4.06 Quiz Questions
- 1.
The SBU Company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. What type of scale has this survey used?
- A.
Sequential
- B.
Continious
- C.
Spliced
- D.
Balanced
Correct Answer
D. Balanced -
- 2.
What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite adjectives on each end of the scale?
- A.
Semantic differential
- B.
Likert
- C.
Stapel
- D.
Random rating
Correct Answer
A. Semantic differential -
- 3.
What is a common method of collecting research data that often involves the use of questionnaires?
- A.
Case study
- B.
Mail survey
- C.
Message board
- D.
Behavior chart
Correct Answer
B. Mail survey -
- 4.
What data-collection method can be used to obtain product information during the point-of-purchase process?
- A.
Volume-tracking scanner
- B.
Photographic scanner
- C.
E-mail survey
- D.
Statistical survey
Correct Answer
A. Volume-tracking scanner -
- 5.
What is the most appropriate data-collection method to use when a business wants to determine how its employees interact with customers?
- A.
Experiment
- B.
Observation
- C.
Employee survey
- D.
Telephone interview
Correct Answer
B. Observation -
- 6.
What is an example of a marketing-research method that is used to collect primary data?
- A.
Customer survey
- B.
Census data
- C.
Trade-journal article
- D.
External reports
Correct Answer
A. Customer survey -
- 7.
How can ill-designed questionnaires affect survey participants?
- A.
Can make them question the survey's purpose
- B.
Can decrease their response rate
- C.
Can decrease their desire to answer personal questions
- D.
Can make them take their time to complete the survey
Correct Answer
B. Can decrease their response rate -
- 8.
When should researchers ask potentially sensitive questions during an interview?
- A.
Toward the end of the interview
- B.
At the beginning of the inventory to get them out of the way
- C.
Throughout the interview
- D.
At the mid-point of the interview to allow time for the reearcher to build rapport
Correct Answer
A. Toward the end of the interview -
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Mar 21, 2022Quiz Edited by
ProProfs Editorial Team -
May 13, 2012Quiz Created by
SchlenkerJ
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