Disruption In A Nutshell

5 Questions | Total Attempts: 64

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Business Management Quizzes & Trivia

Knowing about disruption in a nutshell in less than 30 minutes.


Questions and Answers
  • 1. 
    At it's essence, Disruption in business…
    • A. 

      Breaks the rules to change the game

    • B. 

      Interrupts the status quo to reveal larger futures

    • C. 

      Challenges the status quo to think different

    • D. 

      Creates growth by understanding the conventions

    • E. 

      Disrupts the insanity to get different results

  • 2. 
    Collaboration in any kind of Disruption is important because…
    • A. 

      A smart team outthinks a smart individual

    • B. 

      Only genuises can disrupt on their own

    • C. 

      It gets to the disruptive idea faster

    • D. 

      It allows us to see things from different perspectives

    • E. 

      It's a creative process

  • 3. 
    Conventions are...
    • A. 

      Unquestioned rules of the game, or ways of thinking and behaving, that define the status quo

    • B. 

      The USPs, or Unique Selling Propositions, of the category

    • C. 

      The competitive scenario seen through the lens' of Product, Corporate, Consumer, Communications

    • D. 

      Workshops, or places, where people meet for discussion and action on set topics

    • E. 

      Agreements between people about the topics discussed

  • 4. 
    A 'Vision' in Disruption language means…
    • A. 

      The client's business objectives

    • B. 

      The company or brand's corporate vision for growth

    • C. 

      The disruptive vision that breaks free of the conventions that hamper growth

    • D. 

      A new way of seeing things more clearly

    • E. 

      The opposite of the Convention

  • 5. 
    You can use the Disruption philosophy & methodology …
    • A. 

      In workshops run by a facilitator

    • B. 

      When writing a brief by gathering a few colleagues together to look for new perspectives

    • C. 

      In your personal life by investigating what defines the rut you're stuck in so you can see a way out

    • D. 

      When coming up with a creative idea to see outside the box

    • E. 

      All of the above

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