Quiz For MBA On Integrated Marketing Communications!
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- 1.
World Premiere of Seltos by Kia Motors is an example of .....- A.
Sponsored Marketing
- B.
Event Marketing
- C.
Promotional Offer
- D.
Personal Selling
- E.
Database Marketing
- 2.What are the major types of trade promotion tools? (you may select multiple checkboxes, if required)
- A.
Free Goods
- B.
Price Packs
- C.
Speciality Ads
- D.
Games
- E.
Discount
- 3.Bringing a brand’s core features or values to life and building better brand connections, through creating experiences, is called Brand Activation.
- A.
True
- B.
False
- 4.Which of the following is not a form of Direct Marketing?
- A.
Catalogue Marketing
- B.
Kiosk Marketing
- C.
Online Marketing
- D.
Personal Selling
- E.
Sponsorship Marketing
- 5.The process of learning as much as possible about a prospect, including needs and the characteristics of the buyers is called "follow-up" stage in the Personal Selling process.
- A.
True
- B.
False
- 6.The Promotion mix in today's Integrated Marketing Communications include: (Select the ones you think are the right answers)
- A.
Advertising and Public Relations
- B.
Personal Selling
- C.
Direct Marketing
- D.
Interactive / Internet Marketing
- E.
Sales Promotion
- 7.DAGMAR means ..........................
- A.
Defining Advertising Goals for Measured Assessment of Results
- B.
Designing Advertising Goals for Measured Advertising Results
- C.
Defining Advertising Goals for Measured Advertising Results
- D.
Designing Advertising Goals for Measured Advertising Responses
- E.
Defining Advertising Goals for Measured Analysis of Results
- 8.Which of the following are the styles of creative advertising?
- A.
Functional Orientation, Experimental Orientation and Category Division Orientation
- B.
Functional Orientation, Experiential Orientation and Category Dominance Orientation
- C.
Functional Orientation, Experimental Orientation and Category Dominance Orientation
- D.
Functional Orientation, Experiential Orientation and Category Driven Orientation
- E.
Functional Orientation, Symbolic Orientation and Category Dependent Orientation
- 9.MECCAS Model in advertising is .................
- A.
Means End Continuation of Components for Advertising Strategy
- B.
Means End Consideration of Components for Advertising Strategy
- C.
Means End Conceptualization of Components for Advertising Strategy
- D.
Means End Conceptualization of Creativity for Advertising Strategy
- E.
Means End Consideration of Creativity for Advertising Strategy
- 10.The Creative Process model developed by James Webb Young include Immersion, Digestion, Incubation, Illumination and Verification
- A.
True
- B.
False
- 11.Advertising Effectiveness can be measured by assessing the .......................... (you may select multiple checkboxes, if required)
- A.
Attractiveness of the Ad
- B.
Reach
- C.
Frequency
- D.
Target Rating Points
- E.
Gross Rating Points
- 12.Interactive Ad agencies may offer a mix of web development, search engine marketing, internet marketing, or e-commerce consulting.
- A.
True
- B.
False
- 13.Which of the following is not an advertising agency?
- A.
JWT
- B.
O & M
- C.
FCB ULKA
- D.
Rediffusion DY & R
- E.
IFB
- 14.Which are the major constraints in international IMC? (you may select multiple checkboxes, if required)
- A.
Demographic factors
- B.
Cultural barriers
- C.
Expansion strategy
- D.
Differing characteristics of media
- E.
Legal Constraints
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