Disruption In A Nutshell

Breaks the rules to change the game

Interrupts the status quo to reveal larger futures

Challenges the status quo to think different

Creates growth by understanding the conventions

Disrupts the insanity to get different results

A smart team outthinks a smart individual

Only genuises can disrupt on their own

It gets to the disruptive idea faster

It allows us to see things from different perspectives

It's a creative process

Unquestioned rules of the game, or ways of thinking and behaving, that define the status quo

The USPs, or Unique Selling Propositions, of the category

The competitive scenario seen through the lens' of Product, Corporate, Consumer, Communications

Workshops, or places, where people meet for discussion and action on set topics

Agreements between people about the topics discussed

The client's business objectives

The company or brand's corporate vision for growth

The disruptive vision that breaks free of the conventions that hamper growth

A new way of seeing things more clearly

The opposite of the Convention

In workshops run by a facilitator

When writing a brief by gathering a few colleagues together to look for new perspectives

In your personal life by investigating what defines the rut you're stuck in so you can see a way out

When coming up with a creative idea to see outside the box

All of the above