The 4 Ps Of Marketing Mix Questions! Trivia
Marketing is the study and management of exchange relationships. If you are a student practicing for an exam or even just an office worker, take this quiz to figure out if you know the four P's of marketing.
Questions and Answers
- 1.
A hotel’s managers must make marketing decisions to help it stand out from its competition. To make these decisions, they must determine all but which of the following?
- A.
What customers want
- B.
When customers want their services
- C.
How to provide services to customers
- D.
How to persuade customers to patronize the hotel
Correct Answer
B. When customers want their servicesExplanation
The hotel's managers need to determine what customers want, how to provide services to customers, and how to persuade customers to patronize the hotel in order to make effective marketing decisions. However, determining when customers want their services is not necessary for making marketing decisions.Rate this question:
-
- 2.
Holly decides that the hotel is going to offer a free Sunday brunch to weekend guests in an attempt to increase the weekend business. What pricing approach is she using?
- A.
Loss leader
- B.
Cost-plus pricing
- C.
Customer-based pricing
- D.
Yield management
Correct Answer
A. Loss leaderExplanation
Holly is using a loss leader pricing approach. This strategy involves offering a product or service at a lower price or even for free in order to attract customers and increase sales of other products or services. In this case, Holly is offering a free Sunday brunch to weekend guests with the hope that they will choose to stay at the hotel and potentially spend more on other amenities or services.Rate this question:
-
- 3.
When discussing marketing, what does “product” refer to?
- A.
The location on which the hotel is built
- B.
The hotel’s concept
- C.
The hotel’s advertising
- D.
The price at which rooms are sold
Correct Answer
B. The hotel’s conceptExplanation
In the context of marketing, the term "product" refers to the hotel's concept. This includes the overall idea, theme, and unique selling points of the hotel. It encompasses factors such as the target market, amenities, services, design, and atmosphere that differentiate the hotel from its competitors. The concept is crucial in attracting and appealing to the desired customer base and plays a significant role in the hotel's marketing strategies and positioning in the market.Rate this question:
-
- 4.
Which of the following is not a category into which promotional activities are classified?
- A.
Personal selling
- B.
Public relations
- C.
Point-of-purchase communications
- D.
Yield management
Correct Answer
D. Yield managementExplanation
Yield management is not a category into which promotional activities are classified. Promotional activities typically include personal selling, public relations, and point-of-purchase communications. Yield management, on the other hand, refers to the practice of adjusting prices to maximize revenue or profit from a fixed capacity service. While it may be a strategic pricing technique, it is not directly related to promotional activities.Rate this question:
-
- 5.
Gwen has determined that it costs the hotel $80 to provide each guestroom to a guest. She determines that they need a 30 percent profit and then sets the room rate at $104 per night. Which pricing method is she using?
- A.
Loss leader
- B.
Cost-plus pricing
- C.
Customer-based pricing
- D.
Yield management
Correct Answer
B. Cost-plus pricingExplanation
Gwen is using the cost-plus pricing method. This method involves calculating the cost of providing the service (in this case, the guestroom) and then adding a desired profit margin. In this case, Gwen determined that it costs $80 to provide each guestroom and she wants a 30 percent profit. By setting the room rate at $104 per night, she is covering the cost of providing the room and adding the desired profit margin. This aligns with the cost-plus pricing method.Rate this question:
-
- 6.
It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can also be an intangible service or a hotel or restaurant’s concept.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
Correct Answer
A. ProductExplanation
The answer is "Product" because the question is asking for something that a hotel or restaurant provides to its guests, which can be a meal or some other tangible item. It can also be an intangible service or a hotel or restaurant's concept. The other options (Price, Place, Promotion, Integrated Marketing Communications) do not fit the description given in the question.Rate this question:
-
- 7.
Is the amount that a hotel charges for its product.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
Correct Answer
B. PriceExplanation
The correct answer is "Price" because the question is asking about the amount that a hotel charges for its product. Price is a crucial element in the marketing mix, as it directly affects the profitability and competitiveness of a business. The price of a hotel's product can vary based on factors such as location, amenities, seasonality, and demand. It is an essential consideration for customers when making purchasing decisions and can significantly impact the overall success of a hotel.Rate this question:
-
- 8.
Is the physical location of a business and the site where the reservation for the hotel is made.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
Correct Answer
C. PlaceExplanation
The physical location of a business and the site where the reservation for the hotel is made is referred to as "Place" in the context of marketing. This term encompasses the distribution channels, logistics, and physical presence of a business. It involves selecting the appropriate locations for the business to reach its target customers and ensuring that the products or services are easily accessible to them. In the case of hotel reservations, the "Place" would include both the physical location of the hotel and the online platform or website where customers can make their reservations.Rate this question:
-
- 9.
Is a model that combines all promotional activities into a plan to manage them together.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
Correct Answer
E. Integrated Marketing CommunicationsExplanation
Integrated Marketing Communications refers to a strategic approach that combines all promotional activities into a comprehensive plan to manage them together. This approach ensures that all marketing communication messages are consistent and coordinated across various channels and platforms. By integrating different elements such as product, price, place, and promotion, a company can create a unified and impactful marketing campaign that effectively reaches and engages its target audience. Integrated Marketing Communications helps in building brand awareness, enhancing brand image, and driving customer loyalty.Rate this question:
-
- 10.
Is the decisions made about how to communicate the product, place, and price of the hotel. It is made up of several promotional activities.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
Correct Answer
D. PromotionExplanation
The given answer, "Promotion," is the correct answer because it refers to the decisions made about how to communicate the product, place, and price of the hotel. Promotion is a key element of the marketing mix and involves various promotional activities such as advertising, sales promotions, public relations, and personal selling. These activities aim to create awareness, generate interest, and persuade customers to choose the hotel over competitors. By effectively promoting the hotel, marketers can reach their target audience and convey the value proposition of the hotel's product, price, and place.Rate this question:
-
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Nov 16, 2023Quiz Edited by
ProProfs Editorial Team -
Apr 21, 2008Quiz Created by
Aoht
- Accounting Quizzes
- Agriculture Quizzes
- Automotive Quizzes
- Brand Quizzes
- Business Accounting Quizzes
- Business Analyst Quizzes
- Business Development Quizzes
- Business Environment Quizzes
- Business Etiquette Quizzes
- Business Finance Quizzes
- Business Math Quizzes
- Business Organization Quizzes
- Business Plan Quizzes
- Business Process Quizzes
- Business Study Quizzes
- Business Technology Quizzes
- CEO Quizzes
- Collaboration Quizzes
- Company Quizzes
- Construction Quizzes
- Consumer Quizzes
- CSR Quizzes
- Customer Quizzes
- Development Quizzes
- Ecommerce Quizzes
- Employment Quizzes
- Entrepreneurship Quizzes
- Finance Quizzes
- Hospitality Quizzes
- Human Resources Quizzes
- Industry Quizzes
- International Business Quizzes
- Introduction To Business Quizzes
- Investment Quizzes
- Logistics Quizzes
- Management Quizzes
- Manufacturing Quizzes
- Material Quizzes
- Media Quizzes
- Office Quizzes
- Organization Quizzes
- Principles Of Business Quizzes
- Printing Quizzes
- Product Quizzes
- Publishing Quizzes
- Real Estate Quizzes
- Retail Quizzes
- Sales Quizzes
- SAP Business One Quizzes
- Small Business Quizzes
- Source Quizzes
- Supply Quizzes
- Survey Quizzes
- Telecommunication Quizzes
- Trade Quizzes
- Training Quizzes
- Transportation Quizzes
- Warehouse Quizzes
- Welding Quizzes
Back to top