • 8. 
    We do not speak to lead ranges on the 20 day MAX script because:
    • A. 

      We speak to it at the 40 and 70 day touch, why would we at the 20 day touch.

    • B. 

      We don’t want speak to lead ranges within the first 60 days as lead ranges only become relevant at the 70 day touch.

    • C. 

      We don’t have a touch point at the 20 day mark.

    • D. 

      Before 30 days we don’t have the data to discuss pacing and really can’t gauge if a client is on track to meet their quoted lead range.

  • 9. 
    When you have conversations with your clients on ROI you should:
    • A. 

      Make a note of the ROI details in a word document.

    • B. 

      Always input ROI details at the account level in SalesForce under the field “ROI Details”.

    • C. 

      Forget about it, this is not an important conversation to track.

    • D. 

      Do the dougie at your desk.

  • 10. 
    We’ve added the exceptional service line, “Last, my goal is to provide exceptional service every time we discuss your account.  Do you feel I provided that exceptional service today?,” to all scripts because:
    • A. 

      Client is reminded that we have a personal interest in providing great service which lines the service rep up to be accountable for the service they are providing.

    • B. 

      Ensures client concerns are not left open ended or unanswered.

    • C. 

      This is a practice used in a variety of service field including banks, financial services, car rental services and online retail environments. The intent is to display that we are not ‘hiding’ from negative feedback and we committed to proving excellent service.

    • D. 

      All of the above.

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