CLEP Principles Of Marketing Exam

10 Questions | Total Attempts: 144

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CLEP Principles Of Marketing Exam

Our quiz guarantees you a quick and smooth test on your knowledge on the principle of marketing which is widely about products, distribution and warehousing. The marketing exams deals with questioning on the fundamentals of marketing, its questions on the new trends of e-marketing, you think you are ready for the exam, why not take the test?


Questions and Answers
  • 1. 
    What is the term for buying and selling of goods over the internet.
    • A. 

      Web marketing

    • B. 

      Internet marketing

    • C. 

      Electronic commerce

    • D. 

      Internet shopping

  • 2. 
    One of this is not a marketing element.
    • A. 

      Place

    • B. 

      Price

    • C. 

      People

    • D. 

      FProduct

  • 3. 
    The division of the market into distinctive set of buyers, usually based on preference, needs and behavior.
    • A. 

      Mass marketing

    • B. 

      Market segmentation

    • C. 

      Distinctive production

    • D. 

      Mono marketing

  • 4. 
    The middle men are also called
    • A. 

      Retailers

    • B. 

      Wholesalers

    • C. 

      Middle men

    • D. 

      Distributors

  • 5. 
    What identifies the brand of a product?
    • A. 

      Label

    • B. 

      Merchandising

    • C. 

      Advertisement

    • D. 

      Retailing

  • 6. 
    The stage of a product which has gained recognition and dominance in a market is called
    • A. 

      Introduction

    • B. 

      Decline

    • C. 

      Maturity

    • D. 

      Growth

  • 7. 
    Who sells in units?
    • A. 

      Wholesalers

    • B. 

      Retailers

    • C. 

      Middle men

    • D. 

      Producers

  • 8. 
    A merchandiser
    • A. 

      Protects the goods from harm

    • B. 

      Creatively displays goods to increase sales

    • C. 

      Responsible for public relation

    • D. 

      The middlemen for goods.

  • 9. 
    The final user of a product is the
    • A. 

      Marketer

    • B. 

      Wholesaler

    • C. 

      Consumer

    • D. 

      Buyer

  • 10. 
    Which of these is not a marketing mix?
    • A. 

      Promotion

    • B. 

      Price

    • C. 

      People

    • D. 

      Place

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