About Your Company Quiz Questions

The correct answer is "All of the above." This means that all of the options listed (advertising, personal selling, publicity, and visual merchandising) were identified as components of the promotion mix used to motivate customers to action.

The correct answer is ADEA approach. ADEA stands for Attention, Desire, Engagement, and Action. This approach suggests that viewers go through these four steps in a linear series from perceiving a product or service to making a purchase. Attention refers to capturing the viewer's attention, desire involves creating a desire or interest in the product, engagement involves engaging the viewer with more information or interaction, and action is the final step where the viewer takes the desired action of making a purchase.

The correct answer is "All of the above." Before an interview, it is important to evaluate and know yourself, research employers, bring extra copies of your resume, and dress for success. Evaluating and knowing yourself helps in understanding your strengths, weaknesses, and skills. Researching employers allows you to gather information about the company and tailor your answers accordingly. Bringing extra copies of your resume ensures that you are prepared for any unexpected situations. Dressing for success shows professionalism and respect for the interview process. Therefore, all of these actions are necessary before an interview.

The correct answer is "All of the above." This means that all of the options provided (about the audience, it's an interaction, every presentation needs an introduction, body, and conclusion, attention is voluntary and difficult to maintain) are presentation principles according to Dues & Brown.

The rational element of a persuasive element is called the argument because it refers to the logical reasoning and evidence presented to support a claim or persuade someone to agree with a certain viewpoint. Arguments are used to provide a logical structure and coherence to a persuasive message, making it more convincing and compelling to the audience.

A crisis is typically characterized by three factors: surprise, short decision time, and threat. When a crisis occurs, it often catches people off guard, leading to a sense of surprise. Additionally, the urgency of the situation requires quick decision-making, as there may not be much time to carefully consider all options. Finally, a crisis is often accompanied by a significant threat, whether it be to individuals, organizations, or society as a whole. Therefore, the combination of surprise, short decision time, and threat best represents the characteristics of a crisis.

The given statement is false. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used to assess an organization's internal strengths and weaknesses, as well as external opportunities and threats in the business environment. The correct answer is False.

Organizational communication plays a crucial role in facilitating communication between an organization and its external environment. By interacting with various representatives of the environment such as customers, suppliers, government agencies, and the public, organizations can gather information, build relationships, and negotiate agreements. This helps organizations stay informed about market trends, customer needs, and regulatory changes, enabling them to make informed decisions and adapt their strategies accordingly. Therefore, the statement that a major function of organizational communication is to communicate with the various representatives of the environment is true.

Circular reasoning is a logical fallacy in which the argument relies on its own conclusion as a premise. It occurs when someone assumes what they are trying to prove, using unsupported or unproven statements to support their argument. This creates a circular loop where the conclusion is used to support the premises, and the premises are used to support the conclusion. This type of reasoning is invalid and does not provide a strong or convincing argument.

The executives are using the increase in profits as the cause and attributing it to the increase in sales as the effect. They are reasoning that the increase in sales caused the increase in profits. This is an example of reasoning from cause to effect.