A Wholesaler Marketing Quiz

8 Questions | Total Attempts: 391

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    All activities involved in selling goods and services directly to final consumer for their personal non-business use is called
    • A. 

      Retailing

    • B. 

      Wholesaleing

    • C. 

      Category killer

    • D. 

      Super markets

  • 2. 
    A retail store that carries a narrow product line with deep assortment within that line
    • A. 

      Speciality store

    • B. 

      Department store

    • C. 

      Super market

    • D. 

      Convenience store

  • 3. 
    Large, low-cost, low-margin, high volume self service store that carries a wide variety of food, laundry and house hold products
    • A. 

      Speciality store

    • B. 

      Department store

    • C. 

      Supermarket

    • D. 

      Convenience store

  • 4. 
    Giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees
    • A. 

      Superstore

    • B. 

      Super market

    • C. 

      Category killer

    • D. 

      Department store

  • 5. 
    Off price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturer's surplus, discontinued or irregular goods
    • A. 

      Off price retailer

    • B. 

      Factory outlet

    • C. 

      Warehouse club

    • D. 

      Chain stores

  • 6. 
    Off price retailer that sells a limited selection of brand name grocery items, applicances , clothing at deep discount to members who pay annual membership fee
    • A. 

      Off price retailer

    • B. 

      Factory outlet

    • C. 

      Warehouse club

    • D. 

      Chain store

  • 7. 
    A wholesaler that doesn not take title to the goods and whose function is to bring buyers and sellers together and assist in negotiations
    • A. 

      Merchant wholesaler

    • B. 

      Broker

    • C. 

      Agent

    • D. 

      E-tailer

  • 8. 
    A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods
    • A. 

      Merchant wholesaler

    • B. 

      Broker

    • C. 

      Agent

    • D. 

      E-tailer

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