A Brand Is Forever

10 Questions | Total Attempts: 73

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Questions about article A Brand is Forever


Questions and Answers
  • 1. 
    Why should you revitalize a declining or dead brand?
    • A. 

      Creating a new brand is expensive

    • B. 

      People do not like new brands

    • C. 

      It requires a lot of investments

    • D. 

      Old brand is always more profitable than a new one

  • 2. 
    Which of these reasons led to the death of Oldsmobile brand?
    • A. 

      It was not safe

    • B. 

      It was too expensive compared to competitors

    • C. 

      It was very similar to other GM brands

    • D. 

      It was not advertised enough

  • 3. 
    What is said about Cadillac?
    • A. 

      Cadillacs were too large

    • B. 

      Cadillacs were of poor quality

    • C. 

      Cadillacs were too expensive

    • D. 

      Japanese competition hurt Cadillac

  • 4. 
    What does "milk the brand" mean?
    • A. 

      You invest a lot of money into the brand

    • B. 

      You invest in the quality of the products

    • C. 

      You lower the prices of products

    • D. 

      You try to sell as much as possible without investing money into the brand

  • 5. 
    How did Hyundai create an impression that Hyundai cars are high quality products?
    • A. 

      They hired famous people to advertise their cars

    • B. 

      They made Hyundai rally cars which won races

    • C. 

      They offered a 100 000 mile service warranty

    • D. 

      They raised the prices of their cars

  • 6. 
    What is meant by saying brand  is"value priced"?
    • A. 

      Brand offers high quality at a high price

    • B. 

      Brand is sold at the highest possible price

    • C. 

      The brand price reflects company values, for example honesty

    • D. 

      Brand offers good quality at a low price

  • 7. 
    What is brand differentiation?
    • A. 

      Making a brand similar with other brands

    • B. 

      Making sure consumers think your brand is different and unique

    • C. 

      Offering different options under the same brand

    • D. 

      Trying to sell the same brand to different consumers

  • 8. 
    What is said about brand St. John?
    • A. 

      Hiring Angelina Jolie as the brands new face was a big success

    • B. 

      Its core customers are getting older and it should attract younger customers

    • C. 

      It should stay with its loyal customers

    • D. 

      It should expand to jeans

  • 9. 
    Why did Polaroid go bankrupt?
    • A. 

      Polaroid lost brand awareness

    • B. 

      It produced poor-quality products

    • C. 

      Its products became too expensive

    • D. 

      Digital cameras made instant photos irrelevant

  • 10. 
    When shouldn't you revive a brand?
    • A. 

      If there is too much competition in the market

    • B. 

      When people don't recognize it or have a negative image of it. 

    • C. 

      When brand sells high-priced products

    • D. 

      When the brand has started to decline

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