Quiz For MBA On Integrated Marketing Communications!

15 Questions | Total Attempts: 150

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Quiz For MBA On Integrated Marketing Communications!

Questions and Answers
  • 1. 
    World Premiere of Seltos by Kia Motors is an example of .....
    • A. 

      Sponsored Marketing

    • B. 

      Event Marketing

    • C. 

      Promotional Offer

    • D. 

      Personal Selling

    • E. 

      Database Marketing

  • 2. 
    What are the major types of trade promotion tools? (you may select multiple checkboxes, if required)
    • A. 

      Free Goods

    • B. 

      Price Packs

    • C. 

      Speciality Ads

    • D. 

      Games

    • E. 

      Discount

  • 3. 
    Bringing a brand’s core features or values to life and building better brand connections, through creating experiences, is called Brand Activation.
    • A. 

      True

    • B. 

      False

  • 4. 
    Which of the following is not a form of Direct Marketing?
    • A. 

      Catalogue Marketing

    • B. 

      Kiosk Marketing

    • C. 

      Online Marketing

    • D. 

      Personal Selling

    • E. 

      Sponsorship Marketing

  • 5. 
    The process of learning as much as possible about a prospect, including needs and the characteristics of the buyers is called "follow-up" stage in the Personal Selling process.
    • A. 

      True

    • B. 

      False

  • 6. 
    The Promotion mix in today's Integrated Marketing Communications include: (Select the ones you think are the right answers)
    • A. 

      Advertising and Public Relations

    • B. 

      Personal Selling

    • C. 

      Direct Marketing

    • D. 

      Interactive / Internet Marketing

    • E. 

      Sales Promotion

  • 7. 
    DAGMAR means ..........................
    • A. 

       Defining Advertising Goals for Measured Assessment of Results

    • B. 

       Designing Advertising Goals for Measured Advertising Results

    • C. 

       Defining Advertising Goals for Measured Advertising Results

    • D. 

       Designing Advertising Goals for Measured Advertising Responses

    • E. 

       Defining Advertising Goals for Measured Analysis of Results

  • 8. 
    Which of the following are the styles of creative advertising?
    • A. 

      Functional Orientation, Experimental Orientation and Category Division Orientation

    • B. 

      Functional Orientation, Experiential Orientation and Category Dominance Orientation

    • C. 

      Functional Orientation, Experimental Orientation and Category Dominance Orientation

    • D. 

      Functional Orientation, Experiential Orientation and Category Driven Orientation

    • E. 

      Functional Orientation, Symbolic Orientation and Category Dependent Orientation

  • 9. 
    MECCAS Model in advertising is .................
    • A. 

      Means End Continuation of   Components  for Advertising Strategy

    • B. 

      Means End Consideration of   Components  for Advertising Strategy

    • C. 

      Means End Conceptualization of   Components  for Advertising Strategy

    • D. 

      Means End Conceptualization of   Creativity  for Advertising Strategy

    • E. 

      Means End Consideration of   Creativity  for Advertising Strategy

  • 10. 
    The Creative Process model developed by James Webb Young include Immersion, Digestion, Incubation, Illumination and Verification
    • A. 

      True

    • B. 

      False

  • 11. 
    Advertising Effectiveness can be measured by assessing the .......................... (you may select multiple checkboxes, if required)
    • A. 

      Attractiveness of the Ad

    • B. 

      Reach

    • C. 

      Frequency

    • D. 

      Target Rating Points

    • E. 

      Gross Rating Points

  • 12. 
    Interactive Ad agencies may offer a mix of web development, search engine marketing, internet marketing, or e-commerce consulting. 
    • A. 

      True

    • B. 

      False

  • 13. 
    Which of the following is not an advertising agency?
    • A. 

      JWT

    • B. 

      O & M

    • C. 

      FCB ULKA

    • D. 

      Rediffusion DY & R

    • E. 

      IFB

  • 14. 
    Which are the major constraints in international IMC? (you may select multiple checkboxes, if required)
    • A. 

      Demographic factors

    • B. 

      Cultural barriers

    • C. 

      Expansion strategy

    • D. 

      Differing characteristics of media

    • E. 

      Legal Constraints

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