Lead Ranges / Touch Plan 1.5

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Lead Ranges / Touch Plan 1.5 - Quiz

Questions and Answers
  • 1. 

    During the sales pitch for MAX clients:

    • A.

      Sales guarantees placement and offers an estimate on leads, but never guarantees leads.

    • B.

      Sales will only quote the low end of the range, but never quotes the range of leads a client should expect to see.

    • C.

      Sales never commits to a time frame other than a 90 day period.

    • D.

      A and c are both accurate.

    Correct Answer
    D. A and c are both accurate.
    Explanation
    The given answer states that both statements a and c are accurate. This means that during the sales pitch for MAX clients, sales guarantees placement and offers an estimate on leads, but does not guarantee leads. Additionally, sales never commits to a time frame other than a 90 day period. Therefore, both statements a and c align with the information provided in the question.

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  • 2. 

    The lowest price point of a Yodle Max package that could have lead ranges associated with it is $299.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The lowest price point is $399.

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  • 3. 

    Sales quotes lead ranges for our ads and organic product.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The given statement is not clear and does not make sense. It seems to be a combination of incomplete phrases and does not provide any meaningful information. Therefore, it is not possible to provide an explanation for the correct answer.

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  • 4. 

    During the first 90 days we will see:

    • A.

      Only the past 30 days listed in Yodle Live.

    • B.

      Days 1-30, days 1-60 and days 1-90 listed in Yodle Live.

    • C.

      Days 1-90 and the last 30 days listed in Yodle Live.

    • D.

      None of the above.

    Correct Answer
    B. Days 1-30, days 1-60 and days 1-90 listed in Yodle Live.
    Explanation
    During the first 90 days, Yodle Live will list days 1-30, days 1-60, and days 1-90. This means that all the data from the first 30, 60, and 90 days will be available in Yodle Live.

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  • 5. 

    The three buckets of pacing a client can fall into at the 40 day MAX touch point are:

    • A.

      Pacing Forward, Minimum Pacing, 3-4 Leads.

    • B.

      Pacing on Target, Exceeding Expectations, 0 leads.

    • C.

      On Pace, Minimal Performance, 1 or Less Leads.

    • D.

      Minimal Performance, Pacing Below Expectations, 1 or Less Leads.

    Correct Answer
    C. On Pace, Minimal Performance, 1 or Less Leads.
    Explanation
    The correct answer is "On Pace, Minimal Performance, 1 or Less Leads." This answer indicates that the client is performing at an acceptable pace but with minimal results, having generated only 1 or fewer leads. It suggests that the client is meeting the expected pace but may need improvement in terms of lead generation.

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  • 6. 

    As a company we first discuss Lead Ranges and ROI (Return on Investment):

    • A.

      At the Point of Sale.

    • B.

      On the CSC.

    • C.

      During the 40 Day Touch.

    • D.

      During the 70 Day Touch.

    Correct Answer
    A. At the Point of Sale.
    Explanation
    The correct answer is "At the Point of Sale." This means that the company discusses lead ranges and ROI when the sale is being made. This is the moment when the customer is ready to make a purchase and the company evaluates the potential return on investment based on the lead range. It is an important stage in the sales process as it helps determine the profitability of the sale and the effectiveness of the marketing efforts.

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  • 7. 

    As a Client Services department we first discuss Lead Ranges and ROI:

    • A.

      On the CSC.

    • B.

      On the 20 Day Call.

    • C.

      On the 40 Day Call.

    • D.

      On the 70 Day Call.

    Correct Answer
    A. On the CSC.
    Explanation
    The explanation for the given correct answer is that as a Client Services department, the discussion about Lead Ranges and ROI would take place on the CSC (Client Services Call). This call is likely a dedicated platform or meeting where the department discusses various aspects related to client services, including lead ranges (the range of potential leads or customers) and ROI (Return on Investment). This platform allows for effective communication and coordination within the department to ensure that all relevant information is shared and discussed.

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  • 8. 

    We do not speak to lead ranges on the 20 day MAX script because:

    • A.

      We speak to it at the 40 and 70 day touch, why would we at the 20 day touch.

    • B.

      We don’t want speak to lead ranges within the first 60 days as lead ranges only become relevant at the 70 day touch.

    • C.

      We don’t have a touch point at the 20 day mark.

    • D.

      Before 30 days we don’t have the data to discuss pacing and really can’t gauge if a client is on track to meet their quoted lead range.

    Correct Answer
    D. Before 30 days we don’t have the data to discuss pacing and really can’t gauge if a client is on track to meet their quoted lead range.
    Explanation
    The reason we do not speak to lead ranges on the 20 day MAX script is because before 30 days, we do not have enough data to discuss pacing and accurately determine if a client is on track to meet their quoted lead range. The lead ranges only become relevant at the 70 day touch, so it is unnecessary to discuss them at the 20 day mark. Additionally, there is no touch point specifically at the 20 day mark, further supporting the idea that it is not necessary to address lead ranges at that time.

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  • 9. 

    When you have conversations with your clients on ROI you should:

    • A.

      Make a note of the ROI details in a word document.

    • B.

      Always input ROI details at the account level in SalesForce under the field “ROI Details”.

    • C.

      Forget about it, this is not an important conversation to track.

    • D.

      Do the dougie at your desk.

    Correct Answer
    B. Always input ROI details at the account level in SalesForce under the field “ROI Details”.
    Explanation
    The correct answer is to always input ROI details at the account level in SalesForce under the field "ROI Details". This ensures that all relevant information regarding ROI is recorded and easily accessible for future reference. It allows for better tracking and analysis of ROI conversations with clients, which can be valuable in evaluating the effectiveness of strategies and making informed business decisions.

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  • 10. 

    We’ve added the exceptional service line, “Last, my goal is to provide exceptional service every time we discuss your account.  Do you feel I provided that exceptional service today?,” to all scripts because:

    • A.

      Client is reminded that we have a personal interest in providing great service which lines the service rep up to be accountable for the service they are providing.

    • B.

      Ensures client concerns are not left open ended or unanswered.

    • C.

      This is a practice used in a variety of service field including banks, financial services, car rental services and online retail environments. The intent is to display that we are not ‘hiding’ from negative feedback and we committed to proving excellent service.

    • D.

      All of the above.

    Correct Answer
    D. All of the above.
    Explanation
    The given correct answer is "All of the above." This means that all of the reasons mentioned in the explanation are valid justifications for adding the exceptional service line to all scripts. The line serves to remind the client that the service provider has a personal interest in providing great service, holds the service rep accountable for their performance, ensures that client concerns are addressed, and demonstrates a commitment to providing excellent service. This practice is commonly used in various service fields to maintain transparency and accountability.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 14, 2013
    Quiz Created by
    YodleTraining
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