Exploring E-Commerce Models and Practices Quiz

1. What is a key success factor for Net-A-Porter?

A

B) provide services at a lower cost.

C) provide products to a niche market.

D) use IT for competitive advantage.

Net-A-Porter's success is attributed to its ability to offer what customers want from top designers, providing a wide selection of luxury fashion items.

Explanation

Net-A-Porter's success is attributed to its ability to offer what customers want from top designers, providing a wide selection of luxury fashion items.

2. Net-A-Porter's online store is an example of

C. business-to-business EC

A. business-to-employees EC

D. consumer-to-consumer EC

B

Net-A-Porter is an online retail platform that sells products directly to consumers, making it an example of business-to-consumer electronic commerce.

Explanation

Net-A-Porter is an online retail platform that sells products directly to consumers, making it an example of business-to-consumer electronic commerce.

3. A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines

B

C. e-government

D. e-tailing

A. e-commerce

E-commerce specifically refers to buying and selling goods and services online, while e-government pertains to the use of technology in the public sector. E-tailing focuses on retail sales online. Only e-business encompasses a broader range of electronic activities within an organization.

Explanation

E-commerce specifically refers to buying and selling goods and services online, while e-government pertains to the use of technology in the public sector. E-tailing focuses on retail sales online. Only e-business encompasses a broader range of electronic activities within an organization.

4. Organizations that conduct their business activities solely online are

B

D

C

A

Pure-play organizations refer to businesses that operate exclusively online without a physical presence, while click-and-mortar organizations have both online and physical operations. Brick-and-mortar organizations have physical stores only, and unrestricted commerce organizations do not specifically define online operations.

Explanation

Pure-play organizations refer to businesses that operate exclusively online without a physical presence, while click-and-mortar organizations have both online and physical operations. Brick-and-mortar organizations have physical stores only, and unrestricted commerce organizations do not specifically define online operations.

5. Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are

A) brick-and-mortar organizations

D

B) value-added organizations

C) pure-play organizations

Brick-and-mortar organizations primarily operate physical stores, while value-added organizations focus on enhancing products or services. Pure-play organizations solely conduct e-commerce activities.

Explanation

Brick-and-mortar organizations primarily operate physical stores, while value-added organizations focus on enhancing products or services. Pure-play organizations solely conduct e-commerce activities.

6. A corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols best defines

D) e-market

B) extranet

A) social network

C

An intranet is a private network that is contained within an enterprise. It may consist of many interlinked local area networks and also use leased lines in the wide area network. Typically, an intranet includes connections through one or more gateway computers to the outside Internet.

Explanation

An intranet is a private network that is contained within an enterprise. It may consist of many interlinked local area networks and also use leased lines in the wide area network. Typically, an intranet includes connections through one or more gateway computers to the outside Internet.