A Wholesaler Marketing Quiz

8 Questions | By Pmathur | Last updated: Mar 21, 2022 | Total Attempts: 391

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Questions and Answers

1.

All activities involved in selling goods and services directly to final consumer for their personal non-business use is called
- A.
  
  Retailing
- B.
  
  Wholesaleing
- C.
  
  Category killer
- D.
  
  Super markets
2.

A retail store that carries a narrow product line with deep assortment within that line
- A.
  
  Speciality store
- B.
  
  Department store
- C.
  
  Super market
- D.
  
  Convenience store
3.

Large, low-cost, low-margin, high volume self service store that carries a wide variety of food, laundry and house hold products
- A.
  
  Speciality store
- B.
  
  Department store
- C.
  
  Supermarket
- D.
  
  Convenience store
4.

Giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees
- A.
  
  Superstore
- B.
  
  Super market
- C.
  
  Category killer
- D.
  
  Department store
5.

Off price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturer's surplus, discontinued or irregular goods
- A.
  
  Off price retailer
- B.
  
  Factory outlet
- C.
  
  Warehouse club
- D.
  
  Chain stores
6.

Off price retailer that sells a limited selection of brand name grocery items, applicances , clothing at deep discount to members who pay annual membership fee
- A.
  
  Off price retailer
- B.
  
  Factory outlet
- C.
  
  Warehouse club
- D.
  
  Chain store
7.

A wholesaler that doesn not take title to the goods and whose function is to bring buyers and sellers together and assist in negotiations
- A.
  
  Merchant wholesaler
- B.
  
  Broker
- C.
  
  Agent
- D.
  
  E-tailer
8.

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods
- A.
  
  Merchant wholesaler
- B.
  
  Broker
- C.
  
  Agent
- D.
  
  E-tailer

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