A process for maximizing revenue through best of breed sales and marketing tactics.
A framework for validating your market and product, building your conversion funnel, and scaling your business.
A revolutionary startup methodology designed to quickly scale your Internet business.
All of the above.
A bootstrapped startup running opensource software that uses analytics to make key business decisions.
A small startup using an iterative process to find a big market before "launching."
A Startup that combines fast-release, iterative development methodologies “Customer Development” principles.
All of the above.
After you finish the product. That's when the company shifts focus from Engineering to Marketing and Sales.
After you have achieved product-market fit and have optimized your sales funnel.
Right before you get an investment, since the PR will help you find investors.
Right after you get an investment, since you'll have the money to do the launch right.
Before the product is done, so you can start building buzz.
Product usage analytics
Sales conversion rate
Speed of product releases
Speed of learning
Speed of pivots
Making money early
Sales people, since they are most comfortable speaking with customers and usually "own" the relationship.
Marketing people, since they are best at projecting the company's brand.
Founders, since they hold the fundamental assumptions to be tested.
Product Manager, since they know are experienced in speaking with customers about products.
Customer Support, since they already talk to customers about their problems.
Viral, Guerrilla, Direct, Social Media, E-mail
Retail, Financial Services, Healthcare, Government, Manufacturing
Blue Ocean, Disruptive, the Chasm, Tipping Point, Innovator
New market, existing market, resegmented low cost, resegmented niche
Total Available, Served Available, Served Obtainable
Customer, Problem, Solution
Total Available, Served Available, Served Obtainable market sizes
You are free of Patent, Trademark, or Copyright infringement
Source of funding, Founding team, and Board of Advisers