How Do You Achieve Window Cleaning Business Growth?

1. True of False:
Because someone's been in the Window Cleaning Business for 30 years, they automatically are an awesome source of marketing advice.

True

False

Exactly. Experience does not always equal expertise.

Explanation

Exactly. Experience does not always equal expertise.

2. Incorporating a clear "call to action" is very important in marketing.

Which of the following best describes a solid "call to action"?

Phone us now!

Visit our website now!

Send us an email now!

All of the above.

None of the above.

They are all good examples of clear "calls to action".

Explanation

They are all good examples of clear "calls to action".

3. True or False:
To make some time in your schedule to focus on the marketing side of things for your Window Cleaning business, it would be smart to outsource low-profit activities and time-intensive activities not connected with marketing.

True

False

These 2 areas will free up HUGE chunks of your time, which can be spent on the most lucrative part of your window cleaning company: the marketing.

Explanation

These 2 areas will free up HUGE chunks of your time, which can be spent on the most lucrative part of your window cleaning company: the marketing.

4. Split-testing is an important part of your marketing plan, because it can help you maximize your marketing investment.

Which of the following is the better formula for split-testing a window cleaning flier campaign right down the middle?

An effective split-test must change the same element on both pieces.

Explanation

An effective split-test must change the same element on both pieces.

5. True or False:
Putting your company name at the top of your window cleaning flier is the best spot for it.

True

False

No!! Stop doing that! Put it way down at the bottom, where it belongs. Save the top for the catchy headline, and something to arouse their interest.

Explanation

No!! Stop doing that! Put it way down at the bottom, where it belongs. Save the top for the catchy headline, and something to arouse their interest.

6. If ABC Window Cleaning would charge $200 to clean the windows at a certain job, and XYZ Window Cleaning would charge $295 to clean the same windows, how much should your company charge?

Somewhere between the two.

Less $ than ABC Window Cleaning

More $ than XYZ Window Cleaning

Whatever you want and/or whatever you can get away with charging

That's, right, forget about what the other guys are charging, and focus instead on what you would need to do to convince that prospect to pay you the maximum amount of money.

Explanation

That's, right, forget about what the other guys are charging, and focus instead on what you would need to do to convince that prospect to pay you the maximum amount of money.

7. Please select the best answer to the following scenario:

You currently earn $75/hr by cleaning your clients windows yourself, and you are a proud window cleaning business owner/operator. You could hire someone else to do the work for you, and they would cost you $20/hr, and would be pretty much as fast as you are.

By refusing to hire them to clean your clients windows for you, you are paying yourself what wage?

$75/hr

$55/hr

$20/hr

Yup, you got it, a measly $20/hr. Whenever you fail to outsource tasks for low prices, you are paying yourself that equally low amount to care for it yourself.

The first step towards achieving rapid, profitable revenue growth for your window cleaning business is hiring out the actual window cleaning work.

Explanation

Yup, you got it, a measly $20/hr. Whenever you fail to outsource tasks for low prices, you are paying yourself that equally low amount to care for it yourself.

The first step towards achieving rapid, profitable revenue growth for your window cleaning business is hiring out the actual window cleaning work.

8. Your window cleaning business can quickly grow through the power of proper, effective marketing.

But what exactly is "marketing", anyway?

Anything you do to "get the word out" about your company.

Anything you do to motivate people to separate themselves from their money in exchange for your stuff.

Selling things to a specific group of people at a specific time.

Marketing is about the $$, and getting people to give you theirs in exchange for your stuff.

Explanation

Marketing is about the $$, and getting people to give you theirs in exchange for your stuff.

9. It is important to emphasize the benefits of your window cleaning services, not just the features of what you do.

How many benefits are emphasized in the following snippet of marketing copy from a window cleaning flier:

"ABC Window Cleaning uses the latest hot water technology, with the Therma-Clean 9000. The brush-heads are softer than ever before, and the TDS levels are lower than anything else on the market, not to mention our 65 foot poles reach higher than the tops of your building! ABC Window Cleaning is also insured, and all of our staff members are fully trained. Our prices are the lowest in town too, so call us today for an estimate!"

How many benefits are included in that paragraph?

4

3

2

1

0

No benefits are listed, just lots of annoying stuff that the client has to use their own brain to connect somehow to key, important benefits.

Explanation

No benefits are listed, just lots of annoying stuff that the client has to use their own brain to connect somehow to key, important benefits.