Sponsored Marketing
Event Marketing
Promotional Offer
Personal Selling
Database Marketing
Free Goods
Price Packs
Speciality Ads
Games
Discount
True
False
Catalogue Marketing
Kiosk Marketing
Online Marketing
Personal Selling
Sponsorship Marketing
True
False
Advertising and Public Relations
Personal Selling
Direct Marketing
Interactive / Internet Marketing
Sales Promotion
Defining Advertising Goals for Measured Assessment of Results
Designing Advertising Goals for Measured Advertising Results
Defining Advertising Goals for Measured Advertising Results
Designing Advertising Goals for Measured Advertising Responses
Defining Advertising Goals for Measured Analysis of Results
Functional Orientation, Experimental Orientation and Category Division Orientation
Functional Orientation, Experiential Orientation and Category Dominance Orientation
Functional Orientation, Experimental Orientation and Category Dominance Orientation
Functional Orientation, Experiential Orientation and Category Driven Orientation
Functional Orientation, Symbolic Orientation and Category Dependent Orientation
Means End Continuation of Components for Advertising Strategy
Means End Consideration of Components for Advertising Strategy
Means End Conceptualization of Components for Advertising Strategy
Means End Conceptualization of Creativity for Advertising Strategy
Means End Consideration of Creativity for Advertising Strategy
True
False
Attractiveness of the Ad
Reach
Frequency
Target Rating Points
Gross Rating Points
True
False
JWT
O & M
FCB ULKA
Rediffusion DY & R
IFB
Demographic factors
Cultural barriers
Expansion strategy
Differing characteristics of media
Legal Constraints
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