Consumer Involvement Theory: Quiz! Test

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| By Tonywh
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Tonywh
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Quizzes Created: 4 | Total Attempts: 2,626
| Attempts: 414
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  • 1/13 Questions

    Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Waldo. Waldo buys a copy of a sports magazine at the check out counter just because it's got a picture of a sexy woman on the front cover.

    • Cell 1
    • Cell 2
    • Cell 3
    • Cell 4
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About This Quiz

Consumer involvement theory is a state of mind that drives consumers to identify their consumption patterns and consumption behavior, allowing customer decision-making. This test will evaluate the application of the consumer involvement theory. So, let's try out this quiz. All the best!

Consumer Involvement Theory: Quiz! Test - Quiz

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  • 2. 

    Pick the cell (1,2,3, or 4) that most appropriately describes the level of emotion and rational thinking for a person who has: Signed a contract to purchase a new computer network for his office. 175 computers with customized software that integrates the purchasing department with wholesale suppliers and the manufacturing parts warehouse.

    • Cell 1

    • Cell 2

    • Cell 3

    • Cell 4

    Correct Answer
    A. Cell 1
    Explanation
    Cell 1 most appropriately describes the level of emotion and rational thinking for a person who has signed a contract to purchase a new computer network for his office. This person is likely to have a high level of emotion as they may feel excited or relieved about the purchase. However, their rational thinking is also likely to be high as they have made a well-thought-out decision to invest in a computer network that will improve the efficiency and integration of their office operations.

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  • 3. 

    Which of the following is NOT a market research tool?

    • Focus groups

    • Questionnaires

    • Introspective reflection

    Correct Answer
    A. Introspective reflection
    Explanation
    Thinking about consumers is no substitute for going out and talking to people.

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  • 4. 

    Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Larysa. Almost on impulse, Larysa buys an expensive new watch for herself. It's the same brand that her bosses boss wears.

    • Cell 1

    • Cell 2

    • Cell 3

    • Cell 4

    Correct Answer
    A. Cell 4
    Explanation
    Larysa's decision to buy an expensive new watch for herself, simply because her boss's boss wears the same brand, suggests a high level of emotion and low level of rational thinking. She is likely influenced by her emotions and the desire to fit in or impress her superiors, rather than making a logical and practical decision based on her own needs and financial situation.

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  • 5. 

    Which of the following is true?

    • The concept of elasticity indicates a clear difference between luxuries and necessities

    • The concept of elasticity means that marketers do not need to worry about pricing

    • The concept of elasticity means that demand can be predicted for many products

    • None of the above

    Correct Answer
    A. The concept of elasticity means that demand can be predicted for many products
    Explanation
    Elasticity shows that there is no objective difference between necessities and luxuries, and marketers certainly do need to consider price, whatever the elasticity of demand for the product.

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  • 6. 

    Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Waldo. Waldo drives the SUV to the store with a list of things to buy from his wife. When he gets to "cooking oil" he has no idea what she uses. So he spends a little extra time reading labels to find out which is the lowest in cholesterol.

    • Cell 1

    • Cell 2

    • Cell 3

    • Cell 4

    Correct Answer
    A. Cell 3
    Explanation
    In this scenario, Waldo demonstrates a moderate level of emotion and rational thinking. He shows a level of emotion by wanting to fulfill his wife's request and taking the time to read labels. At the same time, he exhibits rational thinking by considering the health aspect and looking for the cooking oil with the lowest cholesterol. This indicates that he is not solely driven by emotions but also takes logical factors into account. Therefore, cell 3, which represents a moderate level of emotion and rational thinking, is the most appropriate description for Waldo in this situation.

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  • 7. 

    Which of the following is true?

    • Consuming refers to decisions about buying products

    • Consumer behaviour is about making people buy things

    • Consuming refers to the ways in which people use products

    • None of the above 

    Correct Answer
    A. Consuming refers to the ways in which people use products
    Explanation
    Consuming is not about the decisions, it is about usage: consumer behavior happens with or without persuasion.

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  • 8. 

    Which of the following is NOT true? 

    • Purchasing behaviour relates strongly to environmental situation

    • Purchasing behaviour occurs independently of segmentation issues

    • Purchasing behaviour is basic to meeting our needs

    Correct Answer
    A. Purchasing behaviour occurs independently of segmentation issues
    Explanation
    Segmentation and purchasing behaviour are inextricably linked.

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  • 9. 

    Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Roarke. Roarke buys a new car for his wife. Shops around to get an SUV that has performed well in crash tests. He loves his kids. But he also loves to save money.

    • Cell 1

    • Cell 2

    • Cell 3

    • Cell 4

    Correct Answer
    A. Cell 2
    Explanation
    Roarke's level of emotion and rational thinking can be best described by cell 2. This is because he shows a balance between emotions and rationality in his decision-making process. He considers the safety of his wife by researching SUVs that have performed well in crash tests, which indicates rational thinking. At the same time, he also considers his love for his kids and his desire to save money, which indicates an emotional aspect to his decision. Therefore, cell 2 accurately represents the combination of emotion and rationality in Roarke's behavior.

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  • 10. 

    Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Waldo. Waldo buys a digital camera. He's really into photography. And it was just a matter of comparing current prices and features of two models he's been looking at on the Internet.

    • Cell 1

    • Cell 2

    • Cell 3

    • Cell 4

    Correct Answer
    A. Cell 1
    Explanation
    Cell 1 most appropriately describes the level of emotion and rational thinking for Waldo. This is because Waldo's decision to buy a digital camera is based on rational thinking, as he compares prices and features of two models he has been looking at on the Internet. There is no mention of any strong emotional attachment or impulsive decision-making in this scenario.

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  • 11. 

    Which of the following is typical of transaction marketing?

    • Focus on customer retention

    • Short time-scale

    • Orientation on product benefits

    Correct Answer
    A. Short time-scale
    Explanation
    The others are typical of relationship marketing.

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  • 12. 

    Which of the following is true?

    • Businesses change their needs more often than do consumers

    • Businesses are less likely to establish relationships with suppliers than are consumers

    • Businesses see more advantage in establishing relationships than do consumers

    Correct Answer
    A. Businesses are less likely to establish relationships with suppliers than are consumers
    Explanation
    They are often associated, but unfortunately the techniques of direct marketing (mailings and telephone calls) often alienate consumers.

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  • 13. 

    The study of demand is called:

    • Anthropology

    • Economics

    • Sociology

    • Psychology

    Correct Answer
    A. Sociology
    Explanation
    It is the study of societies

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  • Current Version
  • Mar 22, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 26, 2007
    Quiz Created by
    Tonywh
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