What is brand management? Brand management refers to the relationship that consumers have with the brand in question. Brand management tends to inspire brand loyalty, which leads to word-of-mouth advertising where customers tell someone else about the brand. Then that person shares the information with another person. It goes down the line until the customer base is giant. This valuable quiz will inspire you to know more about brand management.
Discovery
Development
Pre/Post Launch
All of the above
Sales forecasts
Projections of marketing and sales expenditures
Sales manpower planning
Profit and loss statements
Brand platform and extensive market research
Extensive market research and certain key assumptions
Product positioning and product portfolio
Product portfolio and brand platform
Messages designed to conceal the company logo in favor of promoting the product itself
Product-specific messages designed to increase uptake and maximize adoption
Company specific messages designed to increase awareness
Marketing tactics that promote off-label usages of a product that are not FDA approved but so widely accepted they can have the company's logo on them
Communications channel
Message platform
Comprehensive commercial plan
Promotional channel
In-licensing negotiations
Messaging platform
Promotional budget
Portfolio analysis
Raindrops on roses and whiskers on kittens
Full market saturation to reach as many consumers as possible
The optimal combination of promotional programs and channels for delivering the message
The optimal combination of professional and non-professional marketing campaigns
The optimal segmentation of markets and prescribers
On the nature of the product and the market in which it will compete
On the level of current competition that exists in the marketplace during the pre-launch phase
The optimal blend of professional and non professional promotions
Walking the fine line between promoting the benefits of the product but adequately acknowledging the adverse effects
True
False
Market research
Market fit analysis
Assigning sales team members
Competitive positioning
Developing marketing and advertising strategies