DECA Food Marketing Practice Quiz Questions!
Are you ready for this quiz on DECA food marketing? Would you be able to pass this quiz? This quiz illustrates many factors in this area, such as a characteristic of debtor-creditor relationships, name one significant responsibility of environmental law, and what distinguishes fresh fruits and vegetables from other foods in the supermarket. This quiz demonstrates your knowledge of DECA food marketing. You should get on board and take this quiz.
Questions and Answers
- 1.
Which of the following is a characteristic of debtor-creditor relationships:
- A.
Controlled by industry standards
- B.
Regulated by various laws
- C.
Intended to increase competition
- D.
Designed to monitor accounts
Correct Answer
B. Regulated by various lawsExplanation
Debtor-creditor relationships are regulated by various laws. This means that there are legal frameworks in place that govern the rights and obligations of both debtors and creditors. These laws ensure that both parties are protected and that the relationship is fair and equitable. The regulations may include laws related to debt collection, interest rates, bankruptcy, and consumer protection, among others. By having these laws in place, it helps maintain a level playing field and prevents any abuse or exploitation in the debtor-creditor relationship.Rate this question:
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- 2.
Which of the following is one of the major responsibilties of environmental law:
- A.
Land management
- B.
Historic preservation
- C.
Conservation
- D.
Production
Correct Answer
B. Historic preservationExplanation
Historic preservation is one of the major responsibilities of environmental law because it focuses on protecting and conserving culturally significant sites and structures. This involves identifying, documenting, and preserving historical landmarks, buildings, and artifacts to maintain their historical and cultural value. Environmental laws play a crucial role in ensuring that these sites are protected from destruction, alteration, or neglect, and that they are properly managed and maintained for future generations to appreciate and learn from.Rate this question:
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- 3.
Fresh fruits and vegetables that supermarkets sell are required to have a _______________ label.
- A.
Country of origin
- B.
Date of processing
- C.
Grade of quality
- D.
Fresh or organic
Correct Answer
A. Country of originExplanation
Fresh fruits and vegetables that supermarkets sell are required to have a country of origin label. This label provides information about where the produce was grown or produced, allowing consumers to make informed decisions about the products they purchase. It helps consumers to know the source of the fruits and vegetables, which can be important for various reasons such as supporting local farmers, avoiding products from certain countries, or ensuring the quality and safety of the produce.Rate this question:
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- 4.
A snack-food distributor requires a supermarket to carry products in order to obtain the product that the supermarket really wants.This is an example of an illegal activity called
- A.
A tying agreement
- B.
Intensive distribution
- C.
Selective distribution
- D.
An open agreement
Correct Answer
A. A tying agreementExplanation
A tying agreement is a practice where a company requires a customer to purchase one product in order to obtain another desired product. In this scenario, the snack-food distributor is forcing the supermarket to carry their products in order to obtain the product that the supermarket actually wants. This is considered illegal because it restricts competition and limits consumer choice.Rate this question:
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- 5.
Which of the following is likely to occur when a large grocery-store chain charges a small dairy producer a high slotting fee to carry products:
- A.
Higher channel efficiency
- B.
More competition
- C.
Channel operation
- D.
Fewer consumer choices
Correct Answer
D. Fewer consumer choicesExplanation
When a large grocery-store chain charges a small dairy producer a high slotting fee to carry products, it is likely to result in fewer consumer choices. This is because the small dairy producer may not be able to afford the high fee, leading to their products being excluded from the grocery store's shelves. As a result, consumers will have fewer options to choose from when shopping at the store.Rate this question:
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- 6.
Which of the following is a true statement about channel-member relationships in the supply chain:
- A.
To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees
- B.
Because the producers are the channel leaders, they usually have more negotiating power
- C.
Technological advancements have made interaction among channel members unneccassary
- D.
Members can often reduce conflict by focusing on the common goal of customer satisfaction
Correct Answer
D. Members can often reduce conflict by focusing on the common goal of customer satisfactionExplanation
Members can often reduce conflict by focusing on the common goal of customer satisfaction. This means that when all members of the supply chain work together towards satisfying the needs and wants of the customers, conflicts between them can be minimized. By aligning their efforts towards customer satisfaction, channel members can foster cooperation and collaboration, leading to a more harmonious and efficient supply chain. This approach recognizes that the success of the entire supply chain is dependent on meeting the needs of the end customers, and encourages channel members to work together towards this shared objective.Rate this question:
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- 7.
Which of the following is a source of relevant, valid written material:
- A.
Internet chat rooms
- B.
Government publications
- C.
Personal e-mails
- D.
Computer-generated memos
Correct Answer
B. Government publicationsExplanation
Government publications are a source of relevant, valid written material because they are produced by authoritative bodies and provide accurate and up-to-date information on various subjects. These publications undergo a rigorous review process and are based on extensive research and data analysis. They are often written by experts in the field and are considered reliable sources of information for academic, professional, and research purposes.Rate this question:
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- 8.
It is effective to follow a step-by-step order when applying written directions to
- A.
Give commands
- B.
Achieve tasks
- C.
Read materials
- D.
Take notes
Correct Answer
B. Achieve tasksExplanation
Following a step-by-step order when applying written directions is effective in achieving tasks. By following a systematic approach, individuals can ensure that they complete each task in the correct sequence and avoid any errors or confusion. This method allows for a clear understanding of the directions and helps individuals stay organized and focused on the task at hand. It also helps in breaking down complex tasks into smaller, manageable steps, making them easier to accomplish.Rate this question:
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- 9.
Why is it often important to take notes during meetings and presentations?
- A.
Information will be needed later
- B.
Speaker is difficult to understand
- C.
Audience needs something to do
- D.
Writing keeps the mind focused
Correct Answer
A. Information will be needed laterExplanation
Taking notes during meetings and presentations is often important because the information discussed may be needed later. By jotting down key points, details, and action items, individuals can refer back to their notes to refresh their memory or to follow up on tasks. This ensures that important information is not forgotten or overlooked.Rate this question:
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- 10.
In the food marketing industry, what is the purpose of developing and using graphics in business reports?
- A.
To entertain the audience
- B.
To communicate information
- C.
To fill up the page layout
- D.
To highlight reference material
Correct Answer
B. To communicate informationExplanation
The purpose of developing and using graphics in business reports in the food marketing industry is to communicate information. Graphics such as charts, graphs, and images can effectively convey data, trends, and key messages to the audience in a visually appealing and easily understandable manner. This helps in presenting information in a concise and impactful way, enhancing the overall effectiveness of the business report.Rate this question:
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- 11.
Grocery store employees should know the location of all stock within the store in order to provide quality service by
- A.
Restocking shelves
- B.
Assisting customers
- C.
Processing deliveries
- D.
Preparing displays
Correct Answer
B. Assisting customersExplanation
Grocery store employees should know the location of all stock within the store in order to provide quality service by assisting customers. By having knowledge of where different products are located, employees can easily guide and help customers in finding the items they need. This ensures a smooth shopping experience for customers and enhances customer satisfaction. Additionally, being able to assist customers promptly and efficiently can also lead to increased sales and customer loyalty.Rate this question:
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- 12.
Which of the following is one of the benfits to a supermarket of reinforcing service orientation through communication:
- A.
Encourages employees to be aggressive
- B.
Promotes the sales of new products
- C.
Rewards customers for their support
- D.
Build positive relationships with customers
Correct Answer
D. Build positive relationships with customersExplanation
Reinforcing service orientation through communication in a supermarket helps to build positive relationships with customers. By focusing on providing excellent customer service and effectively communicating with customers, the supermarket can create a welcoming and friendly environment. This can lead to increased customer satisfaction, loyalty, and repeat business. Building positive relationships with customers is essential for the long-term success of a supermarket as it can result in positive word-of-mouth referrals and a strong customer base.Rate this question:
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- 13.
Which of the following trends in distribution involves making food products available in as many locations as possible:
- A.
Order fulfillment
- B.
Standard exchange
- C.
Exclusive distribution
- D.
Intensive distribution
Correct Answer
D. Intensive distributionExplanation
Intensive distribution involves making food products available in as many locations as possible. This strategy aims to maximize the product's availability and accessibility to consumers by utilizing a wide range of distribution channels, such as supermarkets, convenience stores, and online platforms. By adopting intensive distribution, companies can increase their market reach and cater to a larger customer base, ultimately enhancing sales and brand visibility.Rate this question:
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- 14.
Why is it important for grocery stores to rotate food products to the front of shelves based on when they were received?
- A.
To maintain security
- B.
To safeguard quality
- C.
To count inventory
- D.
To track profitability
Correct Answer
B. To safeguard qualityExplanation
It is important for grocery stores to rotate food products to the front of shelves based on when they were received in order to safeguard quality. By doing so, stores can ensure that older products are sold first, reducing the risk of selling expired or spoiled items to customers. This helps maintain the freshness and safety of the food products, providing customers with high-quality goods and preventing potential health issues.Rate this question:
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- 15.
Tracking how well each type of food product sells is one reason why grocery stores usually monitor the
- A.
Warehouse storage operation
- B.
Organizational receiving process
- C.
Merchandise classification system
- D.
Visual display arrangement
Correct Answer
C. Merchandise classification systemExplanation
Grocery stores usually monitor the merchandise classification system in order to track how well each type of food product sells. This system categorizes the products based on their type, brand, and other relevant criteria. By monitoring the sales of each category, the store can determine which products are popular and which are not, allowing them to make informed decisions about restocking and inventory management. This helps the store optimize their product selection and ensure that they have enough of the popular items in stock to meet customer demand.Rate this question:
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- 16.
Which of the following is often a consideration when packaging food products:
- A.
Bundling
- B.
Protection
- C.
Cooking
- D.
Theft
Correct Answer
B. ProtectionExplanation
When packaging food products, one of the main considerations is ensuring their protection. This means that the packaging should be designed in a way that prevents damage or contamination to the food during transportation, storage, and handling. Protection can include factors such as providing a barrier against moisture, oxygen, and light, as well as preventing physical damage or tampering. By prioritizing protection, the food can maintain its quality, freshness, and safety until it reaches the consumer.Rate this question:
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- 17.
One way that technology has improved the process of receiving food products is by making it possible to use
- A.
Inexpensive metal drawers
- B.
Movable storage racks
- C.
Bin shelving components
- D.
Automated conveyor systems
Correct Answer
D. Automated conveyor systemsExplanation
Automated conveyor systems have improved the process of receiving food products by providing a more efficient and streamlined method of transportation. These systems eliminate the need for manual handling and reduce the risk of human error, ensuring a faster and more accurate delivery of products. Additionally, automated conveyor systems can handle large volumes of products and are designed to optimize space utilization, making them a cost-effective solution for receiving food products.Rate this question:
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- 18.
Which of the following shipping methods is economical for carload shipments of canned goods traveling a long distance:
- A.
Mail
- B.
Air
- C.
Courier
- D.
Rail
Correct Answer
D. RailExplanation
Rail is the most economical shipping method for carload shipments of canned goods traveling a long distance. Rail transportation is known for its cost-effectiveness when it comes to transporting large quantities of goods over long distances. It offers lower fuel costs and has a higher carrying capacity compared to other shipping methods like air or courier. Additionally, rail networks are well-established and cover vast areas, making it a reliable option for long-distance shipments.Rate this question:
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- 19.
The advantage of storing certain food products in warehouses is that this process
- A.
Allows sellers to mix ingredients
- B.
Makes products available year round
- C.
Controls the international distribution
- D.
Reduces the cost of non-perishable items
Correct Answer
B. Makes products available year roundExplanation
Storing certain food products in warehouses allows sellers to maintain a consistent supply of products throughout the year. By storing these products, sellers can ensure that they are available to customers regardless of seasonal variations or fluctuations in demand. This advantage is particularly important for perishable items that may have limited availability during certain times of the year. By making products available year-round, sellers can meet customer needs and preferences, leading to increased sales and customer satisfaction.Rate this question:
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- 20.
The order selection process in food warehouse operations involves
- A.
Determining the appropriate shipping method
- B.
Utilizing the correct type of equipment
- C.
Packaging items depending on carton sizes
- D.
Grouping products into requested assortments
Correct Answer
D. Grouping products into requested assortmentsExplanation
The order selection process in food warehouse operations involves grouping products into requested assortments. This means that when picking items for an order, the warehouse staff will gather the products that have been requested by the customer and group them together. This ensures that all the items are easily accessible and can be packed and shipped efficiently. By grouping products into requested assortments, the warehouse can streamline the order fulfillment process and ensure that the correct items are included in each order.Rate this question:
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- 21.
Which of the following is an important aspect of the food distribution system?
- A.
Compensation
- B.
Nutrition
- C.
Production
- D.
Transportation
Correct Answer
D. TransportationExplanation
Transportation is an important aspect of the food distribution system because it involves the movement of food from the place of production to the place of consumption. It ensures that food reaches different markets and consumers in a timely manner, preventing spoilage and ensuring freshness. Efficient transportation systems are crucial for maintaining the availability and accessibility of food, especially in areas where food production may be limited.Rate this question:
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- 22.
Food distributors that operate at the international level should be aware of political factors that affect trade, such as civil unrest or
- A.
Business cycles
- B.
Currency rates
- C.
Embargoes
- D.
Competitors
Correct Answer
C. EmbargoesExplanation
Food distributors that operate at the international level should be aware of political factors that affect trade. Embargoes are a political tool used by governments to restrict or prohibit trade with certain countries. They can be imposed for various reasons, such as political tensions, human rights violations, or national security concerns. For food distributors, embargoes can have a significant impact on their ability to import or export goods to certain markets, leading to disruptions in the supply chain and potential financial losses. Therefore, understanding and monitoring embargoes is crucial for international food distributors to navigate the complex global trade landscape.Rate this question:
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- 23.
Which of the following is an example of an economic factor that affects the business environment:
- A.
Long-term goals
- B.
Employee morale
- C.
Management style
- D.
Business cycle
Correct Answer
D. Business cycleExplanation
The business cycle refers to the fluctuations in economic activity that occur over time, including periods of expansion, contraction, and recession. These cycles have a significant impact on businesses as they affect factors such as consumer spending, demand for goods and services, and overall economic conditions. During an expansionary phase, businesses may experience increased sales and growth opportunities, while during a recessionary phase, businesses may struggle with reduced demand and financial challenges. Therefore, the business cycle is an economic factor that directly influences the business environment.Rate this question:
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- 24.
One reason why it is important for cereal producers to understand the impact of the law of diminishing returns is to avoid
- A.
Paying high interest rates
- B.
Misinterpreting economic trends
- C.
Hiring too many workers
- D.
Importing a lot of products
Correct Answer
C. Hiring too many workersExplanation
Understanding the impact of the law of diminishing returns is important for cereal producers to avoid hiring too many workers. The law of diminishing returns states that as more units of a variable input (such as labor) are added to a fixed input (such as land or capital), the marginal product of the variable input will eventually decrease. This means that at a certain point, hiring additional workers will not result in a proportional increase in cereal production, and the cost of hiring those workers will outweigh the benefits. By understanding this concept, cereal producers can optimize their workforce and avoid unnecessary expenses.Rate this question:
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- 25.
What is one way that price stability indicates the condition of the economy?
- A.
Reduction in taxes and spending
- B.
Absence of inflation or deflation
- C.
Increase in the money supply
- D.
Decrease in consumer buying power
Correct Answer
B. Absence of inflation or deflationExplanation
Price stability indicates the condition of the economy by referring to the absence of inflation or deflation. When there is price stability, it means that the general level of prices for goods and services is not rapidly increasing (inflation) or decreasing (deflation). This indicates that the economy is in a healthy state, as it suggests that there is a balance between supply and demand, and that the purchasing power of consumers is relatively stable. Price stability is generally considered a desirable goal for central banks and policymakers, as it promotes economic growth and stability.Rate this question:
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- 26.
Which of the following often has a negative impact on a food-marketing business's purchasing power:
- A.
Inflation
- B.
Credit
- C.
Subsidy
- D.
Utility
Correct Answer
A. InflationExplanation
Inflation often has a negative impact on a food-marketing business's purchasing power because it causes the prices of goods and services to increase over time. This means that the business will have to spend more money to purchase the same amount of goods, reducing their purchasing power. Higher costs of production and increased prices can also lead to decreased consumer demand, further affecting the business's profitability.Rate this question:
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- 27.
Technological advances that make it possible for food-marketing busiensses to sell to customers throughout the worldd have had what type of effect on the industy?
- A.
Social
- B.
Political
- C.
Economic
- D.
Domestic
Correct Answer
C. EconomicExplanation
Technological advances that enable food-marketing businesses to sell to customers worldwide have had an economic effect on the industry. These advancements have opened up new markets and increased access to a global customer base, leading to increased sales and revenue for businesses. The ability to reach customers globally has also increased competition, driving innovation and efficiency in the industry. Additionally, technological advancements have facilitated the streamlining of supply chains and logistics, reducing costs and improving profitability for food-marketing businesses.Rate this question:
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- 28.
Why is it important to avoid considering prejudice and bias when judging others?
- A.
To be persuasive
- B.
To improve negotiation
- C.
To be fair and equitable
- D.
To communicated effectively
Correct Answer
C. To be fair and equitableExplanation
It is important to avoid considering prejudice and bias when judging others in order to be fair and equitable. Prejudice and bias can cloud our judgment and lead to unfair treatment or discrimination. By setting aside these biases, we can ensure that our judgments are based on objective criteria and not influenced by personal opinions or stereotypes. This promotes fairness and equality in our interactions with others.Rate this question:
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- 29.
Human capital refers to
- A.
The sum of knowledge, skills, health, and values
- B.
How much we can work
- C.
Our own potential for leadership
- D.
The value of our knowledge about a specific topic
Correct Answer
A. The sum of knowledge, skills, health, and valuesExplanation
Human capital refers to the collective assets and attributes that individuals possess, including their knowledge, skills, health, and values. It encompasses the intellectual and physical abilities, as well as the personal qualities and beliefs, that contribute to an individual's productivity and potential. This term recognizes that individuals are valuable resources in a society or organization, and their capabilities and qualities are crucial for economic and social development.Rate this question:
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- 30.
When supermarket employees demonstrate adaptability, they are able to be
- A.
Aggressive
- B.
Flexible
- C.
Honest
- D.
Creative
Correct Answer
B. FlexibleExplanation
When supermarket employees demonstrate adaptability, it means that they are able to adjust and change according to different situations or circumstances. Being flexible allows them to easily adapt to changes in the workplace, such as new tasks, procedures, or customer demands. This flexibility enables them to handle different challenges and responsibilities effectively, ensuring the smooth operation of the supermarket.Rate this question:
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- 31.
Managers who involve supermarket employees in making decisions and sharing ideas often are able to encourage them to
- A.
Exhibit positive personality traits
- B.
Show respect for others
- C.
Demonstrate ethical behavior
- D.
Work toward a shared vision
Correct Answer
D. Work toward a shared visionExplanation
When managers involve supermarket employees in decision-making and idea-sharing, it creates a sense of ownership and belonging among the employees. This involvement fosters a shared vision, where everyone is working towards a common goal. By including employees in the decision-making process, managers can inspire them to be more committed and motivated, leading to increased productivity and teamwork. Working towards a shared vision also promotes a positive work environment, where employees exhibit positive personality traits, show respect for others, and demonstrate ethical behavior.Rate this question:
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- 32.
Developing political relationships within a supermarket chain often involves
- A.
Agreeing with others at meetings
- B.
Following the rules
- C.
Doing favors for others
- D.
Negotiating for responsibility
Correct Answer
C. Doing favors for othersExplanation
Developing political relationships within a supermarket chain often involves doing favors for others. This means that in order to build and maintain relationships, individuals within the chain are likely to engage in acts of kindness or assistance towards their colleagues or superiors. By doing favors for others, individuals can establish a sense of reciprocity and goodwill, which can help in fostering strong political relationships within the organization.Rate this question:
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- 33.
Which of the following is one of the functions of money:
- A.
Method of investment
- B.
System of cash
- C.
Medium of exchange
- D.
Process of accounting
Correct Answer
C. Medium of exchangeExplanation
Money serves as a medium of exchange, facilitating the buying and selling of goods and services. It allows individuals to trade their goods or services for money, which can then be used to purchase other goods or services. This function of money is essential in enabling economic transactions and promoting economic growth.Rate this question:
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- 34.
Why is it important for individuals to periodically validate their credit histories?
- A.
To find out about different types of credit
- B.
To understand credit laws
- C.
To avoid being denied credit
- D.
To protect themselves from bankruptcy
Correct Answer
C. To avoid being denied creditExplanation
It is important for individuals to periodically validate their credit histories to avoid being denied credit. By regularly checking their credit histories, individuals can ensure that the information is accurate and up-to-date, which is crucial for lenders when deciding whether to grant credit. If there are any errors or discrepancies in the credit history, individuals can take steps to correct them before applying for credit, thus increasing their chances of approval. Additionally, by monitoring their credit histories, individuals can also identify any potential signs of identity theft or fraudulent activity, further protecting themselves from being denied credit.Rate this question:
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- 35.
The three sections of a balance sheet represent the basic
- A.
Monetary policy
- B.
Bookkeeping system bookkeeping system
- C.
Financial quota
- D.
Accounting equation
Correct Answer
D. Accounting equationExplanation
The three sections of a balance sheet represent the accounting equation. The accounting equation states that assets equal liabilities plus equity. The balance sheet is divided into three sections: assets, liabilities, and equity. The assets section includes all the resources owned by the company, the liabilities section includes all the debts and obligations of the company, and the equity section represents the owner's investment in the business. Therefore, the three sections of a balance sheet represent the accounting equation.Rate this question:
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- 36.
Which of the following has an effect on the price of food products that are distributed internationally:
- A.
Socio-cultural factors
- B.
Foreign exchange rate
- C.
Language barriers
- D.
Regional stock markets
Correct Answer
B. Foreign exchange rateExplanation
Foreign exchange rate refers to the value of one currency in relation to another currency. It has a significant effect on the price of food products that are distributed internationally because it determines the cost of importing and exporting goods. When the foreign exchange rate is favorable, it makes the food products cheaper for foreign buyers, increasing demand and potentially driving up prices. On the other hand, if the exchange rate is unfavorable, it makes the food products more expensive for foreign buyers, reducing demand and potentially lowering prices. Therefore, fluctuations in foreign exchange rates directly impact the price of internationally distributed food products.Rate this question:
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- 37.
One of the roles of ethics in finance is to encourage grocery-store employees to
- A.
Prepare operating budgets
- B.
Increase company profits
- C.
Sell to customers
- D.
Make the right decisions
Correct Answer
D. Make the right decisionsExplanation
Ethics in finance plays a crucial role in guiding grocery-store employees to make the right decisions. This means that ethical principles and values should guide their actions and choices, ensuring that they prioritize honesty, integrity, and fairness. By making the right decisions, employees can uphold ethical standards, act in the best interest of the company and its stakeholders, and contribute to a positive organizational culture. It also implies that employees should consider the potential impact of their decisions on customers, suppliers, and the wider community, promoting responsible and sustainable practices.Rate this question:
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- 38.
Legal considerations for finance often involve a specialty food store's use of
- A.
Resources
- B.
Equipment
- C.
Credit
- D.
Profit
Correct Answer
C. CreditExplanation
Legal considerations for finance often involve a specialty food store's use of credit. This is because credit involves legal agreements and contracts between the store and its creditors. The store may need to comply with legal requirements when obtaining credit, such as providing financial statements or collateral. Additionally, legal considerations may arise if the store fails to make timely payments or defaults on its credit obligations. Therefore, credit is an important aspect of finance for specialty food stores and requires careful legal consideration.Rate this question:
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- 39.
Which of the following is a benefit to a supermarket chain of orienting new employees
- A.
Reduces turnover
- B.
Increases profit
- C.
Provides information
- D.
Eliminates training
Correct Answer
A. Reduces turnoverExplanation
Orienting new employees in a supermarket chain can benefit the company by reducing turnover. When new employees are properly oriented and introduced to the company's culture, values, and expectations, they are more likely to feel valued and engaged. This can result in higher job satisfaction and lower turnover rates, as employees are more likely to stay with the company for longer periods of time. Reduced turnover can save the supermarket chain recruitment and training costs, as well as ensure continuity and stability in the workforce.Rate this question:
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- 40.
To obtain relevant information in a way that accomodates a variety of schedules, some food marketers use online
- A.
Survey services
- B.
Intranet systems
- C.
E-mail filters
- D.
Web screeners
Correct Answer
A. Survey servicesExplanation
To obtain relevant information in a way that accommodates a variety of schedules, food marketers use survey services. These services allow marketers to collect data from a wide range of individuals by conducting online surveys. This method is convenient for participants as they can complete the surveys at their own convenience, regardless of their schedule. Survey services also provide marketers with a platform to analyze and interpret the collected data effectively. Overall, survey services are a useful tool for food marketers to gather relevant information from a diverse audience.Rate this question:
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- 41.
Which of the following research techniques usually answers questions related to "how many":
- A.
Economic
- B.
Intelligence
- C.
Syndicated
- D.
Quantitative
Correct Answer
D. QuantitativeExplanation
Quantitative research techniques are typically used to answer questions related to "how many." This type of research involves collecting and analyzing numerical data to measure and quantify various aspects of a phenomenon. It focuses on gathering data from a large sample size to provide statistically significant results. By using surveys, experiments, or structured observations, quantitative research provides precise and measurable data, allowing researchers to answer questions about quantities, frequencies, and correlations. Therefore, the correct answer is quantitative.Rate this question:
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- 42.
Which of the following is the most appropriate research approach to use when a grocery store wants to determine how its employees interact with customers:
- A.
Employee survey
- B.
Experiment
- C.
Observation
- D.
Telephone Interview
Correct Answer
C. ObservationExplanation
Observation is the most appropriate research approach to use when a grocery store wants to determine how its employees interact with customers because it allows for direct and real-time observation of employee behavior. Through observation, researchers can witness employee-customer interactions firsthand, without relying on self-reporting or the potential biases that may arise from surveys or interviews. This approach provides a more objective and accurate understanding of the actual interactions taking place in the grocery store, enabling the store to make informed decisions and improvements based on direct observations.Rate this question:
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- 43.
Which of the following is a rating scale that allows marketing researchers to determine respondents feelings:
- A.
Attribute
- B.
Variable
- C.
Comparative
- D.
Likert
Correct Answer
D. LikertExplanation
The Likert scale is a rating scale that allows marketing researchers to determine respondents' feelings or attitudes towards a particular topic or statement. It consists of a series of statements or questions, and respondents are asked to indicate their level of agreement or disagreement on a scale, typically ranging from "strongly agree" to "strongly disagree". This scale provides researchers with a quantitative measure of respondents' opinions and allows for easy comparison and analysis of data.Rate this question:
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- 44.
The focus group is an example of what type of method that food-marketing researchers use to collect data?
- A.
Technical
- B.
Observation
- C.
Sampling
- D.
Interview
Correct Answer
D. InterviewExplanation
The correct answer is interview because focus groups involve a structured discussion with a small group of individuals to gather qualitative data. In this method, participants are asked questions and encouraged to share their opinions, experiences, and ideas. It allows researchers to gain insights into consumer preferences, attitudes, and behaviors related to food marketing.Rate this question:
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- 45.
Developing a marketing-research brief helps a supermarket chain
- A.
Analyze its primary competitors
- B.
Summarize the researcher's results
- C.
Communicate the purpose of the study
- D.
Interpret statistical information
Correct Answer
C. Communicate the purpose of the studyExplanation
Developing a marketing-research brief helps a supermarket chain to communicate the purpose of the study. A research brief is a document that outlines the objectives, scope, and methodology of a research project. By creating a brief, the supermarket chain can clearly articulate the goals and intentions of the study to the researchers, ensuring that everyone involved is on the same page. This helps to provide direction and clarity, allowing the researchers to focus their efforts on gathering relevant data and generating insights that align with the supermarket chain's objectives.Rate this question:
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- 46.
Before distributing a questionnaire, a food-marketing researcher should make sure that the wording is clear,
- A.
Ambiguous, and complex
- B.
Complex, and concise
- C.
Concise, and objective
- D.
Objective, and adaptable
Correct Answer
C. Concise, and objectiveExplanation
The researcher should ensure that the wording of the questionnaire is concise to avoid confusion and make it easier for respondents to understand. Additionally, the wording should be objective to avoid bias and ensure that the questions are neutral and unbiased. This will help in obtaining accurate and reliable data from the respondents.Rate this question:
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- 47.
When researchers think it is necessary to find out how grocery-store employees interact with customers, they might decide that it is appropriate to use the _____________ research method.
- A.
Personal
- B.
Interview
- C.
Observation
- D.
Experimental
Correct Answer
C. ObservationExplanation
Observation is the appropriate research method when researchers want to understand how grocery-store employees interact with customers. By directly observing the employees in their natural environment, researchers can gather valuable insights into their behavior, communication, and interactions with customers. This method allows for an unbiased and accurate understanding of the employees' actions and provides a realistic portrayal of their interactions.Rate this question:
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- 48.
Which of the following is a factor that might influence some consumers to shop at specialty markets
- A.
Prestige status
- B.
Fierce competition
- C.
Standard products
- D.
Limited selection
Correct Answer
A. Prestige statusExplanation
Some consumers may be influenced to shop at specialty markets due to the prestige status associated with these establishments. Specialty markets often offer unique and high-quality products that are not commonly found in regular supermarkets. By shopping at specialty markets, consumers can feel a sense of exclusivity and sophistication, which can enhance their self-image and social status. This factor makes prestige status a significant influence for some consumers when choosing to shop at specialty markets.Rate this question:
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- 49.
A grocery store promoting a low price on party trays prepared by the deli department is involved in
- A.
Selling
- B.
Retailing
- C.
Marketing
- D.
Planning
Correct Answer
C. MarketingExplanation
The correct answer is marketing because the grocery store is promoting a low price on party trays prepared by the deli department. This indicates that they are actively trying to attract customers and generate sales through advertising and promotional activities. Marketing involves identifying customer needs, creating and promoting products or services that meet those needs, and ultimately driving sales and customer satisfaction.Rate this question:
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- 50.
One reason why it is important for food-marketing businesses to identify service standards is to make sure those standards are
- A.
Easy to achieve
- B.
Higher than customer expectations
- C.
Described in the operating manual
- D.
Printed on all invoices
Correct Answer
B. Higher than customer expectationsExplanation
It is important for food-marketing businesses to identify service standards that are higher than customer expectations because exceeding customer expectations is crucial for customer satisfaction and loyalty. By setting high service standards, businesses can differentiate themselves from competitors and create a positive brand image. This can lead to repeat business and positive word-of-mouth recommendations, ultimately driving growth and success for the business.Rate this question:
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Current Version
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Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Nov 14, 2011Quiz Created by
Shannon Lazek
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