Digital Marketing: Basics Of Search Engine Optimisation! Quiz

2.

If, for example, you're selling security safes, but they keyword search volume on security safes is low. What should you do to get a greater number of relevant click-throughs from search?

Match your keywords to the customer needs, rather than just your product description
Increase your PPC budget
Leave Search Engine Marketing and rather focus on Social Media Marketing
Introduce an alternative product line to promote in search

Correct Answer

A. Match your keywords to the customer needs, rather than just your product description

Explanation

To get a greater number of relevant click-throughs from search, it is important to match your keywords to the customer needs, rather than just your product description. By understanding what customers are searching for and aligning your keywords with their needs, you can increase the chances of your website appearing in relevant search results. This approach focuses on targeting the right audience and catering to their specific requirements, ultimately leading to a higher number of click-throughs from search.

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3.

What does Google’s guard-animal Penguin do?

Scours your website for cute images and videos
Guards agains dodgy on-site optimisation like keyword-stuffing
Penalises sites for dodgy off-site optimisation practices like link-buying
Patrols the web for cute off-site pictures and video

Correct Answer

A. Penalises sites for dodgy off-site optimisation practices like link-buying

Explanation

Google's guard-animal Penguin penalizes sites for engaging in dodgy off-site optimization practices such as link-buying. This means that if a website is found to be buying links in order to manipulate search engine rankings, Penguin will take action against it. Penguin's role is to ensure that websites are not using unethical tactics to artificially boost their visibility in search results.

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4.

On a daily basis, what percentage of queries have never been seen before by Google’s search engine?

10%
12%
22%
15%

Correct Answer

A. 15%

Explanation

On a daily basis, around 15% of queries have never been seen before by Google's search engine. This means that a significant portion of the searches conducted on Google are unique and have not been previously encountered by the search engine. This highlights the vast amount of information and diverse range of topics that users search for on a daily basis.

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5.

Google's latest update, Hummingbird, is optimised for natural-language searches (like you might do if you were speaking to Siri or Google Glass). It does this by favouring:

Keywords over context
Exact-match sentences
Context & Authority over keywords
Sophisticated SEO tactics

Correct Answer

A. Context & Authority over keywords

Explanation

Google's latest update, Hummingbird, is optimized for natural-language searches, which means it focuses on understanding the context and authority of the content rather than just keywords. This means that instead of simply matching keywords, Hummingbird looks at the overall context of the search query and the authority of the websites providing the information. By doing so, Google aims to provide more relevant and accurate search results for users. This update emphasizes the importance of high-quality and authoritative content that matches the user's search intent, rather than relying solely on specific keywords.

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6.

One ways you can optimise for both on-site and off-site rankings is by

Having more engaging content on your site
Linking adverts to your website
Increasing your keywords
Adding more images

Correct Answer

A. Having more engaging content on your site

Explanation

Having more engaging content on your site can optimize both on-site and off-site rankings. Engaging content attracts and retains visitors, increasing the time they spend on your site and reducing bounce rates, which positively impacts on-site rankings. It also encourages users to share your content, leading to more backlinks and improved off-site rankings. Additionally, engaging content enhances user experience, improves brand reputation, and increases the likelihood of conversions and customer loyalty.

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1

7.

14. A high ranking is built on

Reputation and authority
Adwords and click through rate
Number of visitors to your site
SEO and keywords

Correct Answer

A. Reputation and authority

Explanation

A high ranking is built on reputation and authority. Reputation refers to the perception and credibility of a website or brand among its users and the online community. It is earned through consistent delivery of quality content, positive user experiences, and positive feedback from users. Authority, on the other hand, is gained through expertise in a particular niche or industry, as well as the trust and recognition from both users and search engines. When a website has a strong reputation and authority, it is more likely to be ranked higher in search engine results pages, leading to increased visibility and traffic.

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1

8.

In order to predict search volumes of certain keywords, use:

Http://adverts.google.com/keywordplanner
Http://adwords.google.com/keywordplanner
Http://keywordplanner.google.com/adwords
Http://adwords.google.com/wordplanner

Correct Answer

A. Http://adwords.google.com/keywordplanner

Explanation

The correct answer is http://adwords.google.com/keywordplanner. This is because the Google AdWords Keyword Planner is a tool specifically designed for predicting search volumes of keywords. It allows users to research and analyze keywords, get historical statistics, and create new keyword ideas for their advertising campaigns.

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1

9.

The function of Google’s guard animal Panda is to

On-site optimisation patrol
Offsite optimisation patrol
Penalise “Black Hat” SEO tactics and link-schemes
Lower the ranking of low-quality or spammy sites

Correct Answer

A. Lower the ranking of low-quality or spammy sites

Explanation

Google's guard animal Panda is designed to lower the ranking of low-quality or spammy sites. This means that when Panda detects websites that have poor content or engage in spammy practices, it will penalize them by giving them a lower ranking in Google's search results. This helps to ensure that users are presented with high-quality and relevant websites when they search for information, improving the overall search experience.

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1

10.

The one number you need to watch to determine ROI on your PPC ads is...

(average-clicks-per-customer) - (cost-per-customer)
(average-cost-per-customer) - (clicks-per-customer)
(average-value-per-customer) - (cost-per-customer)
(average-impressions-per-customer) - (clicks-per-customer)

Correct Answer

A. (average-value-per-customer) - (cost-per-customer)

Explanation

The correct answer is (average-value-per-customer) - (cost-per-customer). This equation calculates the return on investment (ROI) for pay-per-click (PPC) ads by subtracting the cost per customer from the average value per customer. This metric allows you to determine the profitability of your PPC ads by comparing the revenue generated from each customer to the cost incurred to acquire that customer. A higher value indicates a more favorable ROI, indicating that the PPC ads are generating more revenue than the cost of acquiring customers.

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11.

Which of these factors has a direct bearing on the ranking of a page in Google Search? (select up-to five factors)

Recently updated
Facebook shares and likes
Page loads quickly
Location Data
The colour of the website

Correct Answer(s)

A. Recently updated
A. Facebook shares and likes
A. Page loads quickly
A. Location Data

Explanation

The factors that have a direct bearing on the ranking of a page in Google Search are recently updated, Facebook shares and likes, page loads quickly, and location data. Recently updated content indicates that the page is active and relevant. Facebook shares and likes suggest that the page has valuable and engaging content. Page load speed is important for user experience and Google's algorithm takes it into consideration. Location data helps in providing personalized and relevant search results based on the user's location. The color of the website does not directly impact the ranking of a page in Google Search.

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Digital Marketing: Basics Of Search Engine Optimisation! Quiz

Improving the design and user experience of your website on mobile will probably increase your ranking in mobile search results.

Quiz Preview

If, for example, you're selling security safes, but they keyword search volume on security safes is low. What should you do to get a greater number of relevant click-throughs from search?

What does Google’s guard-animal Penguin do?

On a daily basis, what percentage of queries have never been seen before by Google’s search engine?

Google's latest update, Hummingbird, is optimised for natural-language searches (like you might do if you were speaking to Siri or Google Glass). It does this by favouring:

One ways you can optimise for both on-site and off-site rankings is by

14. A high ranking is built on

In order to predict search volumes of certain keywords, use:

The function of Google’s guard animal Panda is to

The one number you need to watch to determine ROI on your PPC ads is...

Which of these factors has a direct bearing on the ranking of a page in Google Search? (select up-to five factors)