Digital Marketing: Basics Of Search Engine Optimisation! Quiz

11 Questions | Total Attempts: 93

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Digital Marketing Quizzes & Trivia

What do you know about Digital marketing and search engine optimization? Digital marketing is the part of marketing that utilizes the internet and online-based digital technologies such as computers and mobile phones. Search engine optimization is the routine of enhancing the value of website traffic flow to a website or a web page from search engines. If you want to learn more, then try this quiz out.


Questions and Answers
  • 1. 
    Which of these factors has a direct bearing on the ranking of a page in Google Search? (select up-to five factors)
    • A. 

      Recently updated

    • B. 

      Facebook shares and likes

    • C. 

      Page loads quickly

    • D. 

      Location Data

    • E. 

      The colour of the website

  • 2. 
    On a daily basis, what percentage of queries have never been seen before by Google’s search engine?
    • A. 

      10%

    • B. 

      12%

    • C. 

      22%

    • D. 

      15%

  • 3. 
    In order to predict search volumes of certain keywords, use:
    • A. 

      Http://adverts.google.com/keywordplanner

    • B. 

      Http://adwords.google.com/keywordplanner

    • C. 

      Http://keywordplanner.google.com/adwords

    • D. 

      Http://adwords.google.com/wordplanner

  • 4. 
    One ways you can optimise for both on-site and off-site rankings is by 
    • A. 

      Having more engaging content on your site

    • B. 

      Linking adverts to your website

    • C. 

      Increasing your keywords

    • D. 

      Adding more images

  • 5. 
    What does Google’s guard-animal Penguin do?
    • A. 

      Scours your website for cute images and videos

    • B. 

      Guards agains dodgy on-site optimisation like keyword-stuffing

    • C. 

      Penalises sites for dodgy off-site optimisation practices like link-buying

    • D. 

      Patrols the web for cute off-site pictures and video

  • 6. 
    The function of Google’s guard animal Panda is to
    • A. 

      On-site optimisation patrol

    • B. 

      Offsite optimisation patrol

    • C. 

      Penalise “Black Hat” SEO tactics and link-schemes

    • D. 

      Lower the ranking of low-quality or spammy sites

  • 7. 
    Google's latest update, Hummingbird, is optimised for natural-language searches (like you might do if you were speaking to Siri or Google Glass). It does this by favouring: 
    • A. 

      Keywords over context

    • B. 

      Exact-match sentences

    • C. 

      Context & Authority over keywords

    • D. 

      Sophisticated SEO tactics

  • 8. 
    If, for example, you're selling security safes, but they keyword search volume on security safes is low. What should you do to get a greater number of relevant click-throughs from search?  
    • A. 

      Match your keywords to the customer needs, rather than just your product description

    • B. 

      Increase your PPC budget

    • C. 

      Leave Search Engine Marketing and rather focus on Social Media Marketing

    • D. 

      Introduce an alternative product line to promote in search

  • 9. 
    The one number you need to watch to determine ROI on your PPC ads is...
    • A. 

      (average-clicks-per-customer) - (cost-per-customer)

    • B. 

      (average-cost-per-customer) - (clicks-per-customer)

    • C. 

      (average-value-per-customer) - (cost-per-customer)

    • D. 

      (average-impressions-per-customer) - (clicks-per-customer)

  • 10. 
    14. A high ranking is built on
    • A. 

      Reputation and authority

    • B. 

      Adwords and click through rate

    • C. 

      Number of visitors to your site

    • D. 

      SEO and keywords

  • 11. 
    Improving the design and user experience of your website on mobile will probably increase your ranking in mobile search results.
    • A. 

      True

    • B. 

      False

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