How Do You Achieve Window Cleaning Business Growth?
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Warning: This is a more difficult quiz, and it may be more challenging for you. ! If you'd like to learn more about how to market your window cleaning business in particular, please visit http://www. Windowcleaningbusinesscoach. ComLet's begin!You'll need 80% to pass & receive the certificate of achievement, and you have only 3 minutes to answer all 9 questions, so you've gotta be quick on your feet.
- 1.True of False:Because someone's been in the Window Cleaning Business for 30 years, they automatically are an awesome source of marketing advice.
- A.
True
- B.
False
- 2.Your window cleaning business can quickly grow through the power of proper, effective marketing.But what exactly is "marketing", anyway?
- A.
Anything you do to "get the word out" about your company.
- B.
Anything you do to motivate people to separate themselves from their money in exchange for your stuff.
- C.
Selling things to a specific group of people at a specific time.
- 3.Please select the best answer to the following scenario: You currently earn $75/hr by cleaning your clients windows yourself, and you are a proud window cleaning business owner/operator. You could hire someone else to do the work for you, and they would cost you $20/hr, and would be pretty much as fast as you are. By refusing to hire them to clean your clients windows for you, you are paying yourself what wage?
- A.
$75/hr
- B.
$55/hr
- C.
$20/hr
- 4.True or False:Putting your company name at the top of your window cleaning flier is the best spot for it.
- A.
True
- B.
False
- 5.If ABC Window Cleaning would charge $200 to clean the windows at a certain job, and XYZ Window Cleaning would charge $295 to clean the same windows, how much should your company charge?
- A.
Somewhere between the two.
- B.
Less $ than ABC Window Cleaning
- C.
More $ than XYZ Window Cleaning
- D.
Whatever you want and/or whatever you can get away with charging
- 6.True or False:To make some time in your schedule to focus on the marketing side of things for your Window Cleaning business, it would be smart to outsource low-profit activities and time-intensive activities not connected with marketing.
- A.
True
- B.
False
- 7.Split-testing is an important part of your marketing plan, because it can help you maximize your marketing investment.Which of the following is the better formula for split-testing a window cleaning flier campaign right down the middle?
- A.
Change the picture on one half of the fliers, and then change the headline on the other half of them, and see which half did better.
- B.
Change the same thing on both of them, like switching just the picture, or just the headline, on both, and then seeing which one did better.
- 8.Incorporating a clear "call to action" is very important in marketing. Which of the following best describes a solid "call to action"?
- A.
Phone us now!
- B.
Visit our website now!
- C.
Send us an email now!
- D.
All of the above.
- E.
None of the above.
- 9.It is important to emphasize the benefits of your window cleaning services, not just the features of what you do. How many benefits are emphasized in the following snippet of marketing copy from a window cleaning flier:"ABC Window Cleaning uses the latest hot water technology, with the Therma-Clean 9000. The brush-heads are softer than ever before, and the TDS levels are lower than anything else on the market, not to mention our 65 foot poles reach higher than the tops of your building! ABC Window Cleaning is also insured, and all of our staff members are fully trained. Our prices are the lowest in town too, so call us today for an estimate!"How many benefits are included in that paragraph?
- A.
4
- B.
3
- C.
2
- D.
1
- E.
0
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