Disruption In A Nutshell
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You can use the Disruption philosophy & methodology …
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In workshops run by a facilitator
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When writing a brief by gathering a few colleagues together to look for new perspectives
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In your personal life by investigating what defines the rut you're stuck in so you can see a way out
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When coming up with a creative idea to see outside the box
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All of the above
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Knowing about disruption in a nutshell in less than 30 minutes.
Quiz Preview
- 2.
Collaboration in any kind of Disruption is important because…
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A smart team outthinks a smart individual
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Only genuises can disrupt on their own
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It gets to the disruptive idea faster
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It allows us to see things from different perspectives
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It's a creative process
Correct Answer
A. It allows us to see things from different perspectives -
- 3.
At it's essence, Disruption in business…
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Breaks the rules to change the game
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Interrupts the status quo to reveal larger futures
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Challenges the status quo to think different
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Creates growth by understanding the conventions
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Disrupts the insanity to get different results
Correct Answer
A. Interrupts the status quo to reveal larger futures -
- 4.
Conventions are...
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Unquestioned rules of the game, or ways of thinking and behaving, that define the status quo
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The USPs, or Unique Selling Propositions, of the category
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The competitive scenario seen through the lens' of Product, Corporate, Consumer, Communications
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Workshops, or places, where people meet for discussion and action on set topics
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Agreements between people about the topics discussed
Correct Answer
A. Unquestioned rules of the game, or ways of thinking and behaving, that define the status quo -
- 5.
A 'Vision' in Disruption language means…
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The client's business objectives
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The company or brand's corporate vision for growth
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The disruptive vision that breaks free of the conventions that hamper growth
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A new way of seeing things more clearly
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The opposite of the Convention
Correct Answer
A. The disruptive vision that breaks free of the conventions that hamper growth -
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Current Version
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Mar 21, 2022Quiz Edited by
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Apr 01, 2013Quiz Created by
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