Digital Marketing: Basics Of Search Engine Optimisation! Quiz
What do you know about Digital marketing and search engine optimization? Digital marketing is the part of marketing that utilizes the internet and online-based digital technologies such as computers and mobile phones. Search engine optimization is the routine of enhancing the value of website traffic flow to a website or a web page from search engines. If you want to learn more, then try this quiz out.
- 1.Which of these factors has a direct bearing on the ranking of a page in Google Search? (select up-to five factors)
- A.
Recently updated
- B.
Facebook shares and likes
- C.
Page loads quickly
- D.
Location Data
- E.
The colour of the website
- 2.On a daily basis, what percentage of queries have never been seen before by Google’s search engine?
- A.
10%
- B.
12%
- C.
22%
- D.
15%
- 3.In order to predict search volumes of certain keywords, use:
- A.
Http://adverts.google.com/keywordplanner
- B.
Http://adwords.google.com/keywordplanner
- C.
Http://keywordplanner.google.com/adwords
- D.
Http://adwords.google.com/wordplanner
- 4.One ways you can optimise for both on-site and off-site rankings is by
- A.
Having more engaging content on your site
- B.
Linking adverts to your website
- C.
Increasing your keywords
- D.
Adding more images
- 5.What does Google’s guard-animal Penguin do?
- A.
Scours your website for cute images and videos
- B.
Guards agains dodgy on-site optimisation like keyword-stuffing
- C.
Penalises sites for dodgy off-site optimisation practices like link-buying
- D.
Patrols the web for cute off-site pictures and video
- 6.The function of Google’s guard animal Panda is to
- A.
On-site optimisation patrol
- B.
Offsite optimisation patrol
- C.
Penalise “Black Hat” SEO tactics and link-schemes
- D.
Lower the ranking of low-quality or spammy sites
- 7.Google's latest update, Hummingbird, is optimised for natural-language searches (like you might do if you were speaking to Siri or Google Glass). It does this by favouring:
- A.
Keywords over context
- B.
Exact-match sentences
- C.
Context & Authority over keywords
- D.
Sophisticated SEO tactics
- 8.If, for example, you're selling security safes, but they keyword search volume on security safes is low. What should you do to get a greater number of relevant click-throughs from search?
- A.
Match your keywords to the customer needs, rather than just your product description
- B.
Increase your PPC budget
- C.
Leave Search Engine Marketing and rather focus on Social Media Marketing
- D.
Introduce an alternative product line to promote in search
- 9.The one number you need to watch to determine ROI on your PPC ads is...
- A.
(average-clicks-per-customer) - (cost-per-customer)
- B.
(average-cost-per-customer) - (clicks-per-customer)
- C.
(average-value-per-customer) - (cost-per-customer)
- D.
(average-impressions-per-customer) - (clicks-per-customer)
- 10.14. A high ranking is built on
- A.
Reputation and authority
- B.
Adwords and click through rate
- C.
Number of visitors to your site
- D.
SEO and keywords
- 11.Improving the design and user experience of your website on mobile will probably increase your ranking in mobile search results.
- A.
True
- B.
False
Questions: 10 | Attempts: 7285 | Last updated: Jun 1, 2020
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