E-commerce Applications And Operations Final Exam

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| By Robspellman
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Quizzes Created: 12 | Total Attempts: 5,111
Questions: 60 | Attempts: 649

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Ecommerce Quizzes & Trivia

This is the final exam for the course it consist of 60 questions. Good luck!


Questions and Answers
  • 1. 

    What is an online area where people who share common ties can interact?

    • A.

      News Group

    • B.

      Social Network

    • C.

      Game Group

    • D.

      Internet Group

    • E.

      Work Network

    Correct Answer
    B. Social Network
    Explanation
    A social network is an online area where people who share common ties can interact. It allows individuals to connect with friends, family, colleagues, and even strangers who have similar interests or backgrounds. These platforms provide various features such as messaging, sharing updates, photos, and videos, joining groups, and participating in discussions. Users can build and maintain their profiles, connect with others, and engage in social interactions, making it an ideal choice for people with common ties to interact and stay connected in the digital world.

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  • 2. 

    Social network sites generate more advertising revenue than search engines.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    False. This statement is incorrect. Search engines generate more advertising revenue compared to social network sites. Search engines like Google and Bing have a larger user base and are used more frequently by individuals searching for information, making them more attractive for advertisers. Social network sites, on the other hand, rely more on user engagement and targeted advertising, which may not generate as much revenue as search engines.

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  • 3. 

    Social networks monetizing audiences through _________________.

    Correct Answer
    advertising
    Explanation
    Social networks monetize audiences through advertising. By leveraging the large user base and the vast amount of data they collect, social networks can offer targeted advertising options to advertisers. This allows advertisers to reach specific demographics and individuals, maximizing the effectiveness of their campaigns. Social networks generate revenue by charging advertisers for displaying their ads on the platform. This advertising revenue is a key source of income for social networks and enables them to provide free services to users.

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  • 4. 

    The most popular consumer-to-consumer sites on the Internet.

    • A.

      Amazon Sites

    • B.

      Online Auction Sites

    • C.

      Best Buy

    • D.

      Catalog Sites

    • E.

      Social Networking Sites

    Correct Answer
    B. Online Auction Sites
    Explanation
    Online auction sites are the most popular consumer-to-consumer sites on the internet because they provide a platform for individuals to buy and sell goods directly to each other. These sites offer a wide range of products, often at competitive prices, and allow users to bid on items in real-time. Some of the most well-known online auction sites include eBay and Craigslist. These platforms have gained popularity due to their convenience, variety of items available, and the ability for individuals to make money by selling their own items.

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  • 5. 

    Check all that are benefits of Auctions

    • A.

      Liquidity

    • B.

      Higher transaction costs

    • C.

      Market efficiency

    • D.

      Price transparency

    • E.

      Network effects

    Correct Answer(s)
    A. Liquidity
    C. Market efficiency
    D. Price transparency
    E. Network effects
    Explanation
    Auctions offer several benefits including liquidity, market efficiency, price transparency, and network effects. Liquidity refers to the ability of participants to easily buy and sell assets, ensuring a smooth flow of transactions. Market efficiency is achieved through competitive bidding, allowing prices to reflect the true value of the item being auctioned. Price transparency ensures that all participants have access to the same information, reducing information asymmetry. Lastly, auctions can create network effects, where the value of the item increases as more participants join the auction, leading to higher prices and greater demand.

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  • 6. 

    EBay was a Market-Maker and enjoys many benefits.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    eBay being a market-maker implies that it facilitates the buying and selling of goods between buyers and sellers. As a market-maker, eBay enjoys several benefits such as earning fees from transactions, providing a platform for a wide range of products, attracting a large customer base, and creating a competitive marketplace. Therefore, the statement "eBay was a Market-Maker and enjoys many benefits" is true.

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  • 7. 

    The longer an auction last the higher the profit is for the auctioneer.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    False less than 2 days is ideal

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  • 8. 

    ____________________ portals are the most frequently visited sites on Web.

    Correct Answer
    e-commerce, ecommerce
    Explanation
    E-commerce portals are the most frequently visited sites on the web because they provide a platform for online buying and selling of goods and services. These portals offer convenience, a wide variety of products, and often competitive prices, which attract a large number of users. Additionally, the increasing popularity of online shopping and the ease of accessing e-commerce portals through various devices contribute to their high visitation rates.

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  • 9. 

    Yahoo falls into which Maket?

    • A.

      General Purpose

    • B.

      Vertical Market

    Correct Answer
    A. General Purpose
    Explanation
    Yahoo falls into the General Purpose market because it offers a wide range of services and products to a diverse group of users. It provides various services like email, search engine, news, finance, sports, and more. Yahoo's target audience is not limited to a specific industry or niche market but caters to a broad range of users with different interests and needs. Therefore, it can be classified as a General Purpose market.

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  • 10. 

    The portal business model can include charging a subscription fee to visitors.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The portal business model can include charging a subscription fee to visitors because portals often provide valuable content, services, or access to a community that users are willing to pay for. By charging a subscription fee, portals can generate revenue and potentially provide a higher level of quality and exclusivity to their subscribers. This can help sustain the portal's operations and ensure the continued delivery of valuable content and services to its users.

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  • 11. 

    The most important theme in online retailing is the effort to integrate online and __________ operations

    Correct Answer
    offline
    Explanation
    The most important theme in online retailing is the effort to integrate online and offline operations. This means that online retailers are trying to connect and merge their digital presence with their physical stores or offline operations. By doing so, they can provide a seamless shopping experience for customers, allowing them to browse and purchase products online and also have the option to visit a physical store for additional services or to see and try out products in person. This integration aims to bridge the gap between the online and offline worlds, creating a cohesive and convenient shopping experience for consumers.

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  • 12. 

    Around 72% of Internet users bought an item online during 2011.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    In 2011, approximately 72% of internet users made a purchase online. This suggests that online shopping was quite popular during that time, with a majority of internet users engaging in this activity.

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  • 13. 

    Which E-tailing business model would Target fit?

    • A.

      Virtual merchant

    • B.

      Bricks and clicks

    • C.

      Catalog merchant

    • D.

      Manufacturer-direct

    Correct Answer
    B. Bricks and clicks
    Explanation
    Target would fit the "Bricks and clicks" e-tailing business model. This model refers to businesses that have both physical retail stores (bricks) and an online presence (clicks). Target operates physical stores where customers can shop for products, and they also have an online platform where customers can make purchases. This combination of offline and online channels allows Target to reach a wider customer base and provide a seamless shopping experience across different platforms.

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  • 14. 

    Which E-tailing business model would EastBay fit?

    • A.

      Virtual merchant

    • B.

      Bricks and clicks

    • C.

      Catalog merchant

    • D.

      Manufacturer-direct

    Correct Answer
    C. Catalog merchant
    Explanation
    EastBay would fit the catalog merchant business model because it primarily operates through its catalog, which is a printed or online publication that showcases its products. Customers can browse through the catalog, select the items they want, and place orders either online or through phone. This model allows EastBay to reach a wide audience and provide a convenient shopping experience for its customers.

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  • 15. 

    Which E-tailing business model would Overstock fit?

    • A.

      Virtual merchant

    • B.

      Bricks and clicks

    • C.

      Catalog merchant

    • D.

      Manufacturer-direct

    Correct Answer
    A. Virtual merchant
    Explanation
    Overstock would fit the virtual merchant business model because it operates solely online, without any physical stores. As a virtual merchant, Overstock sells its products directly to consumers through its website, offering a wide range of products and utilizing e-commerce technologies for transactions. This model allows Overstock to reach a global customer base and operate with lower overhead costs compared to traditional brick-and-mortar retailers.

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  • 16. 

    Profits for online reatailing startups have been difficult to achieve.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Online retailing startups often face challenges in generating profits due to various factors such as high competition, low profit margins, high marketing and operational costs, and the need for continuous investment in technology and infrastructure. These factors make it difficult for startups to achieve profitability in the initial stages of their business.

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  • 17. 

    The number of people using mobile devices for financial services is slow to build.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement implies that the number of people using mobile devices for financial services is not increasing rapidly. Therefore, the correct answer is False, indicating that the statement is not true and the adoption of mobile devices for financial services is not slow to build.

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  • 18. 

    Pure online firms are growing faster than Multi-channel firms.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement "Pure online firms are growing faster than Multi-channel firms" is false. This means that multi-channel firms, which operate both online and offline, are growing faster than pure online firms. This could be due to the fact that multi-channel firms have a wider reach and can cater to a larger customer base compared to pure online firms. Additionally, multi-channel firms can leverage their offline presence to attract customers and drive growth.

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  • 19. 

    Which online service industry hashad the most success?

    • A.

      Online Mortgage and Lending Services

    • B.

      Online Insurance Services

    • C.

      Online Real Estate Services

    • D.

      Online Travel Services

    Correct Answer
    D. Online Travel Services
    Explanation
    Online travel services have had the most success in the online service industry. This is because the travel industry has experienced significant growth in recent years, with more people opting to book their flights, accommodations, and activities online. Online travel services offer convenience, a wide range of options, and competitive prices, making them popular among consumers. Additionally, advancements in technology have made it easier for these services to provide personalized recommendations and seamless booking experiences, further contributing to their success.

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  • 20. 

    Online recruiting has struggled to have success.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Has a been a huge success!

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  • 21. 

    The process of adding onto or tapping into an existing infrastrcture is known as?

    • A.

      Tapping

    • B.

      Layering

    • C.

      Networking

    • D.

      Directing

    • E.

      Stealing

    Correct Answer
    B. Layering
    Explanation
    Layering refers to the process of adding onto or tapping into an existing infrastructure. It involves building new layers on top of an existing system without disrupting its functionality. This approach allows for the integration of new technologies or functionalities without the need to rebuild the entire infrastructure from scratch. Layering is commonly used in networking and software development to enhance and expand existing systems while maintaining compatibility and minimizing disruption.

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  • 22. 

    The value ________ is a set of integrated internal processes that combine to deliver value to customer.

    Correct Answer
    chain
    Explanation
    The value chain is a set of integrated internal processes that combine to deliver value to the customer. It includes activities such as sourcing materials, production, marketing, and distribution. By effectively managing these processes, a company can create and deliver products or services that meet customer needs and preferences. The value chain concept emphasizes the importance of each step in the process and how they contribute to the overall value creation for the customer.

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  • 23. 

    Digital products have a much more complex physical process flow.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    This is false, the physical flows disappears with digital products such as software and e-books

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  • 24. 

    E-commerce and e-business are the pretty much the same thing.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The main point I wanted to get across this week. E-commerce is just a smaller subset of e-business which is much larger than e-commerce alone. E-business covers all aspects of business not just commerce.

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  • 25. 

    E-commerce is dependent upon technologies continuing to evolve.  

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This is true, e-commerce is dependent upon technologies such as the computer and internet. Do you think broadband internet has helped e-commerce?

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  • 26. 

    What is digitally enabled commercial transactions between and among organizations and individuals?

    Correct Answer
    E-commerce
    Explanation
    E-commerce refers to digitally enabled commercial transactions between and among organizations and individuals. It involves buying and selling of goods and services over the internet, making use of electronic platforms and technologies. This can include online shopping, electronic payments, online banking, and other digital transactions. E-commerce has revolutionized the way businesses operate and has provided convenience and accessibility to consumers worldwide.

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  • 27. 

    What is digital enabling of transactions and processes within a firm, involving information systems under firm’s control?

    Correct Answer
    E-business
    Explanation
    E-business refers to the digital enabling of transactions and processes within a firm, involving information systems under the firm's control. It involves the use of technology to conduct business activities such as buying and selling products or services, managing supply chains, and interacting with customers and suppliers. E-business allows companies to streamline their operations, improve efficiency, and reach a wider customer base through online platforms and digital channels.

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  • 28. 

    Check all that are unique features of e-commerce.

    • A.

      Global reach

    • B.

      Personalization/customization

    • C.

      Fixed prices

    • D.

      Interactivity

    • E.

      Social technology

    Correct Answer(s)
    A. Global reach
    B. Personalization/customization
    D. Interactivity
    E. Social technology
    Explanation
    E-commerce has several unique features that set it apart from traditional commerce. One of these features is its global reach, which allows businesses to reach customers all over the world without the limitations of physical stores. Another unique feature is personalization/customization, where e-commerce platforms can tailor the shopping experience to individual customers based on their preferences and browsing history. Interactivity is another key feature, as e-commerce platforms often provide interactive elements such as product reviews, live chats, and virtual try-ons. Lastly, social technology is a unique feature of e-commerce that allows customers to share their purchases, reviews, and recommendations with their social networks, creating a sense of community and influencing others' buying decisions.

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  • 29. 

    The amount of revenue produced by B2C e-commerce is much more than B2B e-commerce.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    If you look at the graphs on slide 16 and 17 you will see that B2B is measured in Trillions and B2C is only measured in billions.

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  • 30. 

    E-commerce brings fundamental changes to commerce.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Yes, by it's very nature e-commerce brings huge changes to traditional commerce.

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  • 31. 

    A set of planned activities designed to result in a profit in a marketplace, is what?

    • A.

      Business plan

    • B.

      Business model

    • C.

      Business design

    • D.

      Business proposition

    • E.

      Business architecture

    Correct Answer
    B. Business model
    Explanation
    A business model refers to a set of planned activities that are designed to generate profits in a marketplace. It outlines how a company creates, delivers, and captures value from its products or services. A business model encompasses various elements, such as the target market, value proposition, revenue streams, cost structure, and key partnerships. It provides a framework for understanding how a business operates and how it can achieve its financial goals.

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  • 32. 

    An e-commerce business model will leverage the unique qualities of (Check all that apply).

    • A.

      Postal Service

    • B.

      Internet

    • C.

      Brick and mortar

    • D.

      Web

    • E.

      Y-commerce

    Correct Answer(s)
    B. Internet
    D. Web
    Explanation
    An e-commerce business model will leverage the unique qualities of the Internet and Web. The Internet provides a global platform for the business to reach a wide audience and conduct transactions online. It allows for easy accessibility and convenience for customers. The Web, on the other hand, refers to the specific websites and online platforms that the business can utilize to showcase their products, provide information, and facilitate online transactions. Both the Internet and Web are essential for the success of an e-commerce business as they enable online presence and interaction with customers.

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  • 33. 

    Of the 8 Key Elements of a business model which element is concerened with letting the customer know why they should buy from you?

    Correct Answer(s)
    Value Proposition
    Explanation
    The Value Proposition element of a business model is concerned with letting the customer know why they should buy from you. It focuses on highlighting the unique value and benefits that a product or service offers to the customer, and how it solves their problems or meets their needs better than competitors. The value proposition helps in differentiating the business from others and creating a compelling reason for customers to choose their products or services.

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  • 34. 

    Of the 8 Key Elements of a business model which element is influenced by the number and size of active competitors?

    Correct Answer(s)
    Competitive Environment
    Explanation
    The element of the business model that is influenced by the number and size of active competitors is the competitive environment. The competitive environment refers to the market conditions and the level of competition that a business faces. The number and size of active competitors directly impact the competitive landscape, as they determine the intensity of competition, pricing strategies, and market share potential. Understanding the competitive environment is crucial for a business to develop effective strategies and differentiate itself from competitors.

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  • 35. 

    Of the 8 Key Elements of a business model which element is concerned with making sure a strong maangement team is in place?

    Correct Answer(s)
    Management Team
    Explanation
    The element concerned with making sure a strong management team is in place in a business model is the Management Team itself. This element focuses on ensuring that the right individuals with the necessary skills and experience are in positions of leadership and decision-making within the organization. A strong management team is crucial for the success of a business as they are responsible for setting goals, making strategic decisions, and overseeing the day-to-day operations of the company.

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  • 36. 

    To ensure success an e-commerce business model should follow the Dalhberg business model.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    There is no correct way to build an e-commerce business model and their is no way to ensure success.

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  • 37. 

    Which B2C business model(s) would Groupon fall in?  (Check all that apply)

    • A.

      Portal

    • B.

      E-tailer

    • C.

      Content Provider

    • D.

      Transaction Broker

    • E.

      Market Creator

    Correct Answer(s)
    D. Transaction Broker
    E. Market Creator
    Explanation
    Groupon falls under the B2C business models of Transaction Broker and Market Creator. As a transaction broker, Groupon connects buyers and sellers by offering discounted deals on various products and services. It facilitates the transactions between the two parties. Additionally, Groupon also acts as a market creator by creating demand for products and services through its platform. It attracts customers by offering attractive deals and promotes businesses by showcasing their offerings to a large customer base.

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  • 38. 

    E-distributors are typically formed by at least four compaines.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Owned by one company seeking to serve many customers

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  • 39. 

    _________________ tries to extend existing e-commerce business models to service mobile workforce and consumers.

    Correct Answer
    M-commerce, Mcommerce
    Explanation
    M-commerce, also known as mobile commerce or Mcommerce, refers to the use of mobile devices to conduct commercial transactions. It involves extending existing e-commerce business models to cater to the needs of mobile workforce and consumers. With the increasing popularity of smartphones and tablets, M-commerce has become a significant aspect of the digital economy. It allows users to make purchases, access product information, and engage in financial transactions conveniently through their mobile devices. Therefore, the given answer correctly identifies M-commerce as the concept that aims to adapt e-commerce models for mobile users.

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  • 40. 

    The Industry Value Chains have been helped by the internet because of the reduced costs of information.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The internet has significantly reduced the costs of accessing and sharing information, which has had a positive impact on Industry Value Chains. With easy access to information, companies can make more informed decisions, collaborate with partners more efficiently, and streamline their operations. Additionally, the internet has facilitated the emergence of new business models and enabled companies to reach a wider customer base. Overall, the internet has played a crucial role in improving the efficiency and effectiveness of Industry Value Chains.

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  • 41. 

    Which of the following are a part of the systems development life cycle?  (Check all that apply)

    • A.

      Systems analysis/planning

    • B.

      Systems Replacement

    • C.

      Testing

    • D.

      Operating

    • E.

      Systems design

    Correct Answer(s)
    A. Systems analysis/planning
    C. Testing
    E. Systems design
    Explanation
    The systems development life cycle (SDLC) is a process used to design, develop, and maintain information systems. It consists of several phases, including systems analysis/planning, testing, and systems design. Systems analysis/planning involves understanding the current system, identifying problems and requirements, and developing a plan for the new system. Testing is an essential phase where the developed system is evaluated for functionality, performance, and reliability. Systems design focuses on creating a detailed blueprint for the new system, including its architecture, components, and interfaces. Therefore, the correct options that are a part of the SDLC are systems analysis/planning, testing, and systems design.

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  • 42. 

    Which of the following are business objectives?  (Check all that apply)

    • A.

      Execute a transaction

    • B.

      Customer on-site tracking

    • C.

      Number of unique visitors

    • D.

      Provide product information

    • E.

      Digital Catalog

    Correct Answer(s)
    A. Execute a transaction
    D. Provide product information
    Explanation
    The business objectives listed in the answer are "Execute a transaction" and "Provide product information." These objectives align with typical goals of businesses, as executing transactions helps generate revenue and providing product information helps attract and inform potential customers. The other options, such as "Customer on-site tracking" and "Number of unique visitors," may be important for tracking and analyzing business performance but are not direct business objectives in themselves. "Digital Catalog" is a tool or resource that can support the business objectives but is not an objective on its own.

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  • 43. 

    How many components of system design?

    • A.

      1

    • B.

      2

    • C.

      3

    • D.

      4

    • E.

      5

    Correct Answer
    B. 2
    Explanation
    The correct answer is 2 because system design typically consists of two main components: architectural design and detailed design. The architectural design focuses on defining the overall structure and organization of the system, while the detailed design involves specifying the implementation details and components of the system. Both components are crucial in ensuring that the system meets the desired requirements and functions effectively.

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  • 44. 

    If you don't have a strong technical team you would be better hosting your own site.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that if a person does not have a strong technical team, they would be better off hosting their own website. However, this is not necessarily true. Hosting a website requires technical knowledge and expertise, which may not be available to everyone. In such cases, it is often more efficient and cost-effective to rely on professional web hosting services that can provide the necessary technical support and infrastructure. Therefore, the correct answer is False.

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  • 45. 

    Testing play an important role after a site is implemented.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Testing is going to play a critical role before a site is implemented.

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  • 46. 

    Microsoft's Internet Information Server is the leading web server software

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The given statement is false. Microsoft's Internet Information Server (IIS) is not the leading web server software. The leading web server software is Apache HTTP Server, which is an open-source web server software. Apache has a larger market share and is widely used by websites around the world.

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  • 47. 

    For a small firm, server software can be very expensive to purchase when building an e-commerce site.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    False, they can use Open-Source software which is free

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  • 48. 

    _______________ is the most important factor affecting the speed of an e-commerce site.

    Correct Answer
    Demand
    Explanation
    The most important factor affecting the speed of an e-commerce site is demand. The higher the demand for the site, the more traffic it will receive, which can slow down the site's loading speed. This is because the server needs to handle a larger number of requests and process more data, resulting in slower response times. To ensure optimal speed, e-commerce sites need to be equipped with sufficient server capacity and bandwidth to handle high levels of demand.

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  • 49. 

    When an e-commerce site has been successful there are how many ways to scale hardware?

    • A.

      1

    • B.

      2

    • C.

      3

    • D.

      4

    • E.

      5

    Correct Answer
    B. 2
    Explanation
    When an e-commerce site has been successful, there are two ways to scale hardware. This implies that there are two possible methods or approaches to increase the capacity or capability of the hardware infrastructure supporting the e-commerce site. The question does not provide specific details about these two ways, but it suggests that there are multiple options available for scaling hardware in order to accommodate the growing demands of a successful e-commerce site.

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  • 50. 

    ___________ are the primary method to achieve personalization.

    Correct Answer
    Cookies
    Explanation
    Cookies are small text files that are stored on a user's device when they visit a website. These files contain information about the user's preferences and browsing behavior. By using cookies, websites can track user activity and personalize their experience by displaying relevant content and remembering their preferences. This allows for a more tailored and customized user experience, making cookies the primary method for achieving personalization on websites.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 10, 2012
    Quiz Created by
    Robspellman
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