Comcast Spotlight Advertising Solutions

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| By Cgreen027

Cgreen027

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Quizzes Created: 1 | Total Attempts: 126

| Attempts: 126 | Questions: 10

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Question 1 / 10

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1. Airing of a television commercial on a cable network is known as a _____.

A television commercial that is aired on a cable network is commonly referred to as a "spot". This term is used regardless of whether it is written in all uppercase letters (SPOT), all lowercase letters (spot), or a combination of both (spot advertising). Additionally, the term "spot cable" is also used to specifically refer to advertising on cable networks.

Explanation

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About This Quiz

The 'Comcast Spotlight Advertising Solutions' quiz assesses knowledge on various Comcast advertising services like Weather Channel Crawl, Adtag, and others. It tests understanding of targeted advertising solutions, subscriber portals, and media planning relevant for marketing professionals.

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2. ____ allows subscribers the opportunity to view content 24-hours a day, 7 days a week.

The correct answer is "On Demand" because it is the term commonly used to describe a service that allows subscribers to access content whenever they want, without having to wait for a scheduled broadcast. The variations of the answer, such as "ON DEMAND," "OnDemand," "ONDEMAND," "On-Demand," "VIDEO ON DEMAND," "Video On Demand," "Video OnDemand," and "Video On-Demand," are all acceptable as they represent different ways of formatting or capitalizing the term but still convey the same meaning.

Explanation

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3. _____ is Comcast's Video On Demand platform that provides long form advertising opportunities for both state-wide and market specific content.

The correct answer is SEARCHLIGHT, Searchlight, SearchLight, SEARCH LIGHT, Search Light. This platform is Comcast's Video On Demand platform that offers advertising opportunities for both state-wide and market specific content.

Explanation

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4. What is the name of the advertising solution that provides a scrolling banner on a The Weather Channel network?

The correct answer is Weather Channel Crawl, WCC, WEATHER CHANNEL CRAWL. This advertising solution provides a scrolling banner on The Weather Channel network.

Explanation

The correct answer is Weather Channel Crawl, WCC, WEATHER CHANNEL CRAWL. This advertising solution provides a scrolling banner on The Weather Channel network.

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5. What is the name of the consumer portal for Comcast high-speed subscribers?

The correct answer for the name of the consumer portal for Comcast high-speed subscribers is XFINITY.com, XFINITY, Xfinity.com, xfinity.com, xfinity, Xfinity.

Explanation

The correct answer for the name of the consumer portal for Comcast high-speed subscribers is XFINITY.com, XFINITY, Xfinity.com, xfinity.com, xfinity, Xfinity.

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6. ____ provides comprehensive vehicle information, such as listings and reviews.

Vehix.com, vehix.com, Vehix, vehix, VEHIX, and VEHIX.com all provide comprehensive vehicle information, such as listings and reviews.

Explanation

Vehix.com, vehix.com, Vehix, vehix, VEHIX, and VEHIX.com all provide comprehensive vehicle information, such as listings and reviews.

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7. What is the name of the advertising solution that runs the same commercial with a customized ending specific to a geographic location?

The correct answer is "Adtag, AdTag, tag, Tag, ADTAG, Ad Tag, ad tag". This advertising solution is able to run the same commercial but with a customized ending that is specific to a geographic location.

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8. _____ provides innovative, long-form advertising providing a dedicated On Demand channel for the advertiser's products or services.

The correct answer is "Showcase, SHOWCASE, Show case, SHOW CASE, showcases, SHOWCASES." This is because the question is asking for the correct form of the word that provides innovative, long-form advertising and a dedicated On Demand channel for the advertiser's products or services. The word "showcase" can be spelled in different ways, but all forms refer to the same concept of presenting or displaying something in a prominent or impressive way.

Explanation

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9. What is the name of the advertising solutions that enables businesses to take their print marketing pieces and transform them into a slideshow-style on demand video?

The correct answer is Liquidus.

Explanation

The correct answer is Liquidus.

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10. What is the name of the advertising solutions that allows to consumer to access the advertiser's content beyond the :30 second commercial spot?

VODT, Telescoping, and VOD Telescoping are all correct answers for the name of the advertising solutions that allow consumers to access the advertiser's content beyond the :30 second commercial spot.

Explanation

VODT, Telescoping, and VOD Telescoping are all correct answers for the name of the advertising solutions that allow consumers to access the advertiser's content beyond the :30 second commercial spot.

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