E-commerce Applications And Operations Final Exam

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1. E-commerce brings fundamental changes to commerce.

Explanation

Yes, by it's very nature e-commerce brings huge changes to traditional commerce.

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About This Quiz
Operations Quizzes & Trivia

This is the final exam for the course it consist of 60 questions. Good luck!

2. EBay was a Market-Maker and enjoys many benefits.

Explanation

eBay being a market-maker implies that it facilitates the buying and selling of goods between buyers and sellers. As a market-maker, eBay enjoys several benefits such as earning fees from transactions, providing a platform for a wide range of products, attracting a large customer base, and creating a competitive marketplace. Therefore, the statement "eBay was a Market-Maker and enjoys many benefits" is true.

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3. E-commerce and traditional commerce are coupled both are  a continuum of consuming behavior.

Explanation

The statement suggests that e-commerce and traditional commerce are interconnected and exist on a continuum of consumer behavior. This means that they are not mutually exclusive but rather coexist and influence each other. E-commerce has become an integral part of traditional commerce, with many businesses adopting online platforms to reach a wider audience and offer convenience to customers. Similarly, traditional commerce still plays a significant role in the economy, especially for industries that rely on physical stores and face-to-face interactions. Therefore, it is accurate to say that e-commerce and traditional commerce are coupled and form a continuum of consuming behavior.

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4. The most important theme in online retailing is the effort to integrate online and __________ operations

Explanation

The most important theme in online retailing is the effort to integrate online and offline operations. This means that online retailers are trying to connect and merge their digital presence with their physical stores or offline operations. By doing so, they can provide a seamless shopping experience for customers, allowing them to browse and purchase products online and also have the option to visit a physical store for additional services or to see and try out products in person. This integration aims to bridge the gap between the online and offline worlds, creating a cohesive and convenient shopping experience for consumers.

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5. E-commerce is dependent upon technologies continuing to evolve.  

Explanation

This is true, e-commerce is dependent upon technologies such as the computer and internet. Do you think broadband internet has helped e-commerce?

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6. The Industry Value Chains have been helped by the internet because of the reduced costs of information.

Explanation

The internet has significantly reduced the costs of accessing and sharing information, which has had a positive impact on Industry Value Chains. With easy access to information, companies can make more informed decisions, collaborate with partners more efficiently, and streamline their operations. Additionally, the internet has facilitated the emergence of new business models and enabled companies to reach a wider customer base. Overall, the internet has played a crucial role in improving the efficiency and effectiveness of Industry Value Chains.

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7. What is an online area where people who share common ties can interact?

Explanation

A social network is an online area where people who share common ties can interact. It allows individuals to connect with friends, family, colleagues, and even strangers who have similar interests or backgrounds. These platforms provide various features such as messaging, sharing updates, photos, and videos, joining groups, and participating in discussions. Users can build and maintain their profiles, connect with others, and engage in social interactions, making it an ideal choice for people with common ties to interact and stay connected in the digital world.

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8. The portal business model can include charging a subscription fee to visitors.

Explanation

The portal business model can include charging a subscription fee to visitors because portals often provide valuable content, services, or access to a community that users are willing to pay for. By charging a subscription fee, portals can generate revenue and potentially provide a higher level of quality and exclusivity to their subscribers. This can help sustain the portal's operations and ensure the continued delivery of valuable content and services to its users.

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9. Of the 8 Key Elements of a business model which element is influenced by the number and size of active competitors?

Explanation

The element of the business model that is influenced by the number and size of active competitors is the competitive environment. The competitive environment refers to the market conditions and the level of competition that a business faces. The number and size of active competitors directly impact the competitive landscape, as they determine the intensity of competition, pricing strategies, and market share potential. Understanding the competitive environment is crucial for a business to develop effective strategies and differentiate itself from competitors.

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10. Of the 8 Key Elements of a business model which element is concerned with making sure a strong maangement team is in place?

Explanation

The element concerned with making sure a strong management team is in place in a business model is the Management Team itself. This element focuses on ensuring that the right individuals with the necessary skills and experience are in positions of leadership and decision-making within the organization. A strong management team is crucial for the success of a business as they are responsible for setting goals, making strategic decisions, and overseeing the day-to-day operations of the company.

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11. The value ________ is a set of integrated internal processes that combine to deliver value to customer.

Explanation

The value chain is a set of integrated internal processes that combine to deliver value to the customer. It includes activities such as sourcing materials, production, marketing, and distribution. By effectively managing these processes, a company can create and deliver products or services that meet customer needs and preferences. The value chain concept emphasizes the importance of each step in the process and how they contribute to the overall value creation for the customer.

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12. Around 72% of Internet users bought an item online during 2011.

Explanation

In 2011, approximately 72% of internet users made a purchase online. This suggests that online shopping was quite popular during that time, with a majority of internet users engaging in this activity.

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13. The majorty of consumers find online vendors by using a _________ _________.

Explanation

The majority of consumers find online vendors by using a search engine. A search engine is a tool that allows users to search for information on the internet by entering keywords or phrases. It scans through websites and provides a list of relevant results based on the user's query. Search engines like Google, Bing, and Yahoo are commonly used by consumers to find online vendors and products.

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14. _________________ tries to extend existing e-commerce business models to service mobile workforce and consumers.

Explanation

M-commerce, also known as mobile commerce or Mcommerce, refers to the use of mobile devices to conduct commercial transactions. It involves extending existing e-commerce business models to cater to the needs of mobile workforce and consumers. With the increasing popularity of smartphones and tablets, M-commerce has become a significant aspect of the digital economy. It allows users to make purchases, access product information, and engage in financial transactions conveniently through their mobile devices. Therefore, the given answer correctly identifies M-commerce as the concept that aims to adapt e-commerce models for mobile users.

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15. Price _____________  is selling products to different people and groups based on willingness to pay

Explanation

The term "discrimination" refers to the act of treating different individuals or groups differently based on certain characteristics, such as their willingness to pay. In the context of selling products, price discrimination occurs when a seller charges different prices to different customers or groups based on their varying levels of willingness to pay. This practice allows the seller to maximize their profits by extracting higher prices from customers who are willing to pay more, while still making sales to customers who are only willing to pay lower prices.

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16. Which online service industry hashad the most success?

Explanation

Online travel services have had the most success in the online service industry. This is because the travel industry has experienced significant growth in recent years, with more people opting to book their flights, accommodations, and activities online. Online travel services offer convenience, a wide range of options, and competitive prices, making them popular among consumers. Additionally, advancements in technology have made it easier for these services to provide personalized recommendations and seamless booking experiences, further contributing to their success.

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17. The Decision process is similar for online and offline consumer behavior.

Explanation

The statement is true because the decision-making process for online and offline consumer behavior follows a similar pattern. Both involve the recognition of a need or want, followed by information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. While the specific channels and methods may differ, the underlying cognitive and behavioral processes remain consistent. Therefore, it can be concluded that the decision process is similar for both online and offline consumer behavior.

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18. What is digital enabling of transactions and processes within a firm, involving information systems under firm's control?

Explanation

E-business refers to the digital enabling of transactions and processes within a firm, involving information systems under the firm's control. It involves the use of technology to conduct business activities such as buying and selling products or services, managing supply chains, and interacting with customers and suppliers. E-business allows companies to streamline their operations, improve efficiency, and reach a wider customer base through online platforms and digital channels.

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19. What is the number one reason why consumer don't buy online.

Explanation

The number one reason why consumers don't buy online is because they want to see and touch the product before making a purchase. This implies that they prefer the physical shopping experience where they can examine the item's quality, texture, and overall appearance. By seeing and touching the product, consumers can also ensure that it meets their specific requirements and preferences. This need for a tactile experience is a significant factor that deters consumers from making online purchases.

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20. Of the 8 Key Elements of a business model which element is concerened with letting the customer know why they should buy from you?

Explanation

The Value Proposition element of a business model is concerned with letting the customer know why they should buy from you. It focuses on highlighting the unique value and benefits that a product or service offers to the customer, and how it solves their problems or meets their needs better than competitors. The value proposition helps in differentiating the business from others and creating a compelling reason for customers to choose their products or services.

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21. The number of people using mobile devices for financial services is slow to build.

Explanation

The statement implies that the number of people using mobile devices for financial services is not increasing rapidly. Therefore, the correct answer is False, indicating that the statement is not true and the adoption of mobile devices for financial services is not slow to build.

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22. Social networks monetizing audiences through _________________.

Explanation

Social networks monetize audiences through advertising. By leveraging the large user base and the vast amount of data they collect, social networks can offer targeted advertising options to advertisers. This allows advertisers to reach specific demographics and individuals, maximizing the effectiveness of their campaigns. Social networks generate revenue by charging advertisers for displaying their ads on the platform. This advertising revenue is a key source of income for social networks and enables them to provide free services to users.

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23. Yahoo falls into which Maket?

Explanation

Yahoo falls into the General Purpose market because it offers a wide range of services and products to a diverse group of users. It provides various services like email, search engine, news, finance, sports, and more. Yahoo's target audience is not limited to a specific industry or niche market but caters to a broad range of users with different interests and needs. Therefore, it can be classified as a General Purpose market.

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24. Profits for online reatailing startups have been difficult to achieve.

Explanation

Online retailing startups often face challenges in generating profits due to various factors such as high competition, low profit margins, high marketing and operational costs, and the need for continuous investment in technology and infrastructure. These factors make it difficult for startups to achieve profitability in the initial stages of their business.

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25. E-commerce and e-business are the pretty much the same thing.

Explanation

The main point I wanted to get across this week. E-commerce is just a smaller subset of e-business which is much larger than e-commerce alone. E-business covers all aspects of business not just commerce.

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26. The amount of revenue produced by B2C e-commerce is much more than B2B e-commerce.

Explanation

If you look at the graphs on slide 16 and 17 you will see that B2B is measured in Trillions and B2C is only measured in billions.

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27. Web transaction logs are only meaningful to system administrators.

Explanation

Web transaction logs are extremely valuable, they provide you with usage history of your web site which can be used by the marketing team.

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28. E-distributors are typically formed by at least four compaines.

Explanation

Owned by one company seeking to serve many customers

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29. A set of planned activities designed to result in a profit in a marketplace, is what?

Explanation

A business model refers to a set of planned activities that are designed to generate profits in a marketplace. It outlines how a company creates, delivers, and captures value from its products or services. A business model encompasses various elements, such as the target market, value proposition, revenue streams, cost structure, and key partnerships. It provides a framework for understanding how a business operates and how it can achieve its financial goals.

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30. If you don't have a strong technical team you would be better hosting your own site.

Explanation

The statement suggests that if a person does not have a strong technical team, they would be better off hosting their own website. However, this is not necessarily true. Hosting a website requires technical knowledge and expertise, which may not be available to everyone. In such cases, it is often more efficient and cost-effective to rely on professional web hosting services that can provide the necessary technical support and infrastructure. Therefore, the correct answer is False.

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31. Jewelry purcases account for some of the most money spent in e-commerce.

Explanation

Jewelry is one of the lowest.

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32. What is digitally enabled commercial transactions between and among organizations and individuals?

Explanation

E-commerce refers to digitally enabled commercial transactions between and among organizations and individuals. It involves buying and selling of goods and services over the internet, making use of electronic platforms and technologies. This can include online shopping, electronic payments, online banking, and other digital transactions. E-commerce has revolutionized the way businesses operate and has provided convenience and accessibility to consumers worldwide.

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33. Pure online firms are growing faster than Multi-channel firms.

Explanation

The statement "Pure online firms are growing faster than Multi-channel firms" is false. This means that multi-channel firms, which operate both online and offline, are growing faster than pure online firms. This could be due to the fact that multi-channel firms have a wider reach and can cater to a larger customer base compared to pure online firms. Additionally, multi-channel firms can leverage their offline presence to attract customers and drive growth.

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34. To ensure success an e-commerce business model should follow the Dalhberg business model.

Explanation

There is no correct way to build an e-commerce business model and their is no way to ensure success.

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35. _______________ is the most important factor affecting the speed of an e-commerce site.

Explanation

The most important factor affecting the speed of an e-commerce site is demand. The higher the demand for the site, the more traffic it will receive, which can slow down the site's loading speed. This is because the server needs to handle a larger number of requests and process more data, resulting in slower response times. To ensure optimal speed, e-commerce sites need to be equipped with sufficient server capacity and bandwidth to handle high levels of demand.

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36. The longer an auction last the higher the profit is for the auctioneer.

Explanation

False less than 2 days is ideal

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37. Online recruiting has struggled to have success.

Explanation

Has a been a huge success!

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38. Digital products have a much more complex physical process flow.

Explanation

This is false, the physical flows disappears with digital products such as software and e-books

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39. ___________ are the primary method to achieve personalization.

Explanation

Cookies are small text files that are stored on a user's device when they visit a website. These files contain information about the user's preferences and browsing behavior. By using cookies, websites can track user activity and personalize their experience by displaying relevant content and remembering their preferences. This allows for a more tailored and customized user experience, making cookies the primary method for achieving personalization on websites.

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40. Microsoft's Internet Information Server is the leading web server software

Explanation

The given statement is false. Microsoft's Internet Information Server (IIS) is not the leading web server software. The leading web server software is Apache HTTP Server, which is an open-source web server software. Apache has a larger market share and is widely used by websites around the world.

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41. ____________________ portals are the most frequently visited sites on Web.

Explanation

E-commerce portals are the most frequently visited sites on the web because they provide a platform for online buying and selling of goods and services. These portals offer convenience, a wide variety of products, and often competitive prices, which attract a large number of users. Additionally, the increasing popularity of online shopping and the ease of accessing e-commerce portals through various devices contribute to their high visitation rates.

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42. Which E-tailing business model would Overstock fit?

Explanation

Overstock would fit the virtual merchant business model because it operates solely online, without any physical stores. As a virtual merchant, Overstock sells its products directly to consumers through its website, offering a wide range of products and utilizing e-commerce technologies for transactions. This model allows Overstock to reach a global customer base and operate with lower overhead costs compared to traditional brick-and-mortar retailers.

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43. For a small firm, server software can be very expensive to purchase when building an e-commerce site.

Explanation

False, they can use Open-Source software which is free

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44. The process of adding onto or tapping into an existing infrastrcture is known as?

Explanation

Layering refers to the process of adding onto or tapping into an existing infrastructure. It involves building new layers on top of an existing system without disrupting its functionality. This approach allows for the integration of new technologies or functionalities without the need to rebuild the entire infrastructure from scratch. Layering is commonly used in networking and software development to enhance and expand existing systems while maintaining compatibility and minimizing disruption.

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45. Check all that are unique features of e-commerce.

Explanation

E-commerce has several unique features that set it apart from traditional commerce. One of these features is its global reach, which allows businesses to reach customers all over the world without the limitations of physical stores. Another unique feature is personalization/customization, where e-commerce platforms can tailor the shopping experience to individual customers based on their preferences and browsing history. Interactivity is another key feature, as e-commerce platforms often provide interactive elements such as product reviews, live chats, and virtual try-ons. Lastly, social technology is a unique feature of e-commerce that allows customers to share their purchases, reviews, and recommendations with their social networks, creating a sense of community and influencing others' buying decisions.

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46. Social network sites generate more advertising revenue than search engines.

Explanation

False. This statement is incorrect. Search engines generate more advertising revenue compared to social network sites. Search engines like Google and Bing have a larger user base and are used more frequently by individuals searching for information, making them more attractive for advertisers. Social network sites, on the other hand, rely more on user engagement and targeted advertising, which may not generate as much revenue as search engines.

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47. The most popular consumer-to-consumer sites on the Internet.

Explanation

Online auction sites are the most popular consumer-to-consumer sites on the internet because they provide a platform for individuals to buy and sell goods directly to each other. These sites offer a wide range of products, often at competitive prices, and allow users to bid on items in real-time. Some of the most well-known online auction sites include eBay and Craigslist. These platforms have gained popularity due to their convenience, variety of items available, and the ability for individuals to make money by selling their own items.

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48. Which of the following are a part of the systems development life cycle?  (Check all that apply)

Explanation

The systems development life cycle (SDLC) is a process used to design, develop, and maintain information systems. It consists of several phases, including systems analysis/planning, testing, and systems design. Systems analysis/planning involves understanding the current system, identifying problems and requirements, and developing a plan for the new system. Testing is an essential phase where the developed system is evaluated for functionality, performance, and reliability. Systems design focuses on creating a detailed blueprint for the new system, including its architecture, components, and interfaces. Therefore, the correct options that are a part of the SDLC are systems analysis/planning, testing, and systems design.

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49. Which E-tailing business model would EastBay fit?

Explanation

EastBay would fit the catalog merchant business model because it primarily operates through its catalog, which is a printed or online publication that showcases its products. Customers can browse through the catalog, select the items they want, and place orders either online or through phone. This model allows EastBay to reach a wide audience and provide a convenient shopping experience for its customers.

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50. Which E-tailing business model would Target fit?

Explanation

Target would fit the "Bricks and clicks" e-tailing business model. This model refers to businesses that have both physical retail stores (bricks) and an online presence (clicks). Target operates physical stores where customers can shop for products, and they also have an online platform where customers can make purchases. This combination of offline and online channels allows Target to reach a wider customer base and provide a seamless shopping experience across different platforms.

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51. How many components of system design?

Explanation

The correct answer is 2 because system design typically consists of two main components: architectural design and detailed design. The architectural design focuses on defining the overall structure and organization of the system, while the detailed design involves specifying the implementation details and components of the system. Both components are crucial in ensuring that the system meets the desired requirements and functions effectively.

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52. Testing play an important role after a site is implemented.

Explanation

Testing is going to play a critical role before a site is implemented.

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53. More people browse online than buy online.

Explanation

73% buy 15% browse

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54. When an e-commerce site has been successful there are how many ways to scale hardware?

Explanation

When an e-commerce site has been successful, there are two ways to scale hardware. This implies that there are two possible methods or approaches to increase the capacity or capability of the hardware infrastructure supporting the e-commerce site. The question does not provide specific details about these two ways, but it suggests that there are multiple options available for scaling hardware in order to accommodate the growing demands of a successful e-commerce site.

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55. Which of the following are valid stages in the consumer decision process?  (Check all that apply)

Explanation

The consumer decision process involves several stages that individuals go through when making a purchase. The first stage is the awareness of need, where the consumer realizes they have a need or desire for a particular product or service. The second stage is the search for more information, where the consumer gathers information about different options available to fulfill their need. Finally, the actual purchase decision is made, where the consumer selects the product or service they believe will best meet their needs. Therefore, the valid stages in the consumer decision process are awareness of need, search for more information, and actual purchase decision.

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56. An e-commerce business model will leverage the unique qualities of (Check all that apply).

Explanation

An e-commerce business model will leverage the unique qualities of the Internet and Web. The Internet provides a global platform for the business to reach a wide audience and conduct transactions online. It allows for easy accessibility and convenience for customers. The Web, on the other hand, refers to the specific websites and online platforms that the business can utilize to showcase their products, provide information, and facilitate online transactions. Both the Internet and Web are essential for the success of an e-commerce business as they enable online presence and interaction with customers.

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57. Check all that are benefits of Auctions

Explanation

Auctions offer several benefits including liquidity, market efficiency, price transparency, and network effects. Liquidity refers to the ability of participants to easily buy and sell assets, ensuring a smooth flow of transactions. Market efficiency is achieved through competitive bidding, allowing prices to reflect the true value of the item being auctioned. Price transparency ensures that all participants have access to the same information, reducing information asymmetry. Lastly, auctions can create network effects, where the value of the item increases as more participants join the auction, leading to higher prices and greater demand.

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58. Which of the below are types of tracking files.   (Check al that apply)

Explanation

The types of tracking files mentioned in the question are Cookies, Flash Cookies, Apps, and Beacons. Cookies are small text files that are stored on a user's computer to track their browsing behavior. Flash cookies are similar to regular cookies but are used by Adobe Flash to store data. Apps can also track user behavior and collect data. Beacons are small transparent images or code snippets placed on websites to track user activity. Pigeons are not mentioned as a type of tracking file in the question.

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59. Which of the following are business objectives?  (Check all that apply)

Explanation

The business objectives listed in the answer are "Execute a transaction" and "Provide product information." These objectives align with typical goals of businesses, as executing transactions helps generate revenue and providing product information helps attract and inform potential customers. The other options, such as "Customer on-site tracking" and "Number of unique visitors," may be important for tracking and analyzing business performance but are not direct business objectives in themselves. "Digital Catalog" is a tool or resource that can support the business objectives but is not an objective on its own.

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60. Which B2C business model(s) would Groupon fall in?  (Check all that apply)

Explanation

Groupon falls under the B2C business models of Transaction Broker and Market Creator. As a transaction broker, Groupon connects buyers and sellers by offering discounted deals on various products and services. It facilitates the transactions between the two parties. Additionally, Groupon also acts as a market creator by creating demand for products and services through its platform. It attracts customers by offering attractive deals and promotes businesses by showcasing their offerings to a large customer base.

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E-commerce brings fundamental changes to commerce.
EBay was a Market-Maker and enjoys many benefits.
E-commerce and traditional commerce are coupled both are  a...
The most important theme in online retailing is the effort to...
E-commerce is dependent upon technologies continuing to evolve.  
The Industry Value Chains have been helped by the internet...
What is an online area where people who share common ties can...
The portal business model can include charging a subscription fee to...
Of the 8 Key Elements of a business model which element is influenced...
Of the 8 Key Elements of a business model which element is concerned...
The value ________ is a set of integrated internal processes that...
Around 72% of Internet users bought an item online during 2011.
The majorty of consumers find online vendors by using a _________...
_________________ tries to extend existing e-commerce business models...
Price _____________  is selling products to different people and...
Which online service industry hashad the most success?
The Decision process is similar for online and offline consumer...
What is digital enabling of transactions and processes within a firm,...
What is the number one reason why consumer don't buy online.
Of the 8 Key Elements of a business model which element is concerened...
The number of people using mobile devices for financial services is...
Social networks monetizing audiences through _________________.
Yahoo falls into which Maket?
Profits for online reatailing startups have been difficult to achieve.
E-commerce and e-business are the pretty much the same thing.
The amount of revenue produced by B2C e-commerce is much more than B2B...
Web transaction logs are only meaningful to system administrators.
E-distributors are typically formed by at least four compaines.
A set of planned activities designed to result in a profit in a...
If you don't have a strong technical team you would be better...
Jewelry purcases account for some of the most money spent in...
What is digitally enabled commercial transactions between and among...
Pure online firms are growing faster than Multi-channel firms.
To ensure success an e-commerce business model should follow the...
_______________ is the most important factor affecting the speed of an...
The longer an auction last the higher the profit is for the...
Online recruiting has struggled to have success.
Digital products have a much more complex physical process flow.
___________ are the primary method to achieve personalization.
Microsoft's Internet Information Server is the leading web server...
____________________ portals are the most frequently visited sites on...
Which E-tailing business model would Overstock fit?
For a small firm, server software can be very expensive to purchase...
The process of adding onto or tapping into an existing infrastrcture...
Check all that are unique features of e-commerce.
Social network sites generate more advertising revenue than search...
The most popular consumer-to-consumer sites on the Internet.
Which of the following are a part of the systems development life...
Which E-tailing business model would EastBay fit?
Which E-tailing business model would Target fit?
How many components of system design?
Testing play an important role after a site is implemented.
More people browse online than buy online.
When an e-commerce site has been successful there are how many ways to...
Which of the following are valid stages in the consumer decision...
An e-commerce business model will leverage the unique qualities of...
Check all that are benefits of Auctions
Which of the below are types of tracking files.   (Check al that...
Which of the following are business objectives?  (Check all that...
Which B2C business model(s) would Groupon fall in?  (Check all...
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