Unit 1 - Consumer Behaviour

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About This Quiz

This quiz covers fundamental aspects of consumer behavior, focusing on definitions, segmentation, learning processes, and the importance of consumer studies in organizational strategy.

Unit 1 - Consumer Behaviour - Quiz

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  • 2. 

    Consumer Learning is the process of

    • Buying the product needed

    • Acquiring the purchase and consumption knowledge and experience

    • Involving others in purchase decision

    • None of the above

    Correct Answer
    A. Acquiring the purchase and consumption knowledge and experience
    Explanation
    Consumer Learning refers to the process through which consumers acquire knowledge and experience related to the purchase and consumption of products. This includes understanding the features and benefits of a product, learning how to use it effectively, and gaining experience through actual consumption. By acquiring this knowledge and experience, consumers become more informed and capable of making better purchase decisions.

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  • 3. 

    A situation in which the consumers are motivated to learn the material is called as [  ] Learning

    Correct Answer
    High Involvement
    Explanation
    High involvement learning refers to a situation where consumers are highly motivated and actively engage in learning about a particular product or topic. In this context, consumers are likely to invest more time and effort in gathering information, evaluating alternatives, and making informed decisions. This type of learning is often associated with complex or high-risk purchases, where consumers feel the need to thoroughly understand the product or service before making a purchase decision.

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  • 4. 

    Behaviorist Theory is concerned with individual’s response as a result of exposure to stimuli

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The Behaviorist Theory is indeed concerned with an individual's response as a result of exposure to stimuli. This theory suggests that behavior is learned through conditioning, where individuals respond to stimuli in their environment. It emphasizes the importance of observable behavior and disregards internal mental processes. Therefore, the correct answer is true.

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  • 5. 

    Study on consumer behaviour helps organisation in

    • Designing the product

    • Setting the marketing mix

    • Forecasting the demand

    • All the above

    Correct Answer
    A. All the above
    Explanation
    The study on consumer behavior is beneficial for organizations because it helps them in designing the product according to consumer preferences and needs. It also assists in setting the marketing mix, which includes determining the right price, promotion, place, and product strategy. Additionally, understanding consumer behavior aids in forecasting the demand for the product, allowing organizations to plan production and distribution accordingly. Therefore, all of the options mentioned - designing the product, setting the marketing mix, and forecasting the demand - are correct.

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  • 6. 

    Demographic segmentation is dividing the market on

    • Personality traits, values, attitudes, interests, and lifestyles

    • Behavior patterns as they interact with a company

    • Age, race, religion, gender, family size, ethnicity, income, and education

    • Cities, counties, regions, countries

    Correct Answer
    A. Age, race, religion, gender, family size, ethnicity, income, and education
    Explanation
    Demographic segmentation involves dividing the market based on various demographic factors such as age, race, religion, gender, family size, ethnicity, income, and education. This approach recognizes that different groups of people may have different needs, preferences, and buying behaviors based on these demographic characteristics. By understanding and targeting specific demographic segments, companies can tailor their marketing strategies and offerings to effectively reach and appeal to their target audience.

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  • 7. 

    Cognitive psychology views learning as a problem-solving process rather than the development of connections between stimulus and response

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Cognitive psychology believes that learning is more than just forming associations between stimuli and responses. Instead, it emphasizes that learning involves problem-solving and the use of cognitive processes such as thinking, reasoning, and understanding. This perspective suggests that learning is a complex mental activity that goes beyond simple stimulus-response associations. Therefore, the statement "Cognitive psychology views learning as a problem-solving process rather than the development of connections between stimulus and response" is true.

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  • 8. 

    Cognitive theory has Classical conditioning and Instrumental conditioning

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Classical conditioning and instrumental conditioning are both components of behaviorism, not cognitive theory. Cognitive theory focuses on the mental processes involved in learning and behavior, such as memory, perception, and problem-solving. Classical conditioning is a type of learning where a neutral stimulus becomes associated with a reflex response, while instrumental conditioning involves learning through rewards and punishments. Therefore, the statement that cognitive theory includes classical and instrumental conditioning is incorrect.

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  • 9. 

    Who is a consumer

    • An individual

    • A group of people

    • A person with sound knowledge

    • An individual/group/organisation

    Correct Answer
    A. An individual/group/organisation
    Explanation
    A consumer can be defined as an individual, a group of people, or an organization that purchases goods or services for personal or business use. This definition encompasses all possibilities, including individuals making purchases for themselves, groups of people making collective purchases, and organizations buying on behalf of their members or employees. Therefore, the answer "An individual/group/organization" is correct.

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  • 10. 

    Who is a consumer

    • One who use the product

    • One who purchase and use the product

    • One who neither purchase nor use the product

    • One who purchase the product

    Correct Answer
    A. One who use the product
    Explanation
    A consumer is someone who uses the product. This definition implies that the individual is actively engaging with the product, whether it be for personal use or consumption. The term "consumer" does not necessarily imply that the person has purchased the product themselves, as it is possible for someone to use a product that was given to them or borrowed. Therefore, the correct answer is "One who use the product."

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  • 11. 

    The two schools of thought as to how individuals learn are ________ theories and ________ theories

    Correct Answer
    behavioral,cognitive
    cognitive,behavioral
    Explanation
    The correct answer is "behavioral, cognitive." Behavioral theories focus on how individuals learn through their interactions with the environment and the consequences of their behavior. On the other hand, cognitive theories emphasize the role of mental processes such as perception, memory, and problem-solving in learning. Both perspectives are important in understanding how individuals acquire knowledge and skills.

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  • 12. 

    Define Cognitive Theory of Learning

  • 13. 

    Write briefly about Brand Loyalty

  • 14. 

    Differentiate Habit and Complex Decision Making

  • 15. 

    Write briefly on the characteristics of Brand Loyal customers

  • 16. 

    What is micromarketing?

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  • Current Version
  • Mar 14, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 05, 2020
    Quiz Created by
    Dr. R.
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