Do You Know Video Marketing?

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| By Tunde1995

Tunde1995

Community Contributor

Quizzes Created: 200 | Total Attempts: 5,672,004

Questions: 10 | Attempts: 496 | Updated: Nov 16, 2023

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How much are you into digital marketing? Do you think you know enough about the video marketing concept? Then go ahead with the quiz below and examine your knowledge of video marketing. Marketing professionals in the contemporary world engage in video marketing as a new approach to promoting brands through detailed videos on social media. While it presents emerging brands to the world, it also prepares the mind of customers on what to expect from the brand. This quiz will enhance your knowledge about video marketing.

Questions and Answers

1.

Which of the following is irrelevant in video marketing?
- A.
  
  Allocating resources
- B.
  
  Engaging viewers
- C.
  
  Budgeting
- D.
  
  Publishing
Correct Answer
C. Budgeting

Explanation
Budgeting is irrelevant in video marketing because it refers to the process of allocating funds and resources for a specific purpose. While budgeting is important in overall marketing strategies, it is not specifically related to video marketing. Video marketing focuses on engaging viewers and creating compelling content to promote products or services. Allocating resources and publishing videos are directly related to video marketing as they involve the distribution and management of video content.

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2.

What form of marketing thrives on conversion of articles to videos?
- A.
  
  Standard marketing
- B.
  
  Article marketing
- C.
  
  Video marketing
- D.
  
  Article video marketing
Correct Answer
D. Article video marketing

Explanation
Article video marketing is the correct answer because it refers to the practice of converting articles into videos for marketing purposes. This form of marketing recognizes the effectiveness and popularity of video content in engaging and reaching a wider audience. By converting articles into videos, businesses can leverage the power of visual storytelling and enhance their marketing strategies to drive conversions and achieve their marketing goals.

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3.

What tool is indispensable in the conversion of articles to videos?
- A.
  
  Microsoft Word
- B.
  
  Microsoft Excel
- C.
  
  Microsoft VBA
- D.
  
  Microsoft PowerPoint
Correct Answer
D. Microsoft PowerPoint

Explanation
Microsoft PowerPoint is the correct answer because it is a widely used tool for creating presentations, including converting articles into videos. PowerPoint allows users to add text, images, animations, and transitions to slides, making it ideal for transforming written content into a visual format. With its user-friendly interface and various multimedia capabilities, PowerPoint provides the necessary tools to create engaging and professional-looking videos from articles.

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4.

Why must promotional videos be short?
- A.
  
  To ensured that the videos are watched completely
- B.
  
  To avoid getting viewers bored
- C.
  
  To cut costs
- D.
  
  To avoid getting viewers irritated
Correct Answer
A. To ensured that the videos are watched completely

Explanation
Promotional videos must be short to ensure that viewers watch them completely. Longer videos tend to lose viewers' interest and attention, leading to incomplete viewing or abandonment of the video. By keeping the videos short, the chances of viewers watching the entire video increase, allowing the promotional message to be effectively communicated.

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5.

The most fertile platform for video marketing is __________
- A.
  
  Twitter
- B.
  
  Instagram
- C.
  
  Facebook
- D.
  
  YouTube
Correct Answer
D. YouTube

Explanation
YouTube is the most fertile platform for video marketing because it is specifically designed for video content. It has a large and diverse audience, with billions of users worldwide, making it easier for businesses to reach their target audience. YouTube also offers various tools and features for creators and marketers to optimize their videos and reach a wider audience. Additionally, YouTube's search engine and recommendation algorithm make it easier for videos to be discovered and shared, further increasing their reach and potential impact.

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6.

The most serious challenge of video marketing is ________
- A.
  
  Unavailability of equipments
- B.
  
  Inadequate editing software
- C.
  
  Dearth of professionals
- D.
  
  Cost implementation
Correct Answer
C. Dearth of professionals

Explanation
The most serious challenge of video marketing is the lack of professionals who have the necessary skills and expertise in creating and editing videos. Without skilled professionals, it becomes difficult to produce high-quality videos that effectively convey the marketing message. This can lead to a decrease in the overall effectiveness of video marketing campaigns and hinder the company's ability to reach its target audience.

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7.

What type of video is not used in video marketing?
- A.
  
  How-to videos
- B.
  
  Interview videos
- C.
  
  Brand videos
- D.
  
  Demo videos
Correct Answer
B. Interview videos

Explanation
Interview videos are commonly used in video marketing as they provide an opportunity to showcase industry experts, influencers, or satisfied customers discussing a product or service. These videos help build credibility and trust among the target audience. Therefore, interview videos are indeed used in video marketing.

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8.

Concerning video sharing websites, which of these is odd?
- A.
  
  Vimeo
- B.
  
  VideoClip
- C.
  
  Blip.tv
- D.
  
  YouTube
Correct Answer
B. VideoClip

Explanation
The odd one out in this list is "VideoClip" because it is not a well-known video sharing website like Vimeo, Blip.tv, and YouTube.

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9.

What is Tubemogul used for?
- A.
  
  Editing videos
- B.
  
  Tracking views of videos across channels
- C.
  
  Assessing video popularity
- D.
  
  Viewing market trends
Correct Answer
B. Tracking views of videos across channels

Explanation
Tubemogul is used for tracking views of videos across channels. This means that it allows users to monitor the number of views their videos receive on different platforms or channels. This information is important for content creators and marketers to assess the reach and popularity of their videos and make informed decisions about their video marketing strategies.

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10.

What is the most important quality of a good promotional video?
- A.
  
  Super entertaining
- B.
  
  Rich with details
- C.
  
  Brevity
- D.
  
  Clarity
Correct Answer
C. Brevity

Explanation
A good promotional video should be brief and concise in order to capture and maintain the viewer's attention. By keeping the video short, it ensures that the message is delivered effectively without overwhelming the audience with unnecessary information. Brevity allows for a clear and focused message, making it easier for viewers to understand and remember the key points of the promotional video.

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