Copy Of Fso330 Week 1-4 Review

20 Questions | Total Attempts: 47

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Copy Of Fso330 Week 1-4 Review

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Questions and Answers
  • 1. 
    Revenue from non-ticket sources is:​
    • A. 

      Profit

    • B. 

      Tangible Revenue

    • C. 

      Ancillary Revenue

    • D. 

      Non-Tangible Revenue

  • 2. 
    Which Airline is an example of a Low Cost Carrier?
    • A. 

      Air Canada

    • B. 

      Ryan Air

    • C. 

      Air Transat

    • D. 

      British Airways

  • 3. 
    Which Airline is an example of a Legacy Carrier?
    • A. 

      Air Canada

    • B. 

      West Jet

    • C. 

      Air Transat

    • D. 

      Porter

  • 4. 
    The 4 P's of Marketing that we have used in this course is Price, Product, Place, Partner.
    • A. 

      True

    • B. 

      False

  • 5. 
    A direct Channel of Distribution for airlines is through Travel Agencies.
    • A. 

      True

    • B. 

      False

  • 6. 
    Promoting Airlines through Word of Mouth is an element of the Communication Mix.
    • A. 

      True

    • B. 

      False

  • 7. 
    Airlines never offer discounts through promotions on Social Media.
    • A. 

      True

    • B. 

      False

  • 8. 
    Three Essential Brand Qualities are Consistancy, Clarity, and _.
    • A. 

      Change

    • B. 

      Constancy

    • C. 

      Commitment

    • D. 

      Compliment

  • 9. 
    Four Types of Market Segmentation are Demographic, Psychographic, Geographic, and Behavioural.
    • A. 

      True

    • B. 

      False

  • 10. 
    Positioning establishes an image for a product or service in relation to others in the market.
    • A. 

      True

    • B. 

      False

  • 11. 
    Uniforms, logos, and slogans are not effective ways to showcase an Airlines brand.
    • A. 

      True

    • B. 

      False

  • 12. 
    It is common for Airlines to Re-Brand at some point to keep the brand fresh and up-to-date.
    • A. 

      True

    • B. 

      False

  • 13. 
    Ancillary Fees are revenue from non-ticket sources including food and beverages, WIFI, etc.
    • A. 

      True

    • B. 

      False

  • 14. 
    Airlines must always join Airline Alliances to gain revenue.
    • A. 

      True

    • B. 

      False

  • 15. 
    Most Airlines in North America still accept cash and credit card during inflight service.
    • A. 

      True

    • B. 

      False

  • 16. 
    A codeshare agreement is an arrangement where two or more airlines share the same flight.
    • A. 

      True

    • B. 

      False

  • 17. 
    Air Canada is part of the Oneworld Alliance.
    • A. 

      True

    • B. 

      False

  • 18. 
    Competitive Airline ticket pricing is not important in the Airline Industry.
    • A. 

      True

    • B. 

      False

  • 19. 
    Airline prices are in a constant state of change.
    • A. 

      True

    • B. 

      False

  • 20. 
    POS stands for:
    • A. 

      Point of Service

    • B. 

      Priority of Sale

    • C. 

      Point of Sale

    • D. 

      Priority of Sale

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