How's Your Marketing Knowledge? Trivia Quiz

49 Questions | Total Attempts: 77

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Questions and Answers
  • 1. 
    Retailers sell finished goods to _________.
    • A. 

      Retailers

    • B. 

      Consumers

    • C. 

      Distributors

  • 2. 
    In a free-market economy, manufacturing is usually directed toward the ________ of products for sale to consumers at a profit.
    • A. 

      Mass production

    • B. 

      Mass distribution

    • C. 

      Mass selling

  • 3. 
    Some industries, such as semiconductor and steel manufacturers use the term _______ instead of manufacturing.
    • A. 

      Retailing

    • B. 

      Fabrication

    • C. 

      Distribution

  • 4. 
    In its earliest form, manufacturing was usually carried out by a single skilled _____ with assistants.
    • A. 

      Supervisor

    • B. 

      Manager

    • C. 

      Artisan

  • 5. 
    In much of the pre-industrial world, the _______ system protected the privileges and trade secrets of urban artisans.
    • A. 

      Government

    • B. 

      Guild

    • C. 

      Agents

  • 6. 
    ________ manufacturing is an arrangement whereby a first firm with specialized equipment processes raw materials or semi-finished goods for a second firm.
    • A. 

      Rapid

    • B. 

      Toil

    • C. 

      Abrupt

  • 7. 
    According to some economists, manufacturing is a __________sector of an economy.
    • A. 

      Wealth producing

    • B. 

      Wealth consuming

    • C. 

      Wealth conscious

  • 8. 
    ________________ is a collection of technologies and methods used to define how products are to be manufactured.
    • A. 

      Manufacturing Process Management

    • B. 

      Distribution Process Management

    • C. 

      Storage Process Management

  • 9. 
    ___________ aims to reduce the errors produced during the manufacturing or service process, increase customer satisfaction.
    • A. 

      TQM

    • B. 

      Management

    • C. 

      Distribution Management

  • 10. 
    The originator of total Quality Management.
    • A. 

      Steve jobs

    • B. 

      Bill Gates

    • C. 

      W. Edwards Deming

  • 11. 
    ___________ seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors) and minimizing variability in manufacturing and business processes.
    • A. 

      TQM

    • B. 

      Quality Management

    • C. 

      Six Sigma

  • 12. 
    • A. 

      Microsoft

    • B. 

      Motorola

    • C. 

      Samsung

  • 13. 
    ___________ who proposed (interchangeable) parts manufacture for muskets, hence producing the identical components and creating a musket assembly line.
    • A. 

      Eli whitney

    • B. 

      Frederick winslow taylor

    • C. 

      Henry ford

    • D. 

      Karl Benz

  • 14. 
    The father of scientific management is _________
    • A. 

      Eli whitney

    • B. 

      Frederick winslow taylor

    • C. 

      Henry ford

    • D. 

      Karl Benz

  • 15. 
    ______ also was important in bringing process and quality management practices into operation in his assembly lines.
    • A. 

      Eli whitney

    • B. 

      Frederick winslow taylor

    • C. 

      Henry ford

    • D. 

      Karl Benz

  • 16. 
    __________often called the inventor of the motor car was pursuing similar assembly and production practices, although real mass production was properly initiated in Volkswagen after World War II.
    • A. 

      Eli whitney

    • B. 

      Frederick winslow taylor

    • C. 

      Henry ford

    • D. 

      Karl Benz

  • 17. 
    _______ gives focus on satisfying the customer's needs.
    • A. 

      Continual improvement

    • B. 

      Involvement of People

    • C. 

      Leadership

    • D. 

      Customer Focus

  • 18. 
    Jollibee's rise to the top is a result of honesty, hard work, and dedication that exemplifies a true mark of management.  This principle is referred to as ______.
    • A. 

      Continual improvement

    • B. 

      Involvement of People

    • C. 

      Leadership

    • D. 

      Customer Focus

  • 19. 
    Education doesn't stop after graduation in college.  We should always update ourselves to adapt to the changes in society.  This principle is referred to as _______.
    • A. 

      Continual improvement

    • B. 

      Involvement of People

    • C. 

      Leadership

    • D. 

      Customer Focus

  • 20. 
    Proper delegation of the task is one of the great aspects of good quality management.  This principle is referred to as ________.
    • A. 

      Continual improvement

    • B. 

      Involvement of People

    • C. 

      Leadership

    • D. 

      Customer Focus

  • 21. 
    • A. 

      International scientists organization

    • B. 

      International standardization organization

    • C. 

      International standards organization

  • 22. 
    _____________ is the purposeful change of a process to improve the reliability of achieving an outcome.
    • A. 

      Quality Assurance

    • B. 

      Qualilty Control

    • C. 

      Quality Improvement

  • 23. 
    ________ is the ongoing effort to maintain the integrity of a process to maintain the reliability of achieving an outcome.
    • A. 

      Quality Assurance

    • B. 

      Quality Control

    • C. 

      Quality Improvement

  • 24. 
    __________ is the planned or systematic actions necessary to provide enough confidence that a product or service will satisfy the given requirements.
    • A. 

      Quality Assurance

    • B. 

      Quality Control

    • C. 

      Quality Improvement

  • 25. 
    The first and major TQM principle is to __________, the person who pays the product or service.
    • A. 

      Continuous improvement

    • B. 

      Satisfy the supplier

    • C. 

      Satisfy the customer

  • 26. 
    Competition is improving so business and service also must improve.  This principle in TQM is referred to as
    • A. 

      Satisfy the customer

    • B. 

      Continuous improvement

    • C. 

      Satisfy the supplier

  • 27. 
    ___________ is the use of machines, tools, and labor to make things for use or sale. Also, it can be used for selling things.
    • A. 

      Manufacturing

    • B. 

      Quality Management

    • C. 

      Marketing

    • D. 

      None of the above

  • 28. 
    Such finished goods maybe used for manufacturing others, more complex products and sold to ______.
    • A. 

      Wholesalers

    • B. 

      Retailers

    • C. 

      Consumers

    • D. 

      None of the above

  • 29. 
    The function of wholesalers is to sell finished goods to _______.
    • A. 

      Retailers

    • B. 

      Salesmen

    • C. 

      Distributors

    • D. 

      None of the above

  • 30. 
    _____ is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use.
    • A. 

      Quality management

    • B. 

      Packaging

    • C. 

      Manufacturing

    • D. 

      None of the above

  • 31. 
    _____ is any written, electronic, or graphic communication on the packaging or on a separate but associated label.
    • A. 

      Packaging

    • B. 

      Labeling

    • C. 

      Printad

    • D. 

      None of the above

  • 32. 
    • A. 

      It contains the product.

    • B. 

      It protects the product.

    • C. 

      It promotes the product.

    • D. 

      All of the above.

  • 33. 
    • A. 

      Basket

    • B. 

      Glass

    • C. 

      Metal

    • D. 

      All of the above

  • 34. 
    Bottles, transparent cellophane, and cartons are invented in what century?
    • A. 

      20th century

    • B. 

      19th century

    • C. 

      18th century

  • 35. 
    Labels in packaging can attract buyers.  This is objective is referred to as _______.
    • A. 

      Packaging used for marketing.

    • B. 

      Packaging used for security.

    • C. 

      Packaging used for convenience.

    • D. 

      None of the above.

  • 36. 
    • A. 

      Convenience

    • B. 

      Portion control

    • C. 

      Security

    • D. 

      Protection

  • 37. 
    Packaging helps control the precise amount of contents to control the usage.  This packaging objective is known as _______.
    • A. 

      Portion control

    • B. 

      Security

    • C. 

      Convenience

    • D. 

      None of the above

  • 38. 
    Packages and labels communicate how to use, transport, recycle, or dispose of the package of the product. This objective is known as ____.
    • A. 

      Information transmission

    • B. 

      Containment

    • C. 

      Barrier protection

    • D. 

      Physical Protection

  • 39. 
    The objects enclosed in the package require protection from shock, vibration, compression, temperature, etc. This objective is known as _____.
    • A. 

      Information transmission

    • B. 

      Containment

    • C. 

      Barrier protection

    • D. 

      Physical Protection

  • 40. 
    Small objects are typically grouped together in one package for reasons of efficiency. This objective in packaging is known as _______.
    • A. 

      Information transmission

    • B. 

      Containment

    • C. 

      Barrier protection

    • D. 

      Physical Protection

  • 41. 
    The packaging is also used to improve the shelf life of the product. This objective is known as _______.
    • A. 

      Barrier protection

    • B. 

      Physical Protection

    • C. 

      Containment

  • 42. 
    The type of packaging that is used to ship, store and handle the product and inner packages is known as _______.
    • A. 

      Transport package

    • B. 

      Over the counter package

    • C. 

      Consumer package

  • 43. 
    ________ is the material that first envelops the product and holds it.
    • A. 

      Primary packaging

    • B. 

      Secondary Packaging

    • C. 

      Tertiary packaging

  • 44. 
    What symbol is the picture above?
    • A. 

      Fragile

    • B. 

      Do not use hand hooks

    • C. 

      This way up

  • 45. 
    What symbol is the picture above?
    • A. 

      Fragile

    • B. 

      This way up

    • C. 

      Do not use hooks

  • 46. 
    What symbol is the picture above?
    • A. 

      Keep the object dry

    • B. 

      Use umbrella to secure object

    • C. 

      This way up

    • D. 

      Product is rain proof

  • 47. 
    • A. 

      Recycling

    • B. 

      Reuse

    • C. 

      Minimalization

  • 48. 
    Recycled materials can be used again for packaging. This is known as ______.
    • A. 

      Reuse

    • B. 

      Recycling

    • C. 

      Disposal

  • 49. 
    Incineration, placement in a sanitary landfill to maintain cleanliness and safety is known as ____.
    • A. 

      Disposal

    • B. 

      Reuse

    • C. 

      Recycling