360i's Social Marketing Playbook Quiz

9 Questions | Total Attempts: 724

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Test your knowledge of 360i's Social Marketing Playbook by taking this quiz. You can download a PDF version of the Playbook at https://360i. Com/playbook.


Questions and Answers
  • 1. 
    What is the first thing a marketer should do?
    • A. 

      Build a Facebook Page

    • B. 

      Engage in a listening campaign

    • C. 

      Come up with a big idea/underlying theme

  • 2. 
    There are four questions that need to be asked in order to vet opportunities in social media. Which of the following is NOT one of the main questions marketers should ask? Does the opportunity...
    • A. 

      Meet my objectives?

    • B. 

      Leverage my arsenal?

    • C. 

      Follow best practices?

    • D. 

      Translate universally across platforms?

    • E. 

      Provide value?

  • 3. 
    The ideal tweet length is:
    • A. 

      180 characters

    • B. 

      140 characters

    • C. 

      120 characters

    • D. 

      30 characters

  • 4. 
    What's the best way for large brands to spark social media engagement?
    • A. 

      Branded integration deals with applications

    • B. 

      Digital Word of Mouth

    • C. 

      Integration with traditional marketing channels

    • D. 

      SEO

  • 5. 
    Community management can be used to describe:
    • A. 

      Twitter persona or feed management

    • B. 

      Private communities designed for market research

    • C. 

      Facebook Page management

    • D. 

      Public communities, like World of Warcraft

    • E. 

      All of the above

  • 6. 
    Active listening should be a core component for every major corporation for if no other reason than as a CRM and crisis management tool.
    • A. 

      True

    • B. 

      False

  • 7. 
    The most important thing in using social media for crisis management is:
    • A. 

      Active listening

    • B. 

      Having a predefined crisis management plan

    • C. 

      Speaking the language of your audience while retaining your brand voice

    • D. 

      All are essential for successful crisis management

  • 8. 
    What definition could best describe social marketing measurement?
    • A. 

      Social marketing programs success cannot be measured due to the complexity of the medium

    • B. 

      It often makes sense to create proxies that can be mapped to traditional brand metrics such as favorability, purchase intent, etc.

    • C. 

      Impressions should be mapped to gross rating points (GRPs) so marketers can compare to TV

    • D. 

      All of the above

  • 9. 
    Under certain circumstances, it's OK for a brand to be non-transparent about its social media outreach.
    • A. 

      True

    • B. 

      False

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