Digital Marketing: Basics Of Search Engine Optimisation! Quiz

11 Questions | By Daveduarte | Updated: Mar 21, 2022 | Attempts: 218

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What do you know about Digital marketing and search engine optimization? Digital marketing is the part of marketing that utilizes the internet and online-based digital technologies such as computers and mobile phones. Search engine optimization is the routine of enhancing the value of website traffic flow to a website or a web page from search engines. If you want to learn more, then try this quiz out.

Questions and Answers

1.

Which of these factors has a direct bearing on the ranking of a page in Google Search? (select up-to five factors)
- A.
  
  Recently updated
- B.
  
  Facebook shares and likes
- C.
  
  Page loads quickly
- D.
  
  Location Data
- E.
  
  The colour of the website
2.

On a daily basis, what percentage of queries have never been seen before by Google’s search engine?
- A.
  
  10%
- B.
  
  12%
- C.
  
  22%
- D.
  
  15%
3.

In order to predict search volumes of certain keywords, use:
- A.
  
  Http://adverts.google.com/keywordplanner
- B.
  
  Http://adwords.google.com/keywordplanner
- C.
  
  Http://keywordplanner.google.com/adwords
- D.
  
  Http://adwords.google.com/wordplanner
4.

One ways you can optimise for both on-site and off-site rankings is by
- A.
  
  Having more engaging content on your site
- B.
  
  Linking adverts to your website
- C.
  
  Increasing your keywords
- D.
  
  Adding more images
5.

What does Google’s guard-animal Penguin do?
- A.
  
  Scours your website for cute images and videos
- B.
  
  Guards agains dodgy on-site optimisation like keyword-stuffing
- C.
  
  Penalises sites for dodgy off-site optimisation practices like link-buying
- D.
  
  Patrols the web for cute off-site pictures and video
6.

The function of Google’s guard animal Panda is to
- A.
  
  On-site optimisation patrol
- B.
  
  Offsite optimisation patrol
- C.
  
  Penalise “Black Hat” SEO tactics and link-schemes
- D.
  
  Lower the ranking of low-quality or spammy sites
7.

Google's latest update, Hummingbird, is optimised for natural-language searches (like you might do if you were speaking to Siri or Google Glass). It does this by favouring:
- A.
  
  Keywords over context
- B.
  
  Exact-match sentences
- C.
  
  Context & Authority over keywords
- D.
  
  Sophisticated SEO tactics
8.

If, for example, you're selling security safes, but they keyword search volume on security safes is low. What should you do to get a greater number of relevant click-throughs from search?
- A.
  
  Match your keywords to the customer needs, rather than just your product description
- B.
  
  Increase your PPC budget
- C.
  
  Leave Search Engine Marketing and rather focus on Social Media Marketing
- D.
  
  Introduce an alternative product line to promote in search
9.

The one number you need to watch to determine ROI on your PPC ads is...
- A.
  
  (average-clicks-per-customer) - (cost-per-customer)
- B.
  
  (average-cost-per-customer) - (clicks-per-customer)
- C.
  
  (average-value-per-customer) - (cost-per-customer)
- D.
  
  (average-impressions-per-customer) - (clicks-per-customer)
10.

14. A high ranking is built on
- A.
  
  Reputation and authority
- B.
  
  Adwords and click through rate
- C.
  
  Number of visitors to your site
- D.
  
  SEO and keywords
11.

Improving the design and user experience of your website on mobile will probably increase your ranking in mobile search results.
- A.
  
  True
- B.
  
  False